MediPlus

tap for your health

 TWO limited resources in life

time &
money
to promote collaboration and
coordination
Pain #1
10,480
hours
per day
due to…

no residential doctors traffic jam

Solution #1
for patients
browse hospitals and
doctors
real time updates on Q
number and waiting time
display doctor’s status
for hospitals and clinic
manage doctors and staff
view doctor’s schedule for
the day
update doctors’ status
 for doctors
view daily plan (Schedule,
Patient List)
update status
work in progress
Pain #2
 26%
below
poverty line
moreover…
Solution #2
 process flow

② ③

① up to 30% of salary
6 month loan term
employer employee MFI
④
Business
Model
Canvas
 customers know best

hospitals/clinic patients
s pivot solutions
clinics → hospitals
single user single patient → single user multiple patients
unsecured lending → secured-through-employers
 BMC v2.0
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

• Medical institutions to • Ensure real-time queue • Provide ease and
collaborate in updating status updates
the queue system • Liaise with MFIs to
• MFIs to design credit screen and issue • Allow final access to
policy suitable for medical aid
healthcare sector • Liaise with employers to
• MFIs to screen and issue ensure credible loan
medical aid applications
• Employers to raise
health awareness for
employees
• Software development
Key Resources
company
• In-house developer
• Informative drug
database
• Training
• Strong credit
assessment policy
• Payment gateway
Cost Structure
• 24/7 clinical information • Local smart phone users
comfort for patients by • Day-to-day healthcare aged between 20-55
eliminating wait time tips and feeds • Employed population
• Affordable financing with financial needs
financially challenged options • Foreigners and expats
population with ease • Families with 4 or more
and affordability family members
• Medical institutions
• Employers
Channels
Patients through
• MediPlus Facebook
page
• Promotion events
• Words of mouth
Hospitals through
• Doctors and network
• Sales/marketing team
Revenue Streams

• IT (server, product development, developers, domain, system • Booking fees

maintenance) • Medical aid commissions
• Marketing (Facebook, event promotions, printing, instructional • Advertisement fees
videos, sales and marketing staff)
• Operations (office rental, management team, admin team,
integration, training)
potential competitors

teleconsulting
service

hospital/doctor
directory
doctors at the doorstep appointment booking
medical aid
 16,888,000
across hospitals TAM
in the country

10,243,920
in Yangon & Mandalay SAM target
outpatient
market
3,380,494 (yearly)
33% of Yangon & SOM
Mandalay market
marketing strategy

through...
Social media
Words of mouth
Promotion event
SMS promotion
marketing strategy

through... through…
Social media doctors
Words of mouth network
Promotion event sales/marketing
SMS promotion team
Financials
key revenue drivers

number of number of % of % of
partner outpatients patients patients
hospitals who use who use
MediPlus medical
aid
key revenue channels
booking revenue
① number of app users * cost per booking

medical aid
② number of app users * % aid users * 0.2% per
month
ads revenue
③ number of app users * cost per 1,000 views *
number of app usage per day * 365 days
overview
Hospital: 17
2,007,500 outpatients

Hospital: 9
1,040,250
Number of Hospitals
outpatients

Hospital: 5 Number of Users

584,000
outpatients

1st Yr 2nd Yr 3rd Yr

financial overview
Opportunities
nurse
portal

teleconsulting by generalists

medicine listings
Thank you.
Appendices
Three Years Outlook
Small: 7
Medium: 6
Small: 2 Large: 4
Medium: 2 Total Outpatience: 2,007,500
Large: 1
Total Outpatience: 584,000
2nd 3rd

1st
Small: 4
Medium: 3
Large: 2
Total Outpatience: 1,040,250
1st Year Outlook

1 Small Hospital/ 1 Big Hospital

April De
c
Jun Sep
1 Normal Hospital/ 1 Big Hospital
1st Hospital Plan

Training Hospital Staffs

Mar May July

Apr Ju Continuous
n Improvements
Training Sales Staffs