PRODUCT DESIGN:

DEFINITION

 Design is the conversion of knowledge and requirement into a form, convenient and Suitable
for use for manufacture.
 Product design in its broadest sense includes the whole development of the product through
all the preliminary stages until actual manufacturing begins
OBJECTIVES OF PRODUCT DESIGN

 The first object of designing is to create attention in product for increasing the sale Potentials.
 To produce better quality at the lowest possible price.
 To enlarge the importance of product from customer’s point of view.
IMPORTANCE OF PRODUCT DESIGN

 Product design is crucial because it creates a unique and creative experience for the consumer
 The key to successful product design is understanding the end-user customer
 The product’s design can attract new customers and create loyal ones

Approaches to Product-Design
Product Breakdown
• The Product Breakdown Structure (PBS) is the Hierarchical structure of
Products and Elements that the Project requires to Succeed.
• The PBS is, in effect, which encompasses all Physical components of a
particular Product Or System.
System Engineering
• Systems engineering Techniques are used in Complex Projects: Circuit-board
Design, Robotics, Bridge building, Software Integration, and Spacecraft Design.
• Systems Engineering uses a host of Tools that Include Modeling and
Simulation and Schedule to manage Complexity,Requirements Analysis
Value Engineering
Value and cost
Value = Function Cost
 Value: What the product is worth to the customer.
 Function: Properties and qualities of product.
 Cost: Money value of materials used, Labour & indirect Costs.
Value Analysis
 It is not only about meeting customer requirements but also about
ensuring that the product is manufactural
 Design for Manufacturing (DFM) is an approach consisting of:
 Simplification of products
 Manufacture of multiple products using common part, processes and
modules.
QUALITY FUNCTION DEPLOYMENT
 Getting from the voice of the customer to technical design specifications
 Quality Function Deployment
 → Voice of the customer →House of quality
 QFD: An approach that integrates the “voice of the customer” into the
product and service development process.
Other Approaches to product design
1. Research and Development
2. Reverse Engineering
3. Manufacturability
4. Standardization
5. Modular Design
6. Robust Design
7. Concurrent Engineering
8. Computer-aided Design
9. Life-cycle Of a Product