SOLUTIONS:

Marketing mix is the set of controllable, tactical marketing tools that a

company uses to produce a desired response from the target market. it
consist of everything that a company can do to influence demand for its
products. the marketing mix can be divided in 4 groups of variables
commonly known as 4 Ps. that is to say:

 product

 price

 place

 promotion
the company sellected of choice is telecommunication for example
mobile telecommunication network (MTN)
MTN COMPANY:

 Mtn company has adopted its marketing mix of progress and

success through the following areas which covers 4 Ps ( product,
price, place, promotion) as discussed below;
1. Product;

 Mtn offers various products and services and is in expanding

phase. it is taking strides to make its self to force to reckone within
the world. the product are mainly of the telecommunication
company which are the marketing strategy in its marketing mix.
for example, Mtn have the voice and data plan. they have
successfully connected 22 companies in africa. with the aim to
empower each customer irespective of the business.

 Mtn has introduced products like Mtn roam, Mtn Home, which
 allows the customer to use the service without any roaming cost

 The business services also has alot of aspects like Mtn cloud,
infrastructure, network, software and enterprise mobility.

 Mtn has also made the customer to use mobile money, so that they
can allow the customers shop on line using this methods

 Mtn alos has alot of services like; the games, music, lifestyle
services and many others which is available in Mtn play.
2. Price;

 Mtn company has adopted various pricing strucutre in diverse

package to satisfy the customers. it does not look only in to the
facts that they need to satisfy the customers which need to some
extent. but also looks profitability of its self.

 Affordable prices are offered to make the people take need of the
product for example Mtn magic number which allows the
customer to make free calls all through the day

 The data plans are easily made available on the customers so that
they can pick the type of plan that suites them. they are priced in
such away that they are attractive. This gives an overview of the
Mtn marketing mix pricing strategy.
3. Place;

 Mtn company has made its products availabe all through the
countries of africa and the middle east. we find that Mtn makes
sure that the product are available to the customers readily
irespective of the place where they are.

 Mtn form a reliable source and sufficient channels of distributions.

 they have un affected source of service, so that they can make their
customers happy. this is away of keeping the customers happy.

 Mtn as a company have the recharge cards easily available to the

customers and also the same case with other products of the
company. the company believes that the happy the customer are
the secrets to the success of the company.

 Mtn makes sure, that they provide a supply of continuous network

to each and every customer. the company has made its products
almost at all places where it has its customers
4. Promotion;

 Mtn has been promoting itself in a heavy way. they mainly use
posters. The company make sure that customers are aware of their
services. for example one to one contacts, one to many
disseminations of mtn products with the aim of satisfying the
customer needs

 they also sponsor the most popular games in the country like foot
ball and making sure that talents are natured properly

 they also sponsor the mtn joyous celebrations. this is a great way to
promote their products among the customers

 in cycling events, they also have a good number of sponsorships

encouraging customers to take up cycling as a part of fitness
in summary therefore, the above activities of the 4 Ps helps in
marketing more of the Mtn products for the company progress and
profitability.