micaela ava cv & portfolio

HI | HOLA | CIAO | こんにちは

2020 - 2022
A project is a journey.
That is where we are, about to start our adventure.

What does it mean to have a brand? Today is a responsibility. Brands have no limits,
creativity can manage their image, they are the best social group to change the world.

| 04
Set of skills from Some areas

Communication tools I can help you with

Illustrator Art Direction

Photoshop Creative Copywriting and critical thinking

InDesign Storytelling & Brand Narrative

Brand Management
Microsoft Office

Branding Development
Keynote

Project Management
Social Media Marketing
Fashion Design
Community Manager
Creative Vision
Trend Specialist
Campaing Strategy
Concept Development
Client management and presentation

Soft Skills

Ability to Management Attentive to

Detail- manage the processes International
Multitasking Proactive Organized and production
oriented simultaneous advice and coordination
coordination
projects follow-up.
 Creative Direction - Social Media Plan

Teatro Vorterix
Client Ivan Villani called me to work on this
Teatro Vorterix project where the brand gave us the
opportunity to create a new identity
Where for social media communication.
Argentina

When Once we finished creating the

2022 re-branding we proceeded to think
about a content strategy and find the
My Role best way to communicate the shows,
Brand & User without losing the identity of the
research, social media
strategy, copywriter, bands. We created the concept of
art director, #VorterixExperience where through
community manager the reels we show the epic moments
Designer: Ivan Villani
of each show.

https://www.instagram.com/teatrovorterix/
SEE THE COMPLETE CAMPAING
 Creative Direction - 360° strategy plan

Lois - Spain
This project consisted of developing a
strategic communication plan with the
aim of repositioning the Lois jeans
brand. We created a Netflix series in
which artists from the Movida Madrile-
Client ña were joined by emerging talents
Lois for Elisava,
Pompeu Fabra
from what we called "La Neomovida",
together they reformed the iconic
Where Sala Rock Ola and transformed it into
Spain the Sala Legado. A transmedia strate-
gy designed to cover adult and young
When audiences, with a future objective in
2021
hand with Lois.
My Role
Brand & User
research, strategic
creative, storyteller,
copywriter, art
director,
designer

https://www.avamicaela.com/lois
SEE THE COMPLETE CAMPAING
Art Director - Digital Strategy

Big Sur
The first task for generating a
strong digital strategy for content
dissemination, was to understand
what other brands were doing and
trying to find a different way to
communicate in order to enhace its
feautures that give Big Sur compe-
titive advantages over its competi-
tors.
We decided to create strong
storytellings to potenciate the
original colours and funny style of
the branding.

Client
Big Sur Burger
Restaurant

Where
Argentina

When
April 2022 - now

My Role
Creative strategy,
copywriter, art
director, community
manager, social media
strategy.

https://www.instagram.com/bigsurba/
SEE THE COMPLETE CAMPAING
 Creative & Art Direction

Moritz
Launch campaign for Radio Moritz -
Podcast.
Designed exclusively for those
"freshones" who have just arrived,
to whom Moritz as host will introdu-
ce their city: Barcelona, but a real
Barcelona, not suitable for tourists.
A campaign full of classic Spanish
humour, with neokitsch aesthetics.
Client
Moritz for
Elisava

Where
Spain

When
2019

My Role
Creative strategy,
copywriter, art
director, social
media strategy.

https://www.avamicaela.com/moritz-barcelona
WATCH THE VIDEO & LISTEN TO THE PODCAST
 Creative & Art Direction - Copywriter

Olivetti
A restaurant in the Italian tradition where the
owners sought to reflect that familiar, untidy and
almost cinematographic essence.

We sought to capture the naturalness for the

food styling and art direction, sympathy in the
copies, mixing Italian and Spanish for a proper
understanding.

Client
Trattoria Olivetti

Where
Argentina

When
2022

My Role
Creative strategy,
copywriter, art
director, social
media strategy,
social media
copywriter.

https:/ www.instagram.com/trat oriaolivettibsas/

SEE THE COMPLETE CAMPAING
Creative & Art Direction

Remolino
During the two years I worked for
Remolino agency I was able to develop
in different roles while specialising
mainly in gastronomy and real estate. I
worked as a creative director and as an
art director, while also dealing directly
with clients and presenting actions,
calendars and campaigns. My role was
very versatile, I led a team of 4 desig-
ners, worked hand in hand with the
photographer, and had the opportunity
to learn how to deal with the client.

