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Ajmc Ak KD KBG 2023
Ajmc Ak KD KBG 2023
Abstract
This case concerns the issue of enhancing the inclusivity and efficiency of public procurement opera-
tions undertaken by the Food Corporation of India (FCI) in Uttar Pradesh. The FCI was the premier
central government agency entrusted with efficient management of minimum support price (MSP)-
based public procurement operations, maintenance of buffer stocks for ensuring food security and
assisting states in operating their public distribution systems.
The Uttar Pradesh region came under the north zone of the FCI. Mr Girish Kumar, General Manager
of Uttar Pradesh region of the FCI, was exploring ways to make procurement operations inclusive and
efficient. Girish received feedback from a brainstorming session of the procurement team in which
recommendations of a recently conducted concurrent evaluation study of public procurement in
Uttar Pradesh were discussed. He wanted to amalgamate his domain knowledge with insights from the
concurrent evaluation study for an actionable plan to design a more inclusive and efficient MSP-based
public procurement system.
Keywords
Agribusiness, marketing, price support scheme, procurement, supply chain management
Discussion Questions
1. How does the Food Corporation of India (FCI) function with reference to paddy/rice procure-
ment in India? What are the challenges faced by public procurement agencies in India?
2. How do you understand the actor-function matrix of agri-commodity value chains? Can you
compare the paddy (cereals) and milk (dairy) value chains considering commodities characteris-
tics such as bulkiness and perishability, frequency of transaction/production, costs and complex-
ity of processing technologies?
1
Indian Institute of Management Calcutta, Kolkata, West Bengal, India.
2
Centre for Food and Agribusiness Management, Indian Institute of Management Lucknow, Uttar Pradesh, India.
Corresponding author:
Kushankur Dey, Centre for Food and Agribusiness Management, Indian Institute of Management Lucknow, Lucknow,
Uttar Pradesh 226013, India.
E-mail: kushankur.dey@iiml.ac.in
2 Asian Journal of Management Cases
3. How do you define procurement in supply chain management? How is MSP-based procurement
different from market-driven procurement? What is the difference between centralized and
decentralized procurement in MSP-based public procurement?
4. Evaluate public procurement operations of the FCI on socio-economic parameters.
5. What are your suggestions to Girish for devising a more inclusive and efficient procurement
system? How can ICTs contribute to it?
It was November 2019, and winter had announced its arrival in Lucknow, India’s capital of
Uttar Pradesh.1 Girish Kumar, General Manager of the Food Corporation of India (FCI), had barely
settled into his cabin when he received an email from the corporate office. The FCI was the apex central
government agency entrusted with managing public procurement of food grains, ensuring remunerative
prices for farmers, maintaining buffer stocks and assisting the public distribution of food grains. It also
undertook appropriate market interventions for attaining food grain price stability (Food Corporation of
India, n.d.). Refer to Exhibit 1 for the information on the FCI’s-pan India presence and organizational
structure. Girish pondered over the concluding line of the message, ‘You need to devise an action plan
for an inclusive and efficient Kharif (Srija, 2015) paddy/rice procurement in Uttar Pradesh for the Kharif
marketing season (KMS) of 2020–2021’. He called Prateek Singh, Manager, procurement, and asked
him to convene a meeting of the procurement team.
During the meeting, Prateek suggested,
The inclusive and efficient Minimum Support Price (MSP) based public procurement can further the mandate
of our organization. We need to work towards enhancing small and marginal farmers’2 coverage and find ways
to leverage Information and Communication Technology (ICTs) for designing an inclusive and real-time
procurement system. We should reduce turnaround time at procurement centres and shorten farmers’ waiting
periods for paying dues. We need to plan our storage capacities in sync with stock levels and to address griev-
ances of rice millers.
Furthermore, he brought the attention of the team to the recommendations of an evaluation study con-
ducted on paddy/rice procurement in Uttar Pradesh. He stated, ‘I believe the recent study undertaken in
the Kharif Marketing Season (KMS), 2019–2020, can provide some insights for strengthening procure-
ment operations’. The meeting ended with a decision to implement a plan for inclusive and efficient
public procurement. Inclusiveness in such a plan should lead to increased participation of small and
marginal farmers, while efficiency should result in the performance of various supply chain functions at
reasonable costs.
