Digital Marketing

December 2022 Examination

The company “Inno-we” launches a new variant of its product every three months to stay
relevant. They have their products in two categories namely Earbuds and smartwatches.

• “HearNow” is an established brand in the earbuds market. The company is successfully

selling earbuds with the latest technology like noise cancellation and Bluetooth 5.0.

• “Track It” is a newly launched smartwatch brand that is most affordable to

Indian Consumers. The brand has brought many innovations to its product.

Q1. The company has a plan to spend money on promotions using traditional and Modern
marketing. As a marketing consultant for Track It Brand, explain the difference between
Traditional and Modern marketing and suggest with reasons the one that the company
should undertake for their brand Track It. (10 Marks)

Ans 1.

Introduction
For an organization to run successfully requires a suitable marketing method. There can be two
kinds of marketing techniques, namely traditional and modern marketing. Companies or
organizations can use either approach to improve their marketing plan and worth and get optimal
benefits. A company requires such methods to establish goals, execute them, intend activity, and
work according to the plans appointed by the organization. It requires proper planning on which
strategy could be considered a sensible approach for far better gains. Pithily, traditional
marketing concentrates on items rather than on satisfying customer demands.

In contrast, modern marketing targets customer contentment with or without optimum profits.
The latter can be considered pull marketing and is a broader concept, whereas traditional
methods have a narrower example. For instance, "Track It" is a newly launched smart watch,
cost-effective for Indian customers with the most recent technologies. For the business to grow
far better, it requires a correct examination of the approach best matched for it.

Concept and Analysis

Traditional Marketing: This kind of marketing targets products and not particularly customer
requirements. It consists of manual or physical suggestions and is a narrower concept than
modern marketing. It targets gaining maximum profit by selling its items. It can be considered a
short-term inclination. It does not function based on any survey. It has no multinational targets
and is set within the borders of the neighborhood geographical area. Traditional marketing does
not include financial investment in advertising its products. It works based ON the existing
market. It does not require any customer base frequently. It does not have any set of target
customers. It does not concentrate on approaching a bigger target audience. It focuses on
producing and offering products that are not always to the client's demands. Therefore, no
magazine or advertising is required explicitly for this marketing method.

Modern Marketing: This type of marketing targets producing goods that please the client's
requirements. It does not service gaining optimum benefits. It is a kind of pull marketing. It aims
at pulling a big audience to obtain any profit. It requires manual, physical, and electronic
marketing policies to acquire benefits. It has an excellent set of customer targets and abides by
the customer's demands. It analyses the demands of the consumer and sells products accordingly.
It complies with a multidimensional plan. Modern Marketing concentrates on both item
contentment and significant gain. It includes different approaches to reaching a large target
audience through ads, publications, and media. It has long-term orientations. It does not require
an existing market; however, trends in the possible market. It is devoted internationally. This
marketing method entails a proper survey of the state of market events. It requires a complete
study of the Market competition. It likewise evaluates its rivals and contends with them for far
better profits.
For "Track It," Modern Marketing can be a sensible technique for gaining benefit. Given that it is
a newly introduced smart watch, it becomes required to satisfy the customers before targeting
massive profits. It requires more financial investments than traditional marketing, which would
entail advertising its items to a larger audience. Because modern marketing works to please the
consumer's requirements, it is of utmost value to consider client contentment with a new device.
Even more, advertising and marketing may include customer recognition regarding the particular
item. This may subsequently bring about long-lasting benefits for the company. It would
certainly likewise add to acceptable profit and multidimensional gains. Modern marketing would
lead to the establishment of the item on a worldwide system. It would lead to total business
development. It may lead the organization to substantial profits and an extensive level in the
competitive market. Modern Marketing is the best method for this product by assessing both
techniques.

Conclusion

To conclude, with the above examples, an organization can come close to any one of both
approaches to construct optimal gains. Both modern and traditional marketing has their
advantages and downsides. A marketing firm is designated to evaluate and think about a
particular technique for the item that may lead to profit. The modern technique is regarded as the
best means to acquire potential profits for a newly launched smart watch. Considering an
economical marketing policy of the company, this fits ideal right into the Present technology
where the organization intends to function to the customers' requirements. "Track It" smart
watches have the most recent developments feasible, which would, even more, add to an
excellent sale after the launch. Because the firm primarily focuses on the critical points under
modern marketing, it can be considered appropriate for" Track It."
Q2. What are the various Digital Business factors that will impact the Business strategy of
Inno- we? (10 Marks)

Ans 2.

