Profitable Portfolio BUILD YOUR PERSONAL BRAND PORTFOLIO AND GENERATE INCOME IN THE PROCESS Pci eo)You made it! I'm so excited for you! You're at a stage in your journey where you're ready to start building your personal brand portfolio, and that's a big deal. This guide is designed to show you the steps to get people in front of your lens and set you up to make a little cash in the process About your guide Photographers know, your portfolio is your most important marketing asset. It's a collection of photos showing your potential clients what they would be getting by booking a shoot with you. Without a portfolio, it's hard to move clients to the booking stage. Which is what we want, right? And yet surprisingly, this is where many photographers get stuck on their journey. They overthink the process, they don't know where to start, or they feel weird booking a client and charging for something they haven't done before. That's where a model call comes in. Model calls are a no pressure way to start building the portfolio, practice your craft and test your process. www.artofher.comert What is a model call? Model calls help photographers capture the images they want in their portfolio. Model calls are an agreement between a photographer and a subject where the photographer takes images in exchange for images, products, or payment. Model calls can also involve time spent without making money. That's where the Profitable Portfolio Builder comes in. The Profitable Portfolio Builder is a process that makes it possible for you to still make money while you're building out your portfolio, building out your process and learning what your clients really want from your shoots. The Profitable Portfolio Builder is your on the job training in addition to an amazing tool to create your assets. This process is designed to help you get your name out there, start building your list of leads, help you to build your personal branding portfolio, show you what your business clients really love, and help you perfect your workflow, from posing to pricing. Model calls can be a great way to jumpstart your personal branding business, and a wonderful way to market yourself. That said, | do not recommend using model calls often. You typically won't attract the high paying clients that will help your business thrive in the long run, but this is such a wonderful way to get started. www.artofher.comThe Steps: 1 . Decide on the details 2. Choose where to advertise (free or paid) 3. The application 4. Communication 5. Test your process 6. Deliver your images with the option for additional purchases. (in-person sales highly recommended) www.artofher.com1.Decide on the details Decide what you're offering and who you're looking for. www.artofher.comOfer | Decide on the details There is no one way to do a model call. You can tweak every bit of this to work well for your business, but I'm going to give you suggestions that will help you grow and make a profit at the end of the day. When it comes to model calls, the devil is in the details. It's vitally important that, you are crystal clear with the person you choose to photograph what is and isn’t included in your agreement. SO before we move forward, decide what you'd like to offer, Decide who you want to work with, For most new personal brand photographers, that is business owners. You may already know you want to niche into something like just shooting realtors or just shooting creatives. If that’s the case, get more specific so that your portfolio reflects that. Decide what you're giving them in exchange for their time and a signed model release. | advise covering the session fee and their choice of 2-10 digital images. They do not have to purchase ANYTHING if they don't want to beyond what you're offering, but you want to create images so that they want to purchase more. It serves you both. www.artofher.com2.Choose where to advertise Decide where you would like to post about your model call. www.artofher.comChoose where to advertise Now that we have all of your details in place, the next step is to decide where you would like to advertise your model call. You can use multiple. * Social Media (business or personal) + Email past clients or newsletter. * Ask friends and connections to share your model call * Directly offer your model call to a business (Instagram is great for this!) * Local Facebook Groups with business owners (after getting approval from the admin). * Offer it to your Local Business Bureau: + Facebook Ads (only if you know how to run ads). www.artofher.comPrete dei What will your model call look like? Who you are looking for? What are you wanting to add to your portfolio? If you already have a portfolio started, feel free to be more specific. Ex. I'm looking for 2 women owned realtor businesses that need images for marketing What are you offering in exchange for your models time? How long will you shoot, what will they walk away with? Ex. Session Fee ($650 value) in addition to a gift of 5 free digital images of their choice. Where will you be posting about your model call or advertising? This can be on your personal or business pages. Ex. On a Facebook group for local businesses and in an email to past clients. www.artofher.com3. The application Setting up an application process allows you to find exactly what. you're looking for. www.artofher.comOe 3 The application process When doing a model calll, you're investing your time and energy in the planning and execution phase, so it's best to ward off the people that may end up flaking out on you last minute or wasting your time. Asking people to apply can often show you who is more serious about booking a session, or show you who you would prefer to work with. When people reach out for more information, you can simply shoot them an email (swipeable copy written below) with the details of the model call and a link to the form to fill out. If you don’t have a studio management program like Honeybook or Dubsado that can handle contact forms for you, use a free program like Google Forms to put your questions together. A form looks professional and is not too difficult to set up, but you could also send a list of questions in an email. Just know that the more professional you look, the more seriously people will take you, the more invested they will be in putting effort into the session www.artofher.comOh? Example Application Questions Here are some examples of questions you could add to your form: + Name: * Email: * Business Name: * What does your business do: + Have you ever considered getting personal branding images before? + How would marketing images benefit your business or help your business grow? + | understand that this session includes 3 FREE digital images and any additional images are available for purchase with a fee. www.artofher.com4.Communication ~ Communication is absolutely key eG eLCONE for a successful model call. WI HERE www.artofher.comFie 4 Communication Through the process, there will be a few touch points as people apply for your model call. To make this easier on you, I've added swipe copy for you to copy and paste as you move through each step. Your Advertisement Your city business owners! Are you a passionate business owner in need of marketing images? I'm looking for 3-5 business owners in the your city area to add to my personal branding photography portfolio. I'm gifting a free photo session. Yes, free. Plus you'll also receive 3 complimentary digital images to use for your marketing, as my thanks. You will also have the option to purchase more if you'd like, although there is no obligation. Ifyou are: * Available for a one hour photo session in January. * Passionate about your business + Ready to grow your business with powerful