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    © All Rights Reserved
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    12 views44 pages

    Issuu Output

    Uploaded by

    muchachofresco
    Issuu

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    CONCEPTS in CatMan®Solution 4 NN CatMan NY Solution Table of contents Table of Contents Introduction..... a 1.0 Concepts in CatMan@Solution closely related to the 4 P'S... sod 1.2 Promotion management. 10 1.3 Promotion module in CatMan®SOlUtiOn ....oeovinensnninnnnnnnennninnnael 1.311 Promotion planning - Calendar and counter report u 1.22 Promotion planning - Evaluation and development report. 11 1.33 Promotion planning - Group by basic report u 1.3.4 Promotion analyses - Ranking advanced report inc. promotion PRLS srnensnennce 1.35 Promotion analyses - Zero Sales and OSA report 12 1.346 Promotion analysis ~ Promotion and baseline sales mix... . 12 1.37 Promotion forecast - Promotion and product sales forecast 12 1.4 Price Optimization. 13 1.41 Price point sales unit index repor.. : cis = se 1.4.2 Price Point Analyzer report. , 16 1,43 Price Check report... . . co ot 1.4.4 Compare Chain Price Points report. 18 1.5 On Shelves Availability . a . ene 1.5.1 OSA Evaluation - Products report 20 1.5.2 OSA Evaluation Stores FOP cnnsosinnnnininsininainatinninmnansnnnindl 1.5.3 The OSA Evaluation ~ Promotion report 2 1.5.4 My Store Alert = OSA repOM ooo . co na 1.6 The Innovation efficiency concept in CatMan@Solution 2B 1.6.1 NPI report. 24 1.6.2 The Store Picture Report 27 1.6.3 The Store Event Repott.. 28 1.7 Media effectiveness concept in CatMan®@Solutioon ... = cs sil 1.7.1 Media versus POS report. 33 1.7.2 The Facebook Insight report 38 1.7.3 Leaflet data module - Nordic FMCG opportunity. 34 1.8 Profitability... . . oo . a een 85 1.811 Profitability report 36 Appendix - Defining potentials using CatMan@Solution : stc8T Clo}ne a) elepaley : CatMan® Solution A solution to improve your business CatMan@Solution is designed to handle vast amounts, of complex data sets from many different data sources. (Our mission is to transform data into knowledge, which can be used efficiently and business oriented at all levels of a company. Introduction Introduction A solution built to continuously supporting your business improvement culture @ 2.5 Se sl CatMan@®Solution service Lot our data factory manage, hast and service your data sharing process. With a full Cat Man@Solution service, we ‘an support and automat the dull pats ofthe business decision process from strategy to execution within your compary, ‘As more and more data, both externally and internally, becomes available forall of us, key decision makers tends to lose the necessary and actionable overview in hundreds of difficult to manage and maintain Excel sheets. At Catan Solution, we are committed to service your business with decisive and actionable knowledge based on several relevant data sources such as: + Own ERP and CRM data + EPOS data with different granularity and quality + Media data ie. Facebook, Google, television, outdoor etc + Demography data on regional and local evel + Promotion and leaflet data + ete (Our mission isto service your business, managing large and complexed data files from several data sources, ina smart and effective way, freeing up your time for taking decisions and execute effectively on your plans. ‘See - Harvard business review - The Upside of Automating Part of Your Job Introduction CatMan Solution could become your “data machine" improving the quality and the speed of your commercial business processes. Our service is built around a series of concepts, inked together and directly related to different levels of the commercial organization such as: + Commercial Management = My Business + Sales Management = My Account and My Sales Force + Marketing and Category Management = My Brands Concepts in CatMan Solution Cea esd Leet Poe, Perna es Performance Management ‘status and ranking of results Development, benchmarking and potentials, Better and more accurate prioritization of key resources. Promotion Management Effectiveness, uplift and baseline analyzes Promotion profitability Business profitability Wholesaler profitability Customer, banner and product profitability Innovation Efficiency Improving the innovation process ‘and new product introductions StoreEvent and Store Pictures. Price Optimization Price analyzes Price elasticity Media effectiveness Media data, TRP analyses, Facebook Leaflet On Shelves Availability Estimating the lost value of out of stock Introduction Working guidelines - introduction Catvan®Solution V3is a cloud based web app, developed specific to ease your work with several data sources such as POS data, promotion data, pictures and market information helping you to make fact-based decisions easier. CatMan@Solution V3 is relevant forall functions within your company when it comes to commercial and or planning responsibilities. To make it effective for each employee, we have created different detal levels a. The Dashboards are designed to give a fast end effective overview of the key parameters. Dashboards could and should be tailor-made to your needs. We are using Power View from Microsoft, which enable us to crea- te ‘dynamic’ models and allowing you to export the Dashboards to PowerPoint (2010) and update the data directly from PowerPoint, when presenting for your colleagues 'b. The Standard Reports consist of a series of best practice standard reports, which is always updated and ready to use - even if you are only using a report once or twice a year. The standard reports are used for analyzing development, performance, potentials and planning matters, in a fast and effective way. Direct access to the data via Excel - In CatMan®Solution V3, you have directly access to data via pre-defined Excel models that can be sliced, to make your own individual and tailored indebts ad-hoc analysis when needed. Way of working ‘To guide you through how you and your company could use CatMan®Solution to become more effective, we will address ‘way of working with CatMan®Solution’ in three ways: 1, From strategy to execution: a. Management process, focusing on a best practice solution in an FMCG-company in Denmark using CatMan@Solution. 2, The commercial manager using CatMan@Solution to support key decisions and growth: a. Top-level management using CatMan®Solution. b. Key Account management using CatMan®Solution, Sales management using CatMan@Solution with a field force focus, d. Marketing and Category management using CatMan®Solution. 3. Concepts in CatMan®Solution to improve your business: Promotion management Price optimization On shelves availabilty and distribution Innovation efficiency ~ New products, new concepts, new space etc, Media effectiveness f Profitability pangy ‘Appendix - Defining potential Oe ee eres ¥en cle PON Ole cateB AIT 0] Ule)pl al [eMKCO Oe A PLANE ase Ler BIC [OND 0a A {U0 Concepts in Catan Selatan doeey rested tathe

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