ENTREPRENEURSHIP PROJECT

Project Report and Market Survey on

Attitude of Road Users

Name: Amy Mathew

School: Gems Our Own Indian School
Academic year:2023-24
CBSE Roll no:
Teacher in charge:
 INDEX

Serial no: TITLE Page no

1. Acknowledgment

2. Introduction

3. Market Survey Report

4. SWOT analysis

5. Comparison between Road Rules

6. Conclusion

7. Bibliography
 MARKET SURVEY

Market Survey Definition

Market survey is the survey research and unit of analysis of the market
for a particular product/service which includes the investigation into
customer inclinations. A study of various customer capabilities such as
investment attributes and buying potential. Market surveys are tools to
directly collect feedback from the target audience to understand their
characteristics, expectations, and requirements.

Marketers develop new and exciting strategies for upcoming

products/services but there can be no assurance about the success of these
strategies. For these to be successful, marketers should determine the
category and features of products/services that the target audiences will
readily accept. By doing so, the success of a new avenue can be assured.

Most marketing managers depend on market surveys to collect

information that would catalyze the market research process. Also, the
feedback received from these surveys can be contributory in product
marketing and feature enhancement.

Market surveys collect data about a target market such as pricing trend
analysis, customer requirements, competitor analysis, and other such
details.
OBJECTIVES OF MARKET SURVEY
 Gain critical customer feedback: The main purpose of the
market survey is to offer marketing and business managers a
platform to obtain critical information about their consumers so that
existing customers can be retained and new ones can be got
onboard.

 Understand customer inclination towards purchasing

products: Details such as whether the customers will spend a
certain amount of money for their products/services, inclination
levels among customers about upcoming features or products, what
are their thoughts about the competitor products etc.

 Enhance existing products and services: A market survey can also

be implemented with the purpose of improving existing products,
analyze customer satisfaction levels along with getting data about
their perception of the market and build a buyer persona using
information from existing clientele database.

 Make well-informed business decisions: Data gathered using

market surveys is instrumental in making major changes in the
business which reduces the degree of risks involved in taking
important business decisions.
IMPORTANCE OF MARKET SURVEY

1. Understanding the demand and supply chain of the target market: A product is
most likely to be successful if it is developed by keeping in mind the demand and
supply of the target market. This way, marketers can obtain insights about market
capabilities to absorb new products and concepts to develop customer-centric
products and features.

2. Developing well-thought marketing plans: The World is a target market for an

organization, especially a well-established one. Getting data from the target market
through thorough market research using market surveys and segmentation can be a
source of creating concrete and long-term marketing plans.

3. Figure out customer expectations and needs: All marketing activities revolve
around customer acquisition. All small and large organizations require market
surveys to gather feedback from their target audience regularly, using customer
satisfaction tools such as Net Promoter Score, Customer Effort Score, Customer
Satisfaction Score (CSAT) etc. Organizations can analyze customer feedback to
measure customer experience, satisfaction, expectations etc.

4. Accurate launch of new products: Market surveys are influential in understanding

where to test new products or services. Market surveys provide marketers a
platform to analyze the scope of success of upcoming products and make changes in
strategizing the product according to the feedback they receive.

5. Obtain information about customer demographics: Customer demographics form

the core of any business and market surveys can be used to obtain intricate and
sensitive details about customer demographics such as race, ethnicity or family
income.
QUESTIONNARE

Outreach programme: Survey for attitude of road users

General Instructions:

1. Filling personal details is optional.

2. All questions are mandatory.
3. Only one question must be chosen, unless specified otherwise.

Name: 

Your answer

Contact Number: 

Your answer

Age: 
a) 15-18
b) 18-25
c) 25-35
d) above 35

Occupation: 
a) Business
b) Profession
c) Service
d) Student

1.Which is your preferred mode of transportation?

a) Car as driver/ passenger
b) Public Transport
c) Motorcycle
d) None of the above

2.Which mode of transportation makes you feel safe?

