BỘ GIÁO DỤC VÀ ĐÀO TẠO CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM

TRƯỜNG ĐH KINH TẾ TP.HCM Độc lập - Tự do - Hạnh phúc

HIGHER EDUCATION PROGRAM (UNDERGRADUATE)

Major: International Business

Minor: International Business /Foreign Trade

COURSE SYLLABUS
1. Course name: Business Analytics
2. Course Code: ……………………………………………………….
3. Teaching Department: International Business and Marketing School
4. Level of competency: Bachelor/Undergraduate
5. Credits: 3
6. Time allocation:
+ Theories: 30 hours
+ Group works, practice, discussion: 15 hours
+ Self-study:
7. Prequisite course: Applied Statistics in Business/Economics

8. Course description:

Business Analytics refers to how enterprises, orgnisation, NGOs, and govermental

agenvies exploite data, gain insights and make suitable decision making. Business
Analytics helps organisation conduct assessment, plan the suitable strategies in
various fields, internally and externally, of the organisations.
This course provides students fundamental and advanced regarding business analysis
and determinants influence on business activities. Gathering from this module, the
students can develop necessary skills to solve the practical problem in enterprise
including: data analysis, data synthesis, situation predictio, and propose

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recommendations for enterpris. Furthermore, students will research to identify,
evaluate and take the business opportunities to create and deliver value for firm.

9. Course Learning Outcomes – CLOs:

After completion, students might achive the following course learning outcomes

9.1 Knowledge
- CLO1.1: Interpret basic tools and methods to explore data
- CLO1.2: Apply and demonstrate regression models, predective analysis,
contruct and analysis the predictive model
- CLO1.3: Use possible data exploration methods, cluster analysis, classification
methods, logistic regression, Monte Carlo Simulation
- CLO 1.4: Understand regression optimization methods, integer optimization
models, non-linear regression
9.2 Skills
- CLO2.1: Explore and Present the historical data and drescriptive analysis
- CLO2.2: Apply models to predictive analysis based on collected data including:
liner regression, logistic regression
- CLO2.3: Select and apply optimze methods for business
- CLO 2.4: Apply the quality and result assessment methods

9.3. Autonomy and Resposibility

- CLO3.1: Intepret business analytical results into effective actions
- CLO3.2: Demonstrate effective management and leadership ability
- CLO3.3: Show the ethical decision making in structureed and un-structured
situation
- CLO3.4: Develop life-long learning

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Course learning outcomes matrix)
Chuẩn đầu ra của học phần Chuẩn đầu ra chương trình đào tạo (PLOs) (CĐR cấp 2)
(CLOs) PLO PLO PLO PLO PLO PLO PLO PLO PLO2. PLO PLO PLO PLO PLO PLO PLO PLO3.5
(CĐR cấp 3) 1.1 1.2 1.3 1.4 2.1 2.2 2.3 2.4 5 2.6 2.7 2.8 3.1 3.2 3.3 3.4
CLO1.1: Interpret basic tools
P P
and methods to explore data
CLO1.2: Apply and
demonstrate regression models,
predective analysis, contruct H S H S S
and analysis the predictive
model
CLO1.3: Use possible data
exploration methods, cluster
analysis, classification H S H S S
methods, logistic regression,
Monte Carlo Simulation
CLO1.4: Understand
regression optimization
S S H H S S
methods, integer optimization
models, non-linear regression
CLO2.1: Explore and Present
the historical data and S S H H S H
drescriptive analysis
CLO2.2: Apply models to
predictive analysis based on
S H H S P S S P
collected data including: liner
regression, logistic regression
CLO2.3: Select and apply
S S H P
optimze methods for business
CLO2.4: Apply the quality and
S S S S
result assessment methods
CLO3.1: Intepret business
analytical results into effective H S S
actions

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CLO3.2: Demonstrate effective
management and leadership S S S
ability
CLO3.3: Show the ethical
decision making in structureed
P
and un-structured situation

Note:
P: Partial supported
S: Supported
H: Highly supported

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10. Learning materials:
10.1 Text books:
Material 1: James R. Evans (2012), Business Analytics: Methods, Models, and
Decisions. Pearson.
Material 2: Kush R Varshney (2012), Introduction to Business Analytics, IBM
Thomas J Watson Research Center.
10.2 Referrences
Material 1: Wayne Winston (2016). Microsoft Excel Data Analysis and Business
Modeling. Microsoft Press; 5th edition
Material 2: Bruce Bowerman, Richard O'Connell, Emilly Murphree. Business
Statistics in Practice: Using Data, Modeling, and Analytics, 8th ed. Mc Graw Hill
Material 3: Chritopher R. Thomas &S. Charles Moris (2014). Managerial economics:
foundations of business analysis and strategy, 11thed. The McGraw Hill economics
10.3 Others:
The course requires Window-Excel application; lecturer will provide A business
analytics excel add-in (only use for Windows, Mac laptop will need to run other
applications and Window to access this application).