Introduction
For a business to function efficiently, particular aspects influence business policies. These might
likewise include digital business aspects that influence business approach. These factors consist
of the complete financial Status of the company, the required budget, and specific investments.
Business strategies also provide analytics, clouding, computing, flexibility, and participation in
social media sites. Along with the usage of human resources or labor force, there stands a rising
fondness for technological growth. The digital business consists of participating in all digital
platforms to promote the business. It requires a massive audience for the appropriate
development of the organization and its expansion in your area or globally. Social media
platforms have become of terrific value to allow any product to get to an enormous mass
throughout a restricted time. Digital advertising consists of the appropriate estimation of any
disturbance, chances, and dangers connected to the product's sale. It thinks about the dangers
associated with the threats and targets avoiding them.

Concept and Analysis

Promoting any item to a large mass requires the assistance of socially offered platforms.
Business firms think about the need of individuals right now. It deals with the purposes and
customizes them to connect with people's demands closely. It analyses the civil liberties jobs
connected to social promo. These methods estimate the social disruptions that could be triggered.
It takes advantage of the chances offered to promote sales. It likewise moves and gets rid of such
problems. It prevents dangers and delights in correct consumer complete satisfaction. The
strategy makes use of its policies to keep good positioning. The goals of business organizations
additionally include the positioning of stakeholders. A skilled team usually manages these digital
advertising concepts. These groups are educated explicitly on the deal with digital platforms.
These platforms additionally allow real-time financial investments and purchases. Digitally
readily available platforms enhance customer interaction. This might aid in understanding the
people. Concluding the basic demands of the people support the organization to work as
necessary. Item generated as a result of the evaluations of client demands result in the complete
satisfaction of customers and also better revenues. This aid the company in expanding
significantly in the competitive market. Digital variables also include thinking about the insights
of item development and sale.

The understandings include a comprehensive data analysis of the variety of products sold and
their estimated development. Digital advertising is, therefore, of utmost significance. It does not
just entail promo; yet likewise requires appropriate implementation. Planning and Application
must work hand in hand to take care of significant revenues. Analyzing the data also provides
information on any technological advancement to be made. These variables aid in digital
interaction between consumers and business authorities, which enables them to expand far better.
Any organization establishes goals, strategies, and activities and implements them for sound
results. It involves various related processes that line up with the consumer's demands. It also
satisfies business objectives as it helps to grow and improves the company. Digital business
elements include the involvement of all digitally offered platforms to promote the business. It
requires a large target market for the appropriate development of the institution and its growth,
locally or internationally. Using social media platforms has become of great significance to make
it possible for any item to get to a large mass throughout a restricted time.

Additionally, digital advertising includes the proper estimate of interruption, opportunities, and
hazards related to the product's sale. It considers the risks related to the threats and targets
avoiding them. It includes the added profit of the organization. For a clever watch, tiered rates
can be the first approach technique by the business. It is because it is one of the most standard
forms and is primarily approved by customers and business authorities. It produces revenues for
both business companies and consumers. It also assists keep clients' complete satisfaction. The
design would thus enhance the sale of the smart watch.

Conclusion

Effective operating of any business industry requires certain factors. These factors include digital
business techniques. These strategies influence business firms generally. Digital business
includes promoting the job digitally. These platforms allow broad specs and estimates. It enables
and examines the product to a higher target market. Any firm works with the principle of even
more significant investments, inevitably bringing about huge revenues. These revenues are
typically lasting. Socially readily available products are best promoted as it includes Greater
participation and proper data execution. It is offered for a longer duration of time. Digital
platforms additionally permit modifications and edits on the basis of the demands of the
customers. For a company to get optimal revenue, digital participation is of utmost relevance.

Q3a. Explain various ways to promote Track It brands online. (5 Marks)

Ans 3a.

Introduction
There are various techniques to promote a product online. Online promotion consists of digitally
offered platforms. These platforms enable a large audience to collect and, thus, bring about better
product sales. These may include the application of all the available social media platforms.
Search Engine Optimization of products is likewise of excellent relevance. Item description,
associated web content, promotions, and audience involvement are essential to digitally
expanding an item.

