PRESS RELEASE

Max’s Group Announces Management Changes

Manila – Max’s Group, Inc. (“MGI” or the “Company”), the country’s largest casual dining chain, today
announced management changes to re-align its focus to its customers as it further stimulates growth across
all its business units.

MGI will be led once again by Robert F. Trota as President and CEO, reporting to the Board of Directors.
In this role, the business units of Max’s Restaurant, Yellow Cab Pizza Co., Pancake House, Krispy Kreme,
Jamba Juice, Teriyaki Boy, Sizzlin’ Steak, Dencio’s, and manufacturing arm, No Bia, Inc. will report to Mr.
Trota. This change will take effect following the resignation of Ariel P. Fermin, current President, effective
August 31, 2023.

“Today’s announcement represents the continuing evolution of the business, relying on strengths we have
developed and mastered throughout the years,” said Sharon T. Fuentebella, Chairperson, Max’s Group,
Inc.

“Our course remains unaltered. The customer will always be at the center of what we do. Robert has over
20 years of experience in the food and beverage industry, and together with the Board and Management
Team, we will ensure the Company’s goals are executed consistent with our Vision and Mission.”

Added Fuentebella, “Finally, I would like to thank Ariel for his innumerable contributions to MGI. He led the
Company through one of the most challenging periods of our time. Through his leadership, MGI not only
beat the odds during the pandemic, but refined the model for our existing business and established new
opportunities in a fast-growing food retail category.”

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About Max’s Group, Inc.

Max's Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max's Restaurant in 1945. Today,
Max's Group is the largest operator in the Philippine casual dining segment. Its family of brands include
Max's Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Max’s Corner Bakery,
Teriyaki Boy, Dencio’s, Meranti, Sizzlin’ Steak, Maple, Kabisera, Le Coeur De France and Singkit.

For media and investor inquiries, please contact:

Charlene G. Sapina Waileen T. Lam

Corporate Communications Head Investor Relations Manager
+63 949 993 9295 +63 998 964 1702
cgsapina@maxsgroupinc.com wtlam@maxsgroupinc.com

3F KDC Plaza, 2212 Chino Roces Avenue, Bgy. Pio Del Pilar, Makati City 1230 Philippines