Notwithstanding these positives of MSP-based price support scheme, it had also faced criticisms on
account of the exclusion of small and marginal farmers, the promotion of regional income disparity by
limiting procurement operations to certain geographical regions and the increased magnitude of mono-
cropping (rice and wheat cultivation) at the cost of pulses and oilseeds (Aditya et al., 2017). Less than a
quarter of farmers were aware of the MSPs,3 and only 6% of farmers benefited from public procurement
of food grains (ET Bureau, 2019). Due to their small marketable surplus, the immediate requirement of
cash, a lack of awareness and procedural and logistical challenges, small and marginal farmers failed to
participate in MSP-based public procurement effectively. Only a limited number of states, such as
Punjab, Haryana, Telangana, Madhya Pradesh and Chhattisgarh, majorly benefited from MSP-based
public procurement.
The FCI managed the procurement operations for rice and wheat—two major food grains.2 It played
a major role in achieving self-sufficiency in food grain production and ensuring national food security.
However, the FCI also attracted negative publicity on account of maintaining food grains beyond the
stipulated buffer norms, the questionable viability of undertaking open-ended MSP-based procurement
on economic and ecological grounds (The Indian Express, 2020), damages occurring during storage
(Anand, 2020), non-revision of central issue price (CIP) to states despite rising financial costs and so on.
Also, its long-term borrowing had increased due to the delayed reimbursement of the gap between eco-
nomic cost and issue price by the Government of India (Mishra, 2020). Most of these claims forming the
ground for criticism of the FCI were either beyond the purview of the FCI or unsubstantiated. In response
to these claims, the FCI undertook fact-based rebuttals of these criticisms from time to time (Food
Corporation of India, 2020). Despite such debates, the role played by the FCI in ensuring food security
during various natural calamities, including the COVID-19 crisis, reaffirmed its continued relevance
(Narayanan, 2020). To make the FCI suitable under dynamic and changing circumstances, the central
government constituted a High-Level Committee (HLC) in 2014.
Uttar Pradesh
Uttar Pradesh, with a geographical area of 2.4 million sq. km (Department of Information and Public
Relations, n.d.), was the most populous state in India and was home to over 2 billion people (Office of the
Registrar General & Census Commissioner, n.d.). Garlanded by the Ganga and the Yamuna, two auspicious
rivers of Indian mythology, the state of Uttar Pradesh was divided into three agro-climatic zones (Department
of Agriculture & Cooperation, n.d.) and had plentiful natural resources supporting agriculture. Hence, agri-
culture played an instrumental role in the state economy by contributing more than a quarter of its gross
state domestic product (GSDP). Around 68% of its population was engaged in farming (Department of
Agriculture, 2020). Uttar Pradesh was the largest producer of cereals in India and contributed more than
20% of total cereal production. Popularly known as the granary or breadbasket of India, Uttar Pradesh has
made a significant contribution to the agriculture and food security of India.
However, due to the excessive fragmentation of land, the number of small and marginal farmers in
Uttar Pradesh had increased over the years. According to a recent agricultural census, small and marginal
farmers accounted for nearly 93% of total farmers and owned only 66% of the land (refer to Exhibit 2).
Poverty was widespread in Uttar Pradesh, with a higher magnitude of poverty ratio in its central and
eastern districts. Close to 30% of its population, about 60 million people, survived below the poverty
line, making it home to the largest number of poor in India (World Bank, 2016). Moreover, the unem-
ployment and malnutrition rates in Uttar Pradesh were also high.
Given a large population size, rich natural resource base, overdependence on agriculture and preva-
lence of poverty and malnutrition, agriculture became a mainstay for Uttar Pradesh. Considering the goal
of doubling farmers’ income by 2022 (Chand, 2017), agricultural growth in Uttar Pradesh had emerged
as a policy priority (Press Trust of India, 2018). Building a robust procurement system by ensuring farm-
ers’ awareness of and access to MSP could contribute to agricultural growth and farm sector buoyancy
in Uttar Pradesh.
from fellow farmers. Other information sources included commission agents, local market visits, television/
radio and local governing bodies such as gram panchayats (village councils). Notwithstanding multiple
sources of information about the MSP, low levels of awareness about MSP remained a formidable barrier to
enhancing the participation of farmers in the price support scheme.
