SABANG BEACH MARKETING PLAN

CHAPTER 1

Introduction

Sabang Beach is western coast of the provincial island of the Palawan Philippines, two-

km strip of white sand in the pacific ocean. From luxurious resorts to calm homestays and
beachfronts, this beach has it all. Sabang features a lovely beaches and natural scenery wind-

battered coastline as well as vast swaths of untouched bush. The Puerto Princesa Subterranean

River National Park encompasses the surrounding jungle. Sabang Beach is closed at the first sign

of waves, and the subterranean river is closed after heavy rain. The northern side of Sabang

beach is studded with hostels and even luxury hotels with swimming pools if you choose to

spend your time on the beach partying. Food trips are common since the whole length of road

and beach is lined with barbecues, restaurants, and bars. The Philippines might very well be the

finest travel destination on the planet. Beautiful people, simple to get about, and paradise at

every turn. It's also a fantastic deal, especially for English speakers. Palawan is the most popular

tourist destination in the philippines. Sabang is a tiny community on Palawan's western shore,

approximately 3 hours' drive from Puerto Princesa City. The famed Subterranean River's primary

entrance is here. Due to its crystal blue water and beautiful gray sand, it is a magnificent beach.

If you want to get away from the noise and bustle of Puerto Princesa City, this is a really calm,

undeveloped beach village, Because practically all visitors go to the north of Palawan, this

unspoiled beach is ideal for unwinding and getting away from the crowds.
There are a few pubs, hotels, restaurants, and a variety of enjoyable activities in and around this

seaside town. You may participate in activities such as mangrove boat tours, fishing, and scuba

diving in the area. If you are in Puerto Princesa or want to stay a long, make a point of visiting

this beautiful beach to soak up the sun, relax, or pass the time. Although the waves are too tiny

for surfing, they are suitable for bodyboarding or body surfing.

Significant of the Study

This research was carried out with the purpose of providing accurate information and

promoting business tourism in the mentioned area. This research aids in the development of an

understanding that will benefit the following:

To the University. It will assist them in recognizing and developing the student's tourism

knowledge and skills.

To the Tourism/HRM Students. It is also beneficial to those studying travel and tourism, as

well as those who are simply interested in the subject.

To the Tourism and Council Destination. It can support them in determining the potentials for

ensuring the long-term viability of the local tourism industry, as well as protecting the

environment, providing favorable economic outcomes, and providing a benefit to the community.
To the Society. It also helps in the preservation of the environment and culture of the local

community.

History of Place

History On March 26, 1971, the national park was formed. The St. Paul Subterranean

National Park, which covers about 3,900 hectares of land, was formerly known as the St. Paul

Subterranean National Park. Adventure caving, which includes an underground river tour and the

Ugong Cave, is the major draw. The walk begins from Sabang Beach by an alternative path to

the Underground River's entrance. Visitors flying to Puerto Princesa City from Manila or Cebu

may take a direct flight. Sabang Beach is noteworthy since it is home to one of the world's seven

natural wonders. From Sabang's dock, ride a quaint local boat for 30 minutes or so around the

bay's jade-green seas and karst landscapes until you reach the Puerto Princesa Underground

River's magnificent stalactite and stalagmite formations. As we neared, a storm blew in, creating

such a dramatic scene; I actually prefer storms to clear sky, so this was even more beautiful.

Sabang Beach is located halfway between Puerto Princesa and El Nido, making it an ideal

stopover for anyone looking to break up the long and winding trek. Sabang Beach, unlike many

of the beaches in neighboring El Nido, is immaculate and quite uncrowded: you're likely to have

it all to yourself. You may hire a private fishing boat from Sabang Beach to transport you to Isla

Rita, an unspoiled island surrounded by pristine seas.

Location Map
 Sabang is a small community on Palawan's west coast, 75 kilometers from Puerto

Princesa City. Sabang is a town surrounded on one side by karst mountains and on the other by

the sea. The village has just one major street, which leads to the dock where boats leave for the

Underground River. On a motorbike, it takes roughly 1.5–2 hours to reach here

Sabang Beach is one of Palawan's most renowned beaches, noted for being the jumping-

off place for the Underground River. It is located along the stunning, unspoiled shoreline of the

island's eastern coastline. Despite its popularity, it's still a peaceful area to unwind for a few days.

Sheridan Beach Resort is where you'll be staying. Sabang Underground River is located in

Sabang. Sabang Beach is surrounded by mountains and lapped by calm waves and is located in a

tiny fishing community on the western coast of Palawan in the Philippines. Stalagmites and

gaping caves abound in the adjacent Underground River, a UNESCO World Heritage Site and

one of the New Seven Wonders of Nature.

Chapter 2

Business Summary
 Palawan Island in The Philippines has been described as one of the world’s best islands

by Travel + Leisure and CN Traveler and it’s easy to see why. With its white sand beaches,

mouth-watering seafood, and radical limestone mountains. What differentiates the Puerto

Princesa/Sabang area from other areas of Palawan is the Subterranean River National Park. The

park is home to numerous wildlife species, has numerous underground tunnels to explore, and is

named after the natural wonder, the underground river.

A really beautiful clean and white sandy beach with lots of waves that can be fun. The
scenery is stunning without even stepping out of town. Very quiet and beautiful place to relax.

