AMERICAN COLLAGE OF TECHNOLOGY

Student Abduselam Aliyi

Name
Student ID OML-003-22B
TITLE STRATEGIC MANAGMENT ASSEGNMENT

PROGRAMM MASTERS OF LEADERSHIP

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Tesla Mission statement
 Tesla: “To accelerate the world’s transition
to sustainable energy.”

Tesla’s mission statement is “to accelerate the world’s transition to

sustainable energy.” This mission reflects the company’s
commitment to helping lead a global shift away from fossil fuels and
towards renewable forms of energy. As technological advances have
enabled access to more efficient and effective renewable energy
sources, Tesla has responded by expanding its scope beyond just
electric vehicles into solar energy production, battery storage, and
other related technologies. This broader focus recognizes that
innovation in the areas of sustainable energy technology can help
reduce greenhouse gas emissions and contribute to a healthier
planet. 

This new mission statement was implemented under CEO Elon

Musk’s leadership to better reflect the company’s current strategic
direction going forward. Previously, Tesla’s corporate mission was
“to accelerate the world’s transition to sustainable transport.” While
electric vehicle production still remains one of Tesla’s core
strengths, it is no longer seen as their sole focus moving forward.
Instead, this new phrase more accurately describes Tesla’s
overarching goal — namely, accelerating a worldwide shift towards
sustainability-oriented solutions on multiple fronts.

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Tesla’s mission statement can be divided into the following key
points:
Acceleration

Tesla realizes that its mission to accelerate the adoption of

sustainable energy solutions will not be met without the creation of
innovative and efficient products. To this end, Tesla has developed a
variety of advanced technologies to further develop its vehicles and
create revolutionary advancements. These include their Autopilot
feature, which allows for semi-autonomous driving capabilities, as
well as their unique Battery Management Systems that maximize
battery life and reduce waste.

On top of these developments, Tesla is also focusing on improving

the charging infrastructure around the world, with superchargers
being available at convenient locations around the globe.

The advancements made by Tesla are intended to be applied to

other sectors outside the automotive industry, such as energy
storage systems for residential homes and large-scale commercial
businesses alike. The company aims to push the industry toward
more sustainable products on a larger scale than just cars so that
everyone benefits from this transition. By doing so, it demonstrates
its commitment to accelerating an environmentally friendly lifestyle
within society and inspiring others to continue this path forward
toward sustainability transformation across all commercial markets.

Global Transition

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Tesla’s corporate vision statement addresses global transition,
referring to its strategy of providing more energy-efficient products
and solutions to a wider customer base. By creating clean energy
alternatives and increasing availability in different parts of the
world, Tesla is helping transform the way people consume energy.
The company is working hard towards reducing carbon emissions
and greenhouse gases while developing innovative technologies
that can be used to generate sustainable electricity. The main goal
is to provide customers with integrated solutions that will power
their homes and electric vehicles safely and efficiently. 

In addition, Tesla strives to reduce society’s dependence on fossil

fuels. If successful, it would eliminate the need for thousands of oil
wells, coal plants, gas rigs, refineries, and other infrastructure
associated with traditional fuel sources. This would have a dramatic
impact on climate change as well as human health outcomes all
over the globe by eliminating dangerous pollutants from our air. It
could also serve an economic purpose by lowering energy prices for
both consumers and businesses worldwide.

Sustainable energy

Sustainable energy is a key component of Tesla Inc.’s mission

statement, which states that the organization is committed to
“accelerating the world’s transition to sustainable energy.” This
suggests that Tesla has plans to expand its business beyond just
electric automobiles and related products, as well as expanding into
renewable energy sources such as solar power. 

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The shift away from simply “sustainable transport” in previous
mission statements signals an evolution towards meeting the
growing demands of sustainability-minded consumers and general
stakeholders interested in environmental conservation. By focusing
its mission statement on sustainable energy, Tesla shows its
commitment to responding to stakeholder interests while also
positioning itself for potential expansion opportunities.

Investing in both efficient and renewable energy sources could help

reduce emissions drastically over time, since many countries now
rely heavily on fossil fuels for their electricity generation. By
discovering new ways to make use of sustainable energy sources,
Tesla could help promote better stewardship of the environment,
which benefits everyone in the long run especially given that
pollution levels are continuing to rise globally.

Therefore, it is clear why ‘sustainable energy’ occupies a strong

position within any corporate mission statement today: it
communicates a sense of purpose that goes beyond simply
producing more effective products; it increases overall awareness
about sustainability; and it provides potential pathways for future
diversification within the industry while also addressing societal
trends.

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Mission statement Evaluation Yes
o

The Mission statement is a statement of our company's


purpose

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The Mission statement fits the current market

environment

The Mission statement is based on our core


competencies

The Mission statement is motivating and inspires


employees commitment

The Mission statement is realistic 

The Mission statement is specific, short, focused and


memorable

The Mission statement is clear and easily understood 

The Mission statement says what the company wants to


be remembered for

Tesla’s Vision Statement

Tesla’s corporate vision statement of “to create the most compelling
car company of the 21st century by driving the world’s transition to
electric vehicles” is an ambitious one and implies that Tesla firmly
believes in its ability to become a major player in the automotive
industry. The company is confident about its products and believes
that it can transition from being merely an automobile manufacturer
to becoming a full-fledged mobility solutions provider for people who
want sustainable and efficient transportation options.

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This statement also reflects Tesla’s eagerness to revolutionize
transportation by innovating new technologies and integrating them
into their automobiles. With this dedication, Tesla ensures that its
vision will be realized, as customers have come to expect nothing
but the best from them. 

