Project Id: 2020CSEPID01

Project Synopsis
on
Project Title
Submitted in Partial Fulfillment of the Requirement

For the Degree of

Bachelor of Technology
In

Computer Science and Engineering

By
Muskan Mittal (2002900100092)
Shivam Thakur (2002900100146)

Under the Supervision

of
Mr. Ganesh Kumar Yadav
(Assistant Professor)

ABES INSTITUTE OF TECHNOLOGY, GHAZIABAD

AFFILIATED TO
Dr A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, UTTAR PRADESH,
LUCKNOW
(June 2024)
 Abstract

This project aims to develop an intelligent price comparison system for a specific business domain, facilitating
efficient product price comparisons across major e-commerce platforms like Amazon, Flipkart, and Myntra. The
problem at hand is the complexity of gathering comprehensive product data due to web scraping challenges,
such as dynamic content and anti-scraping measures.
The proposed solution involves utilizing web scraping techniques to collect extensive product data, followed by
data processing and analysis to extract pricing information. The system will rank products based on pricing and
integrate machine learning for personalized product recommendations, price trend predictions, sentiment
analysis, and competitor pricing analysis.
The successful implementation of this project will empower users with an intuitive and user-friendly platform
for making well-informed purchasing decisions while providing businesses with valuable market insights.
Overall, the intelligent price comparison system holds the potential to revolutionize the e-commerce landscape,
streamlining the shopping experience and optimizing pricing strategies for both users and businesses.
 List of Contents

S. No. Content

1. Introduction

2. Initial Research/ Literature Survey

3. Problem Statement

4. Proposed Methodology

5. Conclusion

6. References
 Introduction

The rise of e-commerce has revolutionized the way consumers shop, providing a vast array of products at their
fingertips. However, with the multitude of business domain, comparing prices across different websites can be a
time-consuming and daunting task for users seeking the best deals[2]. In response to this challenge, our project
aims to develop a comprehensive price comparison system within a specific business domain. The purpose of
this project is to create a user-friendly platform that allows shoppers to effortlessly compare product prices from
prevalent e-commerce giants like Amazon, Flipkart, Myntra, and more. By providing a streamlined and efficient
means of price comparison, our system seeks to empower users to make well-informed purchasing decisions,
ultimately maximizing their savings and enhancing their overall shopping experience[1]. Moreover, with the
integration of machine learning techniques, the platform will go beyond conventional comparison websites,
offering personalized product recommendations, price trend predictions, sentiment analysis, anomaly detection,
customer segmentation, sales forecasting, and competitor pricing analysis[3]. Through this project, we endeavor
to bridge the gap between consumers and various business domain, while also providing valuable insights to
businesses for optimizing their pricing strategies and remaining competitive in the dynamic market
landscape[5].

Machine Learning

Machine learning, a subset of artificial intelligence, plays a pivotal role in our price comparison project within
the e-commerce domain. By harnessing the power of machine learning algorithms, we aim to deliver
personalized and intelligent features to our users. Through techniques such as collaborative filtering and
content-based filtering, our system will provide users with tailored product recommendations based on their
unique preferences and historical interactions. Additionally, machine learning models will be employed to
predict price trends, detect pricing anomalies, and analyze competitor pricing strategies, empowering users with
valuable insights to make informed purchasing decisions. This integration of machine learning enhances the
platform's capabilities, making it a sophisticated and user-centric tool for finding the best-priced products across
diverse e-commerce platforms while offering businesses essential market intelligence for strategic pricing
optimizations.
MERN Stack

MERN Stands for MongoDB, Express, React, Node, after the four key technologies that make up the stack.

MongoDB – document database

Express(.js) – Node.js web framework

React(.js) – JavaScript library for building user interface

Node(.js) – the premier JavaScript web server

Express and Node make up the middle (application) tier. Express is a server-side web framework, and Node.js is
the popular and powerful JavaScript server platform. Regardless of which variant you choose ME(RVA)N is the
ideal approach to working with JavaScript and JSON, all the way through.

The MERN architecture allows you to easily construct a three-tier architecture (front end, backend, database)
entirely using JavaScript and JSON.