Concept and Analysis

“Track It" intelligent watches can be promoted via various means. These may consist of offline
along with the online promotion of the item. Online promotion is the most used platform to
expand any product digitally for it to get to a vast mass of people. The product can be promoted
by utilizing all the available social media platforms. Improving the features associated with the
product might likewise attract clients. Supplying the consumers with Google advertisements for
the effects can bring about maximum participation of consumers with the product. Making
example images of the items digitally offered may draw in clients to acquire them. Co-
sponsoring with other brand names can likewise confirm to be rewarding. Partnership with
companies having the same target audience helps in greater participation. Influencers on social
media platforms can also be used to promote the product globally or worldwide. A great deal of
people is digitally connected with influencers. Thus, people complying with such beautiful faces
likewise attract them to the item. It ultimately leads to better revenues. There are various
approaches to promoting an item online. Online promotion consists of digitally available
platforms. These platforms allow a vast audience to collect and, for this reason, cause a far better
sale of the product. These might consist of utilizing all the readily available social media
platforms.

Search Engine Optimization of items is likewise of terrific value. Product description, associated
web content, ads, and target market involvement price is essential to expanding a product
digitally and making the offers and price cuts offered for the item socially to bring in clients.
Involvement in various occasions and conversations online may also result in substantial target
market understanding regarding the product being nationalized. Using details, appealing ads can
also help promote the item at a sensible price. Product Summaries and summaries readily
available online likewise aid in far better understanding by the people. Summary likewise boosts
recognition among the public about the details of the product and its Use. Important and fantastic
content can also be made use of to satisfy customers.

Conclusion

Ending the above-mentioned vital points, a company to run well includes promoting its item on a
large scale. This requires various approaches such as application of resources and knowledge,
item boost on social media platforms, Search Engine Optimization, co-sponsorship with brand
names, factors to consider of marketing affecting and eye-catching advertisements on social
media platforms, and Google advertisements. These would aid enhance the advertising and
marketing plan and raise product sales on an extensive basis around the world. Enhancing the use
of such digital techniques may include item accessibility nationally and globally and result in the
overall development of the company or organization. These approaches can hence be utilized to
promote the smart watch "Track It" online.
Q3b. Explain various types of Digital Pricing models and explain with reason one that you
will use for the Brand Track it. (5 Marks)

Ans 3b.

Introduction
Including the promotion of an item, its digital involvement, and public awareness, there are
specific digital pricing models that can be used for an item. The numerous digital rates devices
are tiered prices, pay-per-use rates, Premium rates, dynamic prices, and digital subscriptions.
These rates tools are associated with better sales of the item. The various digital pricing models
have their assurances and requirements. These specs are thought about while marketing an item
to obtain maximum advantage. The required pricing tool is examined which best matches the
product.

Concept and Analysis

The digital devices can be based on guidebooks or algorithms. Tiered prices entail the strategy of
different items having various cost worths. It is considered the basic model of rates. Additional
functions of the items are opened on higher payments. It is the most usual and straightforward
form of prices accepted mainly by an extra substantial number of companies. The pay-per-use
includes the Usage of the item according to the repayments made. The consumer is made to pay
for any item used in this price method. A particular usage requires a certain quantity to be paid. It
can be pricey and, therefore, is not typically accepted by consumers. It is relatively
straightforward and is declined by companies too. The registration approach of pricing is only
fruitful when the item is for everyday use. It includes yearly or monthly payment approaches to
have access to the item. The repayments are typically made digitally. The registration approach
ensures constant earnings collection by the organization or company. The premium rates
methodology, as the name recommends, is entirely free.

Any additional function to be used requires additional repayment by the consumers. The earnings
collection or profits the business organization makes relies on the enhancements made. Dynamic
pricing states that greater demands bring about even more considerable earnings and vice versa.
For "Track It," tiered and dynamic prices can be utilized as the digital pricing model.
Subscription rates make specific exceptional income collection, which is rewarding for the firm.
However, it also requires regular use of the product. The tiered rates are, nonetheless, the
primary strategy for the company to use earnings in the long run. The various digital pricing
models have their certainties and specs. These specs are considered while marketing a product to
help obtain optimum advantage. The required pricing device is evaluated which finest matches
the product.

Conclusion

Digital rates models are vital for profit collection by the firm after offering products. It includes
the additional profit of the organization. For a smart watch, tiered prices can be the initial method
of approach by the company. It is because it is one of the most basic forms and is broadly
accepted by customers and organization authorities. It develops revenues for both the business
firm and the customers. It likewise helps keep customer fulfillment. The model would, therefore,
enhance the sale of the smart watch.