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Partner technological

heterogeneity and innovation


performance of R&D alliances
Si Zhang1 , Jizhen Li2,* and Na Li3,*
1
 School of Economics and Management, University of Chinese Academy of Sciences, 219 Building 7,
80 Zhongguancun East Road, Beijing, 100190, China. zhangsi@ucas.ac.cn
2
 Research Center for Competitive Dynamics and Innovation Strategy, School of Economics and
Management, Tsinghua University, 541 Weilun Building, Beijing, 100084, China. lijzh@sem.tsinghua.edu.cn
3
 Ping An Technology (Shenzhen) Co., Ltd, Ping An International Finance Centre, No.3, South Xinyuan
Road, Beijing, China. lina420@pingan.com.cn

This study investigates the impacts of partner technology heterogeneity on innovation perfor-
mance of alliance firms both in terms of R&D output and the enhancement of partners’ inno-
vation capability. We apply a generalized semi-­parametric model on a questionnaire survey
result of 413 High and New Technology Enterprises in China. In order to ensure the robust-
ness and practicability of our result, PCA is applied to extract comprehensive information and
SiZer analysis is employed to test the linearity and significance of the nonparametric functions
in the model. Our results indicate that collaborations between partners with different indus-
try technologies exert inversed U-­shaped R&D output pattern and affect very little the innova-
tion ability of focal firms. The impact of industry domain divergence is no longer significant
when partner technology heterogeneity is added in the model of analysis. Partner technology
heterogeneity leads to an ascending S-­shaped R&D output pattern and contributes positively
to innovation capabilities. One of the implications of our findings is that when choosing R&D
alliance partners, firms are better off avoiding candidates from a different industry domain
but opt for potential collaborators who are in the same industry but in the different technical
domain, which may facilitate more effective organizational learning. Further, we argue that
the reasons behind the S-­shaped R&D output pattern led by technology heterogeneity being
the co-­existence of competition and cooperation between partners where firms collaborate in
value-­creation by combining diverse resources and compete for acquiring partner’s distinct
technology and resources. Therefore, we suggest that, for the sustainability of collaborative
innovation outcome, both cooperation and competition amongst alliance partners should be
encouraged and well balanced at different stages of joint R&D projects.

1. Introduction tend to explore alternative competitive sources


beyond company boundaries when their in-­house

A s competition is intensified by the pace of


technology development nowadays, firms
R&D can no longer cope with the growing need
of users in a timely and cost-­
effective way. To

This paper is supported by the Fundamental Research Funds for the Central Universities (No. Y95402R), China Ministry of Science
and Technology (No. 2017ZG-­002).

© 2021 RADMA and John Wiley & Sons Ltd 1


Si Zhang, Jizhen Li and Na Li

promote innovation, firms must step outside their external knowledge that is closely related to their
familiar technological domains and explore di- prior knowledge (Cohen and Levinthal, 1989) so
vergent technical sources (Kelley et al., 2011). that partner technological similarity could have
Inter-­organizational alliances of R&D create paths a positive effect on alliance R&D performance.
through which firms may gain external knowledge Thus, Sampson (2007) summarizes while diversity
(resources) (Barney, 1991) and technological com- in technology capabilities of partnering firms does
petencies while sharing the costs and risks associ- encourage knowledge recombination, it makes
ated with the product development process amongst knowledge transfer harder. For that, researchers
their partners (Powell, 1990). R&D collaborations propose that innovation is promoted when there
facilitate the sharing of technological information is a moderate level of diversity between partner-
among partners (Yang et al., 2011) and strengthen ing firms (Phelps, 2010). However, Jennings et al.
learning and knowledge integration abilities (Doz, (2009) and Cennamo and Santalo (2013) argue that,
1996; Chen, 2010) especially when partners are instead of inversed U-­shaped pattern, distinctive-
coming from different technical domains. Since ness may have a U-­shaped impact on performance.
heterogeneity of alliance partners may cause sig- Recent work by Haans (2019) further suggests
nificant variance in alliance performance, it attracts U-­shaped and inverted U-­shaped may both appear
attention both from the industry and the academia which is contingent on how different their peers
(e.g. Hambrick et al., 1996; Haunschild, 2002; are. The contradictory conclusion is not only an
Goerzen and Beamish, 2005; Jiang et al., 2010). academic puzzle but in practice confuse managers
Extracting from the notion of knowledge het- when they make strategic decisions on choosing
erogeneity, which is referred to as ‘the variety of alliance partners. Therefore, a more comprehensive
knowledge, know-­how, and expertise to which a analysis should be carried out in searching for an
manager has access through her network’ (Rodan “optimal” distinctiveness (Zhao et al., 2017). We
and Galunic, 2004, p. 545), the present study are motivated by the conflicting findings and hoping
emphasizes technology heterogeneity. We inves- to extend the optimal distinctiveness (Deephouse,
tigate the influences of the idiosyncratic patterns 1999; Navis and Glynn, 2011; Zhao et al., 2017)
of the technological resources and competences of in the technology-­heterogeneity-­specific category
alliance partners on innovation. Although a few ear- and provide practicable suggestions to firms. For
lier studies contribute to the understanding of how this account, questions to be probed in this study
technology heterogeneity may affect innovation, include: (a) What are the main effects of alliance
they offer seemingly contradictory conclusions technological heterogeneity on firm’s innovation
(Haans, 2019). On the one hand, alliance partner performance? (b) How innovation performance is
technological heterogeneity may provide wider influenced by the degree or classes of heterogene-
knowledge resources by allowing firms to access ity, based on which we investigate, (c) what is the
a larger variety of new technology in a timely optimal technological distinctiveness? By seeking
and cost-­efficient manner than relying solely on answers to these questions, we will be able to pro-
in-­house R&D. Thus, partnering firms are able to vide implications for firms in their joining in and
recombine existing knowledge into new innovation forming strategic technological alliances.
(Fleming, 2001). Access to diversified knowledge As extant researches have fairly good compre-
is an important condition for exploratory innova- hension of the rationales for forming alliance and
tion (Greve, 2009). In a different or novel knowl- less attention is given to the choice of partners
edge domain, new insights and solution are likely (Rothaermel and Boeker, 2010), our work aims to pro-
to be found (Simonton, 1999). Solutions from one vide managerial implication to firms in their choice
domain may be applied in another (Hargadon and of alliance partners either in the same industry or else
Sutton, 1997) leading to innovation in other indus- in conjunction with considerations of the project life-
tries. In these cases, technological heterogeneity cycle. We investigate ‘who allies with whom’ ques-
associates with better innovation performance. tion (Oliver, 1991) plus ‘when to’. For this purpose,
However, on the other hand, it is argued that instead of patent and citation data as primally cho-
the difference among partners might create a gap sen by most extant research, we employ a question-
between them that hinders knowledge exchange naire survey result that includes both subjective and
(Grant, 1997) by making knowledge assimilation objective data and information. A generalized semi-­
harder while the difficulty and cost of managing parametric model is applied to the survey result con-
collaborated projects increase as technological taining 413 High and New Technology Enterprises
complexity grows (Oxley, 1996). According to in China to examine the causal relationship between
absorptive capacity theory, firms can only assimilate technological heterogeneity between dyadic alliance

