International Journal of Management, IT & Engineering

Vol. 8 Issue 10, October 2018,

ISSN: 2249-0558 Impact Factor: 7.119
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The Role of Marketing in Economic

Development in India

Asst. Prof. Dr. Harish Purohit*

ABSTRACT
Marketing outgrowths demand. This is asignificant function. In urging demand, it makes wants
that the engineeringwelfares of the nation can then content. In this way, advertising can
generateprincipal through the use of depletionexchange for future schemes. This, in a method, is
revenue of growth and modernization. The simple act of involving producers and
consumer’sconcludedevidence can authorization consumers to comprehend what is obtainable,
creating demand where none happened. Markets can be fashioned and with it, new networks of
depletion and cash flow. A Study has applied with secondary source of data collection method
and analysis through secondary reports.

Keywords: Marketing Management, Economic development, Consumer, Market.

*
From Shri JJT University-Rajasthan

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INTRODUCTION
World Health Organization delivers a trade inclination through the trading policy within different
countries. The middleman delivers the merchandise to the merchandiser. The term farm gate is
that the location of a buying deal wherever a farmer keeps his or her animals or produces his or
her crop (i.e. on a farm within the case of settled cultivators or at AN encampment within the
case of pastoralists). The terms market actors and market agents are used interchangeably to
represent any persons collaborating at any level of the market.

The objectives of promoting vary. For the individual producer or client, the objectives are also to
maximize edges from the resources on the market and to expand promoting operations so as to
extend wealth. From a social group viewpoint, the objectives are also to encourage economical
allocation of resources, to form wealth and promote economic process so as to boost the overall
welfare of society. Vital concerns can also be to boost distribution of financial gain between
sectors of the economy and to keep up some stability of offer and demand for marketed
merchandise. The concurrence of promoting objectives with national policy objectives known in
module a pair of are going to be mentioned later during this module.

REVIEW OF LITERATURES
Marketing plays a dynamic role in monetary development in the existing global world. It
confirms the strategic commercial evolution in the increasing reduced where the insufficiency of
goods, services, thoughts and extreme unemployment, thereby promotion determinations are
desired for organization of financial means for further creation of concepts, belongings and
facilities subsequent in superior engagement. Marketing stimulates the aggregate demand
thereby enlarges the size of market. Marketing in basic businesses, agriculture, mining and
plantation businessesassistances in delivery of production without which there is no opportunity
of deployment of things and conveniences which is the key point for financial growth. These
activities are the back bone of economic growth. It also increase speed the process of monetizing
the economy which in chanceenables the transmission of investible possessions. It helps in
detection of commercial talent. Transitionalengineering goods and Semi-industrial products etc.
fundamentally marketed for industrial purpose in order to develop the business sector with a

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 ISSN: 2249-0558 Impact Factor: 7.119

view to monetary growth. In Disseminate trade and facilities like tourism and baking promotion
plays celebrated role in order to progression economy

NEED OF RESEARCH
Advertising is measured to be the furthermost significant movement in a commercial originality
while at the initial period of expansion it was reflected to be the preceding movement. For
suitability, the position of advertising may be clarified as under:
Delivery of average of existing to the civilization: A the general public is a combination of
varied people with miscellaneous discriminations and favorites. Modern advertising continuously
purposes for consumer gratification. So, fore most obligation of advertising is to yield goods and
services for the world rendering to their requirements and discriminations at practical value.
Marketing determines requirements and needs of civilization, creates the goods and facilities
rendering to these desires generates request for these properties and facilities. They energy
gaining and endorse the things creation societies conscious about them and generating a request
for the properties, heartening client else to usage them. Thus, it advances the normal of breathing
of the civilization.

OBJECTIVE
Marketing management has increasing employment opportunities with economic growth of the
nation.

METHODOLOG
Secondary source of data collection with books, journals, reports and different companies articles

HYPOTHESIS
•Hο1:Marketing management has Increasing employment opportunities with economic growth of
the nation.

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RESULT & FINDINGS

Specialized activities lead to trade. The improvements from employment will be the worth of
supplementaryconstruction made conceivable through specialism and trade. The particular gains
from trade will be governed by on the marketplace prices of the goods with and deprived
ofemployment. This concept relates equally to personalities, who use their virtual advantage to
focus in one assignment, selling their products to trade for the other goods themprerequisite.
Exercise 1.1: Comparative advantage (estimated period required: 3/4 hour).
Proportion (%) of land devoted to: Production ('000 t)

Country C Country D

Milk Green Vegetables(GV) Milk GV Milk GV

100 0 7000 0 9000 0

50 50 3500 10 4500 30

0 100 0 20 0 60
The table above provides production alternatives for countries C and D in milk and Green
vegetable production.The largest amount of production results from each country specializing in
the product for which it has a comparative advantage. Both countries will, however, end up with
more of one good than they need and none of the other. So, for the benefits from comparative
advantage to be realized, trade must occur. Figure 1 illustrates that the largest production results
at point C, where both countries specialize and trade for one product only.

Through specialization and trade, a community is better able to utilize its limited resources.
Specialization and the resulting efficiency of resource-use is the basis for economic growth and
development. As marketplaces and financial prudence develop, excesses transpire more regularly
in commercial actions, generating new prosperity, while things are encouraged greater
detachments than beforehand. Thus, employment is anessentialpart for economic growth.
Marketing is simply the means by which trade transpires.

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 ISSN: 2249-0558 Impact Factor: 7.119

CONCLUSION
Marketing management has Increasing employment opportunities promoting comprise of
marketing, trades, circulation, classifying and many additionalactions. So the expansion of
marketing repeatedly gives growth to a need for persons to exertion in numerous sextants of
advertising. Thus the employchances are instinctive. Also effectiveaction marketing events
requires the facilities of diversecreativities and organization such as suppliers, stores, carriage,
and storage, business, assurance and marketing. These facilitiesaffordemploy to anamount of
individuals.

And found increase in national income and contribution in economic growth.Effectiveprocedure

of advertisingeventsproduceskeeps and increases the demand for goods and services in culture.
To meet this enlarged demand the corporations need to growth the level of construction in turn
floating their revenue. Supplementaryenergeticpromotion leads to transferscalculation to the
nationwide income. This is useful to the entirecivilization.

BIBLIOGRAPHY
 A.K.M. BazulRahman, (1979), Report on the Rural Market Survey in Bangladesh,
Ministry of Agriculture and Forests, Republic of Bangladesh.
 Barbara Harriss, (1980), How to Study Agricultural Marketing and How not to Study it,
Working Paper No.7, Madras Institute of Development Studies, Madras.
 D. Ahluwalia (1991), "Growth performance of Indian Agriculture", Journal of Indian
School of Political Economy, Vol. 3, pp. 605- 632.
 F.E. Klark, and Weld L.D.H (1947), Marketing of Agricultural Produce, Macmillan &
Co., London.
 G.S. Kainlal, (1982), Food Grain Marketing System in India, Associated Publications,
New Delhi.
 P Satyendra Gupta, (2004), "Watershed Development Program in the Rained Area of
Chattisgarh State; an Economic Evaluation", Indian Journal of Agriculture Economics, July-
September, Vol.59 (3).

47 International journal of Management, IT and Engineering

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