The survey carried out in four districts of Uttar Pradesh in KMS 2019–2020 revealed that out of 140
non-beneficiary farmers, 75 (53.57%) reported that the MSP could prevent distress sales of paddy, 17
(12.14%) non-beneficiaries expressed that the MSP offered a remunerative price and 48 (34.29%)
respondents said that the MSP acted as a floor price covering paid-up costs of paddy cultivation. On the
other hand, 371 (80.13%) beneficiary respondents reported their intention to sell at the MSP to avert
distress sales and fetch a remunerative price. Moreover, 92 (19.87%) beneficiary respondents opined that
the MSP offered a floor price and covered their costs of paddy cultivation.
Storage Infrastructure
Storage infrastructure was important for procurement operations as storage adequacy improved back-end
supply chains and facilitated optimal utilization of milling capacity for the conversion of paddy into rice.
The stock levels with the FCI varied across months, reaching their peak during May and June when wheat
procurement was in full swing, and rice procurement also continued. The stock levels dipped slightly dur-
ing the non-procurement months of September and October. The varying stock levels meant the FCI needed
to plan for variable storage capacity in sync with its stock situation. For this, appropriate choices of ware-
houses became essential. Several factors needed to be considered in deciding on warehouses. These factors
included the physical infrastructure and supporting equipment available at the warehouses, rental charges,
handling and transportation charges, reputation of warehouse owners and ease of supervision by the FCI
officials. The study reported variations in capacity utilization for hired and owned warehouses of the FCI.
Refer to Exhibit 9 for information about the capacity utilization of warehouses.
Milling Infrastructure
Milling involved the conversion of paddy into rice. Private rice mills generally performed milling on
behalf of the FCI. The efficient functioning of rice mills required optimal tagging, allocation of paddy
Kumar et al. 7
stocks and timely reimbursement of expenses incurred on paddy processing and transportation. The tag-
ging of mills for procurement as well as rice delivery centres was done online. The various expenses
incurred by these mills were reimbursed by the FCI post-delivery of rice to the FCI. The low-capacity
utilization levels for rice mills were a matter of concern. Refer to Exhibit 10 for information about the
capacity utilization of rice mills. The payments outstanding towards reimbursements to these mills also
necessitated appropriate action. Refer to Exhibit 11 for details about reimbursement dues to rice mills.
Recommendations
The study also made various suggestions for making public procurement inclusive and efficient. It sug-
gested leveraging farmer producer organizations, local government bodies and various other agencies,
such as Krishi Vigyan Kendras and Agricultural Technology Management Agency, for disseminating
MSP information and facilitating small and marginal farmers’ participation in MSP-based procurement.
It advocated pooling or aggregation of the marketable surplus of small and marginal farmers and provid-
ing logistical support to them. It also suggested plugging the infrastructural gaps in procurement through
conveniently located procurement centres, improving infrastructure at procurement centres and deploy-
ing trained workforce in procurement operations. Furthermore, it recommended proper implementation
of online web-based procurement for faster turnaround and a functional grievance redressal system for
improving small and marginal farmers’ participation. It also prescribed proper tagging of rice mills,
rationalizing paddy allocation, and an automated grain management system to optimize inventory hold-
ing and other supply chain costs. It recommended harnessing the potential of eNAM4 for understanding
the price trend of paddy in the open market vis-à-vis at APMC’s market yard for strengthening the
decision-making of procurement agencies regarding farmer management at the registered procurement
centres, paddy storage and release of paddy or allocation plan to rice millers. Finally, it advocated a
gradual transition of procurement operations from centralized to decentralized.
Green Shoots
After listening to the team’s informative presentation, Girish pondered the way forward. He complimented
the recommendations of the survey-based findings with his experience and domain knowledge. He was
considering the merits of public–private partnership (PPP) models in MSP-based food grain procurement.
Under the PPP model (National Commodities Management Services Limited, 2018), private warehousing
and logistics companies participated in distributing and stocking food grains for the price support scheme.
