Nandini Ghare GD UG4

Design for
Brands
Sem - 7 End-Course

Business Idea
The all in one service that will help you throw the best
parties. Whether it’s a house party with your family or
your colleagues, we’ve got you covered.

Lean Business Model

Problem Activities Value Props Customer Relationships

The hassle of throwing a great party
Food- for all (vegans, gluten free, etc)
All rounded party service
Discover offerings through website

Finding the right Decorator

Staff- waiters, bartenders, etc
From invitation set-up to clean up
Virtual assistance

Finding the right people to help you

Entertainment- bands, theme-based
Exclusive themes
Work around their budget

Managing guestlist
Decorating the space
Certified staff
Interpersonal communications

Serving and playing Host

Coordinating with guests
Sophisticated entertainment

Verified logistics
Concierge services
Enhancing client’s hosting
Cleaning up later Cleaning experience

Key Resources Channels

Through the website

Intellectual Property
Word of mouth

VR enabled dashboard
Recurring clients

Experienced team
Partnerships

Flyers/ brochures

Social media

Cost Structures Revenue Streams

Labor cost
Advertisements

Developmental costs
Parties

Mark up B to B services

Ready to use Planning kits

Royalties on venue/other partnerships

Vision Mission
Creating a brand with the goal of giving A brand that offers a wide array of services
everyone a hassle-free and enjoyable to customers, from event planning to
party experience. management using imagination and
unique points of view with excellent
technical skills and knowledge in event
planning.

Offerings
Contacting invitee
Sending out Invite
Cordinating with guest and updating the hos
Menu options (beverages
Set-up, decor,
Exclusive & customized themes
Serving serware, servers\ bartender
Entertainment ( board games, jenga, card, exclusive tasting session, live)
After party clean u
Food disposal to the needy

Target Audience
Demographics

Age Group: 25 yrs-45yrs

Upper Middle Class

Modern Lifestyle

>12,00,000 LPA

Psychographics
Sociable

Responsible

Fun-loving, Likes to celebrate

Work hard, party harder

Aims to maintain work-life balance

More about the

Brand
Brand promises

Establishing a brand that strives

to make every party experience
hassle-free and enjoyable.

Brand personality

A brand that specialises in eco-friendly

and smart house parties. Ensuring that
every home party is as fun and thrilling
as possible.

Why? How? What?

Other than the guest list and food By offering comprehensive, In todays busy life, it’s difficult to find
menu, there are other things that one personalised services, from invitation different items of the similar theme.
has to take care of. Things like delivery to even cleanup after the event.

One might not find the decoration

decoration, services, hosting, and even visually and aesthetically appealing.
after-party cleaning, etc. All these party Everyone would like it if they are given
supplies in a single kit would feel like a an option to get all the party essentials
piece of cake! of their own choice suiting theirs likes
and wants.

Mood Boards
please (someone) greatly.
delightful

worthy of attention
remarkable

to make someones
life hassle free
A helping hand

Party animal
merrymaker

sustainable
able to be maintained at a certain rate or level

vibrant
full of energy and life

relating to the present or recent times

modern

Tone of Voice
Lively
full of life and energy; active and outgoing

Magical
the power of apparently influencing events

by using mysterious or supernatural forces

Professional
solidly in place and stable

Reliable
able to be trusted

Look and Feel

Typography

Pictorial style - 1.
Expriement with typo

Pictorial style - 2.
Images as background

Nomenclature
hodgepodge
medley
madagas ar c
retreat
confetti
O2

Final Logotype

Color Palatte - swathes

#1F76D3

#0B0A10

#D6F736
#41157D

#FF7A00

Elements

Typography
Header
NNeeue Metana
xt Free Personal
AaBbCcDdEe

12345

Body text
Poppins AaBbCcDdEe

12345
ExtraLight

Collaterals

Business Card

Poster - Brochure

F ood Labels

Coasters

O V 2 an

W ebsite

ot s
Ab u u Contact Register/Sign In

Feel Infinite
With our imagination and unique point of view plus
our great technical skills and knowledge in event Our Services
planning, we are one of the most experienced event
planners in the field.

a
H ppy l C ients

I dentification badges

Thank you