The About Section Guide How to upgrade your Linkedin About section for more followers, more leads and more clients. 5) LTT SAMBROWNE.COMaybe you thought your Linkedin profile’s About section was a good opportunity to finally write your memoirs. It all started way back in 1990. New Kids on the Block ruled the airwaves. George H. W. Bush was the president. And a future Sales and Marketing Professional named John Frederick Smith took his first breath. SAM BROWNE io 3dIno NOILOaS Lnoay NIGaXNITMaybe you decided it’s where you’d tell the world about your passion for origami, knitting and BDSM (but not at the same time). SAM BROWNE ° n 3dIno NOILOaS Lnoay NIGaXNITWhatever the case, it’s likely your About section could use a few tweaks. Today, I’m going to help you write an About section that gets you more followers, more DMs, more leads, and more money, honey. SAM BROWNE 2 @ 3dIno NOILOaS Lnoay NIGaXNITPain & Desire There are two copywriting formulas I recommend for a killer About section. One helps your prospect move away from pain. The other helps them move towards desire. SAM BROWNE ° B 3dIno NOILOaS Lnoay NIGaXNITMove Away from Pain Highlight your prospect’s problem, then show how you offer the solution. The copywriting formula is PAS (Problem, Agitate, Solution). SAM BROWNE ° a 3dIno NOILOaS Lnoay NIGaXNITMove Towards Desire Get your prospect’s attention, build interest, and create desire. The copywriting formula is AIDA (Attention, Interest, Desire, Action). SAM BROWNE ° a 3dIno NOILOaS Lnoay NIGaXNIT1’ll show you how to use both of these formulas, and give you a couple of examples of each. SAM BROWNE ° N 3dIno NOILOaS Lnoay NIGaXNITCHAPTER 1 The PAS Method Problem / Agitate / Solution SAM BROWNE ° © 301n9 NOILOas Lnoav NIGaXNITProblem HIT ‘EM WHERE IT HURTS Just like a great post, PAS starts with stating the prospect’s problem as a hook. We’re looking to grab them by the eyeballs with a problem they’ re currently facing. SAM BROWNE 2 oO 3dIno NOILOaS Lnoay NIGaXNITExample 1 SEO AGENCY OWNER - PROBLEM You’ve wasted $10,000+ on SEO agencies. SAM BROWNE 3 3dIno NOILOaS Lnoay NIGaXNITExample 2 BUSINESS COACH - PROBLEM Revenue is up...but profit is WAY down SAM BROWNE 3dIno NOILOaS Lnoay NIGaXNITAgitate NOW MAKE IT WORSE You’ve got their attention by highlighting something that’s not working for them. Now, it’s time to be a jerk, and really rub it in. SAM BROWNE = np 3dIno NOILOaS Lnoay NIGaXNITExample 1 SEO AGENCY OWNER - AGITATE You’ve wasted $10,000+ on SEO agencies. You watched thousands of dollars disappear, month after month. And for what? A bunch of crappy links and crappier blog content. SAM BROWNE = o 3dIno NOILOaS Lnoay NIGaXNITExample 2 BUSINESS COACH - AGITATE Revenue is up...but profit is WAY down You hire new team members to manage the workload...but managing them is a full time job in itself. You’re working harder than ever...but success is still a distant dream. SAM BROWNE = B 3dIno NOILOaS Lnoay NIGaXNITSolution NOW WE FIX IT Finally, having highlighted everything terrible in our prospect’s life, we give them some good news - we have The Solution! This is where we show the prospect that we are uniquely well suited to making this problem go away, and share social proof so they know it's true. Finally, we tell them take action now, and solve their problem. SAM BROWNE = a 3dIno NOILOaS Lnoay NIGaXNITExample 1 SEO AGENCY OWNER - SOLUTION Blue Orangutan SEO is different. We’re a performance based SEO agency. With BOS, you pay for results. If you don’t see a dramatic increase in rankings and traffic, you don’t pay a penny. “Blue Orangutan helped us rank 80% of our money keywords in less than six months. We could not be happier.” - Jane, E-Commerce Entrepreneur SAM BROWNE 3 3dIno NOILOaS Lnoay NIGaXNITExample 2 BUSINESS COACH - SOLUTION That’s where I come in. I'll take care of your HR hassles, help you cut unnecessary costs, generate more profit, and find more time to do the things you love. “Working with Rob has been truly life changing. I’m spending more time with my family, and my business is running better than ever. Thank you Rob for everything you’ve done.” ¢ Alexis, PPC Agency owner SAM BROWNE g 3dIno NOILOaS Lnoay NIGaXNITPut It All Together Here are both examples with PAS (Problem, Agitate, Solution), social proof anda call to action. SAM BROWNESEO Agency Owner You’ve wasted $10,000+ on SEO agencies. You watched thousands of dollars disappear, month after month. And for what? A bunch of crappy links and crappier blog content. Blue Orangutan SEO is different. We’re a performance based SEO agency. With Blue Orangutan, you pay for results. If you don’t see a dramatic increase in rankings and traffic, you won’t pay a penny. SAM BROWNE o 3dIno NOILOaS Lnoay NIGaXNITkk kkk “Blue Orangutan helped us rank 80% of our money keywords in less than six months. We could not be happier.” - Jane, E-Commerce Entrepreneur tO Ik “BOS did what they said they’d do. They created over 50 blog posts that quickly ascended the ranks and helped us triple our site traffic. They are the best in the business.” - Tim, Marketplace site owner Ready to get started? Book a free SEO strategy call, and see what Blue Orangutan can do for your business. SAM BROWNE n o 3dIno NOILOaS Lnoay NIGaXNITBusiness Coach Revenue is up...but profit is WAY down. You hire new team members to manage the workload...but managing them is a full time job in itself. You’re working harder than ever...but success is still a distant dream. That’s where I come in. I’ll take care of your HR hassles. help you cut unnecessary expenses, and show you how to unlock hidden profit in your company. Isn’t it time you owned a business, and not just a job? Isn’t it time you finally achieved the freedom to do the things you love? SAM BROWNE Ny 3dIno NOILOaS Lnoay NIGaXNIT“Working with Rob has been truly life changing. I’m spending more time with my family, and my business is running better than ever.” - Alexis, PPC Agency owner “Rob knows his stuff. He helped me deal with firing a toxic employee, and helped me unlock more than $5k in additional MRR.” - Toni, Gym Owner “Rob has been instrumental in taking my business from 6 to 7 figures. I finally feel like my business is working for me, and not the other way around.” - Amanda, Content Agency Owner If you’re ready to finally live the life you deserve, DM me, or email email@business.com SAM BROWNE nN n 3dIno NOILOaS Lnoay NIGaXNITSo that’s PAS (Pain, Agitate, Solution). Now let’s talk about AIDA (Attention, Interest, Desire, Action). SAM BROWNE nN a 3dIno NOILOaS Lnoay NIGaXNITCHAPTER 2 The AIDA Method Attention / Interest / Desire / Action SAM BROWNE nv a 301n9 NOILOas Lnoav NIGaXNITAttention THE IRRESISTIBLE HOOK Just like a great Linkedin post, Attention starts with a great hook. We want to get them excited about the beautiful, technicolor future we’ re going to help them create. SAM BROWNE nN a 3dIno NOILOaS Lnoay NIGaXNITExample 1 FINANCIAL ADVISOR - ATTENTION There’s a Simple Formula to go from $100k to $1m. SAM BROWNE nD o 3dIno NOILOaS Lnoay NIGaXNITExample 2 COPYWRITING AGENCY OWNER - ATTENTION How We Increased Our Client’s Revenue by 5X. SAM BROWNE nN NX 3dIno NOILOaS Lnoay NIGaXNITNow we have their Attention. In order to keep it, we need to build Interest. SAM BROWNE n © 3dIno NOILOaS Lnoay NIGaXNITInterest ADD FUEL TO THE FIRE The hook got the click. Now, we need to deliver. We’re going to tell a story they’ll love. It’s going to get them dreaming about all the wonderful things they’re about to experience. SAM BROWNE n o 3dIno NOILOaS Lnoay NIGaXNITExample 1 FINANCIAL ADVISOR - INTEREST There’s a Simple Formula to go from $100k to $1m. Every millionaire knows it. Sometimes it takes 10 years to learn. Sometimes, it takes a lifetime. Imagine how that priceless knowledge could change your life. SAM BROWNE w o 3dIno NOILOaS Lnoay NIGaXNITExample 2 COPYWRITING AGENCY OWNER - INTEREST How We Increased Our Client’s Revenue by 5X Back in 2021, our client came to us in desperation. He’d tried doing his own copywriting, he told us, but it hadn’t worked out. “This time, I’m going to leave it to the pros.” We made 8 changes to his landing page. Within 6 months, he’d generated $300k more than the previous year. SAM BROWNE @ 3dIno NOILOaS Lnoay NIGaXNITDesire MAKE THEM WANT IT Now they’re committed. They can’t stop reading. This is where we dial things up to 11. Storytime is over. Now we’re going to make it real. We’re going to make it all about them. And we’re going to prove that what we’re saying is true, with social proof. SAM BROWNE ow nD 3dIno NOILOaS Lnoay NIGaXNITExample 1 FINANCIAL ADVISOR - DESIRE You’d secure financial freedom. You’d be able to give your family the life they