React.JS

Express.JS

Node.JS

MongoDB
 Initial Research/Literature Survey

S. Author Paper Title Pub. Dataset Models/ Gap Accuracy

No. Yr Methods
1. Fedorko, Artificial 2022 522 Artificial 1.Personalized product 74%
R., Kral, Intelligence in Intelligence, recommendation
S., and E-Commerce: Electronic 2.Pricing Optimization.
Bacik A Literature Commerce
Survey
2. A Product 2022 E- X-NG Boost, 1. Feature’s based score 70%
Namburu Pricing Commerce_ XG Boost, is used to boost the
, Solutions Participants Cat Boost, decision trees with in
P using Hybrid _Data, 2453 Product the model improving
Selvaraj, Machine Pricing, the prediction result.
M Varsha Learning Ensemble 2. The X-NG Boost
algorithm algorithm, algorithm is suitable for
Supervised providing pricing
Learning solutions with the
lowest rates.
3. V Vansi, On the 2021 18 Deep 1. The DL And ML 88%
G Gupta, platform but Learning Techniques required
I Bose, will they buy? methods such initialization of hyper
N Predicting as : Decision parameters during
chaudhuri customer’s Tree, model building.
purchase Random 2. CNN is used for
behavior using Forest, SVM, image processing
deep learning. Artificial
Neural
Network
4. SK Probabilistic 2020 14,400 PCA-SVD CN (Calinski-Narabasz) 90.01%
Addagarl unsupervised dimensionalit score is computed for
a, A machine y reduction, analyzing the criteria
Amalanat learning K-means++ for the variance ratio
han approach for a clustering, for checking the
 similar image similar image clusters.
recommendati recommender
on system for system,
E-commerce Manhattan
distance
cluster
similarity,
unsupervised
learning
technology.
5. L Gan, Machine 2020 50,000 Machine 1. Deep Learning model 81%
H-Wang, Learning Learning is used to predict option
Z Yang Solution to Finance prices.
challenges in applications, 2. Machine Learning
Finance: An Model free models is used for price
application to asset pricing, arithmetic and
the pricing of finance geometric average
finance technology. options accurately and
products. in particular quickly.
Comparison Table:

Features Amazon Flipkart Myntra

Product Selection Extensive range of products Wide variety of products, Focus on fashion and
across categories especially in fashion lifestyle products

Price Range Competitive pricing with Competitive pricing with Fashion Products at
regular discounts frequent sales varying price points

Product Personalized recommendations Personalized Personalized fashion

Recommendations based on browsing & purchase recommendations based recommendations
history on user behavior

User Reviews Rich user reviews & ratings User reviews & ratings User reviews & rating for
for products fashion products

Delivery Options Multiple delivery options, Various delivery options Flexible delivery options
including Prime & offers & returns policy

Loyalty Programs Amazon Prime membership Flipkart Plus membership Myntra Insider loyalty
with additional benefits with rewards program for benifits
 Problem Statement

The aim of this project is to develop an intelligent price comparison system for a specific business domain,
enabling users to efficiently compare product prices across prevalent business domains like Amazon, Flipkart,
Myntra, and more [1][2]. The key challenge is to collect comprehensive product data from these platforms using
web scraping techniques while overcoming obstacles such as dynamic content and anti-scraping measures [4].
The system should process and analyze the collected data to extract pricing information and other relevant
attributes, and subsequently rank the products based on their pricing [2][3]. The integration of machine learning
will be explored to enhance the platform's functionalities, providing personalized product recommendations,
predicting price trends, analyzing customer sentiment, detecting pricing anomalies, segmenting customers,
forecasting product demand, and conducting competitor pricing analysis [4]. The successful implementation of
this project will offer users an intuitive and user-friendly platform for making well-informed purchasing
decisions, while also providing valuable insights to businesses for optimizing pricing strategies and maintaining
competitiveness in the ever-evolving e-commerce market[4][5].

.
 Proposed Methodology

The proposed methodology combines web scraping techniques to gather product data and machine learning
algorithms to deliver personalized recommendations, sentiment analysis, and competitor analysis. By
integrating these methodologies, the project aims to create an intelligent price comparison system that
revolutionizes the e-commerce experience, empowering users to find the best-priced products while offering
businesses valuable market intelligence.

