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Social Communication in Advertising: Consumption in the Mediated

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Book · January 2005

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 Social Communication in Advertising:
Consumption in the Mediated Marketplace
(Third Edition 2005, 696 Pages [earlier editions 1986, 1990])

By William Leiss, Stephen Kline, Sut Jhally, and Jackie Botterill:

https://www.routledge.com/products/9780415966764 [Available as: Paperback, Hardcover, E-Book]

About the Book:

Now available in a significantly updated third edition to address new issues such as the Internet and
globalization, Social Communication in Advertising remains the most comprehensive historical study of

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advertising and its function within contemporary society. It traces advertising's influence within three
key social domains: the new commodities industry, popular culture, and the mass media that manages
the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends
in advertising practice

"A well thought out and academically robust analysis of advertising as social communication, the most
comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book."
-- Thomas C. O'Guinn, University of Illinois

"The third edition of this classic text offers a magisterial review of the evolving relationship between
advertising and society, and a wealth of insights into the relationship between contemporary
advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh,
Scotland

"Both a magisterial survey and a pioneering study in its own right, the third edition of Social
Communication in Advertising brings the story of advertising and its communicative strategies right up
to the present. With a range and depth rare in the field, it is essential reading for those interested in
critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick,
Trent University

"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where

culture and commerce meet." -- Joseph Turow, University of Pennsylvania

"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the
social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign

Table of Contents:

Preface to the Third Edition

Chapter 1: Introduction

Chapter 2: From Traditional to Industrial Society

Chapter 3: Advertising in the Transition from Industrial to Consumer Society

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 Chapter 4: Advertising and the Development of Communications Media

Chapter 5: Advertising and the Development of Agencies

Chapter 6: The Structure of Advertisements

Chapter 7: Goods as Communicators and Satisfiers

Chapter 8: Consumer Cultures and Mediated Markets

Chapter 9: Late Modern Consumer Society

Chapter 10: Media in the Mediated Marketplace

Chapter 11: Full Service Agencies: Globalization and unbundling

Chapter 12: Structure and Agency: Tensions at play in advertising design

Chapter 13: The Mobilization of the Yuppies and Generation X

Chapter 14: Negotiated Messaging for Generation X

Chapter 15: Mobilizing the Culturati

Chapter 16: The Fifth Frame

Chapter 17: Issues in Social Policy

Notes

Index

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