2  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

partners and the R&D output and innovation capabil- Therefore, it is argued that heterogeneity of knowl-
ity of focal firms. In order to ensure the robustness edge inventories of collaborators will cut down the
and practicability of our survey-­based results, PCA possibilities to learn from partners (Hamel, 1991;
is applied to extract comprehensive information and Fleming and Sorenson, 2001) since the discrepancy
SiZer analysis is employed to test the linearity and in technology profiles of partners weakens the ability
significance of the nonparametric functions in the to recognize and absorb external knowledge. Grant
model. The analysis results indicate that, when select- (1997), from a resource-­based view, proposes that
ing technological alliance partners, transdisciplinary integrating existing knowledge that the members of
collaboration should take extra caution as joining up alliances already have is more efficient than access-
with partnering firms from a different industry tech- ing and integrating external sources. Thus, firms
nology field may yield undesirable R&D outcome. tend to seek and try to exhaust their knowledge pool
On the other hand, forming R&D alliances with part- before having to reach out for a distant knowledge
ners having different R&D technology could exert source outside firm boundary or outside an enclosed
ascending S-­shaped innovation output pattern and circle of partnering firms that they attach to.
enhance innovation capabilities. The analysis based However, another stream of studies concludes oth-
on the results provides a more dynamic conclusion erwise. As early as Barney (1991), researchers have
in relation to the roles of technological heterogene- noticed that resource complementarity is identified as
ity in alliance R&D performance as well as practical one of the premises for competitive advantages of alli-
suggestions that can be helpful in guiding firms in ance firms, which acknowledges that partner resources
strategic decision making regarding the selection and including technology could be or better be diversified.
management of alliance partners. Afterwards, a number of alliance studies empirically
supported this view (e.g. Harrigan, 1985; Lorange
and Roos, 1992; Burgers et al., 1993). By combining
2. Theoretical background diverse technological resources and excavating the
complementarities of partnering companies, sustained
An R&D alliance is a cooperative technological innovativeness may result (Lin, 2014). Differentiation
arrangement between two or more enterprises aim- or in some cases complementarities in knowledge
ing to improve their R&D performances through the available to alliance partners draw alliance tighter
sharing of technology-­based resource and joint inno- together (Chung et al., 2000), as the complementar-
vation activities (Das and Teng, 2000; Hagedoorn, ity of resources contributes to knowledge transfer
2002; Jarillo, 1988), which is also referred to stra- and hence enhances joint innovation outcomes. The
tegic technology partnership, technological alli- variety of partners and their knowledge bases connect
ances or technological cooperative agreements positively to collaborative outcomes by inspiring one
(Narula and Martinez-­Noya, 2015). Alliances with another during joint R&D activities. Krammer (2016)
external partners that are technologically compe- advocates that the level of technological diversifica-
tent is an efficient means to acquire and utilize new tion has significant positive effects on firms’ propen-
technologies (Ahuja and Lampert, 2001) so that sity and positive correlations for both exploitative and
inter-­
organizational collaboration spurs innovation explorative innovation. Additionally, Alliance brings
(Hagedoorn and Duysters, 2002; Lee et al., 2001). new external knowledge of various partners into the
The outcome of such a cooperative relationship can firm knowledge base with risk and uncertainty under
yield supernormal profits for all partners and boost control (Wassmer, 2010). Factors that inhibit external
technological development through proactive or sub- sources of capabilities such as core rigidity (Leonard-­
conscious learning (Dyer and Singh, 1998; Hu et.al, Barton, 1992) and path dependence (Coombs and
2015). Based on absorptive capacity theory (Cohen Hull, 1998) are eased off by new technological combi-
and Levinthal, 1989), the benefits of similarity in nations, which promotes innovation.
technology between partners are captured by many The third stream of researches apparently takes
researches which consent in their conclusions that a more dynamic viewpoint. Sampson (2007) adopts
the greater the similarity between partner firms’ patent and citation data and results in a curvilinear
knowledge bases the larger the benefits resulted from relationship between alliance firms’ technological
the collaborations (e.g. Mowery et al., 1996; Lane diversity and innovation performance. Cohen and
and Lubatkin, 1998; Ahuja and Katila, 2001). Having Caner (2016) also find that knowledge heterogeneity
similar knowledge bases especially at the initial stage increases breakthrough inventions up to a point when
of collaboration facilitates the knowledge transfer it begins to disturb such activities. Gilsing et al. (2008)
process and builds a good foundation for external prove that exploration being an inverted U-­shaped
knowledge to be combined with existing technology. function to technological distance. The curvilinear

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  3
Si Zhang, Jizhen Li and Na Li