Procedure:

• Data Collection
• Data Processing and Feature Extraction
• Price comparing & ranking
• Price Trend Prediction and Anomaly Detection
• Customer Segmentation and Sales Forecasting
• User Interface & Deployment
 Conclusion

In conclusion, the development of an intelligent price comparison system within the specified business domain
holds immense promise for enhancing the e-commerce landscape. By efficiently comparing product prices
across prevalent platforms, the proposed system addresses a significant challenge faced by online shoppers,
simplifying their decision-making process and maximizing cost-effectiveness. Through the utilization of web
scraping techniques, we can gather comprehensive product data while overcoming obstacles like dynamic
content and anti-scraping measures. The ensuing data processing and analysis ensure accurate pricing
information and a well-organized presentation of ranked products, providing users with a seamless and user-
friendly experience. The integration of machine learning brings added sophistication and personalization to the
platform. With personalized product recommendations, users can discover products tailored to their preferences,
while price trend predictions and competitor analysis empower them with valuable market insights. Detecting
anomalies in pricing and analyzing customer sentiment contribute to an enhanced level of transparency and
trustworthiness in the system. Moreover, the platform's versatility extends to supporting businesses by offering
sales forecasting, customer segmentation, and competitor pricing analysis. This invaluable market intelligence
enables businesses to optimize their pricing strategies and maintain a competitive edge in the fast-paced e-
commerce ecosystem. The potential of this project lies in its ability to empower users and businesses alike,
fostering informed decision-making and facilitating a seamless shopping experience. As a seasoned researcher, I
firmly believe that this endeavor will contribute significantly to the advancement of e-commerce technology and
ultimately benefit a wide range of users and businesses in the digital marketplace.
 References

[1]. Fedorko, R., Kráľ, Š., & Bačík, R., “Artificial intelligence in e-commerce: A literature review”. In Congress
on Intelligent Systems: Proceedings of CIS 2021, Volume 2 (pp. 677-689). Singapore: Springer Nature
Singapore, 2022.

[2]. A Namburu, A., Selvaraj, P., & Varsha, M., “Product pricing solutions using hybrid machine learning
algorithm”. Innovations in Systems and Software Engineering, pp. 1-12, 2022.

[3]. Yin, C., & Han, J., “Dynamic Pricing Model of E-Commerce Platforms Based on Deep Reinforcement
Learning.” CMES-Computer Modeling in Engineering & Sciences, vol. 127(issue 1), 2022.

[4]. Shyam Mohan, J. S., Vedantham, H. S., Vanam, V. C., & Challa, N. P., “Product recommendation systems
based on customer reviews using machine learning techniques”. In Data Intelligence and Cognitive Informatics:
Proceedings of ICDICI 2020 (pp. 267-286). Springer Singapore, 2022.

[5]. Chaudhuri, N., Gupta, G., Vamsi, V., & Bose, I., “On the platform but will they buy? Predicting customers'
purchase behavior using deep learning”. Decision Support Systems, vol. 149, issue. 113622, 2021.

[6]. Kastius, A., & Schlosser, R., “Dynamic pricing under competition using reinforcement learning”. Journal of
Revenue and Pricing Management, pp. 1-14, 2021..

[7]. Policarpo, L. M., da Silveira, D. E., da Rosa Righi, R., Stoffel, R. A., da Costa, C. A., Barbosa, J. L. V., ...
& Arcot, T., “Machine learning through the lens of e-commerce initiatives: An up-to-date systematic literature
review”. Computer Science Review, vol. 41, issue 100414, 2021

[8]. Shyam Mohan, J. S., Vedantham, H. S., Vanam, V. C., & Challa, N. P., “Product recommendation systems
based on customer reviews using machine learning techniques”. In Data Intelligence and Cognitive Informatics:
Proceedings of ICDICI 2020 (pp. 267-286). Springer Singapore, 2021.

[9]. Addagarla, S. K., & Amalanathan, A., “Probabilistic unsupervised machine learning approach for a similar
image recommender system for E-commerce”. Symmetry, vol. 12 (issue 11), pp. 1783, 2020.

[10]. Gan, L., Wang, H., & Yang, Z., “Machine learning solutions to challenges in finance: An application to
the pricing of financial products”. Technological Forecasting and Social Change, vol. 153, issue 119928, 2020.