Revise

EXACT COLLEGES OF ASIA
A Tourism Planning and Development Presented to the
Faculty of the College of Tourism Management
Exact Colleges of Asia
In Partial Fulfillment of the Requirements for the Degree
of Bachelor of Science in Tourism Management
Bunag, Rowela Shane C.
De jesus, Jelaine M.
Gozun, Joshua M.
Mendoza, Jamilla M.
Pamintuan, Ashley B.
Venasquez, Chelsea S.
May 2023
Approval Sheet
This Tourism Planning and Development proposal “Castle Grounds Park” in the town of Cabiao,
Nueva Ecija prepared and submitted by Bunag, Rowela Shane C., De jesus, Jelaine M., Gozun, Joshua
M., Mendoza, Jamilla M., Pamintuan, Ashley B., Venasquez, Chelsea S. in partial fulfillment of the
requirements for the degree Bachelor of Science in Tourism Management hereby recommended for
acceptance and approval for oral examination.
JARAMIE G. MANALAYSAY, LPT, MBA
Adviser
______________________________________________________________________________
PANEL OF EXAMINERS
Approved by the Committee of Oral Presentation Examiners in partial fulfillment of the requirements for
the Degree of Bachelor of Science in Tourism Management
Ms. Alice Dela Merced Mendoza, LPT

PANEL
Ms. Kim Arrianne A. Cunanan, MBA Mr. Jan Ivan D. Martin, MBA, HM
PANEL PANEL
Approved and accepted in partial fulfillment of the requirements for the

Degree of Bachelor of Science in Hospitality Management
Ms. Mary Anne G. Dumlao, MSHM-TM

Dean of College of Tourism Department
Acknowledgement
First and foremost, we would like to express our deepest gratitude to our Almighty God for
granting us the opportunity to accomplish this Tourism and Planning Development (TPlan) paper.
Secondly, we would like to acknowledge and appreciate the guidance, assistance, and knowledge given
by our instructor, Ms. Jaramie Manalaysay, which greatly aided us in completing this paper. Our growth
may have been stunted, and we may have encountered numerous obstacles without her support.
We would also like to extend our appreciation to our families for their unwavering support, both
in terms of time and finances, and to Mr. Vince Jerome Rodriguez for his assistance in creating our visual
presentation, which featured floor plans and a walkthrough. This achievement would not have been
possible without his contributions. To our fellow group members for their patience, encouragement, and
steadfast commitment to completing this paper.
Lastly, we would like to extend our sincerest gratitude to everyone who contributed, either
directly or indirectly, to the success of this Tourism Planning and Development paper. We hope that we
can contribute to the tourism sector, particularly in our selected area, and become successful tourism
professionals.
TABLE OF CONTENTS
Chapter I. Executive Summary ……………………………………………….………....………
Chapter II. Introduction…………………………………………………...……………………...

A. Background of the Study…………….………………………...………………………
B. Study Locale ……………………………………………………………….……………
 History
 Site Location (Geographical data)
 Demographic Profile
 Economic Profile
 Political Profile
 Cultural Profile
 Climate
Chapter III. Tourism Goals and Objectives ……………………………...……………………
Chapter IV. Tourism Systems ………………………………………………………………….
Supply Side of Tourism
 Attractions
 Services
 Transportation
 Promotion
 Information
 Infrastructures
Chapter V. Demand Side of Tourism …………………………………………………………...
Study Method and Process
 Resident Survey Results
 Tourist data Results
Chapter VI. Environmental Analysis ……………………………………………………….
 SWOT Analysis
 SWOT Matrix
Chapter VII. Tourism Impact and Policies …………………………………………………
Chapter VIII. Recommendations ……………………………………………...……………...
Gap Analysis
 Major Findings each supply side tourism
 Recommendation for each finding
Chapter IX. Tourism Destinations to Develop ………………...…………………………...
 Attraction Profile
 Vision
 Mission
 Site Location
 Organizational Chart
 Overall Market
 Floor Plan
 Budget Requirements
References ……………………………………………………………………………………….
Appendices …………………………………………………………………...…………………..
CHAPTER I
Executive Summary
Cabiao, Nueva Ecija is a town that recognizes the vital role of tourism in promoting economic
growth and development. With its rich cultural heritage and scenic attractions, Cabiao is well-positioned
to attract visitors from around the world. Tourism has numerous advantages for Cabiao, including
increasing the town's revenue, producing employment opportunities, and improving its infrastructure.
Tourism also promotes cultural interaction between foreigners and locals, allowing visitors to
learn about the unique culture of Cabiao and providing opportunities for locals to showcase their
traditions. Moreover, tourism enables entrepreneurs in Cabiao to launch innovative goods and services
that would not be profitable if they relied solely on the local market. In summary, tourism is a critical
driver of economic growth and development in Cabiao, providing opportunities for both locals and
visitors alike.
The proposed Castle Grounds Park in Cabiao, Nueva Ecija Provides an overview of the unique
floating market in Cabiao, Nueva Ecija, and the beautiful Castle Grounds Park. The floating market is a
vibrant marketplace where vendors sell their goods from boats, creating a distinct and memorable
shopping experience.
The Castle Grounds Park, on the other hand, offers a picturesque and serene environment for
visitors to relax and enjoy the perfect scenery The park will feature a stunning structure, surrounded by
lush greenery and landscaping, creating a peaceful and serene environment. The park will also offer
various recreational activities, providing an opportunity for visitors to engage in physical activities.
The Castle Grounds Park will also feature a range of amenities, including picnic areas, restrooms,
and food and beverage outlets. The park will be designed to be accessible to people of all ages and
abilities, with pathways and facilities that are suitable for wheelchair users and families with young
children.
The proposed park has the potential to attract a significant number of visitors to Cabiao, helping
to boost the local economy and provide employment opportunities for the community.
Overall, the proposed Castle Grounds Park in Cabiao, Nueva Ecija represents an exciting new
attraction for the town, offering a unique and enjoyable outdoor experience for tourists and locals alike.
The development of this park is expected to have a positive impact on the local community and economy,
making it a valuable addition to the region's tourism infrastructure.

CHAPTER II
Introduction
A. Background of the study
Tourism planning can really make or break a destination. If done well, it can ensure the longevity
of the tourism industry. In this area, taking good care of the environment has positive economic outcomes
and a positive benefit to the community. Tourism development refers to the growth and maintenance of
the tourism industry in each locality. Tourism planning is an important part of this. On a basic level,
tourism development can be defined as creating strategies and plans to increase, develop, and encourage
tourism for a destination.
According to Greter Dallam tourism planning consists of creating strategies to develop tourism in
specific destinations. Knowing and understanding current trends allow those in the industry to tailor their
operations to meet demands. Tourism planning should be part of destination development plans because.
It supports a destination’s long-term success and incentives the collaboration of key stakeholders. Cabiao,
Nueva Ecija has been chosen as the study locale by the group because the Market of Floating Market is
not working that’s why we need to improve the advertisement and renovate some facilities. We need to
put some activity.
According to our research, the tourism sector is one of the global industries that is growing the
fastest and is a significant employer. through researching tourist growth and planning. To promote
tourism, raise the number of visitors to a more developed town, and recognize tourism growth, we are
under pressure to establish a tourist destination. When it comes to strategic planning to increase
satisfaction.
The group has selected Santa Rita, Cabiao, Nueva Ecija, as the study location. Because it
represents the natural beauty and wonder of the province in terms of attractions and scenic locations. Due
to its ideal location for both economic and recreational uses, the town has earned a reputation for warmly
welcoming all tourists. It is also run by capable officials who strive to promote a peaceful and healthy
community.
Also, there is ample land available for the construction of a tourist attraction that will draw a
sizable number of tourists. Nature-friendly, generous, and very well-rounded personalities feature in Sta.
Rita, Cabiao, Nueva Ecija. This is one of the primary reasons we selected the site. Cabiao, Nueva Ecija,
once it fully operates the Grand Castle in Cabiao, Nueva Ecija, is seen as helping the local economy
bounce back from the coronavirus pandemic, aside from boosting the town's tourism industry.
B. Study Locale
History
The desire of the populace of Cabiao to be free from Spanish domination and tyranny resulted in
an uprising on September 2, 1896. Numbering around 700 men (461 listed in the Tablet of Heroes in the
Municipal Compound), the townsfolk of Cabiao and the Cabiao Brass Band under the leadership of their
Capitan Municipal Mariano Nuñez Llanera together with the people of the neighboring towns of Arayat,
Deliquente (San Antonio) & Jaen led the siege against the colonizing Spaniards stationed at the Factoria
of San Isidro. The Spanish Colonial Government ceded the Philippines to the United States on December
10, 1898, via the Treaty of Paris. Once again, the Philippines was under colonial rule, this time by the
American.
In the last days of the Spanish occupation, the Cabiao heroes participated in the declaration of
Philippine Republic in Malolos on January 23, 1899. During the Philippine–American War, Cabiao was
one of the fiercely battled terrains of the American forces in pursuit of General Aguinaldo's Forces
however most of the populated areas of Cabiao have been saved from the encounter. General Pio del Pilar
hold out in the marshes of San Vicente and Santa Rita to delay the intruding Forces of General Elwell
Stephen Otis under the command of General Henry Ware Lawton.

In 1903, the Americans established schools in Cabiao and used the English language as a medium
of instructions. Pedro Oreta was elected as the first chief executive of the town under American civil
regime followed by the then Mun. President Jose Crespo who established and organized the Presidencia
(township hierarchy and organizational plan) constituting the different executive department of the
municipality.
American occupation in Cabiao has not been as cruel as their Spanish predecessor, however, the
people of Cabiao were already afraid to trust the new colonizer. Thomasites missionaries arrived in
Cabiao in 1902 as a part of educating the people of Cabiao and in 1903, the Americans established
schools in Cabiao and used the English language as the medium of instruction. From 1907 to 1909,
Cabiao was placed under jurisdiction of San Isidro and the executive power was then held by the
Municipal President of San Isidro. It was in the term of Office of Municipal President Gonzalo Del Leon
that the seat of Municipal Town Hall was erected on the land donated by the Romero family. It was
during the term of Jose Lapuz that Judge Bonifacio Ysip was elected as delegate to the constitutional
convention held in Manila.
After almost three decades of peace, Japan invaded the Philippines. HUKBALAHAP (Hukbo ng
Bayan Laban sa Hapon) or People's Anti-Japanese Army, was then established in Sitio Bawit, San Julian,
Cabiao on March 29, 1942. When the Allies between the combined U.S. and Filipino troops finally
liberated the Philippines and as soon as the Central Government was established in Manila, Mariano
Guevarra was appointed Mayor of Cabiao. He was the chief executive of the town in 1945. Prudencio
Ortiz Luis succeeded Guevarra who occupies the position for only a few months. In later part of 1945
after the liberation, most of the people of Cabiao were still in the far flung areas of Cambabalu, Saclang
Capampangan, Saclang Tagalog, and Dumanas and it was during this time that the mayor of this town has
been appointed by then President Manuel Roxas by the name of Ambrosio Aligada. He was appointed as
the Chief Executive of the town from 1945 to 1947.

