Poland B2C E-Commerce Report 2011

September 2011
Provided by RESEARCH ON INTERNATIONAL MARKETS
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September 2011

Publication Date September 2011 Language English Format PDF & PowerPoint Number of Pages/Charts 52 Covered Countries Poland Price Single User License:
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Poland B2C E-Commerce Report 2011

Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
wners of online shops in Poland stated that high delivery costs are the main reason O why B2C E-Commerce is growing slowly. Clothes, Sports Goods was the leading product category in B2C E-Commerce in Poland in 2010, followed by Household Goods. n 2010, more than 60% of households in Poland had access to the Internet. I he penetration of online shoppers in Poland reached almost 30% of individuals in 2010. T llegro.pl, Neo24.pl and Electro.pl are among the leading B2C E-Commerce players in Poland. A

Company and Product Information

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Poland B2C E-Commerce Report 2011

Table of Contents
1. Management Summary 2. Trends
2C E-Commerce Sales Trends B rinciples of good E-Commerce, 2011 P xpansion of E-Commerce, 2011 E ablets and Smartphones Trends, 2011 T 2C E-Commerce Delivery Trends, 2011 B ogistic Companies used by Internet Shops, L in %, 2009 op Online Payment Companies by Internet Shop Use, T in %, 2009 vailability and Popularity of Payment Methods in A Internet Shops, in %, 2009 ustomer Spending on B2C E-Commerce, in %, 2009 C nline Activities of Internet Users, in %, April 2010 O enetration of Mobile Phone Owners, and Penetration P for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010 obile Internet Users, in % of the Population, M 2007-2010 nternet Usage via mobile Phones, by Age Groups, I in %, 2010

5. Products
ost popular Product Categories in B2C E-Commerce, M in %, 2010 ypes of Goods and Services bought online, by Age T Groups, in %, 2010

6. Users / Shoppers
evelopment of Internet Users (millions) and its D Percentage of Country Population, 2006-2010 ndividuals in Europe using the Internet, by Country, I in %, 2008-2010 ercentage of Households in the EU with Internet P Access / Broadband Connections in %, 2008-2010 otal Broadband Subscribers, compared to Germany, T USA and the OECD, 2006-2010 otal Broadband Subscribers per 100 Inhabitants, T compared to Germany, USA and the OECD Average, 2006-2010 roadband Subscribers, by Access Technology B compared to the OECD Average in %, 2010 nline Shoppers by Age Groups, compared to O EU27 Average, in %, 2010 enetration of Online Shoppers, by Age Group P and Gender, in % of Population, 2010 enetration of Online Shoppers, compared to EU27 P Average, in %, 2006-2010 U Comparison of Online Shopper Penetration, E in % of Population, 2010 requency of Shopping on the Internet, in %, 2009 F nline Shoppers by Age Groups, in millions, 2009 O nline Shoppers by Gender, in %, 2008 & 2010 O

3. Sales
2C E-Commerce Sales, in PLN billion, 2001-2010 B 2C E-Commerce Sales, in EUR billion, 2010 & 2015f B 2C E-Commerce Sales, in PLN billion, 2010 & 2011f B 2C E-Commerce Sales per Household, compared to B Italy and Spain, in EUR, 2010

7. Players 4. Shares
2C E-Commerce Share on total Retail Sales, in %, B 2006-2010 eading B2C E-Commerce Sites, ranked by B2C L E-Commerce Sales, in PLN billion, 2010 acts about Allegro.pl F acts about Neo24.pl F acts about Electro.pl F ews about Integer.pl, 2011 N ews about Merlin.pl, 2011 N

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Poland B2C E-Commerce Report 2011

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Clothes, Sports Goods (14%) were the leading product category in B2C E-Commerce in Poland in 2010, followed by Household Goods.
Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010
Clothes, Sports Goods Household Goods Books/Magazines/E-Learning Material Food/Groceries Films/Music Electronic Equipment Computer Software Tickets for Events Computer Hardware Films/Music, delivered or upgraded online Books/Magazines, delivered or upgraded online Computer Software, delivered or upgraded online Shares/Financial Services/Insurance Other Types of Goods or Services
0%
Note: Percentage of Individuals Source: Eurostat, May 2011

14% 13% 10% 6% 6% 6% 5% 5% 3% 3% 3% 3% 1% 2% 2% 4% 6% 8% 10% 12% 14% 16%

29

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Electro.pl is another online shop in Poland, reaching B2C E-Commerce sales of PLN 205 million in 2010.
Poland: Facts about Electro.pl

Name of Company Homepage Business Model Product Range Revenue/Financials

Electro.pl sp. z. o.o www.electro.pl Retailer (Internet Pure Player) Various Products (Focus on Consumer Electronics) E-Commerce sales of PLN 205 million in 2010. 93 employees are working with Electro.pl Electro.pl is one of the few online stores in Poland which has its own storage facilities. In May 2011, Electro.pl was voted as the most popular online shop in Poland by consumers, according to a survey from Opineo.pl and Rzeczpospolita.

Others

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

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Poland B2C E-Commerce Report 2011

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