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Ass Bdoe4103
Ass Bdoe4103
BDOE 4103
Industry: Aviation/Airline
Founded: 1993
AirAsia was founded as a government-owned, full-service airline in 1993. In 2001, the airline
encountered severe financial difficulties and was acquired by Tune Air Sdn Bhd, a
consortium commanded by Tony Fernandes. AirAsia undertook a transformation and
relaunched as a low-cost carrier on December 8, 2001, under new management.
The objective of the rebranding was to make air travel more affordable and accessible to
the general public. AirAsia employed a no-frills business model, streamlining operations,
removing traditional services, and concentrating on offering competitive fares. This strategy
enabled the airline to rapidly expand and acquire a substantial market share in Southeast
Asia. AirAsia has grown considerably since its relaunch and is now one of the largest low-
cost airlines in the world. The AirAsia Group operated several subsidiaries as of my most
recent knowledge update in September 2021, including AirAsia Malaysia, AirAsia Thailand,
AirAsia Indonesia, AirAsia Philippines, and others. In Asia and beyond, these subsidiaries
served both domestic and international routes.
AirAsia is a low-cost carrier operating within the aviation industry. The airline's primary
objective is to provide passengers with affordable air travel options. AirAsia seeks to make
air travel accessible to a larger segment of the population by providing affordable fares, a
diverse network of destinations, and a streamlined customer experience. The airline employs
a point-to-point network, connecting multiple cities and destinations without requiring a
traditional hub-and-spoke structure. AirAsia caters primarily to leisure and budget-minded
travellers, providing a basic level of service while enabling passengers to select additional
services and amenities based on their preferences.
AirAsia has expanded its operations, introduced new routes, and embraced digital
innovation to improve the consumer experience. Additionally, the airline has expanded into
related industries such as e-commerce, financial services, and lifestyle products.
ECONOMIC AND SOCIAL WELFARE POLICIES
The 20th century brought about a great many improvements that benefited people all around
the world. The residents of a developed industrial nation will often be provided with their
own specialized social service system by the government. Our nation has made enormous
strides towards improving the level of social welfare in a variety of contexts, and these
advancements will continue to be made in tandem with the expansion of our economy by
implementing policies to achieve these objectives. Economic policies are the procedures and
actions that are implemented by governments in order to control and manage the economies
of their respective countries. The expansion of economic growth, stability, and development
are the goals of these programmes. Fiscal policies, monetary policies, trade policies,
investment incentive programmes, and infrastructure development are all examples of
different types of economic policies. The particular objectives and approaches of a nation's
economic policies are subject to change based on the challenges and priorities faced by the
nation's economy.
Malaysia’s government also managed to come up with a social welfare policy named
Malaysian Vision Valley (MVV). It is a development project focused mainly on Negeri
Sembilan. The 30-year mega project handed over by Sime Darby Property Bhd is going to
develop an area of 379,000 acres that covers the land from Sepang in Selangor to the districts
of Seremban, Nilai, and Port Dickson. In 2015, Sime Darby Property Bhd owned 2,838 acres
of land and planned to acquire another 8,796 acres from Sime Darby Bhd and Sime Darby
Plantation Bhd by 2020. The MVV is estimated to generate a gross development value
(GDV) worth RM640 billion, attract investments of some RM300 billion, and create about
1.4 million jobs. The focus of MVV is to decentralise Greater Kuala Lumpur, with a
population of two million. To achieve that, the government will be focusing on providing
affordable homes with well-planned and orderly facilities, such as public facilities and
recreational areas with green spaces. In addition, the federal government also plans on
constructing several infrastructure projects, including upgrading the Nilai-Pajam stretch to
the Kajang-Seremban highway, constructing a new road from Sendayan to Tanah Merah Site
A, the KLIA-Labu-Seremban-Port Dickson rail link, and restoring an abandoned 39km-long
Seremban-Port Dickson railroad.
THE IMPACT OF THE SOCIAL WELFARE POLICY ON
BUSINESSES
SUGGESTIONS FOR ORGANISATION’S CHARITY AND
STEWARDSHIP-PRINCIPLED SOCIAL RESPONSIBILTY
PRACTICES
SUMMARY
PART II: ONLINE CLASS PARTICIPATION