relation suggests that excessive diversity impairs jointly carried out with their allied firms. According
firms’ capability to recognize and utilize knowledge to China’s Regulations on the Identification
lied within partner organization, which echoes with and Management of New and High Technology
Baum et al. (2010) that also proposes if firms’ tech- Enterprises, National High and New Technology
nological profiles are similar, they will find they have Enterprises of China are enterprises that register in
little to learn; if they are too different, they will find the territory of China, which engage in continuous
it is hard to understand their partners making learning research and development activities and the transfor-
difficult. However, the attempts to interpret the curvi- mation of technological achievements, forming the
linear effect by these studies felt somehow unsatisfy- core intellectual property rights of enterprises, and
ing for two main reasons. First, they mainly adopt an carrying out business activities on the basis of the
absorptive capacity angle which overrated the effect ‘high and new technology fields supported by the
of learning in innovation. Interestingly, Nooteboom state’ (excluding Hong Kong, Macao and Taiwan) for
(2001) proposed that cognitive distance (diversity) more than one year. High and New technology firms
impairs absorptive capacity but enhance innovation. are chosen primarily because they are R&D intensive
A more recent work, Haans (2019), discovered that and more collaborative. We sample firms from four
contingent on the relative strength of distinctiveness, industries that have a broad presence in China: chem-
both U-­shaped and inverted U-­shaped effects may ical and pharmaceutical, electronic and other electri-
appear, which means the effects of the distinctiveness cal equipment, industrial and commercial machinery
of partners on performance differ depending on how equipment, and fabricated metal and other materials.
different they are. Therefore, we argue that technol- The survey was conducted during 2010 to the end
ogy heterogeneity should be put in the context of a of 2012 with the direct assistance of a Chinese gov-
firm’s overall alliance strategy in which learning and ernment agency in Jiangxi (Municipal Science and
absorbing should be viewed as a periodical influenc- Technology Commission). Among 34 provincial-­
ing factor. Second, these studies failed to provide level administrative regions, Jiangxi’s environ-
practical guidance for firms in choosing alliance part- ment for scientific and technological progress was
ners considering their technological distance. Is there ranked number 18, S&T investment was number 19,
a so-­called right degree of diversity? however, the rate of increase for both indexes are
Having review existing literature, it is obvi- amongst the highest in the nation around the time of
ous that the final verdict for the role of technology the survey1. We followed the key informant approach
heterogeneity is yet to come and that it deserves a to collect data from one R&D manager at each tar-
more comprehensive study. We argue that extant get firm. 413 questionnaires were returned, giving a
researches have made their observations at a certain response rate of 33.83%. The survey targets at single
point in time during the process of R&D collabora- dyadic alliance networks that each respondent enter-
tions so that they come up with different conclusions prises have formed. In the sample, there are 12 equity
as partner’s relative status changes along the project alliances and 292 non-­equity-­based alliances. Their
life cycle. As Uzzi (1997) and Mowery et al. (1998) primary difference relevant to our analysis is the use
point out that partners tend to grow alike in terms of administrative controls (Nippa and Reuer, 2019),
of knowledge profiles indicating a possible shift which might affect the outcome of innovation. As
of positionings within an alliance network. The up non-­equity arrangements are more flexible (Narula
and downs of innovation output pattern occur where and Martinez-­Noya, 2015), it explains why we found
firms take different actions in the exploration, learn- 292 non-­equity alliances out of a sample of 304 firms
ing, integration and reinventing of partner knowledge in an investigation of R&D collaboration partner-
bases. Therefore, adopting a dynamic lens, we pro- ships. Thus, this data allows insights into the for-
pose that as partner technological diversity increases, mation, governance and performance of the dyadic
collaborative innovation performance should follow partnership. The depth and scale of the survey is rare
a periodical pattern. The paper will conclude by pro- in that it contains both objective measurements and
viding practical suggestions to firms in choosing alli- respondents’ subjective evaluation of their partners
ance partners judging by their technological profile. and the R&D alliances, which are invaluable infor-
mation to most alliance studies (Tables 1 and 2).
The survey result is qualitative in that, for exam-
3. Data & methodology ple, heads of the companies were asked to evaluate
on relative scales how they would position their tech-
We base our analysis on a questionnaire survey data on nological bases against that of their alliance partners.
413 National High and New Technology Enterprises The design of the questionnaire incorporated an indi-
of China with information on their R&D projects rect questioning method to reduce social desirability

4  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

Table 1.  Demographic profile of the sample (N = 413) Knowledge acquisition; (3) Knowledge assimi-
Industry No. of firms Percentage lation; (4) Knowledge creation; (5) Innovation
management ability; (6) Team-­working; and (7)
Chemistry & Pharmaceutical 79 19.1
Communication skills.
New material & New energy 123 29.8
Metal 18 4.4 Since each performance indicators is composed of
Machinery & Equipment 42 10.2 a few variables, we condense the information they
Environment 22 5.3 carried into variables that could represent the overall
Optical 68 16.5 alliance outcome. Thus, in order to obtain the com-
Software 23 5.6
posite index of 𝜂 1, 𝜂 2, principal component analysis
(PCA) is employed to extract the corresponding
Rubber, service, etc. 26 6.3
comprehensive information. Information is extracted
by maximizing the objective function max [COR (Y)].
The results of the PCA are shown in Figure 1.
bias as suggested by Fisher (1993). Meanwhile, it
also provides quantitative statistical data. There are
objective quantitative questions, that is, patent num- 3.2. Independent variables
bers and R&D intensity. We believe that a combina-
Phelps (2010, p. 894) clearly defines technological
tion of soft and hard indicators will jointly produce
heterogeneity in a collaborative innovation para-
a better prediction. To further examine the accuracy
digm as “…the extent to which the technologies
of the respondent firms’ self-­reported information,
pursued by a firm’s alliance partners are different
20 annual reports firms in our sample were obtained
from one another and from those of the focal firm.”
from the public listed company database and cross-­
This divergence can be further classified according
examined with the self-­reported information. 100%
to whether firms explore different industry or techni-
agreement was observed. Variables and the formation
cal domains (Tyre and von Hippel, 1997). Meyer and
of latent variables can be found in Tables  3 and 4,
Subramaniam (2014) suggest that innovators should
Appendix.
explore across different technical domains rather than
industry domains in that the widening of industry
3.1. Dependent variables: R&D scope hinders the appropriation of technical value.
collaboration outcome However, having observed firm performance on the
stock market, Baum et al. (2000) argue that firms with
The performance of R&D alliances is evaluated in cross-­industry alliances significantly outperformed
two aspects: technology & product development out- those without such connections. Similarly, Filiou and
come (𝜂 1) and innovation capability elevation (𝜂 2), Massini (2017) also support that intra-­industry col-
which are composed of the variables listed below. In
laboration offers less innovation opportunities than
the questionnaire survey, respondents were asked to
inter-­industry cooperation. We are provoked by the
evaluate their perceptions on the following questions
conflict between existing findings and intrigued to
based on 1-­7 Likert Scale.
examine the difference in innovation performance
1. Compared to your rivals, how would you rate of both cross-­industry technological collaborations
the new product development in terms of (1) and intra-­industry cooperation. Thus, in this paper,
cost; (2) efficiency; (3) duration; (4) quality we denote two technological dispersion types as our
and function and (5) innovativeness. key independent variables: industry domain diver-
2. How do you rate the improvement in the follow- gence (𝜉 1) and partner technological heterogeneity
ing capabilities? (1) Knowledge recognition; (2) (𝜉 2). Industry domain divergence occurs when firms

Table 2.  Descriptive data of firm statistics


Age New product sales Product sales R&D input Business scale
Mean 13.24 509534.92 675429.16 28040.12 1030174.42
Median 12.00 3021.00 8298.50 486.69 10343.00
Mode 8 0 .00 500.00 2000.00
Percentage 25 8.00 767.00 2392.59 180.00 3300.00
50 12.00 3021.00 8298.50 486.69 10343.00
75 15.00 11423.60 25441.75 1026.79 30952.70
(ten thousand RMB).

