Intercultural Communication A Contextual Approach 7th Edition Neuliep Test Bank 1

Instructor Resources
Neuliep, Intercultural Communication, 7e

SAGE Publishing, 2018
Intercultural Communication A
Contextual Approach 7th Edition Neuliep
Test Bank
Full download at link: https://testbankpack.com/p/test-bank-for-

intercultural-communication-a-contextual-approach-7th-edition-neuliep-
1506315135-9781506315133/
Test Bank
Chapter 5: The Perceptual Context
Multiple Choice
1. Perception is defined as ______.

a. the long-term cognitive processing of information
b. the short-term cognitive processing of information
c. the mental interpretation of external stimuli via sensation
d. the cognitive interpretation of selective attention
Ans: C
Answer Location: A Model of Human Information Processing
Learning Objective: 5-1: Discuss cross-cultural differences in perception.
Cognitive Domain: Knowledge
Difficulty Level: Easy
2. Perceptual filters alter and change how humans interpret information, physiologically,
sociologically, and ______.
a. genetically
b. descriptively
c. prescriptively
d. psychologically
Ans: D
3. One reason for cross-cultural differences in perception is due to ______.

a. conditions in the physical environment
b. short-term memory loss
c. long-term memory loss
d. interference
Ans: A
Answer Location: Cross-Cultural Differences in Sensation and Perception
4. Information in long-term memory is usually lost because of ______.

a. sensory receptor errors
b. olfactic stimulation
c. iconic stimulation
d. interference
Ans: D
5. Episodic long-term memory refers to ______.

a. the preservation of auditory stimulation
b. the preservation of information pertaining to the unique experiences of the individual
c. the preservation of a person's general conceptual world
d. the preservation of iconic stimulation
Ans: B
6. Semantic long-term memory refers to ______.

a. the preservation of auditory stimulation
b. the type of information pertaining to the unique experiences of the individual
c. the preservation of a person's general conceptual world
d. the preservation of iconic stimulation
Ans: C
7. Persons in cultures with little formal education tend to remember information based on its
______.
a. uniqueness
b. novelty
c. organization of unrelated items
d. functionality
Ans: D
Answer Location: Cross-Cultural Differences in Memory and Retrieval
Cognitive Domain: Comprehension
Difficulty Level: Medium
8. Classifying, sorting, or arranging information into identifiable compartments that share certain
features or characteristics is called ______.
a. iconic perception
b. sensory reproduction
c. sensory replication
d. categorization
Ans: D
Answer Location: Categorization and Mental Economy
9. Some psychologists believe that stereotyping is an automatic information-processing strategy,

meaning that ______.
a. stereotyping is an unintentional and/or instinctive activation of thoughts that have been learned
through repeated stimulation
b. stereotyping is intentional and requires the conscious attention of the information processor
c. stereotyping is a subset of categorization with an added attitudinal component
d. most people are innately prejudiced against people different from themselves
Ans: A
Answer Location: Stereotypes
Learning Objective: 5-2: Define and discuss racial and ethnic stereotypes across cultures.
10. The tendency for people to see members of an out-group as less diverse and more stereotypic
than the members of that in-group see themselves is called ______.
a. the illusory correlation principle
b. the out-group homogeneity effect
c. the illusory homogeneity effect
d. the out-group correlation effect
Ans: B
Answer Location: Why Stereotype?
11. The perception that one's in-group is the center of everything whereby all other groups are
scaled and rated with reference to the in-group is called ______.
a. categorization
b. stereotyping
c. ethnocentrism
d. authoritarianism
Ans: C
Answer Location: Ethnocentrism
Learning Objective: 5-3: Define and discuss the nature of ethnocentrism and racism.
12. Ethnocentrism is a belief in ______.

