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COMMENTARY
[ 589 ]
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590 VirginiaLaw Review [Vol. 60:589
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1974] Presentiation 591
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592 VirginiaLaw Review [Vol. 60:589
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1974] Presentiation 593
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594 VirginiaLaw Review [Vol. 60:589
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1974] Presentiation 595
RELATIONALCONTRACTS
ANDPRESENTIATION
Few economic exchanges occur entirelyin the discrete transactional
pattern.20Virtuallyall economicexchangetakesplace in circumstances
characterizedby one or more of the following:The relationsare of
significantduration (for example,franchising).Close whole person
relationsforman integralaspect of the relation (employment).The
object of exchangetypicallyincludesboth easily measuredquantities
(wages) and quantitiesnot easily measured (the projectionof per-
sonalityby an airlinestewardess).21 Many individualswith individual
and collectivepoles of interestare involvedin the relation(industrial
relations). Futurecooperativebehavioris anticipated(the playersand
managementof the Oakland Raiders). The benefitsand burdensof the
relationare to be sharedratherthandividedand allocated (a law part-
nership).The bindingness of therelationis limited(again a law partner-
shipin whichin theoryeach memberis freeto quit almostat will). The
entanglingstringsof friendship, reputation,interdependence, morality,
and altruisticdesiresare integralpartsof the relation(a theatricalagent
and his clients).Trouble is expectedas a matterof course (a collective
bargainingagreement).Finallythe participants neverintendor expect
to see the whole futureof the relationas presentiated at any singletime,
but view the relationas an ongoingintegration of behaviorwhich will
grow and varywitheventsin a largelyunforeseeable future(a marriage;
a familybusiness).
In circumstances such as theforegoingeach exchangeno longerstands
alone as in the discretetransaction,
but is partof a relationalweb. Since
20 This may alwavs have been the case. Gluckmanobservesthat:
[I]n the earlylaw of Europe, as in the law of tribalsociety,most of the trans-
actionsin whichmen and womenare involved,are not specific,singletransactions
involvingthe exchangeof goods and servicesbetweenrelativestrangers.Instead,
men and womenhold land and otherproperty, and exchangegoods and services,
as membersof a hierarchyof politicalgroupsand as kinsfolkor affines.
M. GLUCKMAN, POLITICS, LAW AND RITUAL IN TRIBAL SOCIETY 48-49 (1965). Substitute
termssuch as nuclear family,unions,corporations, agencies,consortia,and customer
relationsfor termssuch as kinsfolkand affines,
and thisobservationis valid forfeudal,
probablyfor capitalist,and certainlyfor post-industrial
society.
21Althoughclearly economic in nature,some exchangerelationsmay involvefeN
easilymeasuredquantitiesof exchange. The best exampleis traditionalmarriage.In
thisrespect,marriageand familyrelationscome closer to the concept of purelyrela-
tional exchangeand contractthan otherformsof relationalexchangein our society,
such as employment.
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596 VirginiaLaw Review [Vol. 60:589
PARTIALLYPRESENTIATED
RELATIONSANDTRANSACTIONAL
CONTRACTDOCTRINE
Any legal doctrinefounded on both freedomof contractand the
conceptof totalpresentiationat some singletemporalpoint,such as the
acceptanceof an offer,will encounterspecial difficulties
if applied to
relationalcontracts.The difficulties
ariseboth fromthe incompleteness
at any given time of the presentiation and the continuously evolving
natureof that presentiation.23
How many thousandpartialpresentia-
tions occur in a lifetimeof employmentwith IBM? Every notice about
parkingspaces,everynoticeof promotion, everynoticeof a pay or even
a social securitywithholdingchange,everyrequestgrantedfor a day
off,every grantedrequestfor a transfer, everyrelativelyinvoluntary
transfer, every alterationof job patterns,every routineassignmentof
work,even a movementto a deskin a moredesiredlocation,constitutes
a partialpresentiation of the relation. As time goes by, these partial
presentiationssupersedeearlieronesand previousaspectsof therelation,
22 While in theory exchanges can perhaps occur without a relational
framework, in
practice this is unlikely to happen. Moreover, no exchange projected into the future
by a promise can ever occur in the absence of at least some relational framework,since
some basis for expecting the promises to be performed must exist. That basis creates
an ongoing relation between the parties, if only that of both being subject to the
King's writ for breach. The nature of relational contracts and the spectrum of which
they are a part are explored in greater detail in Macneil, supra note t.
