Certificate Course

in

Entrepreneurship & Innovative Management

ASSIGNMENT 2
Background:

1. Take a sector / company / firm find out their competitors and analyse the companies.
2. Students are expected to use the templet given below and submit the competitive analysis report
 Price Benefits Quality Features Locations Distribution/sales Customer
satisfaction

Asianpaints 1litre2,000 Health insurance,soft Past 10year’ s TractorEmulsion, AsianPaintshas Online Customerfinds
to20litre skill training, free financial track Premium oneof the largest thequalityof the
andOffline.
10,000 transport,teamouting, recordanalysis Emulsion,Royale dealernetworks paint isgood.
rupees cafeteria, education thatAsianpaints Luxury,Royale with over70,000
assistance, freefood, Ltdisgoodquality Matt,Royale dealerswith over
international relocation company Shyne, Royale 6lakhretailers
Aspira,Royale comparedtoits
Atmosetc. peersinIndia

Indigopaints 1litre407to Health insurance,paid IndigoPaintsis IndigoBronze IndigoPaintshas Online Customerfinds

20litre8996 sick leaves, paid oneofthe InteriorEmulsion, 44self-operated thequalityof the
andOffline.
rupees holiday, softskill strongest Depotsto paintsisgood.
IndigoAcrylic
training, free transport contendersinthe distributeits
DistemperSilver
Indiandecorative materialstoevery
Series,indigo
paintslandscape. cornerofIndia.
InteriorEmulsion
SilverSeries,
IndigoBright
CeilingCoat
PlatinumSeries,
IndigoBright
CeilingCoat Gold
Series,Indigo
AcrylicDistemper
GoldSeries,
IndigoPremium
InteriorEmulsion
 GoldSeries.

Duluxpaints 1litre850to Lifeinsurance, paid Theyall have Anti-yellowing. networkofover Online Customerfinds
20litre leave,soft skill training, excellent quality 230stores thequalityof the
Highcolour andOffline.
17000 canteen, freetransport paintsand paintsisgood.
durability.
rupees. coatings.
Longlastingwhite

Highcoverage.

Mirrorfinish.

Multi-surface.

Washable.

Bergerpaints 1litre370to Lifeinsurance, paid Whenit comesto Silk glamourhigh ThiscompanyhasOnline Customerfinds
20litres leave,soft skillstraining,paintingthe sheen,Easyclean, 16manufacturing thequalityof the
andOffline
7400 freetransportation interiorsofa placeRangoli total care, unitsinIndia, 2in paintsisgood.
rupees. BergerPaintshas Silk glamart high Nepal, 1each in
asizeablecatalog sheen,Silk Polandand
anda great glamart metallica Russia.
reputationowing fordesigns,
totheirincredible Weathercoat anti
line-up– theSilk dust, Weather
series. coatlonglife.