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Summer Internship Report 2 Report in
Summer Internship Report 2 Report in
SERVICE SECTOR
Submitted by
ARAVINDHAN S
21BBA0222
IN
AMBALAL REAL ESTATE
Dr. VASUMATHI
PROFESSOR & ASSO.DEAN-VITBS
August, 2022
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CERTIFICATE
Examiner 1 Examiner 2
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DECLARATION
Date:
Place: Vellore
Aravindhan
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ACKNOWLEDGEMENT
I place on record my sincere thanks to the Management of VIT for providing an opportunity to
connect with industries that has supplemented the class-room learning. I place my sincere thanks
to Dr.VAJJHALSA VENKATA GOPAL, VIT Business School for his support and
encouragement in carrying out this Training successfully
I would like to extend my sincere thanks to Prof. SYED KHALID PERWEZ Coordinator -
BBA, and all other faculty and staff members of VIT Business School for their support and
assistance.
I would like to express my sincere gratitude to my company guide Balakumar guiding me
throughout my summer internship. His encouragement, time and effort are greatly appreciated.
I would like to thank my faculty guide, DR. Vasumathi , VIT Business School for all his
valuable inputs and constant support towards me throughout my institutional training period and
providing me an opportunity to learn outside the class room and constantly motivating me to
give my best. It was a truly wonderful learning experience
I would also like to thank my parents for supporting and encouraging me to complete this
training.
Date:
Place: Vellore
ARAVINDHAN .S
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CERTIFICATE
This is to certify that the Summer Internship I carried out in Ambalal real estate
submitted by ARAVINDHAN, VIT Business School, VIT, for the award
of the degree of Bachelor of Business Administration, is a record of bonafide
work carried out by him under my supervision during the period from 27/06/2022
and 22/07/2022, as per the VIT code of academic and research ethics.
The contents of this report have not been submitted and will not be submitted
either in part or in full, for the award of any other degree or diploma in this
Institute or any other Institute or University. The internship report fulfills the
requirements and regulations of the University and in my opinion meets the
necessary standards for submission.
Place: Vellore
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CONTENTS
Certificate ---------------------------------------------------------------- ii
Declaration -------------------------------------------------------------- iv
Acknowledgement -------------------------------------------------------- v
Table of contents --------------------------------------------------------- vi
List of Charts ------------------------------------------------------------- vii
TABLE OF CONTENTS
1. Introduction ------------------------------------------------------ 8
Company Overview --------------------------------------------- 9
Vision & Mission --------------------------------------------- 10
2. Organizational Profile ---------------------------------------- 10
Location -------------------------------------------------------- 11
Organizational Chart ----------------------------------------- 11
5. SWOT Analysis 23
6 CSR/Social inclusion activities/ any other initiatives --- - 27
7. Summary------------------------------------------------------- 29
a) My Learning Experience
b) Conclusion
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CHAPTER 1
INTRODUCTION
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COMPANY PROFILE
Ambalal Real estate is one of the upcoming Realty Developed the realtors in
Vellore that strives to offer complete infrastructure and development
solutions. We at Ambalal Real Estate is more than just selling spaces- it’s
about providing you your future ‘Home’.
MANAGEMET PROFILE
Jawarilal Jain is a director of the company having 25 years of Experience in the field of
Real Estate and Construction business.
He is a well-known philanthropist not only in the hometown but throughout the district. He
is a major donor for Rotary International. As he is socially conscious personality.
He is a post graduate in the same social science, His contribution to the growth and
exposure of brand Ambalal is innumerable, He is a technical survey Entrepreneur who inducts
modern technology into the business wherever it permits and accustomed.
Highly ethical in business well known for the passion and Love for the development of
society, economically shouldering the downtrodden for their upliftment in Education, through
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Ambalal group He gives scholarship for literally needy students, In the whole Vellore District.
He is the brand ambassador for the group
Jawarilal Jain joined the Rotary movement in 1997 as a member and become the President of
Rotary Club of Gudiyatham during 1999-2000. His enthusiastic involvement in the Rotary brings
achievements with major milestone to the club and district. He has served number of notable
positions such as First District Governor of Rotary District 3231 at 2017-18 and current District
Rotary Foundation Chairman.
“Giving is Living – Living is Giving” a mantra followed by Jawarilal. He is a proud major donor
leading his club and district by showcasing himself as an inspiration that encourages fellow
Rotarians to contribute for Rotary Foundation. He has become the Arch C. Klumph’s Society
fellow by contributing $2,50,000 and at present he has donated a landmark of $5,40,698
(Rs.4,05,52,350) to the foundation till now. Apart from Rotary, he donates extensively for various
causes every year through his family foundation “Ambalal Kewel Chand Badalbai Jain Trust” in
which he has been serving as Managing Trustee.