Cabiao was placed under the military government under Pablo Aligada. It was also during the
time of Aligada that the Sitio of Palasinan (presently San Gregorio) comprising the property owned by
Don Ramon Fernandez were repopulated by the people coming from said the places whereas the area of
Bagong Silang were repopulate by the people coming from Buliran, Guyong-guyong, Luyos of which
most of them are Tagalogs. Cabiao was governed by Aligada through coercive and dictatorial rule. Isaias
Manalastas seated as the progressive mayor through the support HUKBALAHAPs that during that time is
at its height from which they fielded their party named Prente Popular however it did not last long due to
the suspicion of the military of an imminent grabbing of power where these party is the political front of
the Huks. Nieves Pablo, a woman, was the fourth appointed mayor in that same year. At the height of the
Huk uprising, when the entire town was the seat of the rebellion, fifty thousand armed men were inducted
in Bawit and in Pasong Diablo, only to be captured in masse by General Ismael Lapus. The clearing of the
entire forested area of Bagong Sikat and Santa Isabel was initiated to eliminate the lair of the Huk rebels.
In 1950, when the first tenure of then Paterno Santiano began, the town's public market was
constructed through the support of the national government since the town’s income cannot at that time
support such huge number of expenditures. During the first tenure of Gregorio T. Crespo, the old town
hall was renovated, and the original Cabiao Central School Building has been restored. The gravelling of
Sinipit-San Roque Road was made. Santiano was re-elected as mayor after a heavily contested election
results. In 1960, Crespo was re-elected as Mayor of Cabiao, and Pedro T. Wycoco was appointed as the
Chief of Police. The Gapan- Arayat Road, Cabiao Section were constructed by Golangco Construction
and Development Corp. in 1963. In 1979, the town's Public Market was rehabilitated with the help of
Angel Concepcion (Member of Parliament) for which the main building was constructed contiguously
from the previous two small one. Cabiao was governed by Crespo for almost three decades, bringing
together the people of Cabiao to live in peace.
Site Location (Geographical Data)

Cabiao is located at the south-western part of Nueva Ecija bordering the province of Pampanga. It
also borders the municipalities of San Isidro and San Antonio in the province of Nueva Ecija; the
municipalitiesof Magalang, Candaba and Arayat in Pampanga province; and to its north-west is the
municipality of Concepcion in Tarlac province.
The land area is flat-bounded
river with abundant fertile soil, very ideal for
cultivation. The estimated 32%, classified as
rural/sub-rural areas are related in
agricultural land farming. It’s surrounded by
irrigations and sources of water supply
needed in multi-cropping. The rest land area
with an estimated of 89.6 km2 situated in the
core-centered are residentials, households
and commercial occupancies. It is classified
as urban and sub-urban areas.
Demographic Profile
In the 2020 census, Cabiao had a population of 85,862.

The population density was 770 inhabitants per square
kilometre (2,000/sq mi).
SOURCE: PHILIPPINE STATISTIC AUTHORITY
Economic Profile
Cabiao's economy is one of the fastest growing in the province of Nueva Ecija and lead as one of the
most competitive municipalities in entire Central Luzon region according to the National Competitiveness
Council (Philippines) Cities/Municipalities Competitiveness Index 2018. Their revenue income in
calendar year 2020 reached P 280,611,660.65 in over 86,968 inhabitants. According to Commission on
Audit of the Philippines 2020 data, economic performance of Cabiao are rapidly sustained.
Growing population and migration provides Cabiao more progressive and sustainable. Increasing the
number of commercial business establishment along Jose Abad Santos Avenue, Maligaya Street,
Natividad Street, and three neighbor barangays of San Roque, San Gregorio, and San Fernando Sur were
located the Public market and Hospital rapidly sprouted. Urbanization in residential and poblacion areas
since 2010–present are observed. From 2nd class municipality rural based in agriculture to 1st class urban
municipality.[21]
Eastern and Southern portion engaged in farming and multi-cropping. As part of the "RICE
GRANARY CAPITAL of the PHILIPPINES", palay growing are very sustainable and efficient because
of good condition of weather, the land area is ideal for cultivation and road connections adjoined from
farm to market. Cabiao annually contribute to the provincial rice productions maintain their quantities.
Political Profile
Ramil B. Rivera, the respected Mayor who has governed the town since 2016 with the support of
Vice Mayor Mar Simbillo.
Cultural Profile
Paistima Ka sa Kabyawan Festival, a week-long festivity every first/second week of February.
The festival commemorates the founding anniversary of the town that showcases the rich culture and
display the wide array of local delicacies. The acronym "PaIsTiMa Ka" is from: Pa (Palay), Is (Isda), Ti
(Tinapay), Ma (Mangga), and Ka (Ikaw).
Kabyawan Festival annually celebrated to the feast of patron's town proper Saint John
Nepomucene starting May 8–16. Kabyawan is derived from grinding tools used in extracting
sugarcane. The festival showcases local products and delicacies. The first day includes a Holy Mass in the
cathedral. Festivities include a fun-run, bike-a-thon, street dancing, mass demonstration, cultural dancing,
dart, and poster making. A talent competition and Mayflower parade, followed by the Coronation night of
Mutya ng Cabiao is the high point. A grand parade proceeds along Jose Abad Santos Avenue.
Climate
Cabiao has a tropical savanna climate. It is warm every month with both a wet and dry season.
The average annual temperature for Cabiao is 31° degrees and there is about 1030 mm of rain in a year. It
is dry for 119 days a year with an average humidity of 80% and an UV-index of 7.
In Cabiao, the wet season is overcast, the dry season is partly cloudy, and it is hot and oppressive
year-round. Over the course of the year, the temperature typically varies from 72°F to 94°F and is rarely
below 68°F or above 97°F. The hot season lasts for 1.6 months, from March 31 to May 19, with an
average daily high temperature above 93°F. The hottest month of the year in Cabiao is April, with an
average high of 94°F and low of 77°F The cool season lasts for 2.6 months, from November
21 to February 9, with an average daily high temperature below 88°F. The coldest month of the year in
Cabiao is January, with an average low of 72°F and high of 86°F.

CHAPTER III
Tourism Goals and Objectives
Vision
Enjoying the fresh air and clean environment of Castle Grounds on Cabiao. Where you can see
different places surrounded by nature while taking a deep breath and relaxing to feel the ambiance of such
a quiet and beautiful place to enjoy. And many more fun activities to do.
Mission
The mission of the Castle Grounds on Cabiao is to provide a variety of quality programs,
activities, and facilities. We believe in creating positive experiences by providing both leisure activities
and recreational programs that fulfill the needs of the community and create lasting memories.
Goals:
 To improve the economy through domestic tourism.
 To develop the tourist areas socially and economically.
 To preserve the environment.
 To encourage international tourism.
 To improve world tourism, Cabiao
 To increase opportunities for employment in this sector.
Objectives:
 To provide entertainment to tourists, organize tourism-related activities such as cultural
shows, fairs, festivals, etc. To take over, develop, and manage places of tourist interest, such
as parks, lakes, avenues, and recreational spots.
 Create a competent tourist attraction that will increase Cabiao Floating Market's
attractiveness and make it a prominent tourist attraction. And, to strengthen Cabiao Nueva
Ecija's quality and efficient tourism policy.
 Evaluate suitable target communities and industries for a shared benefit.
 Boosting the economy of Cabiao, Nueva Ecija would also help the Philippine tourism sector;
this is a fantastic opportunity for all Filipinos, not just kabawenyos.

CHAPTER IV
Tourism System
Supply Side
Attractions
Daisy’s Events Place offers countless venues, besides this Hobbit hut, where you're able to shoot
Instagram-worthy photographs. It is in Purok Aguinaldo, Brgy. Entablado, Cabiao, Nueva Ecija.
At Wonderview Resort, you can relax, swim, enjoy, and collect memories. It is located at
Makuluyan Street, San Vicente, Cabiao, Nueva Ecija.
Casa Flora Resort is one of the popular Hotel Resort located in San Roque, Cabiao, Nueva
Ecija. It's your next provincial getaway and events venue.
Puerto Rico Hotels, Resort and Convention is commercial and social gatherings event place
located in San Fernando Sur, Cabiao, Nueva Ecija.
Festival
Kabyawan Festival annually celebrated to the feast of patron's town proper Saint John
Nepomucene starting May 8–16. Kabyawan is derived from grinding tools used in extracting
sugarcane. The festival showcases local products and delicacies. The first day includes a Holy Mass in the
cathedral. Festivities include a fun-run, bike-a-thon, street dancing, mass demonstration, cultural dancing,
dart and poster making.
Transportations
By Tricycle
In Cabiao, Nueva Ecija, tricycles are plentiful. You can travel alone or with others for a fee of 50
to 100 pesos. Every driver knows how to get to Cabiao.
By Bus
You may ride Arayat Express or Genesis if you’re going to Cabanatuan City in Nueva Ecija or
San Fernando, Pampanga and if you are going to Manila, you may ride Five Star or First North Luzon
Transit. Bus fares will depend on where on the location you board the bus.
By Jeepney
Also, there are jeepneys and/or minibuses in each town or city that serve inter-zone points
towards other parts of the province.
Services
Jollibee is the largest fast-food chain brand in the Philippines, operating a network of more than
1,400 stores. One of their stores is in front of Saint John Nepomucene Church, Cabiao, Nueva Ecija.
Mang Inasal Cabiao is located at San Juan, Cabiao, Nueva Ecija. Brings on the Extra Creamy
Halo-Halo to celebrate the summer and the always in trend ‘Unli-Rice.’
Jet’s Stir Brew coffee shop in San Juan, Cabiao. Nueva Ecija.
Tastes from the Greens the best milktea in Cabiao and it has beautiful ambiance. Located at J.G.Amurao
Building San Fernando Sur Cabiao Nueva Ecija in front of TP Vergara Construction Supply.
Infrastructure
Cabiao Municipal Hall located at Jose Abad Santos Avenue, Cabiao, 3107 Nueva Ecija
Primark Cabiao is a single-level community mall in San Juan, North Cabiao, Nueva Ecija.
There are stores inside where you can buy stuffs and groceries. There are also ATMs where you can
withdraw and deposit money.
CHAPTER V
Demand Side of Tourism
Study Method and Process
Residents were asked to participate in the survey questionnaire. In Sta. Ana, Pampanga, we did a
survey of 192 individuals, including relatives, family friends, neighbors, and random people. The number
of respondents was gathered through the computation in RAOSOFT.
Resident Survey Result
A. Socio and Economic Profile
Figure 1: Age of respondents

