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Table of contents

1. Need & Objective of the product

2. Introduction

3. Potential Product

4. Levels of Product

5. Expected Product

6. Augmented Product

7. Product Line

8. Product Mix
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1. Need & Objective of the product

• This brand provides the richest taste of a real fruit that you can get, it’s a
worth product though its costly as compared with its competitors.
• But if consider the packing of this product which is a tetra pack, which is a
very strong and safe packaging.
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2. INTRODUCTION

• Tropicana Products, Inc. is an American multinational company which

primarily makes fruit-based beverages. It was founded in 1947 by Anthony T.
Rossi in Bradenton, Florida.
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3. Potential Product
• In India, Tropicana comes in two categories: 100% Juice (Sold as Tropicana
100%) and Juice Beverages (sold as Tropicana)

4. Levels of Product
Core Benefits

• Thirst & Refreshment

• To inform people that the product is composed of 100% natural ingredients

and to portray the product as a healthy drink.

5. Expected Product

• It is committed to fostering healthy lifestyles by ensuring that its products are

naturally nutritious and provide the daily benefits that one needs.

6. Augmented Product

• Excellent branding & advertising

• Excellent distribution & availability
• Considered to be healthy as compared to aerated drinks
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7. Product Line
• Tropicana Pure Premium
• Premium Lemonades & Drinks
• Trop50
• Farm stand
• Tropicana Drinks
• Tropics
• Twister

8.Product Mix
• Product mix, also known as product assortment, is the total number of product
lines that a company offers to its customers. The product lines may range from
one to many, and the company may have many products under the same
product line as well.
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THANKS
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