MODULE 1:

1.Case Study: Cristiano Ronaldo-Coca-Cola FIASCO

1.During a public interview at the UEFA Euro 2020 tournament,

prestigious footballer Cristiano Ronaldo eliminated two bottles of
Coca-Cola from the table and held up a water bottle, demonstrating
his inclination for water over sugary beverages. This motion
prompted a huge drop in Coca-Cola's stock value and sparked
discussions about athlete endorsements, health consciousness and
the role of the influencers.
Question 1
EXPLAIN Lawrence Kohlberg's theory of moral development
illustrating its key stages. How might this theory be applied to
acquire experiences into the moral contemplations hidden Cristiano
Ronaldo's activities during the Coca-Cola occurrence at the public
interview?
Answer 1:
Lawrence Kohlberg's hypothesis of moral development proposes
that people go through a grouping of six particular stages, ordered
into three levels.
Lawrence Kohlberg's theory of moral development suggests that
individuals go through a sequence of six distinct stages, categorized
into three levels. The first level, pre-conventional, is characterized
by self-interest and obedience to authority. The second level,
conventional, focuses on societal norms and conforming to
expectations. The third level, post-conventional, involves the
recognition of universal ethical principles and a willingness to
challenge established norms for the greater good.
Ronaldo's activity of eliminating the Coca-Cola bottles and
advancing water can be grasped through this system. His gesture
shows a worry past personal interests or societal norms, lining up
with the post-conventional stage. In this stage, people consider more
broader moral standards and values while deciding. Ronaldo's
intention was to promote healthier choices and well-being,
demonstrating his awareness of the impact his influence carries.
Applying Kohlberg's theory allows us to analyze Ronaldo's ethical
considerations within the context of his moral development stage.
Applying Kohlberg's hypothesis permits us to examine Ronaldo's
moral contemplations inside the setting of his ethical advancement
stage.

Question 2
Apply Kohlberg's theory to examine the ethical thinking behind
Cristiano Ronaldo's activity. In which phase of moral development
could Ronaldo's choice adjust, and what elements might have
affected his position?

Answer 2:
Cristiano Ronaldo's activity lines up with the post-conventional
stage of moral development. His gesture indicates that he is
considering broader ethical principles and values beyond personal
interests or societal norms.In this stage, people focus on basic
liberties and moral contemplations while simply deciding. Factors
that might have impacted Ronaldo's position could incorporate his
powerful status, consciousness of wellbeing suggestions, and a
longing to set a model for his supporters.

Question 3
Using Kohlberg's theory, examine how various stages of moral
development could shape the points of view of fans, Coca-Cola, and
competitor supports with respect to the Ronaldo-Coca-Cola episode.
Discuss possible ramifications on future supports and sugary
beverage advertising.
Answer 3
Fans' viewpoints could differ in light of their ethical improvement
stages. Some could see Ronaldo's activity decidedly, appreciating his
moral stand on wellbeing (post-conventional). Others could focus on
delight and dedication to brands (conventional). Coca-Cola's
reaction could reflect both benefit concerns (pre-conventional) and
corporate social obligation (post-conventional). This incident could
impact athlete endorsement by empowering all the more morally
cognizant decisions and brief organizations to adjust their
promoting techniques to widespread moral standards.

2.Case study: Tyson Food sources and Coronavirus Pandemic Moral

Direction
Situation:
During the COVID-19 pandemic, Tyson Foods, a leading food
processing company, confronted a complex array of ethical
challenges. As an essential business, they had to navigate decisions
regarding worker safety, supply chain integrity, and public health
responsibilities while continuing to meet the demand for food
products.
Challenges Looked by Tyson Food sources:
1. Laborer Security: Adjusting the wellbeing and prosperity of
representatives working intently together was a focal issue. Giving
important defensive stuff, implementing separating measures, and
tending to potential flare-ups were urgent contemplations.

2. Supply Chain Disruptions: The pandemic led to global supply

chain disruptions, affecting the availability of raw materials and
ingredients needed for food production. Managing demand, supply,
and quality became intricate logistical challenges.

3. Public Health Responsibility: As a significant player in the food

industry, Tyson Foods had a moral obligation to uphold public
health standards. Aligning their operations with evolving health
guidelines was of paramount importance.

Question 1
Identify and briefly describe three key ethical challenges that Tyson
Foods faced during the COVID-19 pandemic.
Question 2
Explain how Tyson Foods approached the ethical challenges of
worker safety, supply chain disruptions, and public health
responsibility during the pandemic. How did their decisions reflect
both moral considerations and adherence to legal requirements?