The scope of this vision encompasses a global audience, which

requires extensive resources and expertise in understanding
consumer behavior and trends across all countries where they
operate. To meet these objectives, Tesla deploys various strategies,
such as consistent research and development activities backed up
by dedicated marketing campaigns targeted at customers living in
different parts of the globe.

In addition, it focuses on developing clean energy production

capabilities through solar panels installed in some locations and
developing autonomous vehicle technologies, including autopilot
software for cars, so as to meet customer expectations regarding
sustainability and convenience while using their vehicles. 

To stay competitive against giants like Toyota, General Motors, Ford,

Volkswagen, and more, Tesla faces the daunting task of keeping
their products up to date at a lower cost than what they offer. To
combat this obstacle, Tesla has adopted two organic strategies:
releasing novel services regularly and engaging in strategic mergers
and acquisitions with tech companies to gain exclusive technologies
for future product developments. Through these measures, Tesla
strives to remain ahead of competitors while maintaining
profitability and sustainability in the long run.

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Tesla’s vision statement can be outlined in the following
points:

The most compelling

Tesla’s vision statement vows to be the most compelling in the

industry. This means that their top priority is to prove themselves as
leaders and innovators in the automotive sector by displaying
business excellence. To do this, Tesla has emphasized its necessity
for pushing other manufacturers into embracing electric vehicles
and utilizing green energy to benefit humanity in this day and age.
All of Tesla’s efforts are focused on making these concepts and its
vision a reality. 

In line with this objective, Tesla puts significant effort into creating
groundbreaking products that strengthen its position as a leader in
the market. Their success thus far serves as proof of their dedication
to achieving this goal; they have released several revolutionary
models such as semi-trucks, solar roof tiles, and electric luxury car
models (Model S, X, and 3). 

21st Century

Tesla’s vision statement’s 21st-century element focuses on modern

technology and sustainable transport solutions. The company is
committed to utilizing advanced scientific techniques to innovate,
reduce environmental impacts, increase efficiency, and improve the
customer experience.

By emphasizing cutting-edge Internet of Things (IoT) technologies

such as regenerative braking and Autopilot self-driving features,

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Tesla demonstrates strong foresight into the future of
transportation. They demonstrate an understanding that embracing
technology can create better opportunities for people around the
world who rely on alternative travel methods, such as electric
vehicles. They also understand that, in order to make these
products accessible to everyone, it is important to offer an
affordable price point while still ensuring quality products and
services. 

The “21st-century” aspect reflects the company’s dedication to

creating resources that are reliable in terms of cost-effectiveness
and sustainability throughout various global markets. In addition,
their focus on offering autonomous features gives customers peace
of mind when using Tesla vehicles with advanced safety systems
designed to help avoid collisions or other dangerous situations.

Driving the world’s transition to electric vehicles

This element is a clear indication that Tesla has a global mission to

promote sustainable transportation solutions. This includes an
emphasis on green energy and a commitment to creating electric
cars that are able to perform competitively in the international
market. The use of the term “world” implies that Tesla intends for its
operations and impact to be expansive in terms of geographical
reach. As indicated by their mission statement, this ambition is
indeed global in scope, as they aim for maximum market
penetration across many different nations and regions.

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To facilitate this vision of driving the world’s transition towards
electric vehicles, Tesla has taken various steps, such as opening
production plants all over the globe in places like China, Germany,
and the Netherlands, among others. This allows them access to new
markets and customers. Increasing customer access through these
facilities spread around the world ensures wider visibility for their
products. It helps potential customers understand how electric cars
can meet their needs without compromising performance or
capability.

Core Values

Tesla’s core values include “doing the best, taking risks, respect,
constant learning, and environmental consciousness.” These values
are integral to Tesla’s success and guide the overall attitudes and
practices of all stakeholders associated with the company. 

The idea of doing the best is reflected in Tesla’s commitment to

high-quality performance, which has seen the company advance
technologically. This emphasizes employees pushing themselves to
meet their targets while also engaging in calculated risk-taking to
drive innovation. 

Respect is another core value that Tesla recognizes as being

essential to its corporate environment, understanding that it helps
foster not only solidarity between different players involved with
them, but also boosts collective learning by creating an enabling
atmosphere conducive to exchanging ideas and sharing knowledge. 

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Constant learning goes hand-in-hand with this mutual respect
between staff members at Tesla; it encourages creativity by
allowing team members to share new ideas that may result in
growth for the company. It ultimately enables those working at Tesla
to become better equipped when tackling any task given or
challenges faced within their professional roles. 

Environmental consciousness is a key value encouraged within the

organization, where employees are encouraged to make decisions
that pay attention to protecting natural resources as well as aim
towards sustainability goals set out by global agreements such as
the Paris Agreement on climate change or the Sustainable
Development Goals (SDGs). As opposed to simply focusing on
achieving profitability, these values instead encourage attempts at
achieving a balance between economic aspirations and social
impact goals related to the environment when making business
decisions.

Conclusion

Tesla has implemented an ambitious and good mission and vision

statement that emphasizes its dedication to leading the transition
toward electric-powered automobiles. They have gone above and
beyond to ensure success by creating core values to help guide
internal practices.

Through the implementation of advanced technology, the

production of innovative vehicles, and the building of strong
customer relationships Tesla has been able to achieve international
recognition as one of today’s leading car manufacturing companies.
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By continuing to strive for excellence in all areas related to its
mission and vision statements, Tesla stands poised for further
success as it continues its journey into the future of an electric-
powered revolution.

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