9.60% 8.10%
10.00%
16 below
16-25 years old
32.50% 26-35 years old
36-45 years old
45 above
40.00%
As shown in the pie chart above, 40% of the 192 respondents are between the ages of 26 and 35.
32.5% of respondents are between the ages of 16 and 25, 10% are between the ages of 36 and 45, 8.1%
are 15 or younger, and 9.6% are over the age of 45. Knowing the respondents' ages is crucial because it
could have a significant impact on their development. and the growth of their tourism industry. Age could
have a big impact on how people take care of their tourism industry. Adults are more observant and
attentive to their surroundings.
Figure 2: Gender of respondents
44%
Male
Female
56%
From the pie chart above, it shows the visitors' gender, 56% of respondents are female and 44%
are male. As a factor that can worsen differences in gender, it could play a role in the growth and success
of tourism in the chosen location, which is Cabiao, Nueva Ecija. While men are better suited to difficult
occupations like construction and the like, women prefer to take a more reserved approach to community
work. The reality that most tourists are women may help to enhance the tourism environment since
women can frequently be more intelligent and passionate than men.
Figure 3: Civil status of respondent
2.30% 2.70%
32.20% Single
Married
Widow
Widower
62.80%
According to the results from 192 respondents, 62.8% of them are single, 32.2% are married,
2.3% are widows, and 2.7% are widowers. The fact that single individuals don't have as many
responsibilities or priorities may be the reason why there are more single people than married people,
widows, or widowers. They tend to travel or fully discover their local surroundings without consideration
for their actual goals.
Figure 4: Occupation Status of Respondents
16.80%
24.30% Student
64.40% Employed
Self-Employed
Others
33.60%
As shown in the pie chart above, 64.4% of the 192 respondents are still studying. 33.6% are
employed, and 24.3% are reported to be self-employed. while 16.8% of the respondents have non-
specified occupations. Most responses came from students because the final question focused on
residents' ages and students of those ages tend to be participating in school.
Figure 5: Increased Economic Income
6.00%
22.00%
40.20% Strongly Agree
Agree
Neutral
Disagree
Stongly Disagree
31.40%
The pie chart shows that 40.2% of respondents strongly agreed that economic income should
expand, 31.4% agreed, 22.1% expressed a neutral opinion, and 6% disagreed. This has a favorable effect
on the tourism sector. Using the huge economic potential that tourism offers, a place can expand its
tourist industry.
Figure 6: Improved standard of living

3.70%
9.70%
30.80%
S trongly agree
Agree
Neutral
26.30% Disagree
S trongly Disagree
29.50%
30.8% of the 192 respondents to the survey indicated that they strongly agree that an improved
standard of living has contributed to tourism, while 29.5%, agreed with the statement. Moreover, some
responded to the survey said they are neutral 26.3%, 9.7% disagree, and 3.7% are strongly disagree.
Consumers are visitors. Those with the means to travel usually spend money that is accessible. They
anticipate leaving their money at the tourist destination for these and other purposes. That is, people send
money without restrictions and with the assumption that they will only use it for what they need. accept
services as a kind of indirect payment.
Figure 7: Increased employment opportunities
3.90%
5.80%
30.20%
Strongly Agree
19.60%
Agree
Neutral
Disagree
Strongly Disagree
40.50%
Based on the results of the survey, 40.5% agree that in the town of Cabiao, work opportunities
have developed, 30.2% strongly agree, 5.8% disagree, 3.9% strongly disagree and that it is neutral on the
subject, respectively, and 19.6% claim otherwise. strongly and completely contrary. This indicates that
the residents of Cabiao, Nueva Ecija, are more in favor of employment opportunities given by the said
area's residents, which enhance their living expenses.
Figure 8: Increased taxes
2%
6%
40% Strongly agree

27% Agree
Neutral
Disagree
Strongly disagree
25%
According to the pie chart, 40% of the 192 respondents in the town of Cabiao strongly agreed that
taxes should increase; 27% of the respondents voted neutrally; and 25% of respondents agreed. 5.8% and
2.2% of voters expressed disagreement or serious disagreement with the tax increase, respectively. Higher
taxes signal growth in the economy in the neighboring town of Cabiao.
Figure 9: Increased investments
4.00%
6.00%
23.70%
Strongly agree
25.00% Agree
Neutral
Sdisagree
Strongly Disagree
41.30%
According to the survey, among the 192 respondents, 41.3% voted in favor of agreeing to
investments, while 23.7% strongly agreed. Moreover, 25% of respondents identified as neutral, 6% as
disagreeing, and 4% as strongly disagreeing regarding the issue. An increase in investments is beneficial
for the town of Cabiao in Nueva Ecija since it means more employment prospects.
Figure 10: Improved roads
2%
7%
24%
22% Strongly Agree

Agree
Neutral
Disagree
Strongly Disagree
45%
According to the graph, 45% of respondents in Cabiao, Nueva Ecija, agreed that roads needed to
be improved, while 24.2% of respondents were Strongly agreed, 22.1% were neutral, 6.9% disagreed, and
2% severely disagreed. It is essential for the visitor to have easy access to the road and reach their
destination when it comes to road improvement.
Figure 11: Improved utilities
4%
9%
21%
Strongly Agree
Agree
20%
Neutral
Disagree
Strongly Disagree
46%
Out of 192 respondents, the results indicate that 46% of those surveyed agree that utilities and
facilities in Cabiao, Nueva Ecija, need to be improved; 21.2% strongly agree; 19.6% said they were
neutral on the issue; and 9.4% and 3.8% disagree and strongly disagree, respectively. In contrast to the
overall equity markets, utilities often provide investors with predictable and consistent dividends as well
as less price volatility. As a result, during recessions and other economic downturns, utility prices rise
strongly.
Figure 12: Increased price of goods and services

4.00%
8.00%
Strongly agree
18.60%
Agree
50.30% Neutral
Disagree
Strongly Disagree
22.10%
The pie chart shows that out of the 192 respondents' opinions about higher prices for products and
services, 50.3% strongly agree, 22.1% agree, 18.6% are neutral, 8% disagree, and 4% strongly disagree.
You gain additional revenue when you raise their prices to correspond with the cost of goods. We always
use price as a small mental shortcut. We frequently believe that a price increase indicates a higher value;
thus, by setting your services' prices higher, you can command a priority presence in the industry.
Figure 13: Increased price of land
2%
2%
25%
25%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
40%
According to the survey, 40% of respondents voted in favor of higher land prices. Out of 192
respondents, 25% strongly agreed and 25% were neutral, tying the votes of the other respondents. Among
those who answered without partiality, furthermore, 2% of the respondents said they strongly disagreed,
according to several people who expressed their disagreement.
Figure 14: Under employment

9.40%
16.50%
Strongly agree
44.00% Agree
Neutral
Diagree
Strongly disagree
30.10%
According to the pie chart, of the 192 respondents, 44% are strongly disagree in terms of under
employment in the town of Cabiao, Nueva Ecija, 30.1% of the votes are disagree, neutral votes are in
16.5%, while 9.4% of the respondents are agree about the matter and no one voted strongly agree.
Figure 15: Low Paying Jobs
8%
9%
38%
Strongly agree
Agree
15% Neutral
Disagree
Strongly disagree
30%
The results show that 38% of respondents strongly agreed to the low paying jobs, while 30%
agreed and 15% chose the neutral option. Followed by 9% of the residents who chose to disagree, and the
remaining 8% are extremely opposed. In general, jobs must be paid properly to have a better outcome.
Figure 16: Increased Imported Labor

10%
Strongly agree
47% Agree
Neutral
Disagree
Strongly disagree
43%
According to the survey, 47% of respondents strongly agreed, while 43% agreed. 10% of the total
goes to those who provided a neutral response. A town allegedly experiences growth if a substantial
proportion of workers from other regions or countries relocate there to work. Depending on the current
state of a specific industry, such as tourism, a community could have to hire migrants to fill positions
available. The industry experiences growth.
Figure 17: Protection of Natural Resources/Environment
12% 11%
3%
Strongly Agree
Agree
24%
Neutral
Disagree
Strongly disagree
50%
Half of the respondents chose neutral in the category of natural resources, followed by 24% for
disagree. 12% of respondents selected strongly disagree, while 11% selected strongly agree. 3% of
respondents said they agree. Protecting natural resources is essential to preserving the world's health and
wellness as well as that of all its inhabitants, including people. Natural resources constitute the foundation
of numerous industries, including agriculture, fishing, forestry, mining, and tourism. Protecting these
resources is essential to maintaining these industries, the employment they generate, and the income they
produce. For people to have access to clean.