a) Car as driver/ passenger
b) Public Transport
c) Motorcycle
d) None of the above
3.How many times have you driven a car regardless of being underage?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

4.Over the last 30 days, how often did you as a car driver drive when you may have been
over the legal limit for drinking and driving?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

5.Over the last 30 days, how often did you as a car passenger travel without wearing your seatbelt?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

6.Over the last 30 days, how often did you as a pedestrian cross the road at places other
than at a nearby pedestrian crossing?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

7.Over the last 30 days, how often did you as a motorcyclist read a message/email or check social media while
riding a motorcycle?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

8.On a typical journey, how likely is it that you as a car driver will be checked by the police ?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

9.In the past 12 months, how many times have you been checked by the police?
a) Once
b) 3-4 times
c) 5-8 times
d) Never
10.Do you support the legal obligation to have a seat belt reminder system for the front and back
seats in the new car?
a) strongly agree
b) agree
c) disagree
d) strongly disagree

11.In the past 12 months, how often did you get a fine for breaking a road rule?
a) Once
b) 3-4 times
c) 5-8 times
d) Never

12.Do you as a road user feel the need to raise the fines enforced?
a) strongly agree
b) agree
c) disagree
d) strongly disagree

13.Do you as a road user feel that fines ensure adherence to the traffic rules?
a) strongly agree
b) agree
c) disagree
d) strongly disagree

14.Are you satisfied with the traffic rules and regulations in your city?
a) strongly agree
b) agree
c) disagree
d) strongly disagree
 From the
survey responses it can be concluded that 84.6% of the respondents prefer to travel in a car as a driver or a
passenger. However, the rest 15.4% of respondents prefer to travel in public transport as compared to the
other modes of transportation such as car and motorcycle. It can also be concluded that motorcycle is not
of common usage in this geographical location.

It is
noticeable that out of the thirteen responses, 84.6% of the respondents feel safe traveling in car as a
driver/passenger. Whereas 15.4% of the respondents feel the same while using public transport. A
conclusion that can be drawn from the same is that most citizens of this geographical location not only
prefer but also feel safer with car as a mode of transportation.
 The main
facts that stand out are that eight out of thirteen respondents which amounts up to 61.5% never have driver
a car regardless of being underage. In contrast 2 of thirteen respondents which amounts up to 15.4% have
driven a car regardless of being underage five to eight times. One out of the thirteen respondents have done
the same three to four times. Whereas two out of thirteen respondents who constitute 15.4% of total
respondents have once driven a car regardless of being underage.

Undoubtedly, over the last 30 days, none of the respondents drove a car when they may have been over the
legal limit for drinking and driving.
From the pie diagram we can conclude that 69.2% of the total respondents as car passengers have never
travel without wearing a seatbelt. Whereas 15.4% of respondents as car passengers have traveled without
wearing a seatbelt once. 7.7% of respondents as car passengers have traveled without wearing a seatbelt
five to eight times. Similarly, 7.7% of respondents as car passengers have traveled without wearing a
seatbelt three to four times.

Over the last 30 days, 61.5% of the respondents as pedestrians crossed the road at places other than at a
nearby pedestrian crossing three to four times. Whereas over the last 30 days, 23.1% of the respondents as
pedestrians never crossed the road at places other than at a nearby pedestrian crossing. 15.4% of the
respondents as pedestrians crossed the road at places other than at a nearby pedestrian crossing once. It
is also seen that none of the respondents as pedestrians crossed the road at places other than at a nearby
pedestrian crossing five to eight times.
Over the last 30 days, none of the respondents as motorcyclists read a message/email or checked social
media while riding a motorcycle. This response is such majorly owing to the fact that all respondents prefer
either car or public transport as their means of transportation.