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  5
Si Zhang, Jizhen Li and Na Li

Figure 1.  The coefficients in extracting comprehensive information.

explore outside their current technology context and know-­how (Kale et al., 2002). The efficiency
seek new innovation inputs from other industries of knowledge transfer is improved when firms
while technological heterogeneity is considered as a become familiar with their partners’ knowl-
source of non-­situated knowledge which is the diver- edge during repeated interaction (Jensen and
sification of firms’ core R&D technology. Szulanski, 2007). The repeated partnership has
According to established literature, the following an impact on alliance and firm performance
variables are also chosen which influence the deci- (Wuyts et al., 2005; Goerzen, 2007; Gulati
sion of alliance formation, the process and the out- et al., 2009).
come of the alliances. In the survey, respondents are 6. R&D intensity (𝜉 8): the ratio of a firm’s reported
asked to evaluate the truthfulness of the statements, expenditure on R&D to sales (Teece, 1980;
using 7 Likert Scale, as documented in Appendix Baysinger and Hoskisson, 1989).
Table A2. Below is the discussion regarding the rea-
The comprehensive variable 𝜉 3 and 𝜉 5 are also
sonings for variable selections.
obtained by PCA. 𝜉 5 is calculated by adding the
1. Cooperative Willingness (𝜉 3): Inter-­organizational two principal components together, where the
knowledge sharing is essential to both innovation weights are obtained based on their proportion of
performance and learning outcome (Calantone et variance. The corresponding coefficients are dis-
al., 2002). Sampson (2007) discussed how willing- played in Figure 2.
ness can affect value appropriation from collabo-
rations. For heterogeneity in alliance technology
to stem positive effects in knowledge transfers, 4. Model estimation and results
firms’ willingness of sharing is a key driver.
2. Partner Trust (𝜉 4): There are many factors that In order to infer the effect of technological hetero-
work against value co-­creation such as opportun- geneity on the outcome of collaborative innovation
ism behavior and trust issue (Dyer and Singh, with assumptions as few as possible, the following
1998; Gulati and Singh, 1998). Therefore, the semi-­parametric additive regression models (1) and
study takes into account the level of trust between (2) are employed.
partners.
3. Culture compatibility (𝜉 5): Firms concern about 𝜂 1 = f1,1 (𝜉 1 ) + f1,2 (𝜉 2 ) + g1,1 (𝜉 3 ) + g1,2 (𝜉 5 ) + 𝛽 1,4 𝜉 4
the unintended spillover of core knowledge. +𝛽 1,6 𝜉 6 + 𝛽 1,7 𝜉 7 + 𝛽 1,8 𝜉 8 + 𝜀1 (1)
Recent studies have connected the willingness of
knowledge sharing with organization culture (Xue 𝜂 2 = f2,1 (𝜉 1 ) + f2,2 (𝜉 2 ) + g2,1 (𝜉 3 ) + g2,2 (𝜉 5 ) + 𝛽 2,4 𝜉 4
and Zhang, 2010; Wiewiora et al., 2013; Ritala et +𝛽 2,6 𝜉 6 + 𝛽 2,7 𝜉 7 + 𝛽 2,8 𝜉 8 + 𝜀2 (2)
al., 2015).
4. Level of Commitment (𝜉 6): In the questionnaire,
respondents are asked to evaluate the importance In model (1) and (2), fi,j and gi,j, i = 1, 2, j = 1, 2
of both partners’ contribution of resources to the are unknown smoothing functions, and 𝛽 i,j,
success of innovation. i = 1, 2, j = 1, 2, 3, 4 are parametric regression coef-
5. Partnering Experience (𝜉 7): Prior alliance ex- ficients, 𝜀1 and 𝜀2 are systematic error. In model (1)
perience affects a firm’s capability in the cap- and (2), variables 𝜉 1 and 𝜉 2 are put in the nonparamet-
turing, sharing and dissemination of valuable ric parts to explain their nonlinear effect on 𝜂 1 and

6  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

Figure 2.  The coefficients in composing ξ3 and ξ5.

𝜂 2. Since we assume that being in different industry regression function and 𝛽 is the regression coefficient
technology fields to our partners and having different we need to estimate. The quasi-­likelihood estimation
R&D technologies to our partners may have influ- is used to get the estimator of f .
ences on the R&D output and innovation capabil- ∑ t − Tj
ity that are not necessarily monotonic. Cooperative K( h )(Yj − Xj 𝛽)
j
willingness (𝜉 3) and culture compatibility (𝜉 5) are ̂f𝛽 (t) = (3)
∑ t − Tj
expected to have nonlinear influences so that they K( h )
are placed in the nonparametric section as well. j

Meanwhile, other explanatory variables may have a


relatively more straight forward impact. Therefore, In (3), K is the kernel function and h is the band-
our setup could avoid overfitting caused by too com- width. The estimator of 𝛽 can be obtained:
plex model design. Test results are shown below: ̂
𝛽 = [(X − X) ̂ − 1 (X − X)
̂ � D(X − X)] ̂ � D(Y − ̂
Y)
where X represents the matrix with i th row Xi, X̂
represents the matrix with i th row.
4.1. Estimation test of semi-­parametric
additive model (1) and (2) ∑ � Ti − Tj � ∑ � Ti − Tj �
K h
Xj K h
Yj
Model (1) and (2) can be estimated by the kernel-­ ̂i =
j
̂
j
based method. (Severini and Staniswalis, 1994; Fan
X ∑ � T i − Tj � , Y= ∑ �
T −T

K K ih j
and Li, 2003). For the convenience of understanding, j
h
j
we describe the statistical idea for estimation semi-­
parametric model with only one nonparametric func- In this paper, K is chosen to be the normal density
tion. For the more general case, the estimation steps function, and h is determined by the GCV method.
can be found in Fan and Li (2003), and which can be
carried out by R using package KernGPLM (Härdle
et al., 2004). 4.2. Model estimation
Suppose we need to estimate The regression curves in model (1) and (2) are esti-
E(Y|(X, T)) = X𝛽 + f(T). In which, f is the smooth mated by kernel-­based method. In addition, we use

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  7
Si Zhang, Jizhen Li and Na Li

Figure 3.  The estimated curve of regression functions and their confidence band.

