MINIPROJECTA

AStudyonSalesandMarketingofMaggieinNestlécompany

RAJARSHIRANANJAYSINHINSTITUTEOFMANAGEMENT&TECHNOLOGYAMETHI(U.
P)
(AffiliationofDR.AbdulKalamTechnologyUniversityLucknown)

SUBMITTEDTO:SUBMITTEDBY:

MRS:MEENAKSHIPANDEYSHWETATIWARI

MBADEPARTMENTMAB2ndSEMESTER

RRSIMTAMETHIRRSIMTAMETHI

DECLARATION
IamShwetaTiwaridaughterofMr.HiteshKumarTripathicertifiedthatminiprojectrep
ortentitledon,

“ASTUDYONNESTLEINMAGGIEMARKETSTRATEGY“
PreparedbymeismypersonalandisauthenticworkundertheguidanceofMrs.Meena
kshiPandeyMBADepartment.

NAME-SHWETATIWARI

DATE-

CLASS–MBA2ndSemester

ACKNOWLEDGEMENT
IwouldliketoexpressmyspecialthanksofgratitudetomyguidanceMrs.MeenakshiPa
ndeyaswellaswhogavemethegoldenopportunitytodothisprojectwhichalsohelped
meindoingalotofResearchandIcametoknowaboutsomanynewthingsIamreallytha
nkfultothem.
 CONTENTS
 PROJECTTITLE
 DECLARATION
 ACKNOWLEDGEMENT
 CONTENT
 EXECUTIVESUMMARY
 ABOUT
 HISTORYOFTHECOMPANY
 INDUSTARYANALYSIS
 MISSION
 VISION
 QUALITYPOLICY
 BUSINESSSTRATEGY
 PRODUCT
 MARKETINGDEPARTMENT
 FINANCEDEPARTMENT
 SWOTANALYSIS
 HYPOTHESISTESTING
 DATACOLLECTION
 FINDINGS
 RECOMMENDATIONS
 BIBLIOGRAPHY
 CONCLUSION
 EXECUTIVESUMMARY
TheprojectaimsatunderstandingtheMarketingstrategiesofNestleMaggie.Re
searchhasdemonstratedconclusivelythatitisfarmorecostlytowinanewcusto
merthanitistomaintainanexistingone.Andthereisnobetterwaytoretainacust
omerthentoexceedhisexpectation.Forthispurposeitisessentialtoknowthele
velofcustomersatisfaction.

Thefocusofmyresearchwasthemeasurementofthecustomersatisfactionprovid
edbyNestleMaggie.Therecanbenobetteropportunitytointeractwiththeexterna
laswellastheinternalcustomerofanorganization.