Figure 18: Preservation of Historic Buildings and Monuments
9%
23%
9%
S trongly Agree
Agree
Neutral
Disagree
S trongly disagree
24%
35%
Results indicate that 35% of respondents said they agreed with the preservation of historic
buildings and monuments, followed by 24% who said they were neutral. Then comes strongly agreeing at
23% and disagreeing at 9%. Only 9% of respondents strongly disagreed. owing to their historic structures,
which are frequently a reflection of the history, architecture, and design of a particular era. employed as
markers of the cultural identity of a community. The maintenance of these buildings can help maintain a
group's sense of identity and ties to the past. By enabling guests to learn the social, economic, and
political context of historical architecture, design, and construction techniques, historic buildings can
provide vital educational opportunities due to the political environment in which they were developed.
possibilities.
Figure 19: Aesthetic Improvement of the Surroundings
4%
15%
35%
Strongly Agree
Agree
10% Neutral
Dia gree
Strongly Disagree
36%
According to the graph above, 36% of the respondents indicated that they disagreed. Strongly
disagree: 35%. 15% of people agree, and 10% are neutral. The other 4% opted for acceptable as a
response to enhancing aesthetics. Increasing a location's aesthetic attractiveness can increase its value. of
properties close by. This comes because of people being willing to pay more to live in places that are
appealing to the eye. The benefits of enhancing an area's appeal can also include the environment. Most
respondents, it turned out, didn't think the town had improved in terms of appearance.
Figure 20: Pollution
8%
Strongly agree
29%
Agree
Neutral
Disagree
Strongly Disagree
63%
In the category of pollution, 63% of the 192 respondents strongly agreed, 29% agreed, and the
remaining 8% answered neutral. The graph shows that business activities and processes can create
pollution, and as a result, organizations need to rethink day-to-day operations and maintenance activities
to help identify waste.
Figure 21: Loss of Natural Landscape
4.60%
6.00%
Strongly agree
Agree
49.00% Neutral
Disagree
Strongly disagree
40.40%
According to the findings, 49% of respondents strongly agree that the loss of natural resources
will affect the landscape, while 40.4% agree and 6% disagree. Also, 4.6%% strongly disagree. The graph
indicates potential customers were concerned about the potential loss of natural resources as a new
attraction was being built. Therefore, Cabiao is always looking for ways to develop and enhance itself.
Figure 22: Destruction of Flora and Fauna
9%
11%
80%
According to the chart, 80% of respondents stated they agreed with the degradation of flora and
fauna, followed by 11% who strongly agreed, and then the remaining 9% answered neutral. The results
show the business can affect the flora and fauna in the town of Cabiao. The organization will help in
protecting flora and fauna to reassure the community of Cabiao, Nueva Ecija.
Figure 23: Degradation of Landscape
4.00%
Strongly agree
36.10% Agree
Neutral
59.90% Disagree
Strongly disagree
Based on the result, 59.9% of respondents answered strongly agree, and the remaining 36.1%
stated agree, and 4% voted neutral. The graph shows that the community of Cabiao, Nueva Ecija,
believed the business could lose the productive capacity of the soil in town. In order to benefit the
community, the organization will do research on how to stop landscape degradation.
Figure 24: Water Shortage
10%
Strongly agree
Agree
Neutral
Disagree
35% 55%
Strongly Disagree
In the category of water shortage, 55% of respondents strongly disagreed, followed by 35%.
stated disagree, with 10% being neutral. The graph demonstrates that there is no water shortage in the
community of Cabiao, Nueva Ecija.
Figure 25: Positive Changes in Values and Customs
6%
14%
30%
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
50%
According to the result, 50% of respondents agreed in the category of positive change in value
and customs in town, followed by 30% who strongly agreed, 14% who were neutral, and the remaining
6% who disagreed. The results show that the community of Cabiao, Nueva Ecija, accepted a possible
positive change in values and customs in their town.
Figure 26: Promotes Cultural Change
6%
24% 37%
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
31%
According to the pie graph, 37% of the respondents answered strongly agree, followed by 31.3%
who stated agree, 23.7% who declared neutral, and the remaining 8% who declared disagree. Community
members in Cabiao experience new perspectives and ways of living as a result that promotes better
change.
Figure 27: Improved Cultural Understanding
20%
Strongly agree
45%
Agree
Neutral
Disagree
Strongly Disagree
35%
In the category of improving cultural understanding, 45% of the respondents strongly agree,
followed by 35% agree, and then the remaining 20% are neutral. The results show the community of
Cabiao, Nueva Ecija. Those who show respect and a desire to understand many opinions by being
interested in finding out about various traditions and thoughts.
Figure 28: Preserve Cultural Identity
20%
Strongly agree
Agree
Neutral
Disagree
23% Strongly Disagree
65%
In the survey, 65% of participants indicated that they strongly agreed, 23% that they agreed, and
11% that they were neutral. The result implies the preservation of cultural identity.
Figure 29: Increased Crime
0.105
0.2
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
0.69
69.2% of respondents said they disagreed with the statement that crime has increased, followed
by responses from 20.3% who strongly disagreed and 10.5% who were neutral. The findings indicate that
enhancing Cabiao's famous landmarks may lead to an increase in crime.
Figure 28: Increased Smuggling
20%
Strongly agree
Agree
Neutral
Disagree
23% Strongly Disagree
65%
In the survey, 65% of participants indicated that they strongly agreed, 23% that they agreed, and
11% that they were neutral. The result implies An obvious impact is that once these products are
smuggled at low prices into the market, the same product sold at the original price is ultimately less
attractive, generating large losses in revenues for both law-abiding companies and governments.
Figure 29: Unwanted lifestyle Changes
0.105
0.2
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
0.69
69.2% of respondents said they disagree with the statement that crime has increased, followed by
responses from 20.3% who strongly disagree and 10.5% who were neutral. The findings indicate that
change comes in different forms. There is the kind that occurs because time delivers us into new seasons
of life. This is change we cannot fight but we know is coming. And we can prepare for it and grow with
it.
Figure 32: Family Disruption
10%
Strongly agree
Agree
30% Neutral
Disagree
Strongly Disagree
60%
The results show that 60% of the respondents strongly disagree in the category of family
disruption, 30% disagree, and the remaining 10% are neutral.
Figure 33: Displacement of Locals
30%
Strongly agree
Agree
Neutral
60% Disagree
Strongly Disagree
15%
5%
According to the pie graph, 60% of respondents strongly disagree with residents being displaced.
30% of respondents agree, 15% are neutral, and 5% disagree. The findings demonstrate that many
communities have not been forcibly relocated because of tourism development. Indigenous groups,
individuals in informal settlements, and those without legal title documents to their lands are especially at
risk of being displaced or losing access to the lands and rivers that are crucial to their way of life.
Figure 34: Modified Social Structures
5%
Strongly agree
35%
Agree
Neutral
Disagree
Strongly Disagree
60%
The results for the category of modified social structure suggest that the community of Cabiao
has a 60% strongly agree response, a 35% agree response, and a 5% neutral response. felt that a town's
tourism growth may be fast and lead to social transformation.
Figure 35: Overcrowding
15%
Strongly agree
Agree
50% Neutral
Disagree
Strongly Disagree
35%
According to the graph, 50% of respondents strongly agreed with the statement "overcrowding,"
which was followed by 35% who agreed and 35% who were neutral. As a result, the Cabiao community
is concerned about potential town overpopulation. Whether this is acceptable from a safety and health
perspective depends on the environment at the time and on cultural norms in the area.
Figure 36: Shortage of Goods and Services for Locals
0.12
Strongly agree
Agree
Neutral
0.53 Disagree
Strongly Disagree
0.35
In accordance with the graph above, 53% of respondents said that they strongly disagreed, 35%
disagreed, and the remaining 12% were neutral. The findings demonstrate that Cabiao's growing tourism
industry doesn't lead to a shortage of local goods and services.

CHAPTER V
Demand Side of Tourism
Demand Side Study Method and Process This section contains an overview of the findings as
well as data interpretation and graphics. This included a survey of 192 tourist respondents in Cabiao,
Nueva Ecija, as well as other municipal contributions. The number of respondents was gathered through
the computation in RAOSOFT.
Tourists Survey Result
A. Socio and Economic Profile
Figure 1: City/Town of Residence of the respondents
34.20%
Female
Male
64.80%
Thirty-four-point twenty percent, or 34.20%, of the respondents to the study are female, while
64.80% of the respondents are male. In survey questions, gender plays a significant role since it can shed
light on the needs and preferences of various demographic groups. Understanding which gender is more
likely to visit various attractions can help attraction managers modify their offers to better suit visitors'
needs and expectations. Gender can also affect how visitors experience an attraction and how they view
it. For instance, when it comes to exhibits, programming, and amenities, women may have different
interests and preferences than men, and this might affect how satisfied they are overall with their visit.
Attraction managers can spot patterns and decide how to enhance the tourist experience for both genders
by gathering and evaluating data on the gender of survey responses.
Figure 2: Civil status
1.60% 0.50%
24.60%
Single
Married
Widow
widower
81.00%
In the survey, 153 respondents, or 81%, are single, while 32 respondents, or 24.6%, are married,
and 3 respondents, or 1.60%, are widowed. Single people may not have as many priorities or
responsibilities as married people, widows, or widowers. They tend to travel and explore their
communities as much as possible, with little regard for their actual needs.
Figure 3: Occupation
14.30%
Student
13.20% Employed
Self-Employed
Others
63.50%
Based on the survey questionnaire, 120 respondents, or 63.50%, are students; 25 respondents, or
13.20%, are employed; 27 respondents, or 14.30%, are self-employed; and 17 respondents, or 13.20%,
are others. To categorize and analyze respondents, occupation can be utilized as a demographic variable,
which might lessen bias in the outcomes. It can also shed light on attitudes and actions, such as political
convictions and propensities for taking risks. The offerings of the attraction can be customized using this
information to better fit the requirements and tastes of various groups. Hence, while the effect of students
should be considered, including occupation as a demographic variable might still offer useful information
for the success of the appeal. As a result, the survey's statistical findings about the students have a greater
influence on this attraction. Through word-of-mouth and any experiences, they may have at the
destination, students can spread the word about it.
Figure 4: Nature of company if employed/ Self-employed
21.70%
32.00%
1,000 - 4,999
5,000 - 9,999
10,000 - 14,999
15,000 and above
19.40%
26.90%
Most respondents—56 or 32%—are in the age range of 1,000–4,999, followed by 47 or 26.90%
in the 5,000–9,999 range, 38 or 21.70% in the 15,000 and above range, and 34 or 19.40% in the 10,000–
14,999 range. The nature of work is an important aspect of employment and plays an important role in
contributing to the economy. These factors can have an impact on the success of individuals,
organizations, and the societies in which the researchers operate.
Figure 5: What is the most effective promotional tool of destinations to you?
6.90%
25.90%
Online advertisements
Printed Advertisements
Word of Mouth
52.90% Others
14.30%
The 100 respondents, or 52.90%, selected online advertisement, followed by 49% respondents, or
25.90%, who selected word-of-mouth, and 27 respondents, or 14.30%, who selected printed
advertisement. A rapidly evolving marketing strategy, when used effectively, can benefit almost any
company. Many businesses can use online advertising to reach a global audience because it is inclusive,
affordable, and simple to manage. Acquaint is easy to find on social media because it has information
marked in terms of online advertising. Understanding what online advertising entails can help you expand
your company's customer base, increase reach and engagement, and learn more about the specific
preferences of your target audience.
Figure 6: What is the usual purpose of your visit to destination?
16.40%
Visit Famiy and Friends

Vacation and leisure (
6.30% 55
44.40%
Business reasons (attend meetings,

conventins, etc.
Experience culture (watch festivals,
food trip, go to a museum or her-
itage site)
Others
31.70%
According to the study, most respondents—119, or 62.3%—said they would see family and
friends; 54, or 28.3%, would go on vacation and for fun; 10, or 5.2%, would learn about another culture;
and 3, or 1.6%, would go to work. A vacation entails sightseeing, shopping, trying the local cuisine, and
exploring a new location. Other tourists travel to make new friends. Some people are outgoing and want
to make new friends and meet interesting people. They can make new friends anywhere: on the bus, in the
street, or at the beach. One could conclude that people travel to forget their problems, gain new
experiences, and recover from their daily routines and hard work.
Figure 7: How many times do you go on vacation in a year?
20.60% 20.10%
Once
Twice
Thrice
More than 4 times
22.80%
35.50%
The respondents' responses varied between once a year (20.10%), twice a year (35.50%), thrice a
year (22.80%), and more than four times a year (20.60%). Traveling is one of the best ways to improve
one's personal development. It allows you to do things that are not part of your daily routine. When you
travel, you leave your comfort zone and enter a new environment, which teaches you responsibility and
gives you a sense of independence.
Figure 8: How long do you stay on destinations during your visit?
11.60%
27.00%
30.70%
30.70%
Day tour only Two Nights Overnight More than 3 days
According to the survey results, most respondents (30.7%) stated that tourists tend to stay at the
destination for two nights and (30.7%) for overnight, followed by (27%) for more than three days. Then
there are 11.6% who choose to stay more than 3 days to enjoy the view of the attraction. Visiting different
attractions is the way people unwind and remove stress from their everyday lives; thus, roaming around
the area for a day will have the positive attribute of giving tourists a chance to visit other attractions based
on their liking. People from different areas may witness the beauty of the place in the daylight, or they
can stay at Acquaint if they wish to stay a little longer. Either way, the vanity can provide the highest
quality of service.
Figure 9: Who is your travel companion?