T-­test to examine the significance of parametric not significant, meanwhile, 𝜉 2 has a linear influence
items, and F-­Square test to test the significance of on 𝜂 1. We, therefore, delete 𝜉 4 , 𝜉 7 , 𝜉 8 from model (1),
nonparametric function. Furthermore, we estimate and move 𝜉 2 to the parametric part. In fact, 𝜉 1 is sig-
whether the increasing or decreasing trend of the non- nificant only if 𝜉 2 is deleted from model (1). Then
parametric regression function is significant by SiZer model (1) is modified as:
analysis method. SiZer (significant zero crossing of ( ) ( ) ( )
𝜂 1 = f1,1 𝜉 1 + g1,1 𝜉 2 + g1,2 𝜉 5 + 𝛽 1,2 𝜉 3 + 𝛽 1,4 𝜉 4
the derivatives) is a multiscale smoothing method for
exploring trends in data. The basic idea of SiZer is to +𝛽 1,6 𝜉 6 + 𝜀1 (3)
explore significant features by using a wide range of
smoothing parameter values (Chaudhuri and Marron, Likewise, regression model (2) is adjusted to:
1999, 2000). The inference results of SiZer is a SiZer
𝜂 2 = f2,2 (𝜉 2 ) + 𝛽 2,3 𝜉 3 + 𝛽 1,7 𝜉 7 + 𝜀2 (4)
map. In SiZer map, the y-­axis is the value of log(h), h
is the bandwidth used in kernel estimation, the x-­axis
is the value of x. Pixel (log(hs ), loghs+1 , xg , xg+1 ) The estimation and test results of model (3) and
is colored blue to imply an increasing trend of ̂fhs. (4) are given in Tables 3 and 4. The estimated curve
Likewise, red is used to imply decreasing, and purple of nonparametric regression functions and SiZer
is used when ̂fhs is not significantly different from maps are given in Figure 3–­5, respectively.
some constant. Gray is used to indicating there is not The significance of the effects of Industry
enough observation to get a reliable inference. Domain Divergence (𝜉 1) obviously drops as Alliance
Technology Heterogeneity (𝜉 2) joins in the model.
In Model (3): Alliance Technology Heterogeneity
4.3. Results (𝜉 2 ) has an S-­shaped impact on R&D output (𝜂 1). We
Model (1) and (2) are estimated and tested based on decompose the S curve as follows: From heterogene-
the method described above. Variables 𝜉 4 , 𝜉 7 , 𝜉 8 are ity is valued at 1–­4, as the difference between partner

8  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

R&D technology increase, innovation performance value of 𝜉 2 is in the mid-­high (3,6) range. In addition,
is improved. From 4 onwards, a U-­shaped pattern it has a significant positive linear effect on innovation
follows indicating after the point where technolog- capability. Cooperative willingness (𝜉 3) and prior
ical heterogeneity is valued at 4 innovation perfor- partnering experience (𝜉 7) have positive impacts on
mance may go into a not so steep descending until innovation capability. Other variables had no signif-
the value reaches 6 and picks up again. The overall icant effect. On the whole, the explanatory power of
trend is up-­lifting. the model is weaker for explaining innovation capa-
If 𝜉 2 is left out, the relationship between Industry bility is weaker than R&D output, and the adjusted R
Domain Divergence and R&D output is a significantly is 0.502. The above results indicate that innovation
inversed U shaped. As shown in Figure 4, influences capability may be affected by other factors that are
of 𝜉 2 on R&D output increases at first then decreases not identified by the research.
until 𝜉 2 reaches beyond a certain point (value  =  6)
when R&D output begins to climb again. As demon- 4.4. The influence of technological
strated in Figure 4, Industry Domain Divergence (𝜉 1)
is almost linear to R&D output, and since we assume
heterogeneity on objective
that the corresponding non-­linear function of 𝜉 1 is measurement of firm performance
through the origin, the effect of Industry Domain To verify our key findings, we examine how patent
Divergence is insignificant, which fits with the results is affected by technological heterogeneity. Although,
in Table  3 where Industry Domain Divergence has beside patent and citation, innovation output includes
no significant impact on R&D output. After Industry novel knowledge, technology, new products and
Domain Divergence is removed from Model 3, the many forms of tangible and intangible outcome so
effects and significance of all other variables remain that patent only indicates a proportion of R&D out-
so that we will skip the related discussion here. The put, as a means to verify the above key effect, this
effect of Cultural Compatibility (𝜉 5) on R&D output paper incorporates patent application number for
is more complex, but Figure 4 indicates that the vari- reference, which enables comparison with existing
ances at two endpoints are not significant and the lift- research. We introduce the number of patent appli-
ing effect on R&D output only appears between (0.5, cation as a direct measurement of R&D output and
1.5) section. Trust (𝜉 4) and Level of Commitment (𝜉 6) examine how it is affected by industry domain diver-
has a significant positive effect on R&D outputs. gence (𝜉 1) and partner technology heterogeneity (𝜉 2).
The above results show that having different Semi-­parameter Poission Regression is applied. The
industry technology to alliance partners has no results reveal that both 𝜉 1 and 𝜉 2 have linear relations
significant effect on firms’ innovation capability. with patent application so that both are entered in the
Figure 5 and 6 demonstrate that alliance technologi- linear section. As other variables including 𝜉 3 , 𝜉 5 , 𝜉 6
cal heterogeneity (𝜉 2) has a significant positive effect are insignificant, they are deleted from the model.
on innovation capability (𝜂 2), especially when the Thus, the final model is as follows:

Figure 4.  The SiZer map for testing the first-­order derivative for functions of ξ1, ξ2, ξ5 (blue for increasing, read for decreasing, purple
for no trend).

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  9
Si Zhang, Jizhen Li and Na Li

models, the fitting effect of the model has decreased,


the shape of the curve, symbol and significance are
all consistent suggesting that the results are robust.
The results of the robustness check are demonstrated
in Figure 7 and Tables 6 and 7, which will be further
discussed below.
After resampling, we modified model (3) and con-
structed the following parametric regression model
(6). The estimation result (Figure  7) is consistent
with Figure 3.

