Course Description:

Purposive Communication is a three-unit course that develops students’ communicative

competence and intercultural awareness through multimodal tasks that provide them
opportunities for communicating appropriately to a multicultural audience in a local or global
context. It equips students with tools for criticizing texts and focuses on the power of language
and the impact of images to emphasize the responsibly. The knowledge, skills, and insights that
students gain from this course may be endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant and/or web-based output for various purposes.

How to communicate effectively in a Global Society

1.Express your ideas effectively in verbal, non-verbal, and written forms
in either digital or non- digital environment or both.
2. Use effective listening skills to evaluate arguments and rationalize
judgments, and improve job—effectiveness and work relationship
3. Communicate with purpose to a variety of audience
4. Promote collaboration and cooperation with others
5. Understanding the concept of diversity and promote respect all the
time.6. Use technology and social media responsibly