Vision Statement
The vision of Ambalal Real Estate is to achieve the highest possible standards of the real estate
industry while establishing our agency as the preferred real estate company within our market
area.
Mission Statement
The mission of Ambalal Real Estate is to be the most successful real estate firm in the County.
Ambalal Real Estate incorporates proven, professional state of-the-art techniques specializing in
the marketing, listing and selling of new and resale luxury homes, residential communities, home
sites, undeveloped land and commercial and investment opportunities. Ambalal Real Estate
maintains a full-time staff of well-trained real estate professionals who continually strive to
provide top quality service for their individual clients and customers. Ambalal Real Estate is a
creative, innovative and people-oriented organization providing individual opportunity, personal
satisfaction and rewarding challenges to all members of the firm.
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Organizational chart
HR manager
M.Balakumaren
Davarajan.T
Suresh kumar.E Pavithra.K Rajkumar,M Parasuraman.D
Kavitha.P
Ravathi.R Lakshmi.M Yokesh.D Siva kumar.P
Gokul Nathan
Subaesh.K
Jayanthi.S Pasubathi.S Anandhan.B
Priya .A Jayaprakaesh
Ravi.L Deviya shree Sivarajan.K
Inbaraja.P
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CHAPTER 2
DEPARTMENTS AND FUNCTIONS
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DEPARTMENTS AND FUNCTIONS
Approval
Here all the legal approval from parties and government occurs usually lasts
for the period of 6 months to 1 year
Documentation
All the document related paper works happen in this phase, this phase
demands the history of the land and its owners with their consent
Budgeting
In order to improve the condition of the land and area. Budgets are allocated
Accordingly. The Developing Department Head draws an outline of desired
Costs and expenses to uplift the area and land quality and pitches it to the
Financial department. Further, the financial department discusses with the
Chairperson and allocates the budget accordingly.
Development
Once the project passes all the approval and documentation works. Roads,
Street Lights, Drainage systems, Telecommunication Connections, Gardens,
Ground, water supply facilities, and other convenient facilities are built and
Granted to the Government as Gifts.
This is also considered to be the most hectic and time taking process among
all phases
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Marketing and Sales
Finally, the developed land is ready for now to market and turn it into Cash.
The sales and Marketing executives reached the potential buyers and
convince them to buy at reasonable prices and services.
Finance Department: -
• The very first thing they told me when I got exposed to this department is
that they highly prefer Digital transactions all their transitions are not liquid
based. In fact, almost 90% is digital, as this keeps a record of every
transaction on a Systematic basis.
• Now the main question was how this department allows cash funds when
other Departments need that. At the end of every month, they allocate a specific
Amount to each department after conducting a meeting with the head of every
Department. In this meeting, the department head explains their relative
Expenses and works for which they need funds. All this information is provided
to the Owner. He cross-checks everything and comes to the conclusion of Yes or
No.
In the “Request Voucher,” The information regarding the fund like the
cash
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Amount required. The Purpose of the required cash, The period of
requirement, and other funds relating information is mentioned.
Development Department: -
This is also considered to be the most hectic and time taking process
Among all departments.
Comparatively, this department consumes money as well and it lasts up
to2 years or more depending upon the area size.
• Direct sales
• Indirect sales
• Cross Market sales
1. Direct sales – Direct contact with the customers i.e., in person. The
Salesperson talks to the customer about the site, its location, area and
Surroundings, the site’s features, benefits of purchasing and investing in that
Particular site, etc.
So, talking about Ambalal’s working process is something very common but
Unique from others as they look positive in everything such as for NO - Next
Opportunity and according to them, 90% is complete conversion (creating a
Strong and effective impression and convincing them to invest in Ambalal) and
10% is of communication (the way a salesperson presents the site, the way
He/she approaches the client). The salesperson goes for open-ups and close-ups
Which means asking for the client’s opinion, tastes, and preferences, their choice,
And following their idea of investing or not. Sales person makes sure of keeping
at least 25-30 backup leads (clients) for every plot/area.
The main effort for a Salesperson is to make sure that their clients trust them and believe in
more Benefits and returns. Clients are considered and treated equally and the
Salesperson’s main motive is to make customers happy and satisfied and try their
Best to make/convince them to invest and get benefited from it. Sales person
Makes clients their first priority and makes sure to provide good quality service
to them at all costs.
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1. Lead – The clients or the customers that are followed from time to time by the
Salesperson to make them invest in the site/ Ambalal.
2. Site visit – Once the client is convinced to invest, he/she is taken for the site
Visit and the plot/site is shown to the respective person and he/she is also made
Aware of the site/s features, the surrounding area, benefits of buying that
Particular plot and also the salesperson makes sure to ask the prospective client’s
Opinion, taste and preferences and according to that the desired plot/site is
Shown. Here the open-ups and close-ups work. The salesperson keeps in mind to
tell all the positive details about the surroundings and plot as Ambalal also looks
After the client’s safety and satisfaction.