From this pie graph it can be noted that 92.3% of the respondents as car drivers never get checked by the
police. Whereas 7.7% of the respondents as car drivers get checked by the police once. To the contrary
none of the respondents have opted for the options three to four times or five to eight times.
In the past 12 months, none of the respondents been checked by the police while driving. This is owing to
the fact that this geographical location is integrated with a high-tech camera system which captures every
movement of the vehicles in the traffic. This in turn reduces the need have a constant manual check by the
police.

The main facts that stand out are that 76.9% of the respondents strongly support the legal obligation to have
a seat belt reminder system for the front and backseats in the new car. On the other hand, 23.1% % of the
respondents support the legal obligation to have a seat belt reminder system for the front and backseats in
the new car. However, none of the respondents disagree with the same.
It is noticeable that in the past 12 months, 69.2% of the respondents never received a fine for breaking a
road rule. On the other hand, in the past 12 months 30.8% of the respondents never received a fine for
breaking a road rule once. However, none of the respondents received fines for breaking a road rule three to
four times or five to eight times.

Overall, it is immediately apparent that 38.5% of the respondents as road users disagree with the need to
raise the fines enforced. Similarly, 15.4% of the respondents as road users strongly disagree with the need
to raise the fines enforced. In contrast, 23.1% of the respondents agree with the need to raise the fines
enforced. Similarly, 23.1% of the respondents strongly agree with the need to raise the fines enforced.

The most
significant
facts to
emerge from
the pie
diagram are
that 46.2% of the respondents as road users agree that fines ensure adherence to the traffic rules. Similarly, 38.5% of the
respondents as road users strongly agree that fines ensure adherence to the traffic rules. Contrary to the above-
mentioned information 15.4% of the respondents as road users do not feel that fines ensure adherence to the traffic
rules. However, none of the respondents strongly disagree with the latter.

Unquestionably, none of the respondents are dissatisfied with the traffic rules and regulations in their city. That having
been established the other conclusions that can be drawn from the same are that 61.5% of the respondents strongly
agree that they are satisfied with the traffic rules and regulation in their city. In addition, 38.5% of the respo ndents agree
that they are satisfied with the traffic rules and regulation in their city.

SWOT Analysis

A SWOT analysis is a strategic planning approach for evaluating the strengths, limitations,
prospects, and dangers that business establishments encounter (Hill & Westbrook, 1997).
The main aim of conducting a SWOT analysis for RTA is to ensure that threats are turned
around to become opportunities whilst ensuring that weaknesses become strengths.
Strengths are the traits that make an organization have an advantage in comparison with
others (Hill & Westbrook, 1997).

The main goal of RTA is to ensure smooth flow of traffic in Dubai by easing passage
blockage. To achieve this goal, RTA has the strength of the availability of financial resources
to cater for the implementation of various projects. It also has professional experts. Most of
the financial resources are used for the right work due to the low corruption prevalence rates
in Dubai.

Although RTA possesses the above strengths, it has some weakness. Weakness or the
limitations are the traits of an organization that place it at a disadvantage in comparison with
other organizations in the same industry (Hill & Westbrook, 1997). One of the weaknesses of
RTA is its bureaucratic structure. This structure may affect its communication of strategies for
implementing projects, especially where the public must change its behaviors and movement
cultures. The rate of developing new road infrastructure does not match the rate of traffic
growth.

Opportunities are the existing external chances, which while utilized make an organization
improve its performance (Hill & Westbrook, 1997). One of the major opportunities for RTA is
the increasing number of people who demand the services and products that are offered by
the organization. Such people are also interested in moving efficiently within the city. Thus,
they can consent to any strategic plan that is aimed at reducing traffic congestion.

Consequently, RTA can develop the bus system to ensure that private vehicles are not used
within the city. Threats encompass the external chances that impair the performance of an
organization (Hill & Westbrook, 1997). One of the threats that RTA might face is the inability
to move people immediately. As noted before, passengers sometimes wait for about 2 hours
to board a bus. This problem may persist upon considering that the number of buses does not
grow at the rate of service demand. Additionally, from the interview results, RTA has
weakness in raising revenues as revealed in appendix 1.