𝜂 1 = 𝛽 0 + 𝛽 11 𝜉 1 + 𝛽 12 𝜉 21 + 𝛽 13 𝜉 31 + 𝛽 21 𝜉 2
(6)
+𝛽 22 𝜉 22 + 𝛽 23 𝜉 32 + 𝛽 4 𝜉 4 + 𝛽 6 𝜉 6 + 𝜀

Model (4) and (5) are also reconstructed using


resampled data, and the regression results (Table 7)
Figure 5.  Estimated curve of f2,2 (𝜉 2 ). are consistent with the original. Model (5) is rela-
tively simple, which is only resampled and the model
is unchanged. The result is very close to the original,
and the result will not be repeated here.
Log (Patent) = 𝛽 1 𝜉 1 + 𝛽 2 𝜉 3 + 𝛽 4 𝜉 4 + 𝜀 (5)
By resampling the data and replacing the original
model with a relatively complex nonlinear paramet-
As shown in Table  5, the results indicate that ric model and deleting variables of unknown sig-
industry domain divergence negatively affects patent nificance (e.g. x5 in Model 3) to verify the original
application number while partner technology het- conclusion. The test results are robust.
erogeneity increases patent application. The result
suggests that partners should be in the same industry
domain but different technology field, which largely 5. Conclusion and discussion
coincides with our earlier analysis.
5.1. Conclusion
4.5. Robustness check Prior research produced very inconclusive results
A robustness check is performed to further sup- on the roles of alliance technology heterogeneity in
port our empirical results. We resampled data to R&D alliances. This work attempts to find a con-
reconstruct the models (3) (4) and (5) in the manu- clusion by using a different type of data from exist-
script and obtained the same conclusion as before. ing works and a new methodology that, to the best
Specifically, we resampled the data and modified the of our knowledge, has not being applied in similar
models by replacing the non-­parametric part with research contexts. Specifically, we investigate the
a cubic polynomial function while maintaining the relationships between two classes of technology het-
parameter part. Although due to the use of parametric erogeneity, industry domain divergence and alliance
technological heterogeneity, and firm’s innovation
Table 3.  Estimation and testing result of model (3) performance, using a questionnaire survey date of
413 firms that engaged in collaborated R&D activ-
Estimate Std. Error T-­value P-­value ities and their joint R&D projects successfully com-
Intercept −3.67 0.724 −5.067 0.000 pleted within the recent three years of the survey.
𝜉4 0.287 0.105 2.738 0.007 Generalized semi-­parametric model is used in analy-
𝜉6 0.403 0.116 3.461 0.000 sis, because extant studies have detected both linear
VIF of parametric Part = 1.128 and non-­linear relationships, which were all obtained
Nonparametric part under the corresponding assumptions. Using the
F-­value P-­value semi-­parameter model, we are free from the require-
f1,1 (𝜉 1 ) 2.306 0.108 ment of the hypothesis so that we are able to detect
f1,2 (𝜉 2 ) 3.882 0.002 the shape that is much close to its actual being. By
g1,2 (𝜉 5 ) 3.583 0.001 relaxing the assumptions, we are able to picture the
effects just as they are. The resulted S-­shaped pattern
R-­
Sq.(adj)  =  0.748, Deviance explained  =  79.3%
GCV = 1.3034, h = 0.743. is much closer to reality.

10  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

We provide insights into R&D alliances by ana- can have its ups and downs like the S-­shaped curve
lyzing respondents’ subjective evaluation of the that we find in this research.
degree and importance of technological heterogene- To further our understanding of alliance technol-
ity and its relations with both subjective and objec- ogy heterogeneity, based on the Likert Scale of tech-
tive collaborative innovation outcome. Our findings nological heterogeneity that was originally designed
indicate that as technology heterogeneity between for the survey (Table 8), we propose a typology for
partners increases, the R&D output of joint projects partner technological heterogeneity. Here, we argue
will follow an ascending S-­shaped curve and firms’ that the differences between partners’ R&D technol-
innovation capability will elevate. Technological het- ogy may manifest in three ways: a. Alliance partners
erogeneity triggers the seeking, recognition, acqui- have complementary technological resources where
sition and assimilation of knowledge. Partners with industry domain divergence and technology hetero-
distinct technology and knowhow, by collaborating geneity may co-­exist, e.g. the Circular (a pump man-
in R&D projects, can improve their knowledge sourc- ufacture) and Sunshine (a solar heater manufacture)
ing and alliance management abilities during the case where partners contribute their key knowhow
knowledge exchange process and thus enhance their to fill the technical gaps of their joint R&D project
innovation capability. However, cross-­industry R&D (Hu et al., 2015); and the Toyota and Toyota Boshuku
collaboration will generate R&D output following an case documented in Dyer et. al. (2018) where the lat-
inverted U-­shaped pattern, indicating the existing of ter, is one of the suppliers to the former, develops and
industry barriers and an industry crossover may have evolves its technology and technological strategies
a negative impact on R&D performance. around the former. b. Alliance partners are positioned
at different links in a value chain where partners are
more likely adopting different technology in the same
5.2. Discussion and theoretical industry but are supplementary to one another, that
implications is, partners are in upstream and downstream relations
The fundamental process in any alliance includes where they are in the same industry and related tech-
value creation and value appropriation (Hamel, nology field but possess different production tech-
1991) in which technological diversity may lead to a nology. As demonstrated in Rothaermel and Boeker
reapportion of value between the partners. There is a (2010), when a biotechnology firm’s competence
competition between cooperators in alliances for not is combined with drug development in an alliance,
just value but knowledge acquisition. While Prahalad it is what we call an upstream value chain comple-
and Hamel (1990) suggest that managers often con- mentarity. In Dell’s buy-­to-­stock strategy, Dell relies
cern about being ‘out-­learned’ by their partnering on its key partners who have the supplementary
firms which makes them redundant in a partnership, technologies to provide modules and components,
we argue otherwise. Whether to cooperate or to and assembles a computer within only four hours.
compete with partners is subject to the heterogene- According to Michael Dell, the CEO of Dell com-
ity of partners technological bases. We believe that pany, “Dell’s partners are treated as if they’re inside
the differences between firms’ technological profile the company” (Magretta, 1998). To keep up with the
associate deeply with firms’ competitive strategy and demand of Dell’s customers, Dell and Dell suppliers
thereafter affect profoundly the positioning of firms are pushed to keep improving and innovating in their
within an alliance. As firms’ competitiveness grow, areas of expertise. Both complementarity and supple-
their focus, commitment and hence contribution to mentary expand firms’ knowledge base (Jiang et al.,
collaboration will change so that innovation outcome 2010) and are more likely to encourage innovation.
c. There is considerable disparity between alliance
Table 4.  Estimation and testing result of model (4) partner’s technological trajectories (here we denote it
as “absolute disparity”) where technology heteroge-
Estimate Std. Error T-­value P-­value
neity dominates, i.e firms at their early stages of tech-
Intercept −5.864 0.956 −6.160 0.000 nological development join in collaborative R&D
𝜉3 0.764 0.145 4.772 0.000 projects with other enterprises (in the same industry)
𝜉7 0.292 0.073 4.064 0.001 with advanced technology in order to capture learn-
VIF of parametric part = 1.032 ing opportunity and take advantages of technological
Nonparametric part spillover. This is in line with what researchers have
F-­value P-­value identified as a learning alliance (Khanna and Nohria,
f2,2 (𝜉 2 ) 1.672 0.001 1998) where the main objective of the partners is to
R-­Sq.(adj) = 0.502, Deviance explained = 52.8% GCV = 3.776, learn from each other (Hamel et al., 1989; Hamel,
h = 0.821. 1991). By identifying the sources of technology