7.40%
F amiy
F riends
51.30% Colleagues/ Co-employees
Others (Pls. specify):
41.30%
According to this graph, 51.3% of respondents said they prefer to travel with their families, while
41.3% prefer to travel with their friends. Given that some respondents are employees, 7.4% want to visit
various tourist attractions with their co-workers. It is indeed comfortable to visit different places with
your blood-related relatives where people can show their true colors without feeling hesitant. People often
want to travel with their families because it allows them to spend quality time together, create lasting
memories, and strengthen family bonds. Traveling with family members can be a fun and rewarding
experience that allows individuals to share new events, explore different cultures, and learn more about
each other. This is the main purpose of the tourist attraction that the researchers are currently working on:
Acquaint wants to witness different scenarios and events that will have a big impact on other people's
lives.
Figure 10: What mode of transportation do you use to travel to and around the town of
Cabiao, Nueva Ecija?
2.70%
12.30%
Jeepney
Bus
Private Car
Others (Pls. specify):
52.40% 32.60%
This graph shows that 52.4% of the respondents chose private car as their mode of transportation,
while 36.6% of the respondents said that they prefer to ride bus to arrive at their chosen attraction.
Proceeding with 12.3% where they want to travel with jeepney, and the remaining 2.7% choose other
mode of transportation. Traveling using a private car is convenient which offers a high degree of
flexibility. This also provides a comfortable and familiar environment for long trips with a high level of
privacy which is a little difficult to achieve in public transportation. The said destination can be easily
accessed using the mode of private vehicles because the tourists need to enter the barangay of Sta. Rita
Cabiao Nueva Ecija.
Figure 11: How much are you willing to spend on your trip per day, per person?
19.00%
23.80%
499 and below

500-999
1000-1499
1500 and above
26.50%
30.70%
As per the survey results, most of the respondents, with an equivalent of 30.7%, are willing to
spend 1,000–1,499 pesos per day. Followed by 26.5% for the tourists, who tend to pay 500–999 pesos.
The tourists who chose to spend the amount of 1,500 pesos and above have a percentage of 23.8%, and
the remaining 19% goes to the respondents who are willing to pay less than 499 pesos and below on their
trip. These might be an advantage for the upcoming tourist attraction because the researchers will know
the range of amounts the tourists want to spend on the trip.
Figure 12: What type of attractions do you usually visit in the town of Cabiao Nueva Ecija?
1.60%
26.80%
28.70% Natural
Historical
Cultural
Others (Pls. Specify:
22.90%
According to the survey, 28.7% of the respondents want to visit the town of Cabiao with the purpose of
viewing cultural attractions, followed by 26.8% for the tourists who chose natural attractions such as
mountains, lakes, waterfalls, and forests, which are visually stunning and offer breath-taking views that
people find aesthetically pleasing, and 22.9% for the heritage. The remaining 1.6% may become a
medium for the "Aquaent" to be known because it is a manmade attraction with a magnificent type of
natural view. The attraction is placed on top of the fishpond, while the beautiful features of Mount Arayat
can be seen clearly from the front view.
Figure 13: What type of services do you expect to be available during your visit?
This graph shows that 87.3% of the respondents expect the food and beverage facilities to be
available during their visit to the park. Followed by 44.4% for the lodging facilities, while the least
percentage goes to the shopping facilities (52.4%), and the remaining is 2.6%. The F&B Department is
one of the most important facilities that needs to be indicated in different areas. This is because food and
drink are essential for survival and are required to be provided to the body. Consuming various meals
during your stay might boost the tourist’s energy and share with others, using word-of-mouth, the
delicateness and service of the workers at Acquaent.
Figure 14: Are you willing to visit the town of Cabiao Nueva Ecija?
3%
Yes
No
97%
According to the survey results, 97% of tourists are willing to visit the town of Cabiao, and the
remaining 3% are for those who are not willing to take a ride and visit the said town. The residents of
Cabaio have a certain behavior that tourists will like, and due to their kind interaction, other visitors will
want to come back to the place. Cabaio is a developing town that lacks tourist attractions, which gave the
researchers the idea of making one, which is Acquaent. This will boost economic growth, marketing, and
make the town known because of its uniqueness and beauty.
Figure 15: If yes,check the attractions that you are planning to visit in the town
As shown on the graph, the highest percentage that the researchers chose for the attractions that
they are planning to visit is the Wonderview Resort (72.9%). Followed by 58% for Casa Flora Resort,
51.6% for Puerto Rico hotels, and the least attraction that the respondents plan to visit is the Daisy Events
Place.
Wonderview Resort is an attraction located in St. San Vicente Cabiao, Nueva Ecija. It is a good
place to stay and an affordable place to have a getaway.

Figure 16: Will you be enticed to visit the town of Cabiao if a Park and Recreational
attraction would be established in the town?
According to the survey results, 93% of the respondents are delighted to visit the town of Cabiao
and would be enticed to visit the town of Cabiao if a park and recreational attraction were established in
the town, while the remaining 7% are dissatisfied with visiting the area. This is a positive attribute of the
park that the researchers are currently working on because the main purpose of the attraction surrounds
parks and recreational attractions.
Figure 17: Roads to access the Attraction
According to the results of the survey on road access to the attraction, 78.12% of respondents
answered that road access is very important. Followed by 14.06% of respondents who consider roads
important, and then 6.25% remaining who consider road access as neutral, less important, or not
important.
Figure 18: Transportation
The highest result for transportation is 78.12% of very important, followed by 14.06% of
important, 6.25% of neutral, and others with lower percentages. The result stated that transportation is
important for the attraction.
Figure 19: Utilities (Water, electricity, communication)

The majority result for utilities is 77.08% of very important, followed by 15.62% of important,
and others result in a lower percentage (5.20%). The result of utilities is one of the important factors of
attraction.
Figure 20: Lodging Facilities
The major result of lodging facilities on our attraction is 71.87% as very important, followed by
18.22% as important and 7.81% as neutral. This gives us the result that tourists are aiming for lodging
facilities.
Figure 21: Food & Beverage facilities

The highest result of tourists for food and beverages is 75.52 percent of very important, 16.67%
of important, and 6.77%. The result stated that food and beverages are essentially needed for attraction.
Figure 22: Information Booth
The result of the information booth is 75.77% very important, followed by 16.52% important and 6.67%
neutral. The remaining is the lowest percentage, which states that most respondents need an information
booth at an attraction.
Figure 23: Tour Guide

In the survey of having a tour guide, 62.9% rated it is very important, followed by 23.8% as
important and 8.71% as neutral. The remaining is the lowest percentage, with the result stating that tour
guides are needed for tourists.
Figure 24: Souvenir Shops
The major result of the souvenir shop is 54.31% of very important, 23.35% of important, and
14.21% of neutral. The result shows that tourists are willing to spend money on souvenirs.
Figure 25: Signboards
The result of the signboards on the survey is 74.11% very important, followed by 17.76%
important. The result shows that tourists prefer signboards on an attraction.

Figure 26: Picnic Areas
The major result for the picnic area is 59.39% of very important, followed by 18.78% of
important, and 13.19% of neutral. The major result shows that tourists are interested in picnics.
Figure 27: Playground Facilities
120
100
80
60
40
20
0
Very important important neutral
The result for playground facilities is 74.48% very important, followed by 22.40% important and
11.46% neutral. The result shows that playground facilities are preferred by tourists as an additional
activity at attractions.
Figure 28: Safety and Security
180
160
140
120
100
80
60
40
20
0
The major result of safety and security is 89.06% of very important, which is followed by 6.25%
of important and neutral 4.69%. The result shows that tourists prefer a safe and secured area.
Figure 29: Comfort

The result of comfort as a factor is 83.75% of very important, followed by 6.9% of important.
The result shows that tourists prefer comfortable areas.
Figure 30: Convenience

160
140
120
100
80
60
40
20
0
The major result of convenience as a factor is 79.17.10% of very important, followed by 13.54%
of important and 7.29% of neutral. Most results stated that tourists' convenience is important when
choosing an attraction.
CHAPTER VI
Environmental Analysis
STRENGTHS
 High Percentage of Land Allocation for Rice Production
Most of the upper land portion of Cabiao, Nueva Ecija, is rice fields, the primary crop product in
the municipality both for food and profit. A larger area for rice production ensures a stable supply of food
for Kabwenyos as well as a stable business environment for small to medium-level entrepreneurs.
 Availability of Developed Road
Cabiao is in the south-western part of Nueva Ecija, bordering the province of Pampanga. It also
borders the municipalities of San Isidro and San Antonio in the province of Nueva Ecija. The land is flat
bounded by a river with abundant fertile soil, which is ideal for cultivation. The estimated 32% classified
as "rural" or "sub-rural areas are related to agricultural land farming.

 Availability of a Material Recovery facility
Despite the existence of only one facility to operate for the whole municipality, the presence of
such a facility indicates a positive response of the local government to the growing problem of improper
waste disposal. Emulating the same program at barangay levels shall not be that difficult if an already
established system is followed.
WEAKNESS
 Large Disproportion between Police Personnel and Population:
The lack of police stations in strategic places as well as police personnel assigned to each station
is a drawback that must be addressed to ensure people are always protected.
 Inadequacy of Arterial Roads and Underdevelopment of Farm to Market Roads
The road network in Cabiao consists of concrete farm-to-market roads, asphalt roads, and
developed highways, making it possible for transportation to easily support commercial growth.
 Capacity and Capability Development for Municipal Personnel
The achievement over the shortcoming and drawbacks encountered by all sectors of a
municipality can be considered offset. If the officials themselves are equipped with the necessary training
and experience. It is important that all departments consider the appropriateness of the skills and the
number of working personnel to avoid the designation of inexperienced people for positions.
OPPORTUNITIES
 Sports and recreation
Offers opportunities for sports and recreation such as basketball, volleyball, and other outdoor
activities. You may consider setting up or sponsoring sports events to promote healthy lifestyles and
community engagement.
 Capability of Municipality to Further Residential Development

Lands with high elevation naturally land in water reservoirs formed by the confluence of a main
stem and its tributary water. The main river stream is commonly recharged by precipitation in the
uplands, and it flows downstream to a point.
THREATS
 Environmental Threats of garbage in flow on Station in NABAO
A river in a natural water system is a complex network of interconnected rivers and tributaries.
The biotic and abiotic elements of one week are the physical and chemical attributes of another.
 Deterioration of Civil Structures and Offer Infrastructures
Some of part in national road in Cabiao, Nueva Ecija are encountering deterioration and
weakening which poses a risk to passing heavy duty vehicles people.
SWOT MATRIX
STRENGTHS WEAKNESS OPPORTUNITIES SO STRATEGIES

S1 High Percentage W1 Large O1 Sports and recreation S101 Generation
Disproportion O2 Capability of
of Land Allocation Employment and
between Police Municipality to Further
for Rice Production Personnel and Residential Development marketing
S2 Availability of Population promotion. More

Developed Road W2 Inadequacy of
investors are
Arterial Roads and
Underdevelopment encouraged to enter
of Farm to Market
due to the
Roads
W3 Capacity and
Capability municipality's strong
Development for commercial

Municipal Personnel
reputation.
WO STRATEGIES THREATS ST STRATEGIES WT STRATEGIES