There are also some nice restaurants nearby. Sabang is a small village on Palawan's western

coast, and a great place to escape the crowds of Palawan. Having a clear picture of your

specialized market's landscape will help you spot market possibilities and gaps. Market

segmentation is a technique for assisting businesses in identifying the diverse demands of

various client groups. One of the world's seven natural wonders can be found on Sabang Beach.

The main attraction is adventure caving, which includes an underground river excursion and the

Ugong Cave. A direct flight from Manila or Cebu to Puerto Princesa City is available.

Vision: Sabang Beach's vision is to be one of the most sought-after beaches in the world

while maintaining the calm, peace, and quiet that the beach offers. We hope to be the benchmark

of beaches when it comes to providing an escape for tourists where they can make memories

they will never forget and experience adventures to always remember.

Tagline: As the beach's tagline says, "A place to forget and make experiences to

remember." or "An escape to forget. An experience to remember." We offer a place that is yet to

be discovered by many. Sabang Beach is pristine and generally uncrowded: you will most likely
have it all to yourself. It is a tranquil and beautiful place to relax.

Current Situation Analysis

Puerto Princesa has great beaches. Sabang is one of them. A beautiful beach to soak in the

sun and have good time with your loved ones. Not over crowded, clean and neat beach. Also

with birds singing and the waves roaring to the shore clean waters and the nicest sand to walk

on. So, as we all know when the COVID-19 occured the Pandemic were stopping us to travel
around even domestic flights. We need to maintain our social distance from one another, which is

why the Sabang Beach is ideal for our current situation. Why? Because Sabang Beach is not

crowded and is well-known for being a great place to get away from the crowds of Puerto

Princesa City. It is well-known for being a great place to visit for anyone who enjoys a peaceful

and close-to-nature beach environment amidst the Pandemic.

As of now, The province of Palawan is under Alert Level 3 until February 15, 2022.

Tourists can only stay in the city for a maximum of 4 days and 3 nights only. If intending to stay

beyond 4 days, the tourist must undergo a 7-day mandatory facility-based quarantine. To prove

their fully vaccinated status this are the requirements upon traveling to Puerto Princesa:

• Negative antigen test result taken within 24 hours before arrival

• Confirmed, pre-booked accommodation

• Round-trip tickets

• Tourist QT ID

• S-Pass Travel
MISSION

To provide a cheap, yet event in Sabang Beach that addresses both the needs and wants

of people of all economic levels while also giving growth opportunities for the company and its

staff in light of society's unusual predicament.

MARKETING STRATEGIES IMPLEMENTED/USED

Sabang beach may face difficulties in marketing the services being offered since it is newly

introduced and just getting started. In that sense, identifying the right market for the business is

to be considered. It is perceived open for all people, whilst having a stable family income are the

qualities that the potential consumers of the business will be having. Aside from that, the

proprietors will target individuals who place higher value on the business’ benefits over others,

possessing a high-level of engagement and usage of booking thru online assessment as they seek

for convenience.

Sabang Beach's marketing strategies are divided into the following categories:

Service Boats
Sabang Beach will provide a cute local boat through the jade-green waters and karst

landscapes around the bay for 15 minutes or so until you reach the impressive stalactite

and stalagmite formations inside the Puerto Princesa Underground River and other

locations around Sabang Beach.

Activities/Entertainment

Sabang Beach is simply breathtaking, with huge dramatic mountains in the background
and lovely white sand beaches that are virtually untouched. It is not only mountain

climbing, but there is also Zip line also known as Zip Lining in Paradise. Last but not the

least, we also provide quad biking, or ATV, which is a great way to spend your time in

Sabang Beach.

Tour Guide/Staff

Sabang Beach has provided you with the opportunity to learn more about Puerto Princesa

with the assistance of your guide. Kapag po kasi may staff or tour guide na mag-aalalay

sayo while you're in Sabang they will notify you your fun excitement activites and staffs,

so that you can plan accordingly.

Target Market

• Locals

• Foreigners

The business will be focusing its target market to all different type of tourist. As such age
categories are recognized as the largest consumer markets, their demand in satisfying both

the consumers’ needs and wants whilst guaranteeing safety amidst the Covid-19 pandemic

Sabang Beach is to be addressed by the business. When the market thinks of Sabang Beach,

they think about its safety and convenience for such business concept allows consumers to

purchase items with not that much effort and risk of getting infected by the virus. It also

promotes variance as Sabang Beach as offers free event which are not only limited into foods

or groceries but any desired goods/products that the consumer want to be bought. A swift yet

excellent service is to be provided for the market as the business features a same day or any
date for booking services regardless of the tourism by the consumers.

SWOT Analysis

STRENGTHS

1. The beach was wide, clean and safe.

2. Not crowded

3. No public showers on the beach.

WEAKNESSES
1. Lots of stray dogs roaming around the beach.

2. Lack of manpower in certain areas.

3. There is a limited amount of land available for expansion and development.

OPPORTUNITIES

1. Creation of new jobs.

2. Other parts of the business are affected in a variety of ways.

3. More business opportunities exist in the beach management and service industries, such as

the providing training and events.

THREATS

1. Uncontrollable negative social consequences.

2. Heavily dependent on tourism which is vulnerable to terrorism, haze, epidemics, natural

disasters and regional political instabilities.

3. Competition from regional countries.