Working at
Remolino
Agency

Where
Argentina

When
2020 - 2022

My Role
Creative strategy,
copywriter, art
director, social
media strategy,
campaing.
Costume - Fashion

Designer
For as long as I can remember, films, theatre and
their staging drove me crazy. I used to design
costumes, I spent all my time drawing and I had
a small obsession for the colours, silhouettes
and history of each character. It was only to be
expected that as an adult I would become
interested in immersing myself in the world of
costumes, becoming an expert in the evolution
of fashion through the years. In 2017 I was
presented with the opportunity to participate as
a costume designer in the play Dr. Jeckyll & Mr.
Hyde, to then enter the world of audiovisual
work, expanding my experience years later in
commercials and short films.

Clients
Freelancer

Where
Argentina - Spain

When
2017 - 2022

My Role
Costume designer,
stylist.
Education Extracurricular Activities
2023 2001 - 2020
Planning & Brand Strategy - Ballerina - Ballet, Jazz, Contemporary, Hip Hop
Miami Ad School
2005 - 2008
2019 - 2020 Drama Classes
Art Direction & Communication Strategy Centro Cultural San Martin
Master Degree - ELISAVA, Barcelona, España

2020
The Climate Reality Project 2020

2014 - 2018
Fashion Design Bachelor Degree - FADU,
Universidad de Buenos Aires

2013
Costume Design - Teatro Colón, Argentina
Work Experience
2020 - 2023 Executive Creative Director - 2022 - 2023 Creative Consultant -
Freelancer Growing group
Coordination and joint work with multidisciplinary Responsible for developing and executing marketing
design, marketing and communications teams from and advertising strategies for events and activations.
various companies and brands. Includes event planning, promotional content creation
Brand creation, branding, strategy and advice on best and influencer relationship management.s.
communication practices.

2018 - 2022 Professor of Communication and Critique -

2020 - 2022 Project Manager + Creativa - Cátedra Levis, UBA.
Remolino Agency
2020 - 2022 Thesis Professor of Fashion Design -
Construction of advertising campaigns and Digital Cátedra Fiorini, UBA
Marketing. Leadering in strategic and aesthetic
communication projects, service design and innovation.
Development of brand communication strategy specia-
2017 - 2019 Art teacher -
lising in the gastronomic and Real Estate world. Instituto San Román
Content writing from conceptualisation to final imple-
mentation. 2017 - 2020 Costume designer -
Freelancer
PRIZES: Restaurant and & Bar Design Awards 2021 Featured in Dr.Jeckyll & Mr.Hyde - 2017
Winner / Americas - With Raúl Lavie, Juan Rodó and Melania Lenoir.
Standalone for Osten (Buenos Aires, Argentina) - Theatre
- Advertising
- Fashion

BRANDS
Visa Signature, Rappi, Kerastase, Loreal, Wallapop, Matheus, Vorterix, Dr.Selby, ABV, Brodyfriedman, Bellini, Osten, Burger Joint, Trattoria Olivetti, Big Sur, YPF, and
more
HELLO THERE (again)

I began my academic career at the University of I was born on

Buenos Aires studying Fashion Design, entering the November 20th, 1995
working world working as a Costume Designer since
2017 participating in works of great recognition as From
"Dr. Jeckyll & Mr. Hyde" and various advertisements
Argentina but also italian
for Spain and Portugal. I had the honour to dress
great artists of the international scene such as Raúl
Now Living
Lavié, Juan Rodó, Ana Wagener, Melania Lenoir and
Natalie Perez. Buenos Aires, Argentina

During my experience in advertising, I discovered Languages

that what really interested me was communication Spanish (Native)
strategies, copywriting, branding philosophy and English (Advanced Professional)
brand identity was what passionate me the most, so Italian (Beginner)
I decided to go beyond only fashion and in 2019 I
flew to Barcelona in order to complement my studies Favourite Creatives
with Elisava's Master in Design and Art Direction, Alessandro Michele, Rai Kawakubo,
where I fall in love (again) with Advertising. In 2020 I Thom Browne, Haruki Murakami,
received an invitation to join an Argentinian agency, Nicky Hornby, Christopher Nolan,
Remolino, based in Buenos Aires, where I worked as David Lynch, Tim Burton, Nick Knight,
a mix between a Project Manager and Creative Studio Lernert & Sander

Director specialized in Social Media Strategist till

2022.
Since the beginning of the year 2022 I have been
working as a freelancer and developing my career as
a Creative Director, merging my professional work
with academic activities, teaching at the University of
Buenos Aires.
Expertise
Fashion, Art Direction, Creative
Strategy, Platform and Brand Identity,
Branding, Brandstory, Retail and
Experience Design (brands and artistic
and cultural institutions). Trend obser-
vatory, trend scouting, retail tour and
inspirational trips.
Thank you for scrolling!
Good news, if you got here you can
click here to get your free beer.

Or you can contact me +541151316377

I would love to hear from you.