Retail Marketing Strategy

Session 1.2
Why is Retailing So Important: Strategic Perspectives

Dr. SOURABH ARORA

DEPARTMENT OF MANAGEMENT STUDIES

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Learning Objectives:
After going through this module, the learner will be able to appreciate:

▪ What retailing actually is in modern times?

▪ Why we need to look at retailing from a strategic standpoint?
▪ Evolution of retailing
▪ How retailers create value?

Extra Fodder for Thought: “Starbucks experiential coffee store in China”

Learning Something New: “Slotting fees”

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 What retailing actually is in contemporary times..?
Set of Business Reality of
How and Where
Activities: Starts at Multiplicity and
Irrelevancy
Inception Omni-channel

Covers both
Products and Private Label
Retailtainment
Service Offerings Preferences
and beyond

Its all going to be Value in Multi- Tech at Fulcrum

Experiential dimensional Ways AI Boom

*Retailing for business use captures the essence of wholesaling which is about buying goods in large quantities and then selling it to retailers who eventually sell it to
end users for their personal and business use (Retailing Management, Levy, Weitz and Pandit, Mc Graw Hill )

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 Technology in Banking Retail

https://www.youtube.com/
watch?v=XR8S5DFmbzk

Source: https://economictimes.indiatimes.com/industry/banking/finance/banking/kotak-mahindra-bank-becomes-first-indian-lender-to-allow-video-kyc/articleshow/75808781.cms

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 Fascinating Example of Immersive Retailing Experiences

https://www.youtube.com/wat
ch?v=9m4O854wY_s

Video Source:

Source: https://www.digitalsignagetoday.com/articles/mcdonalds-delivers-digital-signage-orchestra/

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References

▪ Retailing Management, Levy, Weitz and Pandit, Mc Graw Hill

▪ Retail Management, Vedamani, G. G, Pearson
▪ Retail Management, Nayak and Dash, Cengage

*Online links for referred materials have been provided in respective slides

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Thank You