W2O2 Developing the T1 Environmental S1T2 Develop more leisure W3T1 Provide the
town must need Threats of garbage in things to do that will be more rules and regulations
enough security for flow and Station in enjoyable for Tourists. S2T3 for residents to
the residents and NABAO Imposing policies for vehicles maintain the goodness
tourists. W3O3 Build T2 Deterioration of that will cross the roads and of Civil Structures and
roads that are Civil Structures and infrastructures Infrastructures.
accessible for tourists Offer Infrastructures.
and residents
CHAPTER VII
Tourism Impact and Policies
Tourism Impacts
In order to make a fair and accurate assessment of the community's capacity to attract and service
market segments it has always been important to identify both the positive and negative effects of
tourism. On any Research concerning town or area.
ENVIRONMENTAL IMPACTS
Positive
Protection and awareness for Mother Nature: Environmental protection awareness can benefit the
community by providing information for both tourists and inhabitants. Such a program would focus on
preventing climate change and enforcing a "clean as you go" policy, as well as tree planting projects and
protecting animals and their natural habitats, which would satisfy nature loving tourists and contribute to
the community's tourism development.
Negative
Overdevelopment
Cabiao's surroundings are still being developed and improved. Development and undertrained
growth will result if the municipality is not adequately controlled. The development has resulted in
natural or environmental disasters. For example, several man-made attractions have been developed in the
town, resulting in the natural resources not being observed by other tourists or even by town residents.
Because of the uncontrollable growth of commercial structures and man-made attractions, natural areas
may be lost, and there may be no place for our mother nature.
ECONOMIC IMPACTS
Positive
Employment and Job Opportunities: There will be jobs if there is a tourism industry. And, of
course, if there is work, the economy will flourish. Tourism may provide many chances for unemployed
individuals, which can help them find work, and if there is no unemployment and no poverty in the town
or region, citizens in a town will not go to other locations to work because when the local municipality
offers them a job, they may earn money while staying with their family while the town's economy thrives.
Revenue from the government
The town's government as well as the tourism industry are contributing to the economy's
expansion. This administration income can be a type of expense or charge wherein the benefit procured
by the public authority in terms of duties or charges can be utilized to expand the economy of the town or
a specific spot. It can assist with being more valuable in creating and working on the district and its
financial status.
Numerous Foundations
Numerous foundations can prompt monetary development in a town, for example, if the district
offers numerous foundations like schools, general stores, vacation spots, and so on. Tourists from outside
Cabiao will also visit the town to experience the goods and services it offers. Additionally, they might be
able to contribute to the community's economic growth if they can successfully conduct business together.
Negative
Expansion
The travel industry can cause expansion in the economy of a specific spot or town and,
surprisingly, in the country. whereas inflation is the general rise in the cost of goods and services.
Inflation is such a problem for locals. Because the municipality is providing city services, which will
result in higher prices for goods and services, while the town is developing and employed residents are
earning living wages or salaries. In addition, when a vendor exploits tourists by inflating the price of their
goods, inflation occurs because there is constant competition for goods and the supply is difficult to
replenish.
High Worth of Land
The travel industry can cause land cost expansion in the economy of a specific spot or town and,
surprisingly, in the country. The value of land will continue to rise as the town develops and provides city
services. This is because the municipality's government will take advantage of investors to acquire land in
the town because of the goods and services that residents will receive from the municipality. However,
housing will become more expensive, and residents will be unable to remain in the town due to a lack of
funds to acquire land to build their homes.
SOCIO-CULTURAL IMPACTS
POSITIVE
Cross-Cultural Exchange
Cross-Cultural Exchange played a crucial role in the growth of a municipality. Two distinct
communities can learn from and respect one another through tourism.
culture of others. These can be created to foster positive interactions between visitors and locals in the
two parties. In which they are both learning from one another for their own community's culture and
habits. Additionally, as they are both promoting one another's cultures at the same time, their interactions
can help one another learn new things and expand their knowledge. Collaboration between events like
festivals held elsewhere can benefit a municipality since it allows it to be known and showcase its culture
in locations where it can be proudly displayed.
NEGATIVE
Acculturation
When visitors and locals interact, differences in culture and dialect may result in
misunderstandings that hinder both parties' ability to socialize. As an illustration, if one side doesn't
respect the other's culture, there is a chance that the two will get into a fight. Wherein they are contrasting
the two cultures that they both possess to harm the town or specific location.
TOURISM IMPACT AND POLICIES
REPUBLIC OF THE PHILIPPINES
Congress of the Philippines
Republic Act No. 9593

An act declaring a national policy for tourism as an engine of investment, employment, growth
and national development, and strengthening the department of tourism and its attached agencies to
effectively and efficiently implement that policy, and appropriating funds therefor.
SECTION 2. Declaration of Policy —
The State declares tourism as an indispensable element of the national economy and an industry
of national interest and importance, which must be harnessed as an engine of socioeconomic growth and
cultural affirmation to generate investment, foreign exchange, and employment, and to continue to mold
an enhanced sense of national pride for all Filipinos.
(c) Promote a tourism industry that is ecologically sustainable, responsible, participative, culturally
sensitive, economically viable, and ethically and socially equitable for local communities.
(f) Encourage private sector participation and Agri–tourism for countryside development and preservation
of rural life.
CHAPTER II
Tourism Governance
Subchapter II-A
Structure of the Department
SECTION 6. Powers and Functions. – The Department shall have the following Powers and
functions:
a) Formulate tourism policies, plans and projects for the development of Tourism as an engine of socio-
economic and cultural growth;
b) Supervise and coordinate the implementation of tourism policies, plans and project.
e) Provide an integrated market development program to attract people to visit The Philippines and
enhance the prestige of the country and the Filipino People in the international community.
SECTION 14. Office of Tourism Standards and Regulations . – Recognizing the need for
internationally competitive standards of facilities and services, the Office of Tourism Standards and
Regulations.
b) Coordinate with relevant tourism enterprise associations, including adventure sports associations, in
the formulation of rules and regulations, accreditation, and enforcement;
SECTION 19. Office of Special Concerns. – The office of special concerns shall be responsible in
effectively coordinating and monitoring the various directives, pronouncements and issuances of the
president pertaining to the priorities of the government and the department.
Subchapter II – D
Control and Supervision of Areas with Overlapping Jurisdictions
SECTION 34. Tourism Infrastructure Program. – The Department, in accordance with the
National Tourism Development Plan and local government initiatives, shall coordinate with the
Department of Public Works and Highways and the Department of Transportation and Communications
in the establishment of a tourism infrastructure program in the respective work programs of said agencies,
identifying therein vital access roads, airports, seaports and other infrastructure requirement in identified
tourism areas. The said agencies and the DBM shall accord priority status to the funding of this tourism
infrastructure program.
Subchapter II -E
Shared Responsibilities of National and Local Governments
SECTION 36. National Tourism Development Planning. – The Department, in coordination with its
attached agencies, LGUs and the private sector, shall continuously update the existing national tourism
development plan in view of evolving needs and capabilities of LGUs and the domestic and global
tourism market.
SECTION 37. Local Tourism Development Planning. – LGUs, in consultation with stakeholders,
are encouraged to utilize their powers under Republic Act No. 7160, otherwise known as the Local
Government Code of 1991, to ensure the preparation and implementation of a tourism development plan,
the enforcement of standards and the collection of statistical data for tourism purposes. They shall, insofar
as practicable, prepare local tourism development plans that integrate zoning, land use, infrastructure
development, the national system of standards for tourism enterprises, heritage and environmental
protection imperatives in a manner that encourages sustainable tourism development.
CHAPTER IX
MISCELLANEOUS PROVISIONS
SECTION 107. Implementing Rules and Regulations . – Upon consultation with stakeholders, the
Secretary shall promulgate the implementing rules and regulations of this Act within ninety (90) days
after it’s effectively. The Oversight Committee shall be furnished a copy thereof immediately after
promulgation.
Rule II – The Department of Tourism and Attached Agencies

Chapter I – The Department of Tourism
Section 16 – Office of Tourism Resource Generation. The Office of Tourism Resource Generation shall
have the following functions:
a) Ensure a sustainable funding mechanism for the implementation of tourism plans, policies, programs
and activities of the Department and it’s attached agencies.
b) Establish the Tourism Development Fund and formulate guidelines, rules, and regulations for its
equitable allocation among projects relating to the development and promotion of.
Chapter II – The Tourism Development Fund
Section 27 – Fees and Charges.
a) As may be determined in furtherance of its mandate, the Department shall collect appropriate fees and
charges.
b) The said fees and charges shall be deposited in the Tourism Development Fund.
c) The fees currently collected by the Department from accreditation and conduct of trainings for the
industry shall form part of the said Fund effective immediately.
Section 36 – Mandate.
The PTPB shall be responsible for marketing and promoting the Philippines domestically and
internationally as a major global tourism destination, highlighting the uniqueness and assisting the
development of its tourism products and services, with the end in view of increasing tourist arrivals and
tourism investments; marketing the Philippines as a major Meetings, Incentives, Conventions and
Exhibitions (MICE) destination; attracting, promoting, facilitating and servicing large scale events,
international fairs and conventions, congresses, sports competitions, expositions and the like; ensuring the
regular local and international advertisement of the country’s major tourism destinations and other
tourism products, including TEZs; and providing incentives to travel agencies, tour operators, wholesalers
and investors abroad capable of drawing a sizeable number of tourists and tourism investments to the
country.
Rule V – Tourism Enterprise Zones
Chapter I – Designation of Tourism Enterprise Zones
a) The area is capable of being defined into one contiguous territory.
b) It has historical and cultural significance, environmental beauty, or existing or potential integrated
leisure facilities within its bounds or within reasonable distances from it; it has, or it may have, strategic
access through transportation infrastructure, and reasonable connection with utilities infrastructure
systems.
c) It is sufficient in size, such that it may be further utilized for bringing in new Investments in tourism
establishments and services.
Rule VIII – Tourism Governance
Chapter I – Shared Responsibilities of National and Local Governments
Section 119 – National Tourism Development Planning.
The Department in coordination with its attached agencies, LGUs and the private sector shall
continuously update the national tourism development plan taking into consideration the evolving needs
and capabilities of LGUs, approved local tourism development plans as well as domestic and global
tourism market trends.
Chapter IV – Culture of Tourism
Section 134 – Education

a) The Department, in close coordination with the Department of Education (DepEd), shall develop basic
education programs for in-school and out-of- school youth to promote a culture of tourism through the
integration of tourism concepts and enhancement of education curriculum for languages, history and
culture and the arts.
b) The Department shall work with the Commission on Higher Education (CHED) in the regulation of
colleges and universities that grant undergraduate and postgraduate degrees in tourism.
c) The Technical Education and Skills Development Authority (TESDA), in conjunction with the
Department, shall develop programs for the training of tourism entrepreneurs in languages, history and
cultural appreciation, and small business management.
CHAPTER VIII
RECOMMENDATIONS
GAP ANALYSIS
Tourism is one of Cabiao, Nueva Ecija's potential major economic activities, although it has
received little attention in terms of research, planning, or public policy. It comes at a time when
municipalities are looking at new ways to help Mexico, Pampanga's inhabitants with economic growth.
This local company and community-based data can serve to guide and refocus tourism planning,
community involvement, business assistance, environmental protection, and recreation improvement
programs.
Major Findings
1. As Cabiao, Nueva Ecija, becomes a competent town led by responsible officials, the community has
improved significantly, as seen by survey findings, which are why many visitors and even locals are
interested in visiting the destination and staying in the town.
2. Given that Cabiao, Nueva Ecija, has a lot to offer in terms of services, visitors and residents are
drawn in, making it the place's key strength.
3. Based on the survey result, the town of Cabiao, Nueva Ecija, has excellent services accessible to the
community, such as a police station, fire protection, garbage collection, and bus service, all of which
are vital for the safety and security of the residents.
4. The results of the survey revealed that tourists are more interested in visiting Cabiao, Nueva Ecija, for
rest and relaxation, as well as visiting friends and family.
5. Both visitors and locals are interested in engaging with one another. Higher tourism revenue would
result from better engagement between residents and visitors.
Recommendations
1. As a result of the influence of tourists as well as the population increase, the police station in the
area should be strengthened to maintain public safety.
2. Improve the health and safety equipment for governance so that it is always fully ready and
available in the case of an emergency.