RTA is an organization that manages and develops strategic plans in the transportation sector
in Dubai. Based on the assessment of the organization, RTA has been effective in easing
traffic congestion. Several transport systems have been established in Dubai to curb the
traffic jam issue. However, challenges remain due to the limited sources of revenue and high
number of private vehicle ownership in the city. This finding holds after comparing it with other
major cities in the international arena such as London and New York. However, there is a
need for Dubai to realize that it is possible to reach London and New York’s transport
standards. This goal can only be achieved if all stakeholders work together by sharing a
common interest that an improved transport system in Dubai will benefit all people, regardless
of their origin, color, or race.
Strengths of Transport Corporation of India
Your organisation’s strength is something that makes it stand out from the rest. It can be a
competitive advantage that sets it apart from its competitors. Some of the strengths of Transport
Corporation of India are as follows –
 The Advantage of Business Alliance: In an ever-increasingly crowded market Transport Corporation
of India’s market share in the integrated multimodal logistics industry is quickly expanding as a result of
the new partnerships such as the business alliance with Mitsui & Co Ltd and business agreement with
CONCOR for bulk transport by rail and road in India.
 24×7 Availability: A 24/7 Customer Cell ensures continuous improvement in services and products
through customer engagement. The company leads the way in providing robust customised solutions.
 Cutting-edge Technologies: Introducing and applying innovations to their entire gamut of supply chain
services ensures speedy distribution. Cutting-edge technology, a wide range of innovative, vertical-
specific products and value-added services delivers unmatched standards of service quality to its
customers.
 Diverse Portfolio: Transport Corporation of India has a diverse portfolio containing clients from
industries like retail, pharmaceuticals, auto, hi-tech, cold chain, e-commerce, heavy machinery and
manufacturing, food and groceries, automotive and auto parts and consumer goods.
  Wide Network:  With expertise spanning over six decades and infrastructure comprising an extensive
network of 1400+ company-owned offices, 12 million sq. ft. of warehousing space, a strong team of
6000+ trained employees and a strong foundation.

Weaknesses of Transport Corporation of India

Weaknesses refer to the characteristics of a brand or an organisation that needs to be improved. The
weaknesses of Transport Corporation of India are stated as below:
 Market Share is Decreasing: Transport Corporation of India is boosting its revenues, but the air
courier industry is outpacing the company. In this situation, the Transport Corporation of India must
carefully examine the numerous trends in the transportation business and determine what it has to do
to generate future growth.
 Insufficient Training: Lack of training for courier and delivery personnel that interact directly with
customers is an issue because they represent the company’s face.
 Huge Operational Costs: Operating a business in the logistics industry requires big amounts of
operational costs from time to time to keep the business process going.
 Changes in Technology: It requires frequent changes in technology as new and better technology
comes up now and then. It gets both difficult to train people and an expensive affair to bring in changes
in the technology used frequently.
 Minimal Expenditure on CFS: Transport Corporation of India has made minimal expenditures on its
customer-focused services – soon, rivals may acquire an advantage as a result of this. Transport
Corporation of India needs to invest more in research and development, particularly in programs that
are focused on customer care.
 Labour-Intensive Industry: The logistics industry is dependent on people and is, therefore, a labour-
intensive industry. This dependence on people makes it exhausting for the company to manage regular
training of delivery partners and performance-based appraisals. 
 Establishing New SCM: The internet and AI have substantially impacted the economic model in the
transportation industry, and given the diminishing importance of the dealer network, if Transport
Corporation of India creates a new more resilient supply chain network, it will be highly costly for
Transport Corporation of India.
 Damage in Transportation: It is the major possibility in transportation and delivery services that the
products may get damaged some time which is commonly seen. It also directly affects the reputation of
the company which is not good.