MARKETING DEPARTMENT
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The Marketing Department is critical in promoting a business’ vision and
Mission. It acts as the company's public face, coordinating and generating all
Materials that represent the company. It is the Marketing Department's
Responsibility to reach out to prospects, customers, investors, and/or the
Community, all while building an overall picture that reflects the firm positively.
1. Establishing and managing the brand entails defining who we are, what we
Stand for, what we say about ourselves, what we do, and how our business
Operates. This, in turn, defines the interaction we want our customers and
Partners to have with us.
4. creating content for the website - People generally look up to the website
First for information. The marketing department will be in charge of maintaining
Web material up to date, as well as ensuring that the site appears quickly when
Someone searches for it.
5. Social media monitoring and managing its pages is completely the marketing
Department’s responsibility.
6. The Marketing department makes sure to update their plot’s details on the site
And checks whether is it up to date or not. MARKETING DEPARTMENT
PROCESS IN AMBALAL – The marketing department with the help of the
Internet and other social media get clients and transfers their request with their
Details to the sales department further sales department interacts with them
Regarding their request and finalize the deal
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KPI
Key performance indictors
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I can provide you with some common challenges that real estate businesses often
face, and you can consider if any of these apply to Ambalal real estate. Once you
identify the specific problems, you can develop relevant suggestions.
Market Competition: If there's a high number of real estate developers and agents
in the Vellore area, Ambalal real estate might struggle with standing out and
differentiating their offerings.
Suggestion: Stay informed about local economic trends and collaborate with local
business organizations to understand the potential impact on the real estate market.
To provide more specific suggestions, it's important to gather up-to-date
information about Ambalal real estate in Vellore and identify the exact challenges
they are facing.
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CHAPTER 3
SWOT analysis
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Strengths:
Weaknesses:
Opportunities:
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2. Real Estate Trends: Capitalizing on current real estate trends such as
sustainable and eco-friendly properties, or smart homes, can attract a
specific niche of customers.
3. Digital Marketing: Leveraging digital platforms for marketing and sales
can help reach a wider audience and improve customer engagement.
4. Diversification: Exploring new property types or markets can expand the
company's reach and revenue streams.
5. Partnerships: Collaborating with construction firms, architects, or interior
designers can enhance the value proposition to customers.
Threats:
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CHAPTER 4
CSR ACTIVITIES
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CSR activities
Jawarilal Jain joined the Rotary movement in 1997 as a member and become
the President of Rotary Club of Gudiyatham during 1999-2000. His
enthusiastic involvement in the Rotary brings achievements with major
milestone to the club and district. He has served number of notable positions
such as First District Governor of Rotary District 3231 at 2017-18 and current
District Rotary Foundation Chairman.
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3. Environmental Sustainability: Real estate companies might engage in
initiatives to reduce their carbon footprint, promote energy efficiency, and
adopt sustainable building practices to contribute to environmental
conservation.
4. Education and Skill Development: Supporting local schools, colleges, and
vocational training centers can help enhance educational opportunities and
skill development within the community.
5. Healthcare Initiatives: Investing in healthcare facilities, clinics, or
organizing health camps can contribute to improving the overall health and
well-being of the local population.
Learning outcome
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8. Ethical Considerations: Recognize the importance of ethical practices in
the real estate industry, including honesty, transparency, and client
confidentiality.
9. Team Collaboration: Collaborate effectively with various teams within
Ambalal Real Estate, such as sales, marketing, and legal, to ensure smooth
property transactions.
10.Time Management: Manage tasks and priorities efficiently to meet
deadlines and contribute to the seamless functioning of day-to-day
operations.
11.Communication Skills: Develop clear and concise written and verbal
communication skills, essential for effective interaction with clients and
colleagues.
CONCLUSION
This internship helped me to improve myself and interact with other staff
members and customers, as well as developed my self-management and
accountability skills. The internship was an excellent opportunity to learn
about the various departments and its diversified function and improve my
knowledge and managerial skills.
The internship experience and the analysis conducted on the Company’s
finance, marketing, and HR departments have been incredibly valuable for
my professional development. It provided me with hands-on exposure to real-
world challenges and allowed me to apply theoretical knowledge in a
practical setting. I gained insights into the operations and dynamics of each
department, deepening my understanding of their roles and contributions to
the overall success of an educational institution.
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This internship experience also reinforced the importance of holistic
management in the finance, marketing, and HR sectors. The Company’s
finance department demonstrated strengths in budget management and
financial planning, enabling.
REFERENCE
-profil
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