3. Impose an event or seminar to raise local understanding of proper trash management.
4. Improve irrigation and other farm facilities so that farmers may increase their crops despite
natural disasters like typhoons and floods.
5. Boost Municipal Staff Capacity Development to assess the suitability of skills and the number of
working personnel.
CHAPTER IX
Tourism Destinations to Developed
LOGO
Castle Ground Park's logo featured a khaki background and a white design. Khaki symbolizes
trust and safety, which means the customer will trust and the place will be safe with the customer of
Castle Ground Park. The line and design mean the nature of Castle Ground Park has the view of Mount
Arayat Maria Sinukuan, the lake, and the trees. There is also something else you can see in Castle Ground
Park, which is the floating market. The logo featured the color gold with black as the backdrop color.
Gold therefore represents black, which denotes power, elegance, and sophistication in the city
experiences that can be encountered in our attraction. The fancy delight from the park, a little bit of
highlights, indicates the style of surroundings, which is rich in our attraction. The logo is designed to
resemble an icon to suggest that visiting the city's many noteworthy sites is as simple as pressing an icon.
The reason it is called Castle Grounds is so that visitors can enjoy a variety of attractions in Cabiao,
Nueva Ecija, all in one location. To be accessible to everyone, it is also located along the way.
ORIGIN OF THE NAME
Castle Ground will be one of the first significant construction initiatives in Cabiao, Nueva Ecija.
Some of the most well-known locations in the world served as inspiration. The historical connection
between the Cabiao Castle and the Castle Ground Park in Cabiao, Nueva Ecija, the Philippines, is the
source of the park's name. The property has a park built on it, making it a notable landmark in the area. It
provides a place for community, leisure, and recreational activities. With nicely planted gardens, paths,
and open areas, it provides guests with a tranquil and lovely atmosphere.
Site Location
Our chosen location is Sta Rita, Cabiao, Nueva Ecija.

Floor Plan
ATTRACTION TOP VIEW

FRONT VIEW
REAR VIEW
RIGHT VIEW
LEFT VIEW
Walkthrough Video
https://drive.google.com/file/d/16OSYPZ-uE4fMxus2vtc7_Gx_1_wi9Yxc/view?usp=share_link
ORGANIZATIONAL CHART
MANAGER
MARKETING
SALES
CUSTOMER HOUSE
OPERATIONS
SERVICE KEEPING
MAINTENACE CHEF
SECURITY
Budget Requirement
I. Cost Estimates
A. Structure of the building
 Floor Area – 10,682.47 sqm
 Building Area Cost - ₱79,200,000
 Equipment – 8,800, 000
 Supplies - 13, 200, 000
 Contractual - 9,900,000
 Construction - 17, 124, 679
 Total distance: 1.51 km (4,954.82 ft)
 Lot Area – 12,778.56 sqm

 Lot Price - ₱30,000
 Total Lot Price – 383,356,800
II. Return of Investment Computation
Return of Investment (5 years)
Based on the cost estimates, the return on investment (ROI) project over a 5-year period. To calculate the
ROI, we need to consider the initial investment and the potential returns over the specified timeframe.
Initial Investment: The initial investment is the total cost required to initiate the project. In your case, it
includes the structure of the building, equipment, supplies, contractual expenses, construction costs, and
the lot price. Adding up these values, the initial investment can be calculated as follows:
Initial Investment = Building Area Cost + Equipment + Supplies + Contractual + Construction + Total
Lot Price = ₱79,200,000 + ₱8,800,000 + ₱13,200,000 + ₱9,900,000 + ₱17,124,679 + ₱383,356,800 =
489,581,479 divided 5 years equal to 97,916,29
Total building cost – 97,916,296 (5 years)
Floor Area – 10,682.47 x 30,000 = 320,474,100
Equipment – 8,800, 000
Supplies - 13, 200, 000
Total landscape - 342,474,100 divided 5 years = 68,494,820
Total building cost – 97,916,296 (5 years)
Landscape – 68,494,820 (5years)
Total – 166,410,576
OVERALL MARKET
Tourist from outside Cabiao, Nueva Ecija, as well as locals, will make up the overall market or
demographics of Castle Grounds Park.
Unique Selling Proposition
Phase 1: Define
Involves defining its feasibility. The researchers have completed data acquisition for the
feasibility study, which included gathering information on the geology and demographic characteristics of
the municipality in Cabiao, Nueva Ecija province.
Phase 2: Systematic
After gathering secondary data, the researchers proceeded to obtain primary data by conducting a
survey of both tourists and locals. The survey aimed to assess demand and gather information on local
perceptions of the impacts of tourism in the community.
Phase 3: Operational
After analyzing the gathered data, the researchers moved forward with designing a site that was
appropriate for the municipality. With the guidance of a professional consultant, they proposed the
concept of a Theme Center/Festival Center.
Phase 4: Implementation
The focus is on building a collaborative and functional destination management structure that enables
community participation and communication. The structure also provides guidance for the development
and management of the project. The proposed project was discussed within the community to ensure
widespread understanding and approval.
Additionally, a holistic approach to risks, visitor health, safety, and security management was
adopted. The implementation process also involves promoting public and private sector involvement in
necessary tourism infrastructure and product investment.

 Identify the demand for public infrastructure services and facilities, considering the needs of both
the local community and visitors.
 Establish quality standards for tourism products and facilities to enhance the overall guest
experience.
References
https://cdn.fbsbx.com/v/t59.270821/281492994_977592342948099_7840991156888662650_n.pdf/
T7&_nc_sid=0cab14&_nc_eui2=AeHfJ81YbpdwaOz4Blw0Af4P2ma72ckjFWDaZrvZySMVYK0hPUU
XX8nzsJ5Y1rSYpxSrklbPo8f5FqdIWLKOdBA&_nc_ohc=g8zoooAYy54AX969syy&_nc_ht=cdn.fbsbx.
com&oh=03_AdQ0GpFArVjnYqLnIPOKXJqfBXSRzVcg6RBFXyRuI1hiqQ&oe=643FFE0C&dl=1
https://www.google.com/search?
q=tourism+impact+and+policies+republic+of+the+philippines&rlz=1C1BNSD_enPH997PH997&oq=To
urism+impact+and+policies+republic+of+&aqs=chrome.1.69i57j33i160l2.27852j0j7&sourceid=chrome
&ie=UTF-8
q=cabiao+tourism+office&oq=cabiao+tourism&aqs=chrome.1.69i57j33l2.8821j0j7&sourceid=chrome&i
e=UTF-8#bsht=Cgdic2h3Y2hwEgQIBDAB
gs_ssp=eJzj4tVP1zc0TMsxKkwyKC82YLRSNagwNrY0SzW0TE1OMkmxNLU0tTKoSEk2NDUztEgys
DBMNTRLNvMSSknMLK5USC1LzSspVijISUxOBQANbRYI&q=daisy+events+place&oq=daisy+ev&
aqs=chrome.3.69i57j46j0j46j0l3.5598j0j9&sourceid=chrome&ie=UTF-
8#bsht=Cgdic2h3Y2hwEgQIBDAB
q=cabiao+informatiom&sxsrf=APwXEdc5ZRKWR86xKApF6ME35AKXqIqFJw
%3A1682688866213&ei=YstLZNm5DI6y2roP25mf8A0&ved=0ahUKEwjZ8ozB2Mz-
AhUOmVYBHdvMB94Q4dUDCA8&uact=5&oq=cabiao+informatiom&gs_lcp=Cgxnd3Mtd2l6LXNlcn
AQAzIHCCEQoAEQCjIHCCEQoAEQCjIHCCEQoAEQCjoECCMQJzoHCCMQigUQJzoNCC4QigUQ
xwEQrwEQQzoICAAQigUQkQI6EwguEIoFELEDEIMBEMcBENEDEEM6BwgAEIoFEEM6CAgAEI
AEELEDOgsIABCABBCxAxCDAToOCC4QigUQxwEQrwEQkQI6BwguEIoFEEM6EQguEIAEELED
EIMBEMcBENEDOg0ILhCKBRDHARDRAxBDOggILhCABBCxAzoICC4QsQMQgAQ6CAguEIoFE
JECOgoIABCKBRCxAxBDOg0ILhCKBRCxAxDUAhBDOgoIABCABBAUEIcCOgUIABCABDoKC
C4QgAQQ1AIQCjoLCC4QgAQQxwEQrwE6BQguEIAEOgIIJjoICAAQFhAeEA86BggAEBYQHjoFC
CEQoAFKBAhBGABQAFiOJ2CdN2gAcAB4AIABogKIAZ0XkgEGMC4xNy4xmAEAoAEBwAEB&s
client=gws-wiz-serp#bsht=Cgdic2h3Y2hwEgQIBDAB
https://www.google.com/search?q=cabiao+site&sxsrf=APwXEdd2PkWRlE3nkouRRpZsiV-kvssSNQ
%3A1682688900866&ei=hMtLZKW7NIbv-QbM4baIBA&ved=0ahUKEwiljdDR2Mz-
AhWGd94KHcywDUEQ4dUDCA8&uact=5&oq=cabiao+site&gs_lcp=Cgxnd3Mtd2l6LXNlcnAQAzIC
CCYyBggAEBYQHjIGCAAQFhAeMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeMgIIJjICCCYyAg
gmMgIIJjoECAAQRzoECCMQJzoHCAAQigUQQzoHCC4QigUQQzoKCAAQgAQQFBCHAjoFCAA
QgAQ6CwguEIAEEMcBEK8BOg4ILhCKBRDHARCvARCRAjoICAAQigUQkQI6BQguEIAEOgoIA
BAWEB4QDxAKOggIABAWEB4QDzoZCC4QgAQQxwEQrwEQ3AQQlwUQ3gQQ4AQYAUoECEE
YAFDOBlijEWDSE2gAcAJ4AIAB7QGIAZYGkgEFMC4yLjKYAQCgAQHIAQjAAQHaAQYIARAB
GBQ&sclient=gws-wiz-serp#bsht=Cgdic2h3Y2hwEgQIBDAB
q=importance+of+cabiao&oq=importance+of+cabiao&aqs=chrome..69i57j33l2.9958j0j9&sourceid=chro
me&ie=UTF-8#bsht=Cgdic2h3Y2hwEgQIBDAB
https://skift.com/wp-content/uploads/2014/11/unwto-global-report-on-adventure tourism.pdf
Appendices
TOURISM DESTINATION
INVENTORY SURVEY QUESTIONNAIRE
(For Resident)
Dear Respondent,
We would like to ask a little of your time in answering this questionnaire as one of our requirements for
our Tourism Planning and Development course. This questionnaire intends to gather information about
your perception on the existing tourism industry of _____________.
Hoping for your support on this matter. Thank you very much.
Sincerely,
The Researchers
2nd Year Tourism Students
Exact College of Asia
Check your answers.