Opportunities for Transport Corporation of India

Opportunities refer to the areas where the organisation can use its full potential to increase sales and
maximise profits shortly.
 Diversification: The majority of India’s population still lives in the rural parts making it a huge and
untapped market as there are not many international logistic players that have entered it. The rural
 areas of India are having an increase in logistics, the company can expand its services to villages and
rural areas.
 Increase in Trade: Rise in trade around the globe in manufacturing goods will lead to an increase in
the transportation of goods leading to an increase in business for Transport Corporation of India.
Transport Corporation of India can expand on a global level and aim for better penetration.
 Investment in Technology: Investing in good and modern technology provides many opportunities for
a brand. Machine learning and data science are booming, brands can utilise them to back their product
development and enhancement process. Transport Corporation of India can develop software that
enables faster goods clearance saving time.
 Acquisition Synergies: Acquisitions are a good way of expanding an ongoing business with the help
of another one by utilising its resources. 
 Consolidate Position in the Market: The company should look forward to consolidating its position in
warehousing and cross-border logistics by providing end-to-end cross-border supply chain solutions.
 Use Digital Marketing: Transport Corporation of India has to use digital media for its promotion and
advertisement. Digital marketing has created a boom nowadays and has been very cost-effective and
targeted which should help the company to generate more revenue and show its presence everywhere.
  
You should also start building your career in digital marketing because it will benefit you now and in
future in terms of opportunities and career growth. We are not recommending you to directly enrol in
a long term course just like what other institutes are doing, we advise you to first start establishing
your interest in the field of digital marketing. But how to do that? Well, we at IIDE have launched
several short-term courses in digital marketing where you can pick the area in which you are
interested and start seeking expertise in the same. The selected area will surely construct a zeal
inside you to learn digital marketing more broadly.    
 Increase in Cross-border Trade: The rise in the global manufacturing of goods will lead to a rise in the
transportation of goods. This will provide more and more opportunities to the logistics industry and the
companies dealing in that industry.
 Making System Faster: The company has to make their system faster than they are having and try to
reduce the time of delivery and have to try to give the best services in less time.

Threats to Transport Corporation of India

Threats refer to the external factors outside of an organisation that affects the performance of the
brand or the organisation. Possible threats to Transport Corporation of India are as follows:
 Political Unrest: Political unrest like riots and protests lead to injuries to delivery partners and cause
damage to the goods that are to be delivered.
 International Competition: Many companies originated before Transport Corporation of India and are
performing well in the market which is also a big drawback for Transport Corporation of India to
maintain its position in the market as the company was before some time.
  Country-specific Regulations: Each country has a different set of rules and regulations regarding the
transportation of goods. Some goods have very strict restrictions in some countries making it difficult to
transport them. 
 Currency Fluctuations: A company dealing in multiple countries has to constantly deal with currency
conversations. Constant fluctuations in these make it difficult for calculations.
 Increasing Fuel Rates: The increasing fuel rates are also a weakness for Transport Corporation of
India because as the fuel rate increases the company has to make changes in its delivery prices to
survive in the market. 

This ends our extensive SWOT analysis of Transport Corporation of India. Let us conclude our
learning below.

United States of America (USA)

In the United States of America, transportation consists of road, rail, air, and
waterways transport. Travel through roads consist of 40% share, followed by
airways and others. In the USA, the highest contributor to Greenhouse gas emission
is transportation. Now, looking at the history of transportation, in the 18th century,
most of the travels were done by rail, horses, or horse wagons. In this century, most
of the population was situated in coastal areas, so traveling from one city to another
was very difficult. Then in the 19th century, the automobile revolution took place.
People started using motor vehicles, and due to the invention of better air travel,
there was a significant shift from rail transport to air transport. In the 20th century,
the national highway system came, and the road became the most preferred mode of
transportation. Rail transport declined drastically.

In the present situation, all the states have their own traffic rules and guidelines
regulated, supervised, and funded by the U.S. Department of Transportation.
Although there are different rules for all the states, they are unified by the Uniform
Vehicle Code (UVC). It is a model act by the National Committee on Uniform
Traffic Law and Ordinances, a private non-profit group. Most of the members of
these groups are state governments.