deserve. You’d travel to all the places you always dreamed of visiting. “Sophie helped me create a budget, start investing in an index fund, and understand how the stockmarket works. My portfolio is up over 30%.” - Alison, Lawyer SAM BROWNE ow a 3dIno NOILOaS Lnoay NIGaXNITExample 2 COPYWRITING AGENCY OWNER - DESIRE Now it’s your turn. We’ve got 5 spots remaining for ambitious founders who want to see their revenue increase by 3-5X. And best of all? Success is 100% guaranteed. “Jess rewrote some of our key landing pages. Conversions increased immediately, and we made back our investment in less than a month.” e Mike, e-commerce business owner SAM BROWNE wo B 3dIno NOILOaS Lnoay NIGaXNITAction FINISH THE JOB You got their attention. You got them excited. You created desire. Now you’re going to help them take action. SAM BROWNE ow a 3dIno NOILOaS Lnoay NIGaXNITExample 1 FINANCIAL ADVISOR - ACTION Ready to change your life? If you’re ready to learn the Million Dollar Formula we’ve shared with over 60 clients, click the link below. SAM BROWNE a a 3dIno NOILOaS Lnoay NIGaXNITExample 2 COPYWRITING AGENCY OWNER - ACTION Ready to see your revenue shoot off the charts? Click the link below to book a free Strategy Call. SAM BROWNE we XN 3dIno NOILOaS Lnoay NIGaXNIT38 Put It All Together Here are both examples using AIDA (Attention, Interest, Desire, Action). SAM BROWNEFinancial Advisor There’s a Simple Formula to go from $100k to $1m. Every millionaire knows it. Sometimes it takes 10 years to learn. Sometimes, it takes a lifetime. Imagine how that priceless knowledge could change your life. You’d secure financial freedom. You’d be able to give your family the life they deserve. You’d travel to all the places you always dreamed of visiting. SAM BROWNE w o 3dIno NOILOaS Lnoay NIGaXNITHere’s what our clients are saying. “Sophie helped me create a budget, start investing in an index fund, and understand how the stockmarket works. I stayed the course through the volatility of the last few years thanks to her, and my portfolio is up over 30%.” - Alison, Lawyer “Sophie really knows her stuff. I’ve always been bad with money, but Sophie helped me save enough for a downpayment, without feeling like I had to sacrifice the lifestyle I love.” Taylor, Designer Ready to change your life? If you’re ready to learn the Million Dollar Formula we’ve shared with over 60 clients, click the link below. (LINK] SAM BROWNE Sb o 3dIno NOILOaS Lnoay NIGaXNITCopywriting Agency Owner How We Increased Our Client’s Revenue by 5X Back in 2021, our client came to us in desperation. He’d tried doing his own copywriting, but it hadn’t worked out. “This time, I’m going to leave it to the pros,” he told us. We made 8 changes to his landing page. Within 6 months, he’d generated $300k more than the previous year. Now it’s your turn. SAM BROWNE = 3dIno NOILOaS Lnoay NIGaXNITWe’ve got 5 spots remaining for ambitious founders who want to see their revenue increase by 2-5X. We’ll turn your website into a high performance, 24/7 salesperson who works for free. We’ll apply proven copywriting principles that we guarantee will increase your revenue by 100% or more. “Before CopyBaby, we got 3-5 leads a day. Today, we’re seeing 20+. Their stuff works.” - Mike, DJ Agency Owner “CopyBaby rules! It sounded too good to be true, but the phone hasn’t stopped ringing since they upgraded our site. Go CopyBaby!” - Jane, Event Agency Owner Ready to see your revenue shoot off the charts? Click the link below to book a free Strategy Call. [LINK] SAM BROWNE b te 3dIno NOILOaS Lnoay NIGaXNITCan You Maybe Just Give Me A Template? You guys, that was a lot. Don't worry if you're feeling a bit overwhelmed. I made a simple worksheet to make it easy. There's a link in the comments. SAM BROWNE p @ 3dIno NOILOaS Lnoay NIGaXNITI'm Sam Browne I'm a serial entrepreneur building a 7 figure personal brand on Linkedin. [help entrepreneurs grow their Linkedin audience to 10k and beyond. Follow me and together, we'll make that perteyel vam slentata p a LCC EPO MILES LIEWork with Me If you're an entrepreneur seeking to grow your Linkedin to 10k followers, let's talk. Click the link in my Featured section. Markie GROW TO 10K FOLLOWERSDownloads Linkedin guides to rapidly build your audience, optimize your profile and build your brand. Click the link in my Featured section. 204 ae Le Lt)