a. the moral or intellectual superiority of men over women
b. the degree to which one sees his or her culture as superior
c. the universality of racism
d. the moral or intellectual superiority of one race over another
Ans: B
Answer Location: A Contemporary Conceptualization of Ethnocentrism
True/False
1. Persons in Western cultures tend to classify objects into discrete categories based on their
similarity while persons in Eastern cultures tend to classify objects into categories based on their
relationships.
Ans: T
Answer Location: The Geography of Thought
2. The first stage of information processing is the input stage, where raw information is taken in
through the senses.
Ans: T
3. Although the amount of information stored in short-term memory is quite limited, it can be
stored permanently.
Ans: F
4. The essential difference between short- and long-term memory is the type of information that
is stored.
Ans: F
5. Negative arousal, or anxiety, is also thought to interfere with the retrieval of information from
long-term memory.
Ans: T
6. Most cognitive psychologists argue that all people, regardless of culture, engage in
categorization and that it is a necessary part of everyday life.
Ans: T
Answer Location: Categorization and Mental Economy
7. According to the Stereotype Content Model, an individual’s stereotypes about others are based
on the two judgments of warmth and competence.
Ans: T
Answer Location: Stereotype Content Model
8. The illusory correlation principle refers to the tendency for people to see members of an out-
group as less diverse and more stereotypic than the members of that group see themselves.
Ans: F
Answer Location: Why Stereotype?
9. Ethnocentrism serves a valuable function when one’s central group is under actual attack or
threat of attack because it forms the basis for patriotism and the willingness to sacrifice for one’s
central group.
Ans: T
Answer Location: A Contemporary Conceptualization of Ethnocentrism
10. Ethnocentrism refers to a belief that one racial group is superior to others and that other racial
groups are necessarily inferior.
Ans: F
Answer Location: Ethnocentrism and Racism
Essay/Short Answer
1. Describe the three stages of human information processing.

Ans: During the input stage, information is taken in via the senses, attended to, and then
interpreted. This is the stage where raw information is taken in through the senses and
interpreted by the brain. Once information has passed through the perceptual filters, it is
processed into memory. Memory involves maintaining information over time. Cognitive
psychologists recognize two kinds of memory--short-term and long-term memory. Once
information has been stored, it is relatively useless unless it can be retrieved. Information that
has been stored for a lifetime can be recalled in an instant. Other times, however, recently stored
information seems very difficult to recall.
2. Describe the difference between categorization and stereotyping.

Ans: Categorization is classifying, sorting, or arranging information into identifiable
compartments that share certain features or characteristics.
Considered a subset of categorization, stereotyping involves members of one group attributing
characteristics to members of another group.
Answer Location: Categorization and Mental Economy / Stereotyping
3. Use George Gerbner’s Cultivation Theory to provide an example of a stereotype influenced by

media.
Ans: Answers will vary.
Answer Location: Media Influence on Stereotypes
Cognitive Domain: Application
Difficulty Level: Hard
4. Categorize the following emotions and behaviors based on the Stereotype Content Model:
sympathy, pride, resentment, envy.
Ans: Answers will vary should include high and low levels of warmth and competence.
Answer Location: Stereotype Content Model
Cognitive Domain: Analysis
5. Define ethnocentrism and discuss its causes and effects.

Ans: Ethnocentricity is a natural condition. Most peoples of the world do not like foreigners and
openly display feelings of hostility and fear toward them. At the core of ethnocentrism is the
tendency for any people to put their own group in a position of centrality and worthwhile
creating and reinforcing negative attitudes and behaviors toward out-groups. As newborns,
humans are entirely, and naturally, egocentric. As we become socialized, we observe that our
families coexist with other families, and that this culmination of people constitutes some form of
neighborhood, clan, tribe, community, city, society, and finally culture. By the time we realize
that we are a part of some much larger whole, we are officially enculturated and ethnocentric.
Ethnocentrism is negatively and significantly correlated with perceptions of social attraction,
competence, character, and hiring recommendation.
Answer Location: Ethnocentrism

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Intercultural Communication A Contextual Approach 7th Edition Neuliep Test Bank 1

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Instructor Resources

Neuliep, Intercultural Communication, 7e

Full download at link: https://testbankpack.com/p/test-bank-for-

1. Perception is defined as ______.

3. One reason for cross-cultural differences in perception is due to ______.

4. Information in long-term memory is usually lost because of ______.

5. Episodic long-term memory refers to ______.

6. Semantic long-term memory refers to ______.

9. Some psychologists believe that stereotyping is an automatic information-processing strategy,

Difficulty Level: Easy

12. Ethnocentrism is a belief in ______.

1. Describe the three stages of human information processing.

2. Describe the difference between categorization and stereotyping.

3. Use George Gerbner’s Cultivation Theory to provide an example of a stereotype influenced by

5. Define ethnocentrism and discuss its causes and effects.

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