PRODUCT DEVELOPMENT

CHECKLIST

Product Name............................................................................................................

Review top 5 competitors online

Visit retail store holding your competitors products

Read both negative and positive reviews online

Read the Q&A

Purchase competitors samples and test them yourself

Check with suppliers what they are doing for other customers / countries

Can you answer what is the clear USP over the market leader?

Can you de-construct the product to reveal improvements?

Create mood board

Create a Specification Sheet

Cost up any improvements to ensure products are still competitive

Discover packaging options and how they can improve the product

Can a complimentary free product improve the conversion and perceived value?

Align with the manufacturer that fits your purpose, are you getting the
best price / quality?

Order samples from suppliers

Test your products yourself and provide feedback in clear document

Copyright © Sourcing with Kian. All Rights Reserved.

sourcingwithkian.com
Visit sourcingwithkian.com for more free resources like this!