Compared to the various countries, the USA prefers motorized transit than any
other form of transportation. 91% of the population owns 4 wheel vehicle, and 86%
of workers have private vehicles for commuting to work.

In addition to it, individuals can also have their own private airport in the USA, and
all the airlines are private. The airport safety, pilot training, and investigations are
done by the Federal Aviation Administration and Transportation Safety Board. The
USA has the world’s most developed air transportation system. There is a minimal
passenger train or rail network present in the USA, but rail is heavily used to carry
goods.

In many U.S. states, traffic offenses are distinguished into two, i.e., traffic
misdemeanors and traffic felonies. Traffic misdemeanors are those minor offenses
that do not require any hefty long trial. Punishment for these are fines or going to
driving school. Traffic felonies are those offenses that endanger the lives of others
while driving. For instance, driving a vehicle to hit and kill someone. Punishment
for those offenses, which are a year or more imprisonment, comes under the
category of traffic felonies.

In most states, the Points System is followed. This is similar to the UAE Black
points system. For each offense, points are added in the U.S., and one can reduce it
by paying fines or attending driving school. Too many points lead to temporary
seizure of license.

Every state has a Department of Motor Vehicle or Bureau of Motor Vehicles, which
keep records of the license holders, including tickets issued against such license
holders. After being ticketed, a person can inform the local court about the alleged
violation, either plea guilty, not guilty, or nolo contender (not to contest) for a
specific time period (usually 10-15 days are given). On pleading guilty, the violator
can ask the judge to reduce the fine. On pleasing not guilty, a hearing is done before
a magistrate or judge, and if acquitted, then all the ticket will be waived off.

Therefore, we can conclude that every state has different rules and regulations in
the USA, making it difficult for people who are traveling to various states. We can
also see that ticketing and getting justice for that is a very lengthy process and is a
significant burden on people. On the positive side, this clumsy process somewhere
creates a deterrent in people’s minds before violating any rule.
India

In India, transportation consists of air, land, water, and rail. Air transport comes
under the Ministry of Aviation, and the regulatory authority is the Directorate
General of Civil Aviation (DGCA). Land transportation comes under the Ministry
of Road Transport and Highway. Waterways come under the Ministry of Shipping,
and the regulatory authority is the Inland Waterways Authority of India (IWAI).
Lastly, railways come under the Ministry of Railways.

India’s first legislative law on transportation was the “Indian Motor Vehicle Act,
1914” central legislation passed by British India. The act had 18 Sections and gave
local government the responsibility of registration and providing licenses to vehicle
and drivers, and some regulations.

In India, the maximum number of people are dependent on public transportation.

For example, Indian Railways came to India in 1853, running from Bombay to
Thane, which is now the world’s 4th largest rail network with the most extensive
workforce globally, i.e., 14 lakhs employees.

The potential of air transport in India was first realized in 1911 when an aircraft
carried mail from Allahabad to Naini across river Ganga. The first civil aviation
company in India was set up by TATA sons in 1932. Then, the Air Corporation
Act, 1953, came into force to nationalize the entire industry. Today, the Indian
aviation industry is one of the fastest-growing industries, with less nationalize
control and more safety regulations work by the government.

In the present day, we are under the provision of the Motor Vehicle (Amendment)
Act, 2019. This act amended the 1989 act and imposed more hefty fines on traffic
violators. Some of the provisions are:-

 Driving a vehicle without insurance is punishable with imprisonment up to

three months or a fine of Rs 2000 or both for the first offense. Earlier it was
Rs 1000.
 Using a vehicle without registration is punishable with a fine of Rs 2000 to Rs
5000 in case of the first offense and for second and subsequent offense
imprisonment up to 1 year or fine of Rs 10,000 or both.
 In 2016, Good Samaritan Law was passed as Bill on the Supreme Court of
India’s judgment. Ministry of Road Transport and Highway later issued
guidelines. This law protects citizens who help accident victims from any
delay or harassment.

Bibliology