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Kajian implementasi strategi pemasaran kimia farma apotek cabang Bogor

TEGUH, Devvi Oktafiana, Ertambang Nahartyo, Dr., M.Sc


Universitas Gadjah Mada, 2008 | Diunduh dari http://etd.repository.ugm.ac.id/

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Kajian implementasi strategi pemasaran kimia farma apotek cabang Bogor
TEGUH, Devvi Oktafiana, Ertambang Nahartyo, Dr., M.Sc
Universitas Gadjah Mada, 2008 | Diunduh dari http://etd.repository.ugm.ac.id/

Umar, Husein., Strategic Management in Action: Konsep, Teori dan Teknik;


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www.kimiafarma.co.id; www.kimiafarmaapotek.com

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