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  11
Si Zhang, Jizhen Li and Na Li

heterogeneity, the variance in collaboration results a more instructive way for firms who seek to form
may be better anticipated and accordingly, different strategic technological partnerships in accordance to
alliance strategies may be chosen. For theoretical their initiatives, that is, whether they are searching
development, future studies could, on the one hand, for complementary technology, upstream and down-
investigate the effects of the aforementioned three stream cooperation or playing technological catchup.
types of heterogeneity on innovation considering In searching for possible reasonings behind the
also the periodic characteristics of the R&D project S-­shaped R&D output pattern, we analyze joint
life cycle, and on the other, develop this typology in R&D projects in our sample that have to proceed
into second and third years of collaboration and pro-
pose that alliance strategy are adjusted at different
stages of the R&D project life cycle, which reflect
on the typology of technological heterogeneity as
we addressed earlier. In fact, the fluctuating effect of
partner technological heterogeneity echoes with the
paradox of how firms should balance the conformity
that is propelled by isomorphic competition and the
idiosyncrasy pressed by the continuous need for a
competitive edge.
One way to interpret the S-­shaped curve is to
incorporate the curvilinear pattern with the R&D
project life-­cycle. The first climb starts when diverse
knowledge and technology are explored and com-
bined most likely in the initiation and growing stages
and the first inflexion appears when partners grow
Figure 6.  SiZer map for f2,2 (𝜉 2 ). alike technologically as they have acquired partner’s
technology and knowhow possibly through organi-
zational learning when the collaboration projects
Table 5.  Semiparametric poisson regression results of the go into maturity. They combine partner technology
effect of industry domain divergence and technological into more of an explorative innovation and gener-
heterogeneity on patent application ate new products and technology till a point where
Coef. T.statistic P-­value they exhaust ways to innovate based mainly on the
(Intercept)
adaptation of partner’s technology, which is when
1.497198 3.977989 6.95E-­05
the marginal R&D output starts to fall. As they then
𝛽1 −0.18004 −4.95948 7.07E-­07
turn their focus to a co-­created knowledge base and
𝛽2 0.252272 3.930773 8.47E-­05
begin mining in there, R&D output will pick up again
𝛽4 −0.11285 −2.62971 0.008546 and the second climb will appear. In a mature alli-
R-­sq.(adj) = 0.352, F.test P-­value = 0.000. ance relationship, firms thrive to find new ways to

Figure 7.  The estimated curve of regression functions.

12  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

maintain the stability of their alliance by enhancing overall effect of partner technology heterogeneity
their core competence through innovation in fear has an uplifting effect on collaborative innovation.
of becoming redundant. As Dyer and Singh (2018) The other way to better comprehend our findings
suggest, alliance partners both cooperate for value is to explain the curvilinear relationship by incorpo-
creation and compete for value capture. Thereby, we rating the meanings behind each Likert scale number,
further argue that, for sustained R&D performance which are shown in Table 8 above, which was pro-
of collaborative projects between alliance partners, vided as guidance originally to the respondents who
healthy inner alliance competition (often associ- participated in our survey. We can incorporate the
ated with learning) and cooperation should co-­exist contents of the table to explain to respondents how
and be intentionally encouraged and well balanced. the level of heterogeneity should be perceived and
However, it is worth noting that the S-­shaped pattern evaluated. The first peak (value  =  4) appears when
also keeps an upward-­going trend suggesting that the “firms can understand our partner’s technology that is
novel to us which we can learn and adapt”. It is con-
sistent with the earlier analysis in light of the project
life cycle. At this point, a certain degree of balance
Table 6.  Estimation and testing result of model (3)
can be perceived where partner technology is differ-
Estimate Std. Error T-­value P-­value ent and new but is not too far-­fetching to acquire and
Intercept −4.21 0.841 −5.742 0.000 absorb. From value 4 onwards, the partner’s technol-
ξ1 −1.743 0.467 −3.053 0.003 ogy becomes more unfamiliar and complex to the
focal firm and the innovation performance lowers.
𝛏21 0.186 0.096 2.534 0.012
What’s interesting is that when firms pass ‘We can-
ξ2 6.001 3.534 2.381 0.015 not fully understand our partner’s technology and we
ξ22 −1.290 1.217 −1.955 0.024 find it hard to learn from them’ and go into ‘We have
ξ32 0.085 0.904 1.007 0.045 completely different R&D technology and we don’t
ξ4 0.221 0.201 2.781 0.006 understand our partner’s technology and cannot
ξ6 0.347 0.152 3.955 0.000 acquire it’, innovation performance rises again. That
is to say, when technological heterogeneity becomes
VIF of parametric part = 2.232.
R-­Sq. (adj) = 0.552, Deviance explained = 57.3%. utter, it stirs up innovation. This is in line with extant
research. Simonton (1999) proposes that in a differ-
ent or novel knowledge domain, new insights and
Table 7.  Estimation and testing result of model (4) solution are likely to be found. Solutions from one
Estimate Std. Error T-­value P-­value domain may be applied in another (Hargadon and
Intercept −4.995 0.987 −6.546 0.000
Sutton, 1997) leading to innovation in other indus-
tries. Therefore, the S-­shaped pattern detected in our
ξ2 0.054 0.068 0.998 0.267
research is not a disruption to existing theories but
𝛏22 0.961 0.247 5.832 0.000
a more complete big picture and a full effect that is
ξ3 0.561 0.206 4.698 0.000 closer to reality, which takes into account the changes
ξ7 0.362 0.098 4.532 0.001 that may occur at different stages of collaboration
VIF of parametric part = 1.431. and within different classes of alliance technological
R-­Sq. (adj) = 0.469, Deviance explained = 45.8%. heterogeneity.

