Research Questions

1. How does Zara's quick fashion business strategy help them maintain a competitive
edge over other retailers?
2. What constitutes Zara's vertically integrated supply chain's core components, and how
do they affect the responsiveness and productivity of the business?
3. How does Zara's "just-in-time" manufacturing process enable it to react swiftly to
shifting consumer tastes and fashion trends?
4. What part does IT play in Zara's operations, especially in terms of the utilization of
real-time sales data for decision-making?
5. What steps does Zara take to address sustainability issues in its fast fashion business
model, taking into account waste, environmental effect, and labor laws?
6. What initiatives has Zara taken to integrate environmentally friendly products and
practices into its supply chain, and what difficulties has the business faced along the
way?
7. How much do Zara's customers think about ethics and sustainability when making
selections about what to buy, and how does Zara cater to these preferences?
8. What elements enable Zara to persuade customers to feel a sense of urgency and
exclusivity, leading them to make repeated purchases?
9. How do consumers' buying habits and decisions get influenced by Zara's low
inventory and frequent product turnover?
10. What impact do influencer marketing and social media have on how consumers
perceive and favor Zara products?
11. How has Zara, as it develops into other international markets, modified its marketing
and product offers to fit distinct cultural preferences?
12. What obstacles and chances does Zara encounter when trying to penetrate and
compete in emerging markets as opposed to established ones?
13. What influence does Zara's difference have on customer loyalty compared to other
quick fashion companies like H&M and Forever 21?
14. How is Zara responding to the potential dangers that the growth of e-commerce and
online fast fashion poses to its brick and store business model?
15. What effects have unforeseen events like the COVID-19 epidemic had on Zara's
performance, and how has the firm dealt with them?