marketing content Please reply to this email with a yes, and I'll send you more information. (Shoot me a DM)(Send me a private message)Depending on where you advertise “Feel free to also use a link to the application form in your post here if you'd prefer, but sometimes it's nice to have that touch point in between to the advertisement and the application so that you can communicate the details. PLEASE make sure you have all of the required information on the application if you do link straight to the application. It’s vital that they know they do not get every image from the shoot, and that the images are going to be used for your marketing, www.artofher.comiy 4 Communication When they reach out for more information. You want to keep this message short and sweet and direct them to the application. Hi First Name! I'm so glad you're interested in learning more! As | mentioned, | am looking for 3-5 local business owners, so | cannot shoot with everyone that applies. | am also asking everyone to fill out an application so | can see if we are a great fit Here's how it work: 1.You fill out the application 2.1 contact you whether you get the spot or not to let you know. 3.lf you are chosen, | will give you a model release to sign, a questionnaire and a phone call so that we can chat about your business and the logistics of the photoshoot. 4.On photoshoot day, | will be there to direct you through poses so you don't need to know what to do. 5.After the photoshoot, | will edit the best images to show you. Out of those images you may choose three as my gift to you! Yay for marketing images! You will also have the option to purchase more if you'd like, although there is no obligation. Here's the application form: Link Your sign off and name | Click Here for Copy/Paste www.artofher.comiy 4 Communication Email to the applicants you did not choose Email to the applicant that you DID NOT choose for the model call Hi First Name, Thank you again for applying for the model call! | was able to find the businesses for this particular project but wanted to let you know that | think your business is doing amazing things online... (Or something authentic based on what you saw in the application.) | really appreciate your time so if you're still interested in getting your marketing images done, | would love to offer you a credit for $300 towards digital images if you'd like to book a session with me in the next two months..(or another offering if you'd like to give them a discount to book) Thank you again, Your name | Click Here for Copy/Paste www.artofher.comiy 4 Communication Email to the applicants you did choose Hi First Name, Thank you again for taking the time to apply for the model call. | looked over many applications and your business was the perfect fit for what | am looking for. | cannot wait to see what we are able to do create together in your upcoming session Again, you will receive a free session ($650 value) and three digital images ($450 value) in exchange for your time and a signed model release. There are three steps before our session. Fill out this questionnaire today. LINK (Link to the Personal Branding Photography Questionnaire) 2.Sign this model release forrn: LINK If you do not have your own model release form you can purchase one here. | also have a brand specific contract available in the Personal Branding Breakthrough course. 3.Schedule a time to chat about the logistics of your session. In our call we will talk about your business, locations, outfits and images your business needs. Here are the times that | currently have available in the next few days. (List no more than three available times or link to a calendar scheduler if you have one). Thank you, Your name | Click Here for Copy/Paste www.artofher.comFie 4 Communication Phone call conversation Once you've gotten their questionnaire back and you've come up with some ideas for their session, get them on a phone call to talk about the logistics. I can’t script your phone call, but it’s important to take time to listen to lead the conversation. This is your portfolio session and you get to determine the parameters, but you should listen to their feedback on what would work best for their business Mention again what is included in return for their participation, and again mention that they can purchase additional digital images if they would like. Make sure you nail down the location, time and give advice on wardrobe and props during this call. www.artofher.com5.Test your process This is an excellent opportunity to test your entire process in a low pressure environment. www.artofher.comChe? Test your Process During this stage, | highly suggest treating each model that you've chosen as though they were a paying client. You can start to test out your process in a low pressure environment to see if everything is working as it should. Pull out the questionnaire provided with the Blast Off Bundle and enter it into your system. Use their responses to come up with ideas and suggestions for their session. It may be that you've already decided which location you'll like in your portfolio, but advise them on props and wardrobe. This will be a huge part of your growth! Although | advise treating your models like they are your clients, that doesn't mean you need to shoot a full hour or four hours if that's what you'll be offering in the future. Make the details work for you. Make sure you have your payment processor set up and your prices in place before you get to the end. You want to make it easy to pay you if they'd like to purchase additional images. www.artofher.com6.Deliver your images Choose whether to deliver your images in a gallery set up for an up-sell or do IPS www.artofher.comity 6 Deliver your images Final Email - Choose one You have two emails to choose from here. One if you're simply delivering a gallery in an email and the second if you're doing in-person sales. Again, | highly recommend meeting with them for a higher chance to learn what clients want and to profit from your model calls. | do my “in-person' sales by sharing a screen via Zoom, Gallery Delivery Email (not doing in-person sales) Hi First Name! I can't say enough about how wonderful it was to work with you! | love the way the images turned out, and can't wait to share a few in my portfolio. Say something authentic about what you appreciate. 1am linking here to your online gallery where you can choose your 3 free images as my gift to you! Feel free to use them in your marketing and online, that's what they are made for! If you decide that you'd like to purchase anything in addition to the 3 free images, (add your specific purchasing process here). That's it! Again, thank you so much for creating these images with me. | hope they serve you and your business well. Your sign off and signature | Click Here for Copy/Paste www.artofher.comity 6 Deliver your images Final Email - Choose one IPS Email Hi First Name! I can't say enough about how wonderful it was to work with you! | love the way the images turned out, and can't wait to share a few in my portfolio. Say something authentic about what you appreciate. Your images are retouched and ready for you to view. Let's schedule a time to share my screen so that you can pick the 3 free digital images as my gift to you. And of course, if you decide that you'd like to purchase anything on top of those three images they are $150 each or you can get all of the retouched images | show you if you purchase up to 12 (tweak this to include your pricing). Here are the times that | currently have available in the next few days. (List no more than three available times or link to a calendar scheduler if you have one). Best, Your sign off | Click Here for Copy/Paste www.artofher.com