Table 8.  Statement of likert scale numbers


Value Explanation
1 We completely understand our partners technology which is slightly different to ours
2 We completely understand our partner’s technology which is related but different (complementary) to
ours, and could be absorbed by us
3 We can understand our partner’s technology, which supplement ours, through working together (up-­and
down-­stream)
4 We can understand our partner’s technology that is novel to us which we can learn and adapt
5 We cannot fully understand our partner’s technology and find it hard to combine out technologies
6 We cannot fully understand our partner’s technology and we find it hard to learn from them
7 We have completely different R&D technology and we don’t understand our partner’s technology and
cannot acquire it

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  13
Si Zhang, Jizhen Li and Na Li

5.3. Managerial implications or specializing in distinct technical domains so that


firms will be able to perceive, understand, learn and
An important implication for management is that absorb partner’s knowledge while generating new
balancing knowledge acquisition and sharing tech- know-­how and technology by combining different
nology with a sound and dynamic co-­ opetition resources of both parties.
strategy is crucial to the outcome of partnering with
technologically distinctive collaborators. Seeking the
balance between divergence and the possibility for 5.4. Limitations and future studies
gaining from the alliance is one way to obtain bet- This work is based on questionnaire survey results
ter performance. To achieve more ground-­breaking which shows a more subjective point of view in the
innovation with partners, firms must prepare to step shoes of firms that are embedded in dyadic alliance
out of their comfort zone and get ready to march into networks. Hence, we are able to understand, by rely-
unfamiliar technical areas. In light of the project life ing on respondents’ understanding of technology
cycle, we suggest that firms in the project initiating heterogeneity and innovation, how the differences
and growing stage should try to collaborate with of R&D technology are perceived in terms of its
partnering firms that are in the same industry and contribution to firms’ collaborative innovation per-
have complement or supplement technologies that formance. However, the paper has three suspended
are possible to be recombined with the focal firm’s issues that we leave for further studies: Firstly, it
existing knowledge base. When collaboration goes does not incorporate quantitative explanatory vari-
into maturity, firms should consider embed into or ables and explained indicators that may more intu-
building new partnerships with firms that are very itively reflect joint R&D input and partner attributes
distinct in terms of their technological capabilities. and how they relate to economic benefits gained
This study also points out that, R&D alliances through the R&D collaborations. Secondly, we focus
formed by enterprises coming from different industry on dyadic partnerships. Future studies could perhaps
domains, generate R&D output following an inverted investigate alliance network technology heteroge-
U-­shaped pattern. This suggests that industry domain neity with considerations of portfolio effects and
divergence may contribute positively to the R&D their influences on the meso-­level value co-­creation.
performance of the alliance until a certain point, after Thirdly, the S-­shaped output pattern calls for closer
which the innovation output of cross-­section collabo- investigations from a dynamic angle as the relative
ration will begin to fall. Technological barriers lying technological positioning of alliance partners may
in various industries hinder the generation of jointly alter which is contingent on the development of their
created value, which, to some extent, echoes with competence and competitiveness.
Dyer and Singh (2018) which argues that divergence
in partner complementary resources may lead to
diminished value creation. However, in this research, Acknowledgement
when partner technology heterogeneity is taken into
account, the impact of industry domain difference is This paper is supported by the Fundamental Research
no longer significant. For this, we further our study Funds for the Central Universities (No. Y95402R),
and examine the effects on patent data. By incorpo- China Ministry of Science and Technology (No.
rating analysis of the effect of technological diver- 2017ZG–­002).
sity on patent application number, we respond to the
inconclusive result of extant research by proposing a
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© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  17
Si Zhang, Jizhen Li and Na Li

APPENDIX

Table A1.  Variable setting


Variables Statements Values
X1 Our alliance partner and my company belong to different techni- Xi = 1 totally disagree; Xi = 2
cal areas ­disagree; Xi = 3 a little disagree;
X2 Our alliance partner and my company possess different R&D Xi = 4 Neutral; Xi = 5 a little agree;
technology Xi = 6 agree; Xi = 7 totally agree
X3 Regular technical exchange conferences with the alliancing
company are organized
X4 We transfer technology to partners in exchange for opportunities
to learn their technology
X5 We are willing to share our knowledge with alliancing partners
X6 My company and the partner organization collaborate in adapt-
ing both of our existing technologies in meeting new market
demands
X7 Level of trust
X8 We have different values for our partner firm
X9 We have different operational procedures for our partner firm
X10 We have a different decision-­making process for our partner firm
X11 We understand the partner firm’s culture
X12 We accept the partner firm’s culture
X13 The contribution of resources by both my company and my alli-
ance company is important to the success of the collaboration
X14 The length of the collaboration X14 = continuous numbers
X15 The ratio of the firm’s reported expenditure on R&D to sales X15 = continuous numbers
Y1 Compared to your rivals, how would you rate the new product Yj = 1 very bad; Yj = 2 bad; Yj = 3
development in terms of (1) cost a little bad; Yj = 4 Neutral; Yj = 5
Y2 Compared to your rivals, how would you rate the new product a little good; Yj = 6 good; Yj = 7
development in terms of (2) efficiency very good
Y3 Compared to your rivals, how would you rate the new product
development in terms of (3) duration
Y4 Compared to your rivals, how would you rate the new product
development in terms of (4) quality and function
Y5 Compared to your rivals, how would you rate the new product
development in terms of (5) innovativeness
Y6 How do you rate the improvement in the following capabilities?
(1) Knowledge recognition
Y7 How do you rate the improvement in the following capabilities?
(2) Knowledge acquisition
Y8 How do you rate the improvement in the following capabilities?
(3) Knowledge assimilation
Y9 How do you rate the improvement in the following capabilities?
(4) Knowledge creation
Y10 How do you rate the improvement in the following capabilities?
(5) Innovation management ability
Y11 How do you rate the improvement in the following capabilities?
(6) Team-­working
Y12 How do you rate the improvement in the following capabilities?
(7) Communication skills

18  R&D Management 2021 © 2021 RADMA and John Wiley & Sons Ltd
Partner technological heterogeneity and innovation performance of R&D alliances

Table A2.  Latent variables


Variables Labels Variables
included
𝜉1 Industry domain divergence X1
𝜉2 Alliance technology X2
heterogeneity
𝜉3 Cooperative willingness X3, X4, X5, X6
𝜉4 Trust X7
𝜉5 Culture compatibility X8, X9, X10,
X11, X12
𝜉6 Level of commitment in X13
joint projects
𝜉7 Partnering experience X14
𝜉8 R&D intensity X15
𝜂1 R&D output Y1, Y2, Y3, Y4,
Y5
𝜂2 Innovation capability Y6, Y7, Y8, Y9,
Y10, Y11, Y12

© 2021 RADMA and John Wiley & Sons Ltd R&D Management 2021  19

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