Warren Hammond

Coach to fast growing Founders & Sales Leaders | xCSO/CRO/CCO |

OODA Strategy
A Decision-Making Process that
emphasizes Speed and Adaptability in a
rapidly changing environment.

Founders and Leaders in fast-growing

companies rarely get the chance to think
about the Past or Future.

Every moment is full.

The Future is coming and it's exciting.

Time to Prepare - but not too much Time.

OODA
Observe, Orient, Decide, and Act

Developed by military strategist John

Boyd who was a legend for his deep
strategic thinking and his ability to finish
skirmishes in record time.

Quick decisions.

Life and Death Decisions.

Needed a Strong Framework.

Lets Borrow it.

Lets Use it.

Warren Hammond
Coach to busy Leaders in High Growth Companies|
Who Should Use OODA?

OODA is best used in rapidly

changing environments

Speed and Adaptability are seen as

key to Success.

It can give your Business an Edge by

Allowing you to make Quick,
Informed Decisions

Examples:
Start Ups, Scale Ups, Industries being
Disrupted, Fast-Moving industries, Dynamic
Markets

Warren Hammond
Coach to busy Leaders in High Growth Companies|
What is the OODA loop?

OODA stands for:

OBSERVE

ORIENT

DECIDE

and ACT

Warren Hammond
Coach to busy Leaders in High Growth Companies|
1 OBSERVE
Observe means gathering information
Market Research, Competitive Analysis,
Feedback from Customers & Sales
People
Must relate to the decisions you are
looking to make.

2 ORIENT
Orient means understanding the
current situation
Key is to put the information from
Observation into context
How does this relate to your own Goals
& Strategies

Warren Hammond
Coach to busy Leaders in High Growth Companies|x-CSO
3 DECIDE
Decide means Analyzing the
Information and making a Choice
You choose the best course of action
based on the information and the
current situation
Important to note: Current Situation

4 ACT
Act means implementing the chosen
course of action swiftly
Speed is key. Implement decisions
quickly and stay ahead of competitors
Delegation Models. Plan of Actions.

Warren Hammond
Coach to busy Leaders in High Growth Companies|x-CSO
Continuously Improve in OODA
It's a Continuous Process

Fast-Moving Teams need to Continually

Observe and Orient.

Things WILL Change All the Time.

So the Plan WILL need to Change too.

Teams must adapt and change course as

needed based on new information.

Adopt New Ideas, Pivot, Review and

Adjust your Strategy to stay ahead of
the Competition.

Warren Hammond
Coach to busy Leaders in High Growth Companies|x-CSO
OODA Benefits for Teamwork

The OODA framework can help teams

work together effectively in fast-paced
environments

Allows for new information to surface

from the teams

Regular re-alignment around priorities

Encourages short decision times

Sets out clear Roles and Responsibilities

Encourages Effective Communication &

Trust

Warren Hammond
Coach to busy Leaders in High Growth Companies|x-CSO
OODA Benefits for Leaders

The OODA framework can help leaders

make quick and informed decisions

Encourages all teams to bring new

information to be considered - less silos

Culture of developing strategies sets a

positive example for the team - a learning
environment

Regular opportunities for re-alignment

around the Vision

Sets out clear roles and responsibilities.

Accountability.

Warren Hammond
Coach to busy Leaders in High Growth Companies|x-CSO
OODA Benefits Summary

OODA is a decision-making process that

emphasizes speed and adaptability

It works in rapidly changing environments

to stay ahead of the Competition.

To use OODA, businesses should focus on

observing, orienting, deciding, acting, and
continuously improving.

OODA can be applied in various areas such

as innovation, crisis management,
teamwork, leadership, technology, and
customer service

Warren Hammond
Coach to busy Leaders in High Growth Companies|x-CSO
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Warren Hammond
Coach to Busy Leaders in Fast Growing Companies