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11. Course teaching plan:
Day Content Teaching Learning materials Student works in detail Corresponding
(hour no.) method (chapter, section) CLOs
Session 1 Fundamentals of Business Lecturing (4 Chapter 1, 2 Read chapter 1, 2 CLO 1.1
(5 sessions) Analytics sessions) LMS work CLO 1.2
- Introduction to LMS (1 session) CLO 1.3
Business Analytics
- Business Analytics on
Spreedsheet
Session 2 Descriptive Statistical Lecturing (4 Chapter 4, 6, 7 Read chapter 4, 6, 7 CLO1.1
(5 sessions) Measures sessions) LMS work CLO2.1
- Sampling and LMS (1 session) CLO2.4
Estimation CLO2.5
- T-test; z-test; CLO3.1
ANOVA, Chi-square CLO3.2
Session 3 Predictive Analytics I: Lecturing (4 Chapter 8 Read chapter 8 CLO1.2
(5 sessions) Trendlines and Regression sessions) LMS work CLO2.2
Analysis LMS (1 session) CLO2.4
- Modeling CLO2.5
Relationship and CLO3.1
Trends in data
- Simple Liner
Regression
- Residual Analysis
and Regression
Assumptions
Session 4 Predictive Analytics II: Lecturing (4 Chapter 9 Read chapter 9 CLO1.2
(5 sessions) Forecasting Techniques sessions) LMS work CLO2.2
- Forecasting Models LMS (1 session) CLO2.4

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 for Stationary Time CLO2.5
Series CLO3.1
- Forecasting Models CLO3.2
for Stationary Time
Series with a linear
trend
- Forecasting Models
for Stationary Time
Series with
seasonality
Session 5 Predictive Analytics III: Lecturing (4 Chapter 10; 12 Read chapter 10; 12 CLO1.2
(5 session) Data Exploration and sessions) LMS work CLO2.2
Classification LMS (1 session) CLO2.4
- Logistic Regression CLO2.5
- Monte Carlo CLO3.1
Simulation CLO3.2
Session 6 Implication Analytics I: Lecturing (4 Chapter 13 Read chapter 13 CLO1.3
(5 session) - Linear Optimization sessions) LMS work CLO2.3
- Interpret the Solver of LMS (1 session) CLO2.4
optimization model CLO2.5
CLO2.6
CLO3.1,
Session 7 - Implication Analytics Lecturing (4 Chapter 14 Read chapter 14 CLO1.3
(5 session) II: sessions) LMS work CLO2.3
- Process selection LMS (1 session) CLO2.4
model CLO2.5
- Porfolio investment CLO2.6
model CLO3.1
- Transportation model CLO3.2
- Multiperiod CLO3.3

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 Production Planning
Model
- Multiperiod
Financing Planning
Model
Session 8 Implication Analysis III: Lecturing (4 Chapter 15 Read chapter 15 CLO1.3
(5 session) Integer Optimization sessions) LMS work CLO2.3
- Integer variables in LMS (1 session) CLO2.4
optimization models CLO2.5
- Develop integer CLO2.6
optimization models CLO3.1
for practical CLO3.2
applications such as CLO3.3
workforce scheduling
and location
- Develop and solve
mixed-integer
optimization models
such as facility location
and fixed-cost models.
Session 9 Final Presentation CLO1.1
(5 sessions) CLO1.2
CLO1.3
CLO2.1
CLO2.2
CLO2.3
CLO 2.4
CLO 2.5
CLO3.1
CLO3.2

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 CLO3.3
Total:
45 credits

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12. Student workload:
Students are required to complete the following workload
- Attending at least 80% of total class time
- Preparing the learning materials prior to class attendance for effective participation in
class dicussion.

13. Student assessment system:

- Attendance: 10 %
- Student work 20 %
- Individual presentation 20 %
- Final exam 50 %

Scoring guide/Rubric
Rubric 1. Attendance

Criterion Weight Excellent Good Fair Fail

(%) (100%) (75%) (50%) (0%)

Engaged in
Little Not
Attitude 50 Very proactive class
engagement participate
activities

Absence not Absence not

Absence from
Time of Attend all class more than more than
50 40% of class
participation sessions 20% class 40% class
hours
hours hours

Rubric 2. Group discussion

Criterion Weight Excellent Good Fair Fail
(%) (100%) (75%) (50%) (0%)

Framing issues
Participate Little No
and lead
Attitude 20 positively in participation participation
discussion
discussion in discussion in discussion
effectively

Excellent Good analysis Inconsitent Poor analysis

Discussion skills 40 analysis and and analysis and and
evaluation evaluation evaluation evaluation

Quality of 40 Innovative and Ideas suitable Inconsistent Ideas go off

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 highlight key to the issues
participation contribution track
ideas discussed

14. Student support:

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