Q.1 What strategic environmental factors have influenced Arçelik’s strategic decisions?

And with
what outcomes?

Arcelik strategic environment factor that has influenced in the strategic decisions has been firstly the
diversification in the business of the home appliance producers, secondly the first mover advantage
including the introduction of the furniture like washing machines and refrigerator launched in the new
areas. Initially starting its operation in the new place has been a competitive advantage of the company, but
it has sustained in the domestic market and has increased its overall research and development investment.