23 In a deeper sense those are only part of the source of the difficulties.The other
part lies in the dichotomy of preexisting-right-wronginherent in the combination of
freedom (power) of contract and presentiation. Such a dichotomy is inconsistentwith
many of the essential characteristicsof relations. Maintaining the relational fabric must
always supersede effectuatingthe right of the preexisting-right-wrong dichotomy when-
ever the two principles conflict. This is known instinctivelyby the participantsin every
viable relational system,whether it be a system served by customary law (see generally
GLUCKMAN, supranote 20, at 169-213), eastern law (see, e.g.,Cohen, ChineseMediation
on the Eve of Modernization, 54 CALIF. L. REV. 1201, 1207 (1966)), or western contract
law, (see, e.g., Macaulay, The Use and Non-Use of Contractsin the Manufacturing
Industry,9 PRAC. LAWYER #7, 13, 17-18 (1963)).
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1974J Presentiation 597
It is difficult
to thinkof any moderneconomicexchangenot fitting this
definition,24whetherit occursin a discretetransaction
or is thoroughly
enmeshedin an ongoingrelation.Certainlyeverycorporatecharterand
24 British collective bargaining agreementswere once a lonely exception, as they were
unenforceable at law, and may again become so if the new Labor Government succeeds
in repealing the Industrial Relations Act.
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598 VirginiaLaw Review [Vol. 60:589
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1974] Presntiation 599
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600 VirginiaLaw Review [Vol. 60:589
or considerations
of fairnessor public policy."30 Illustration10, taken
from Lewis v. BenedictCoal Corp. :31
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1974] Presentiation 601
thatit "constitutes
no contract"and "confersno legal right."The
quotedlanguagemaybe readas reservinga powerof revocation only
untilB dies.
A, an insurancecompany,issuesa bulletin
to itsagents,entitled
"Extra
EarningsAgreement," providingfor annualbonus paymentsto the
agentsvaryingaccordingto "monthly premiums in force"and "lapse
ratio,"but reservingthe rightto changeor discontinue the bonus,
individually
or collectively,
withor withoutnotice,at anytimebefore
payment.Thereis no offeror promise.
Illustration
8, Section45 reads:
In January A, an employer,
publishesa noticeto hisemployees, prom-
isinga statedChristmasbonusto anyemployeewho is continuously in
A's employfromJanuary to Christmas.B, an employeehiredby the
week,readsthenoticeand continues at workbeyondtheexpiration of
thecurrentweek. A is boundby an optioncontract, and if B is con-
tinuously in A's employuntilChristmasa noticeof revocation of the
bonusis ineffective.
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602 VirginiaLaw Review [Vol. 60:589
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1974] Presentiation 603
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604 VirginiaLaw Review [Vol. 60:589
If theconductofthepartiessubsequent to a manifestation
of intention
indicatesthatall thepartiesplaceda particular
interpretation
uponit,
thatmeaningis adoptedif a reasonablepersoncould attachit to the
manifestation.
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1974] Presentiation 605
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606 VirginiaLaw Review [Vol. 60:589
By creatingconditions,bothtechniquesforreducingtheimpactof "if"
and "if not" are utilized,and presentiationbecomes that much more
feasible. But conditionsare not the only way eitherthe partiesor the
legal systemcan deal withthe partiallyunknown. Partiesmay provide
foralternative performances dependingupon circumstances, e.g.,double
indemnityprovisionsin lifeinsurancepolicies,or stipulatedprocedures
and stipulatedsubstantiveremediesin the eventof disputes.51 The most
importantalternative techniqueavailableto or at leastused by the legal
systemis providingremediessuch as damageswhen an "if not" occurs.
It is thesetwo techniques,conditionsand damages,withwhichChapter
10 is concerned.52
Viewed as a presentiating mechanism53the law has two major roles
to play respectingthe "if" and "if not" problems.One is to determine
what happenswhen the "if not" occurs. More particularly, the law
should definewhat will happenin such a way as to make it less likely
thatthe "if not" will occur in the firstplace and to make the practical
differences between"if" and "if not" as smallas possible.The second
role is to deal in advancewithall the "ifs"and "if nots"withwhichthe
partiesthemselves have failedto deal. To theseendsit suppliesitsentire
setof remedialprocesses,and also interpretation and gap-filling
processes
whichconstitute themajoractivitiesofcourtsin contractdisputes.
49 But asalreadynotednot the core of its terminology.
60Restatement Second ? 250.
51 Insurance,suretybonds,limitations of liability,indemnity,
and self-helpremedies,
to mentiona few,are alternativemethods.
52 These two techniquesreflectthe two kindsof legal presentiation,
thatfoundedon
consent(in factor theoryor both) and thatfoundedon gap filling,discussedearlier,
textat note 16 supra; rules respectingconditionstypicallyconstitutethe formerand
rulesrespectingdamagestypicallyconstitute the latter.
53 The primaryrole I have earlierattributedto traditional
transactional
contractlaw.
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1974] Presentiation 607
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608 VirginiaLaw Review [Vol. 60:589
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1974] Presentiation 609
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610 VirginiaLaw Review
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