Email Marketing Strategist

About Amber (https://amberstudent.com)

Long-term accommodation booking platform for students (think booking.com for student
housing). Amber helps 80M students worldwide, find and book full-time
accommodations near their universities, without the hassle of negotiation, non-
standardized and cumbersome paperwork, and broken payment process. We are the
leading student housing platform globally, with 1M+ student housing units listed in 6
countries and across 80 cities. We are growing rapidly and targeting $400M in
annual gross bookings value by 2022.
If you are passionate about making international mobility and living, seamless and
accessible, then - Join us in building the future of student housing!
We are the fastest growing company in Asia Pacific as per Financial times
https://www.ft.com/high-growth-asia-pacific-ranking-2022

Responsibilities

Design and execute email marketing campaigns and email automation.

Ensure campaigns run smoothly and within deadlines.

Create and update templates and procedures for communicating to students

applying for accommodation, including writing emails, and setting up
templates.

Drive value and retention of receivers, by managing email list.

Email Marketing Strategist 1

 Analyze performance and formulate innovative ideas to increase open rates and
CTR and conversion.

Create email campaigns based on user persona, user buying journey, user funnel
stage, etc. Understanding user psychology and what kind of copies work
with the users is a must.

Requirements

2-5 years experience with email marketing

Hands-on experience with email builders like Mail Chimp, Sendinblue, etc. is a
must.

Must be well versed with all the technical aspects of promotional emails.

Hands-on experience in working on campaigns involving large audiences.

Ability to communicate, collaborate, advocate ideas as well as execute and take

ownership of those ideas.

Attention to detail

Should understand CSS & HTML.

What will you get from Amber

Fast-paced growth (can skip intermediate levels)

Total freedom and authority (everything under you, just get the job done!)

Open and Inclusive Environment

How to apply

Reach-out to gargi.j@amberstudent.com

Email Marketing Strategist 2