These agencies deployed manpower, notified purchase centres, constructed storage structures, and improved
payment mechanisms for farmers. The dual participation of public and private agencies through the PPP
facilitated extending the benefits of the price support scheme to regions left out of public procurement
operations. He was also considering the e-Uparjan 2.0 initiated in Madhya Pradesh (Mpeuparjan, n.d.). Its
ICT-based e-procurement platform offered farmers and state agencies a real-time and cost-effective mecha-
nism for efficient food grain procurement, transportation, storage and distribution. Refer to Exhibit 12 for
details about the e-Uparjan. Also, the example of the Small Farmers’ Agribusiness Consortium (SFAC)
promoted farmer producer companies in procuring pulses and oilseeds from their member farmers at MSP
in Gujarat, Rajasthan and Madhya Pradesh was also in his mind (SFAC, n.d.-b). There was little time, and
he had to design a more inclusive and efficient MSP-based procurement system.
8 Asian Journal of Management Cases
Acknowledgements
Authors gratefully acknowledge financial and technical assistance of Food Corporation of India, Uttar Pradesh
and the Ministry of Consumer Affairs, Food and Public Distribution, New Delhi for undertaking the study titled
‘concurrent evaluation of rice/paddy procurement in Kharif marketing season in Uttar Pradesh in 2019–2020’. The
usual disclaimer applies.
Funding
The authors received no financial support for the research, authorship and/or publication of this article.
ORCID iDs
Avinash Kumar https://orcid.org/0000-0002-5884-2484
Kushankur Dey https://orcid.org/0000-0001-6649-104X
Kriti Bardhan Gupta https://orcid.org/0000-0002-1443-6652
Exhibit 3. Agencies Involved in Public Procurement of Paddy in KMS 2019–2020, Uttar Pradesh.
Actual
Target Procured
Number (Million (Million Metric Number of
Agencies of Centres Metric Tons) Tons) Beneficiaries
Department of Food & Civil Supplies, UP 683 1.80 1.928 253,701
Registered Cooperative Society 236 0 0.301 39,836
Multi-state Cooperative Society 172 0 0.146 18,687
Farmer Producer Organization 127 0 0.121 16,196
Provincial Cooperative Federation (UPPCF) 1,403 1.05 1.08 139,312
Provincial Cooperative Union (UPPCU) 440 0.65 0.677 77,654
National Consumers’ Cooperative 107 0.15 0.215 17,207
Federation (NCCF)
Karamchari (Employees) Kalyan Nigam (KKN) 158 0.40 0.261 32,951
National Agricultural Cooperative 109 0.10 0.21 21,248
Marketing Federation (NAFED)
UP State Agro Industrial Corporation 133 0.20 0.196 23,982
Limited (UPAGRO)
UP State Food and Essential Commodities 88 0.15 0.161 21,079
Corporation Limited (UPSFECC)
UPSS 218 0.30 0.264 32,172
Food Corporation of India (FCI) 103 0.20 0.095 14,460
Total 3,977 5.00 5.655 708,485
Source: Data extracted from Food & Civil Supplies Department, Government of Uttar Pradesh (2020).
10 Asian Journal of Management Cases
Exhibit 8. Average Time Taken to Receive Full Payment After the Sale.
(N = 454) Respondents
Non-beneficiary On the spot 83
Within 48 hours 38
Within 3–4 days 16
Within a week 13
Total 150
Beneficiary Within 48 hours 3
Within 3–4 days 48
Within a week 105
A month or more 148
Total 304
Source: Gupta and Dey (2020).
Exhibit 9. Storage Capacity (Hired and Owned), Covered and Covered, and Plinth (Cap).
Notes
1. The case authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The
authors may have disguised specific names and other identifying information to protect the confidentiality.
2. Farmers were classified into small and marginal farmers according to the size of their operational land holdings.
The operational land holding size for marginal farmers was less than 1 hectare, whereas the same for small farm-
ers was between 1 and 2 hectares.
3. Other agencies involved in MSP-based public procurement included the National Agricultural Cooperative
Marketing Federation of India (NAFED) and the Cotton Corporation of India (CCI).
4. eNAM is a pan-India electronic trading portal which networks the existing APMC mandis to create a uni-
fied national market for agricultural commodities. Small Farmers Agribusiness Consortium (SFAC) is the lead
agency for implementing eNAM under the aegis of Ministry of Agriculture and Farmers’ Welfare, Government
of India (see, https://www.enam.gov.in/web; Dey, 2016)
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