Name (OPTIONAL): ____________ City/Town of Residence: ____________

Age: ___
Gender: _ Female _Male
Civil Status: _ Single _ Married _ Widow _ Widower
Occupation: _ Student _ Employed _ Self-employed _Others
Nature of company if employed/self-employed: ______________
Income Level:
_ P1,000 – 4,999
_ P5,000 – 9,999
_ P10,000 – 14,999
_ P15,000 and Above
1. What is the most effective promotional tool of destinations to you?

_ Online Advertisements _ Printed advertisements
_ Word of mouth _ Others (Pls. specify): ____________
2. What is the usual purpose of your visit to destinations?
_ Visit family and friends
_ Vacation and leisure (go to a resort)
_ Business reasons (attend meetings, conventions, etc.)
_ Experience culture (watch festivals, food trip, go to a museum or heritage site)
_ Others (Pls. specify): __________
3. How many times do you go on vacation in a year?
_ Once _Thrice
_ Twice _ More than 4 times.
4. How long do you stay on destinations during your visit?
_ Day tour only _ Two Nights
_ Overnight _ More than 3 days
5. Who is your travel companion?
_ Family _ Colleagues/Co-employees
_ Friends _ Others (Pls. specify): ______________
6. What mode of transportation do you use to travel to and around the town of _________?
_ Jeepney _ Private Car
_ Bus _ Others (Pls. specify): ___________
7. How much are you willing to spend on your trip per day, per person?
_ P499 and Below _ P1,000-1,499
_ P500-999 _ P1,500 and Above

8. What type of attractions do you usually visit in the town?
_ Natural
_ Historical
_ Cultural
_ Others (Pls. specify): ___________
9. What type of services do you expect to be available during your visit? (Check as many as you
can)
_ Food & Beverage facilities _ Shopping Facilities
_ Lodging Facilities _ Others (Pls. specify) _____________
10. Are you willing to visit the town of _____________?
_ Yes _ No
Why? __________________________________________________________________
11. If yes, check the attractions that you are planning to visit in the town: (as many as you can)
_ Attraction 1 _ Attraction 5
_ Attraction 2 _ Attraction 6
_ Attraction 3
_ Attraction 4
12. Will you be enticed to visit the town of _____________ if a _____________ attraction would be
established in the town?
_ Yes _ No
If your answer is YES, kindly answer the questions on page 2.

Rate the following according to your perceived level of importance on a/an ___________ with the use of
this scale:
5 – Very Important; 4 – Important; 3 – Neutral; 2 – Less Important; 1 – Not Important
1. Roads to access the attraction 5 4 3 2 1 N/A
2. Transportation 5 4 3 2 1 N/A
3. Utilities (Water, electricity, communication) 5 4 3 2 1 N/A
4. Lodging Facilities 5 4 3 2 1 N/A
5. Food & Beverage facilities 5 4 3 2 1 N/A
6. Information Booth 5 4 3 2 1 N/A
7. Tour Guide 5 4 3 2 1 N/A
8. Souvenir Shops 5 4 3 2 1 N/A
9. Souvenir shops 5 4 3 2 1 N/A
10. Signboards 5 4 3 2 1 N/A
11. Picnic Areas 5 4 3 2 1 N/A
12. Swimming Pool 5 4 3 2 1 N/A
13. Playground Facilities 5 4 3 2 1 N/A
14. Safety and Security 5 4 3 2 1 N/A
15. Comfort 5 4 3 2 1 N/A
16. Convenience 5 4 3 2 1 N/A
17. Facility/Consideration 1 5 4 3 2 1 N/A

Survey Questionnaire for Non-Residents
Tourist Destination Questionnaire
Dear Respondent,
We would like to ask a little of your time in answering this questionnaire as one of our requirements for
our Tourism Planning and Development course. This questionnaire intends to gather information about
your perception on the impacts of the existing tourism industry in your town.
Thank you very much for your support. God Bless!
Sincerely,
The Researchers
3rd Year Tourism Students
EXACT COLLEGE OF ASIA
Check your answers.
Name (OPTIONAL): ____________

Age: ___
Gender: _ Female _Male
Civil Status: _ Single _ Married _ Widow _ Widower
Occupation: _ Student _ Employed _ Self-employed _Others
Determine if the following impacts of tourism are evident in your town. Use the proceeding scale:
5 – Strongly Agree; 4 – Agree; 3 – Neutral; 2 – Disagree; 1 – Strongly Disagree
1. Increased economic income 5 4 3 2 1 N/A
2. Improved standard of living 5 4 3 2 1 N/A
3. Increased employment opportunities 5 4 3 2 1 N/A
4. Increased taxes 5 4 3 2 1 N/A
5. Increased investment 5 4 3 2 1 N/A
6. Improved roads 5 4 3 2 1 N/A
7. Improved utilities 5 4 3 2 1 N/A
8. Increased price of goods and services 5 4 3 2 1 N/A
9. Increased price of land 5 4 3 2 1 N/A
10. Underemployment 5 4 3 2 1 N/A
11. Low paying jobs 5 4 3 2 1 N/A
12. Increased imported labor 5 4 3 2 1 N/A
13. Protection of natural environments 5 4 3 2 1 N/A
14. Preservation of historic buildings and monuments 5 4 3 2 1 N/A
15. Aesthetic improvement of the surroundings 5 4 3 2 1 N/A
16. Pollution 5 4 3 2 1 N/A
17. Loss of natural landscape 5 4 3 2 1 N/A
18. Destruction of flora and fauna 5 4 3 2 1 N/A
19. Degradation of landscape 5 4 3 2 1 N/A
20. Water shortage 5 4 3 2 1 N/A
21. Positive changes in values and customs 5 4 3 2 1 N/A
22. Promotes cultural exchange 5 4 3 2 1 N/A
23. Improved cultural understanding 5 4 3 2 1 N/A
24. Preserved cultural identity 5 4 3 2 1 N/A
25. Increased crime 5 4 3 2 1 N/A
26. Increased smuggling 5 4 3 2 1 N/A
27. Unwanted lifestyle changes 5 4 3 2 1 N/A
28. Family disruption 5 4 3 2 1 N/A

29. Displacement of locals 5 4 3 2 1 N/A
30. Modified social structure 5 4 3 2 1 N/A
31. Overcrowding 5 4 3 2 1 N/A
32. Shortage of goods and services for locals 5 4 3 2 1 N/A
Others, pls. specify:
33. _____________ 5 4 3 2 1 N/A
34. _____________ 5 4 3 2 1 N/A
35. _____________ 5 4 3 2 1 N/A
37. _____________ 5 4 3 2 1 N/A
38. _____________ 5 4 3 2 1 N/A

Thank you for completing the survey question. We highly appreciate your participation. Rest
assured that the information you have provided shall be treated with utmost confidentiality
(Republic Act 10173 – Data Privacy Act) and purely for the purpose of this feasibility study.
Thank you so much for your cooperation!
Google Form Link: https://forms.gle/sAbPqwTS6vpGC3jH9

Documentation
Waivers
RESUME

Revise

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Revise

Uploaded by

Copyright:

Available Formats

EXACT COLLEGES OF ASIA

A Tourism Planning and Development Presented to the

Faculty of the College of Tourism Management

Exact Colleges of Asia

In Partial Fulfillment of the Requirements for the Degree

of Bachelor of Science in Tourism Management

Bunag, Rowela Shane C.

acceptance and approval for oral examination.

JARAMIE G. MANALAYSAY, LPT, MBA

the Degree of Bachelor of Science in Tourism Management

Ms. Alice Dela Merced Mendoza, LPT

Approved and accepted in partial fulfillment of the requirements for the

Ms. Mary Anne G. Dumlao, MSHM-TM

steadfast commitment to completing this paper.

Chapter I. Executive Summary ……………………………………………….………....………

Chapter II. Introduction…………………………………………………...……………………...

A. Background of the Study…………….………………………...………………………

B. Study Locale ……………………………………………………………….……………

 Site Location (Geographical data)

Chapter III. Tourism Goals and Objectives ……………………………...……………………

Chapter IV. Tourism Systems ………………………………………………………………….

Supply Side of Tourism

Chapter V. Demand Side of Tourism …………………………………………………………...

Study Method and Process

 Resident Survey Results

 Tourist data Results

Chapter VI. Environmental Analysis ……………………………………………………….

Chapter VII. Tourism Impact and Policies …………………………………………………

Chapter VIII. Recommendations ……………………………………………...……………...

 Major Findings each supply side tourism

 Recommendation for each finding

Chapter IX. Tourism Destinations to Develop ………………...…………………………...

making it a valuable addition to the region's tourism infrastructure.

A. Background of the study

tourism for a destination.

put some activity.

Stephen Otis under the command of General Henry Ware Lawton.

convention held in Manila.

the Chief Executive of the town from 1945 to 1947.

together the people of Cabiao to live in peace.

Site Location (Geographical Data)

municipalitiesof Magalang, Candaba and Arayat in Pampanga province; and to its north-west is the

The land area is flat-bounded

river with abundant fertile soil, very ideal for

cultivation. The estimated 32%, classified as

rural/sub-rural areas are related in

agricultural land farming. It’s surrounded by

irrigations and sources of water supply

needed in multi-cropping. The rest land area

with an estimated of 89.6 km2 situated in the

core-centered are residentials, households

and commercial occupancies. It is classified

as urban and sub-urban areas.

In the 2020 census, Cabiao had a population of 85,862.

SOURCE: PHILIPPINE STATISTIC AUTHORITY

most competitive municipalities in entire Central Luzon region according to the National Competitiveness

Council (Philippines) Cities/Municipalities Competitiveness Index 2018. Their revenue income in

Vice Mayor Mar Simbillo.

(Tinapay), Ma (Mangga), and Ka (Ikaw).

Kabyawan Festival annually celebrated to the feast of patron's town proper Saint John

Cabiao is January, with an average low of 72°F and high of 86°F.

Tourism Goals and Objectives

 To improve the economy through domestic tourism.

 To develop the tourist areas socially and economically.