Question 3
Evaluate the potential consequences of Tyson Foods' ethical
decisions during the pandemic. How might different stakeholders,
including employees, consumers, and public health officials,
perceive the company's actions? Discuss the potential impact of
these decisions on Tyson Foods' reputation and its relationships with
various stakeholders.

Answers:
Answer 1:
Three key ethical challenges faced by Tyson Foods during the
COVID-19 pandemic were:
1. Ensuring worker safety in the workplace.
2. Managing supply chain disruptions and maintaining raw material
availability.
3. Upholding public health responsibilities as an essential food
industry participant.
Answer 2:
Tyson Foods addressed worker safety by implementing protective
measures and social distancing protocols. They managed supply
chain disruptions by adapting to changing demand and sourcing
alternative materials. These actions reflected a balance between
ethical considerations (employee safety, food supply) and legal
obligations (public health regulations).
Answer 3:
Stakeholders' perceptions of Tyson Foods' decisions could vary
based on their perspectives. Employees might appreciate safety
measures, consumers might value a stable food supply, and public
health officials might assess adherence to guidelines. These diverse
views could influence Tyson Foods' reputation and relationships
with stakeholders in the long run.

3.Case Study: WeWork Fiasco and Consequentialism

Scenario:
The WeWork fiasco unfolded as a high-profile example of corporate
mismanagement and questionable decision-making. WeWork, a
company offering flexible office space solutions, faced a series of
challenges that raised concerns about its financial health,
leadership, and ethical considerations.
Background:
WeWork's rapid expansion and valuation made it one of the most
valuable startups globally. However, issues began to emerge
regarding its financial sustainability and corporate governance.
Founder Adam Neumann's leadership style, coupled with
questionable financial practices and high valuation, fueled
skepticism among investors and stakeholders.

Challenges Faced by WeWork:

1. Valuation and Financial Health: WeWork's valuation reached
astronomical levels, despite substantial losses and lack of
profitability. This led to concerns about the company's financial
viability and long-term sustainability.
2. Leadership and Corporate Governance:
Adam Neumann's leadership drew scrutiny due to reports of erratic
behavior and excessive control over the company. Corporate
governance issues raised doubts about transparency, accountability,
and effective decision-making.

3. Ethical Considerations: WeWork's valuation and expansion were

often prioritized over employee welfare and sustainable growth.
This raised ethical questions about the company's commitment to
stakeholders' well-being.

Question 1
Can you list the main challenges that WeWork faced during the
crisis?
Question 2
Explain the difference between consequentialist and non-
consequentialist ethical theories.

Question 3
Propose ways in which WeWork could have ensured fairness and
justice for its employees and investors.

Answer 1
- Financial Instability: WeWork struggled with significant financial
challenges, including overvaluation, mounting losses, and an
unsustainable business model that relied heavily on investor
funding.
- Leadership Issues: The CEO's management style and behavior,
such as extravagant spending and questionable practices, led to
concerns about leadership effectiveness and ethics.
- Growth Strategy Backlash: WeWork's aggressive expansion
strategy faced criticism as its growth outpaced demand and led to
increased operational costs.
- Lease and Contract Disputes: Legal disputes and contractual
challenges with landlords and tenants emerged, further straining the
company's financial health.
- Negative Public Perception: News about the CEO's behavior and
the company's financial issues damaged its public image and
credibility.
- Client Confidence: Clients became wary of committing to long-
term contracts due to uncertainty about WeWork's ability to fulfill
its obligations.
- Regulatory and Compliance Issues: The company faced regulatory
scrutiny over aspects like occupancy standards and lease
agreements.
Answer 2
REFER PPT MODULE NO.1
Answer 3
1. Transparency and Communication: WeWork could have
maintained open and honest communication with employees and
investors about its financial challenges and plans to address them.
Transparent disclosures would have built trust and demonstrated
commitment to fairness.

2. Equitable Treatment: Ensuring fair and consistent treatment of

employees, regardless of their positions, could have prevented
feelings of favoritism or inequality within the company.

3. Employee Participation: Involving employees in decision-making

processes that affect them can create a sense of ownership and
fairness. Employee input on cost-cutting measures or strategic
changes could have been valuable.

4. Ethical Leadership: WeWork's leadership could have upheld

ethical standards, setting an example for employees and showing
investors that the company's values align with fairness and justice.

5. Fair Severance Packages: If downsizing was necessary, providing

fair and respectful severance packages to employees would have
demonstrated consideration for their well-being.