GEC REVIEWER Split complementary - color on both sides of

opposite color
Graphic design - communicate visually
Line - connects to or more points
Shape - 2 dimensional
Form - 3 dimensional
Texture - physical quality
Visual Balance - Visual Equilibrium
Layout and Composition - building blocks of
design
Proximity - placing related elements
together
White space - negative spaces
Alignment - organize different elements
Double complementary - two pairs of
complementary colors
RGB - primary colors
CMYK - used for printing
Image - graphics and other illustrations
Vector - does not lose its quality
Raster - pixelated
Encapsulated postscript (eps) - high
resolution graphics for print
Adobe illustrator document - commonly
used
Joint photographic expert group - lossy,
image quality decreases when enlarge

Contrast - one element is opposite the other Portable network graphics - transparent
background. Web documents.
Repetition - consistency
Graphics interchange format - animated
Typography - art of arranging texts form
Serif - little strokes
San Serif - no strokes
Display fonts - fancy of decorative fonts
Color theory - how different colors
contribute to each other
Hue - vibrant colors
Saturation - intensity
Value - lightness or darkness
Color wheel - circular diagram of primary,
secondary, and tertiary colors.
Monochromatic color scheme - one color
Achromatic color scheme - black, gray, and
white
Analogous color scheme - 3 colors adjacent
Complementary color scheme - direct
opposite
2 major categories of shape 3 ways that can help presentations to
improve
1. Geometric
2. Organic 1. Pictures transform boring
2. Pictures are powerful storytelling tool
2 kinds of Visual balance 3. Pictures help viewers to relate
1. Symmetrical 5 principles of layout and composition
2. Asymmetrical
1. Proximity
7 steps to creating a brand identity 2. Alignment
design 3. Contrast
4. Repetition
1. Establish a clear purpose and 5. White space
positioning
2. Conduct a thorough market research
3. Get a personality
4. Create a polished logo
5. Create an attractive color palette
6. Select a professional typography
7. Choose on-brand supporting
graphics
How important is white space in
design?
1. Improved comprehension
2. Focus and attention
3. Increased interaction rate
4. Guide user through local groupings
5. Branding and design tone
6. Creates breathing space for users
PowerPoint image tools you'll learn
to use
1. Resizing
2. Rotating
3. Cropping
4. Removing picture backgrounds
5. Image effects
Basic Elements of Graphic Design
1. Line
2. Shape
3. Texture
4. Form
5. Balance