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Learn how mobile marketing can be used to acquire and retain customers,
promote your business to a bigger audience, and increase your bottom line!
The information packed into this little book will give you a base knowledge of what
“mobile marketing” actually is, and how to use it to grow your business by increasing
your customer base and turning them into your fans and promoters!
Copyright © 2014
This book, or parts thereof, may not be reproduced or reused in any form without
permission from the author.
This book is written to provide information in regards to a specific subject matter. The
author takes no responsibility for the interpretation of the subject matter contained
within.
The author is not engaged in providing any legal, financial, or accounting services. No
claims or guarantees are offered or promised as a result of reading this book or
employing its techniques described. The reader assumes all responsibility for the
interpretation, use and implementation of any content within. Individual success is
determined by the readers’ background, motivation, desire and willingness to employ
the information. As with all business endeavors there is inherent risk of loss of capital
and no guarantee of earnings or results. The author accepts no responsibility for any
losses or liabilities incurred from the readers individual business decisions.
The sole purpose of this material is to inform, educate, entertain and assist the reader.
Every effort has been made to accurately represent all information presented.
For the last few years I have had a desire to “be my own
boss” probably much like you, but I really wanted to offer a
product or service that has a real value to small
businesses. I had a desire to work with companies on a
Check out these two photos above. They were both taken
Paradigm Shift
OK here’s the only part of this book where I’ll throw some
stats at you, but they’re worth knowing. Almost everyone
has a cell phone now right? Well, over half of them are
“smart” phones and the number is growing. Over 60% of
emails are opened on a mobile device now (Source:
Movable Ink Q1 2014). Notice I said opened – we’ll pay
attention to this later. Most people have their phone within
their reach all their waking hours. 75% of us have even
admitted to taking them into the bathroom (Source:
CBSNews.com).
Don’t get scared! I know it looks like a lot, but I’m here to
simplify for you. Most businesses only need a small
number of these items to show a great return on the
investment. We’ll talk about the important ones in Chapter
4, but first……….
Ok, you probably won’t get thrown in jail for breaking the
rules of mobile marketing, but you can be heavily fined,
shut down by cell carriers and banned from internet sites if
you mess it up.
Mobile-Optimized eMail
Remember back in Chapter 1 when I stated that over
60% of emails are now opened on mobile devices?
Paid Ads
First off, if the sum total of your marketing efforts looks like
the picture above, we have quite a distance to travel my
friend! Let’s do it.
Stop right here for a sec. Look, I KNOW you don’t have a
big marketing budget, or a marketing department or
maybe not even anybody who helps you with marketing at
all! You may even think “I don’t need marketing.” I’ve got
news for you; if you do any kind of advertising, if you have
a sign out front, if you have business cards, heck, if you’ve
ever TOLD anyone about your business, you are already
in marketing. You have to be if you run a business.
Period. If you have all the customers you will ever need or
are about to retire or don’t want to maintain the level of
business you have now, then don’t worry about marketing.
You don’t need to do a thing (I don’t know many business
owners in this situation though!).
Here it is:
Decide if your marketing efforts need to be upgraded
Figure out exactly what your marketing goal is
Decide if mobile marketing is needed for your
business
Thank you for being brave enough to take the risk to start
your business. It’s important to you, your employees, their
families and our country as a whole.
Ric Clark
Elevate Solutions Group
Cell #: 210-831-8903
ric@elevatesolutionsgroup.com
www.elevatesolutionsgroup.com
www.facebook.com/ElevateSolutionsGroup
www.twitter.com/ElevateSolGroup
www.linkedin.com/company/elevate-solutions-group
www.google.com/+ElevateSolutionsGroupHelotes
www.pinterest.com/ElevSolGrp
http://www.youtube.com/user/ElevateSolGroup
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