Professional Documents
Culture Documents
S2 FEB 2008 DevviOktafia Bibliography
S2 FEB 2008 DevviOktafia Bibliography
DAFTAR PUSTAKA
Fred R. David., Strategic Management: Concept and Cases, 10th ed. Hall
International, Inc., 2005
Hamel, G. and Prahalad, C.K., Competing For The Future, Harvard Business
School Press, Massachusetts, 1994
Kimia Farma Apotek cabang Bogor (2007), Laporan Tahunan Kimia Farma Apotek
cabang Bogor
Kotler, Philip, Marketing Management. 11st , Prentice Hall International, Inc., 2003
Managemen Apotek, Hardono Hdw, cetakan ke-4, Depot Informasi Obat, Jakarta
2003
Porter, M.E., Competitive Strategy, The Free Press, A Division of Mac Millan
Publishing Co. Inc., 1980
Rangkuti, Freddy, Analisis SWOT: Teknik Membedah Kasus Bisnis, Edisi I; cetakan
kedua be1as, Gramedia Pustaka Utama, Jakarta, 2006
Sema KAEF, Majalah Kimia Farma edisi January 2007, July 2007, September 2007,
Desember 2007
Thompson, A.A. and Strickland, A. J., Strategy Management: Concept & Cases,
15th Edition, Irwin, Chicago, 2007
Kajian implementasi strategi pemasaran kimia farma apotek cabang Bogor
TEGUH, Devvi Oktafiana, Ertambang Nahartyo, Dr., M.Sc
Universitas Gadjah Mada, 2008 | Diunduh dari http://etd.repository.ugm.ac.id/
www.kimiafarma.co.id; www.kimiafarmaapotek.com