Marketing Proposal - Jul 2020

Use our technology and marketing budget,

to reward your customers and build brand loyalty.

Built on the latest Facebook chatbot technology.

No training and investment required.
Our proposition:
We help companies in Retail and F&B
build easy, effective loyalty programs
using the simplicity of Messenger
at zero cost.
The problem

Traditional marketing promotions (e.g. lucky

spins, prize draws, scratchcards) are:

1) typically expensive, and provide unclear

return on investment;
2) difficult to organise and manage, may
result in operational bottlenecks;
3) hard to differentiate, with competitors
doing similar offerings.
 Collaborate with 99Kyats

We provide the technology

Our solution
We provide the prizes

You focus on the customers

Milestones + Targets

January 2020 Apr - May 2020 Jul - Aug 2020

First promotion with Lucky draws with Launch of 99Kyats’ Loyalty
Kyarlay.com Medicare and Grab solution for B2B partners

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Feb - Mar 2020 June 2020 Sep - Oct 2020

Lucky draws with Gong Launch of 99Kyats mini-games Launch of 99Kyats Leads
Cha and MGOU & our own monthly lucky draws solution for B2B partners
Track Record
About Us
How it works
Step 1 Step 2 Step 3
Agreement & Design Onboarding & Testing Launch & Troubleshoot

We discuss with your CEO or We onboard your staff to our We launch the promotion and
CMO about the details of the system and teach them how monitor the numbers, making
promotion (i.e. type of game, to use it. It’s easy. Everything changes if necessary.
prizes, duration, experience) uses Facebook Messenger.
Agreement & Design
We’ll sit down with your CEO / CMO to discuss Available Options
your marketing objectives and determine if a
collaboration would be suitable for both parties.

1) Select from the various game formats and

options available (e.g. survey).
2) Agree on the customer experience, and
details of the promotion (e.g. what they stand
to win, how to participate, claims process).
3) Duration of promotion - typically one month,
with a view to extend depending on results.
Onboarding & Testing
The onboarding process:
1) We create a Messenger chat group to
communicate with all your managers and
staff members.
2) We share a special one-time URL, which they
click to “tag” themselves as admins and
register details (e.g. store location, job title).
3) They watch a short video to learn how our
system works - it’s easy because everything
is done step-by-step, within Messenger chat.
The testing process:
1) We give your staff 24 hours to test out the
function(s) with a friend or family member.
Those who do it correctly will show up on our
system and get confirmation immediately.
2) We will contact those who have not complied
to address their problems, and involve their
managers, if necessary.
3) That’s it. We’re ready to launch.
Launch & Troubleshoot
We built our system with commonly used apps from Simple But Effective
Facebook & Google so that it can be easily
understood by both managers and their staff.

Both parties will be able to monitor the progress of

the promotion, and quickly address issues such as:

1) Analysing how effective or hardworking your staff

are, down to the branch/employee level
2) Detecting fraud and suspicious activity
3) Identifying loyal customers who respond to
promotions (e.g. vouchers, giveaways)
Proposal Details
 Proposal - Part 1 (General Traffic)
Step 1
Online to Offline
We advertise on Facebook to
inform users of the free-to-play
Scan & Win promotion.
Instructions are simple: visit any
of G&G’s 300+ stores and scan
the QR code - thereby driving
footfall, increasing txn volumes.
Find QR Code Win Prizes
Step 2 Step 3
Customer Scans QR Code. The customer plays a short
mini-game on his smartphone,
which requires no additional
Customers locate the poster in
involvement from your staff.
your store, which will contain a
QR code unique to each branch.
We use this as a delivery device
to “upsell” the player (e.g. get
Scanning this QR will trigger a
one more chance to try now with
Messenger chatbot flow, which
min. Ks. 3,000 spend in-store).
displays a customised message
Games only reset once a day,
and other marketing collateral
which promotes habit forming.
from your business.
 Proposal - Part 2 (Customer Conversions)
Scan QR
Step 1
Should the customer respond to
the upsell from Part 1, your
cashiers will first have to:
a) verify that they qualify, e.g.
min. spend, then b) present their
unique QR Code for the
customer to scan.
We keep and review records to
assess campaign effectiveness
and detect possible fraud.
Step 2
Upon confirmation from the
cashier, the system will trigger
automated messages to both
the cashier and the customer.
This allows us to display even
more customised messages
from your business, along with
an extra chance to play and win
a prize.
Auto-Reply Instant Win
Step 3
Our system is designed so that
it is self-contained and requires
minimal input from your staff.
Thank you for being a customer
Users play the games at their
of Lotteria (Myanmar)!
From 1 May to 31 May 2020, we
own time, on their own devices,
are offering all our customers a
chance to win free food, phone which allows your staff to
top-ups, and up to Ks. 500,000
in CASH! Try your luck today!
quickly start serving the next
customer. Prizes such as phone
top-ups and the lucky draw are
sponsored & fulfilled by us.
Pricing
Trial period: 1 month
1) Customisation & Design: FREE
2) Part 1 - General Traffic: FREE
3) Part 2 - Customer Conversions: FREE
4) Prize Contributions: We would encourage G&G to
give conditional offers at a minimum to help drive
conversions (e.g. Ks. 500 off Ks. 5,000 vouchers).
Phone Top-Ups + Lucky Draw covered by 99Kyats.
Going Forward:
1) Customisation & Design: FREE
2) Part 1 - General Traffic: FREE
3) Part 2 - Customer Conversions: Ks. 99 per play
(i.e. our revenue depends on delivering results)
4) Prize Contributions: At G&G’s absolute discretion.
Phone Top-Ups + Lucky Draw will continue to be
sponsored by 99Kyats by default.
THANK YOU

Contact
info@99kyats.com
+95 99 5222 5999