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Survey of Economics Principles Applications and Tools 7th Edition OSullivan Solutions Manual 1
Survey of Economics Principles Applications and Tools 7th Edition OSullivan Solutions Manual 1
5
Production Technology
and Cost
Chapter Summary
Chapter 5 introduces the costs that firms will incur when producing in the short run and in the long run.
The chapter also illustrates how the different cost curves are drawn and explains why each curve behaves
in a certain way. Finally, the chapter demonstrates how these costs are calculated in order to determine the
firm’s level of profit. Here are the main points of the chapter:
In the short run, marginal costs are expected to be increasing due to diminishing returns; average
cost curves are expected to be U-shaped.
In the long run, firms may experience economies of scale due to specialization or spreading of the
cost of indivisible inputs, and thus long-run average cost curves will be L-shaped as per-unit costs
first decrease and then remain constant.
The minimum efficient scale is reached when economies of scale are exhausted and per-unit costs
become constant.
Eventually, the firm may experience diseconomies of scale due to coordination problems or rising
input prices, resulting in increasing per-unit costs.
Learning Objectives:
1. Economic Cost and Economic Profit: Define economic cost and economic profit.
2. A Firm with a Fixed Production Facility—Short-Run Costs: Draw the short-run marginal and average
cost curves.
3. Production and Cost in the Long Run: Draw the long-run marginal cost and average cost curves.
4. Examples of Production Cost: Provide examples of production costs.
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Chapter 5 : Production Technology and Cost 57
Most students will not be very familiar with the process of production. Go slowly. Use examples they are
familiar with—fast food, music—rather than widget factories. Make sure they understand that declining
average fixed cost is the key to firm size and market structure.
Chapter Outline
5.1 Economic Cost and Economic Profit
1. Economic profit is total revenue minus economic costs.
2. (From an earlier chapter) Total revenue is the money the firm gets from selling its product; it
equals the price per unit of output times the quantity sold.
3. Economic cost is the opportunity cost of the inputs used in the production process; it is equal
to explicit cost plus implicit cost.
4. Explicit cost is the actual monetary payment for inputs.
5. Implicit cost is the opportunity cost of inputs that do not require a monetary payment.
6. An accountant identifies all the firm’s explicit costs (actual cash payments for inputs) and
calculates profits by subtracting explicit costs from total revenue. Accounting cost is defined
as the explicit costs of production. Accounting profit is defined as total revenue minus
accounting cost.
7. An economist includes the firm’s implicit costs (opportunity costs, including costs of the
entrepreneur’s time and/or funds) and calculates profit by subtracting economic cost (explicit
plus implicit costs) from total revenue.
Teaching Tip
A good way to explain the long run is to ask students how far ahead they plan in order to
answer the question, “What are you going to do for the rest of your life?” In the long run,
everything changes.
Teaching Tip
Use the students themselves for this lesson. Ask the class how many of them have jobs and
what they do. Some of the students will have jobs where the produce something—a product
or a service of some type. Pick one job and take students through what they produce by the
hour, day, and week. The increase in their total production every hour or every day
represents their marginal product.
4. Short-run average total cost will be U-shaped because, initially, fixed cost per unit decreases
as the total fixed cost is spread over a larger number of units.
5. However, as marginal costs per unit are increasing due to diminishing returns, eventually the
higher costs of variable inputs per unit will outweigh the gains from spreading fixed costs. At
that point, short-run average total cost will begin to increase.
Teaching Tip
If the students understood marginal product, you can explain how the shape of the average
cost curve is the flip side of the marginal product curve.
Teaching Tip
Have the students use the university as an example. Ask them why the school is the size
that it is. Could it be smaller? Bigger? What would happen to tuition?
Teaching Tip
Furniture and automobile manufacturing are good examples of labor specialization. Ask
the students what they would expect to pay for handmade furniture or a car built by a single
individual. Why?
D. Economies of Scale
1. A firm experiences economies of scale, a situation in which the long-run average cost of
production decreases as output increases, if the LAC curve is negatively sloped.
Teaching Tip
Ask the students what they think their electric bill would be if they were the local electric
company’s only customers. Why? The discussion will flow to scale economies and
diseconomies.
2. The minimum efficient scale for a firm is defined as the output level at which scale economies
are exhausted. In this situation, the long-run average cost curve becomes horizontal. Beyond
this point, a firm will not have lower per-unit costs if it produces more.
E. Diseconomies of Scale
1. Diseconomies of scale is a situation in which the long-run average cost of production increases
as output increases. Diseconomies often occur due to:
a. Coordination problems: Larger firms are more difficult to coordinate and may require
several layers of management, increasing per-unit costs.
b. Increasing input costs: As a firm expands, it increases its demand for inputs. At some point,
this demand may be sufficiently large to drive up input prices and thus raise input costs.
In addition to the layoffs, Microsoft announced other cost cutting measures such as reducing vendors and
contingent staff, facilities, and cutting some capital expenditures and marketing expenses. The cuts appear
to be forward looking as the company missed profitability estimates by only a small fraction. Instead of
the expected 50 cents per share in profits, the company posted profits of 47 cents a share. However, total
profits are below year ago numbers, and the company indicated cost cutting measures would be needed to
increase profitability. Microsoft refused to provide forecasts for the remainder of the year citing “market
volatility.”
Question: How are economies of sale improving the race car industry?
ADDITIONAL APPLICATION: THE MOST VALUABLE TEAMS IN NASCAR
Gage, Jack
“The Most Valuable Teams in NASCAR”
Posted 7/24/2008 on MSNBC.com
Forbes
Team valuations move with victories, and the top team, Hendrick Motorsports, has a value of
$335 million. This amount is up more than 24 percent over last year while Petty Enterprises, a two-car
team, lost 9 percent in value over the previous year. The Petty team “hasn’t won a Cup Series in nearly a
decade.”
2.12 Average cost will exceed 10 cents per pencil because ATC is U-shaped, and the new plant’s
output exceeds the output of the larger of the two existing operations. OK
3.4 indivisible
3.5 If output per firm drops from 5 million ton miles to 1 million ton miles, the average cost will increase
from $0.10 to $0.11. The unit cost increases by only 10%.
3.6 a. AC(40) = 15, AC(100) = 9, and AC(400) = 6
b.
3.7 Diminishing returns reflect the eventual decrease in marginal product as employment of one input is
increased, with all other inputs fixed. Diseconomies of scale reflect the decreasing productivity, due
perhaps to increasing coordination problems, as the employment of all inputs is increased
proportionately.
3.8 $123, $13
3.9 a. The cost of the first whale is $23,000, more than the previous $16,000.
b. Production becomes less costly with production of the third whale.
4.4
4.5