‫‪Machine Translated by Google‬‬

‫ﺘﻘﺪم‬
‫اﻟﻜﻤ ﻲ اﻟﻤ‬
‫ﺒﺤ ﺚ‬
‫ﻃﺮق اﻟ‬
‫ﺛ ﻲ ﻛﻨﺎن‬
‫ﺘﻮر‪ .‬ﺷﺮﻳﻤﻮر‬
‫دﻛ‬

‫اﻟﻤﺤﺎﺿﺮة ‪12‬‬
‫‪Machine Translated by Google‬‬

‫ﺘ ﻲﺗﻢﺗﻄﻮﻳﺮ ﻫﺎ‬
‫•اﻟﻤﻔﺎ ﻫﻴﻢ اﻷﺳﺎﺳﻴ ﺔ اﻟ‬
‫ﻓ ﻲ اﻟﺪورة اﻟﻤﺎﺿﻴ ﺔ‬
‫ﺘﻰ اﻵن؟‬
‫ﺘﻪ ﺣ‬
‫•ﻣﺎ اﻟﺬي ﻓﻬﻤ‬

‫ﺑﻌﺪ؟‬
‫اذام•‬
‫‪Machine Translated by Google‬‬

‫ﻣﺎﺗﻌﻠﻤﻨﺎه ﻓ ﻲ اﻟﺠﻠ ﺴ ﺔ اﻟﻤﺎﺿﻴ ﺔ‬

‫ﺘﻌﺪد‬
‫ﺘﺪرﻳﺠ ﻲ •اﻻﻧﺤﺪار اﻟﻤ‬
‫ﺘﻌﺪد اﻟ‬
‫•اﻻﻧﺤﺪار اﻟﻤ‬
‫اﻟﻬﺮﻣ ﻲ‬
 ‫ﺑﻌﺪ؟‬‫ﻣﺎذا‬
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‫ﺒﻴﻖ‬
‫ﺗﻄ‬• SmartPLS •
SmartPLS
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PLS ‫اﻟﺬﻛﻴ ﺔ‬
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‫‪)SEM‬ﻧﻤﺬﺟ ﺔ اﻟﻤﻌﺎدﻟ ﺔ اﻟﻬﻴﻜﻠﻴ ﺔ(‬

‫ﺋﻴ ﺴ ﻲ‬
‫‪• 2‬ﻧﻬﺞ ر‬
‫ﺘﻐﺎﻳﺮ‬
‫‪• SEM‬ﻋﲆ أﺳﺎس اﻟ‬

‫ﺒﺎﻳﻦ‬
‫ﺘ‬‫‪• SEM‬ﻋﲆ أﺳﺎس اﻟ‬

‫ﺜﻞ ‪AMOS ،‬‬

‫ﺑﺮاﻣﺞ ﻣ‬‫ﺘﺨﺪم ‪CB-SEM‬ﺣﺰم‬
‫•ﻳ ﺴ‬
‫ﻟﻴﺰرﻳﻞ ‪M-PLS ،‬‬
‫ﺜﻞ ‪ADANCO‬و ‪PLS-Graph‬و‬
‫ﺑﺮاﻣﺞ ﻣ‬‫ﺘﺨﺪم ‪VB-SEM‬ﺣﺰم‬
‫•ﻳ ﺴ‬
‫‪VisualPLS‬و ‪SmartPLS‬و ‪WarpPLS.‬‬
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‫ ﻧﻤﻮذج اﻟﻘﻴﺎس‬/ ‫اﻟﻄﺮاز اﻟﺨﺎرﺟ ﻲ‬

Machine Translated by Google

‫ ﻧﻤﻮذج داﺧﻠ ﻲ‬/ ‫ﻧﻤﻮذج ﻫﻴﻜﻠ ﻲ‬

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‫ﺷﻜﺮا ﻟﻜﻢ ﺟﻤﻴﻌﺎ ﻋﲆ اﻟ ﺴﻔﺮ‬

‫ﻫﺬه اﻟﺮﺣﻠ ﺔ ﻣﻌ ﻲ‬

‫ﺣﻆﺳﻌﻴﺪ &‬
‫ﺒﻞ‬
‫ﺘﻘ‬‫ﺟﻤﻴﻌﺎ ﻓ ﻲ اﻟﻤ ﺴ‬
‫ً‬ ‫ﻧﺮاﻛﻢ‬
Machine Translated by Google