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  • Social Media Marketing Curriculum (New)

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    Naruto Uzumaki
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    The social media marketing curriculum covers 14 days of training. Day 1 introduces social media marketing and discusses portfolio examples. Day 2 covers the basics of social media marketing, the role of a social media manager, and how social media affects brands. Day 3 focuses on building a social media marketing portfolio, including what it contains and examples. The curriculum then covers branding strategy, content creation, designing posts on Canva, optimizing platforms like Instagram and Facebook, running advertisements, email marketing, search engine optimization, business communication skills, resume writing, important professional skills, and personal development.

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    SOCIAL MEDIA MARKETING CURRICULUM (NEW)

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    The social media marketing curriculum covers 14 days of training. Day 1 introduces social media marketing and discusses portfolio examples. Day 2 covers the basics of social media marketing, the role of a social media manager, and how social media affects brands. Day 3 focuses on building a social media marketing portfolio, including what it contains and examples. The curriculum then covers branding strategy, content creation, designing posts on Canva, optimizing platforms like Instagram and Facebook, running advertisements, email marketing, search engine optimization, business communication skills, resume writing, important professional skills, and personal development.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views3 pages

    Social Media Marketing Curriculum (New)

    Uploaded by

    Naruto Uzumaki
    The social media marketing curriculum covers 14 days of training. Day 1 introduces social media marketing and discusses portfolio examples. Day 2 covers the basics of social media marketing, the role of a social media manager, and how social media affects brands. Day 3 focuses on building a social media marketing portfolio, including what it contains and examples. The curriculum then covers branding strategy, content creation, designing posts on Canva, optimizing platforms like Instagram and Facebook, running advertisements, email marketing, search engine optimization, business communication skills, resume writing, important professional skills, and personal development.

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    © All Rights Reserved
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    of 3

    SOCIAL MEDIA MARKETING

    CURRICULUM

    D A y 1 : INTRODUCTION TO SOCIAL MEDIA TRAINING


    DISCUSSING ROADMAPS
    ASSESSMENTS
    PORTFOLIO DISCUSSION
    EXAMPLES OF PORTFOLIO

    D A y 2 : BASICS OF SOCIAL MEDIA MARKETING


    WHAT IS SOCIAL MEDIA MARKETING?
    TYPE OF BUSINESS
    HOW DOES IT AFFECT A BRAND ?
    SKILLS YOU NEED TO DEVELOP
    DAY IN THE LIFE OF SOCIAL MEDIA MARKETING
    ACTIVITIES OF SOCIAL MEDIA MANAGER

    D A y 3 : SOCIAL MEDIA MARKETING PORTFOLIO BUILDING


    WHAT IS A PORTFOLIO ?
    WHY NEED A PORTFOLIO ?
    HOW TO MAKE IT ?
    WHAT ALL IT CONTAIN ?
    EXAMPLES

    D A y 4 : BRANDING AND STRATEGY


    ACTIONABLE STEPS YOU NEED TO TAKE ?
    CASE ANALYSIS OF A BRAND
    TONE & STYLE
    FINDING YOUR BRAND VOICE

    D A y 5 : HOW TO CREATE CONTENT FOR A MONTH IN A


    WEEK
    CONTENT PILLAR
    CONTENT-TYPE
    CONTENT CALENDAR FOR A MONTH
    D A y 6 : HOW TO DESIGN YOUR POST AND THEME ON
    CANVA ?

    LIVE CANVA TUTORIAL


    COLOUR SELECTION
    FONT SELECTION
    CAROUSEL POST
    STORY TEMPLATES
    EXPLORING FEATURES OF CANVA

    DAy 7 : SOCIAL MEDIA CHANNEL

    INSTAGRAM OPTIMISATION
    FACEBOOK OPTIMISATION
    DESIGNING YOUR FEED
    STRATEGY TO GROW ON INSTAGRAM
    DISCUSSING KPI’S FOR INSTAGRAM

    DAy 8 : ADVERTISEMENT

    DISCUSSING HOW TO RUN ADS ON SOCIAL MEDIA PLATFORM


    FACEBOOK ADVERTISEMENT
    INSTAGRAM ADVERTISEMENT
    HOW TO MONITOR PERFORMANCE
    INSIGHTS

    D A y 9 : EMAIL MARKETING

    NEWSLETTER
    RE-ENGAGEMENT EMAILS

    DAy 10 SEARCH ENGINE OPTIMIZATION

    HOW TO USE THESE PLATFORMS FOR YOUR BRAND?


    PROFILE OPTIMISATION
    TWITTER MARKETING
    HOW TO USE THESE PLATFORMS FOR YOUR BRAND?
    PROFILE OPTIMISATION
    LINKEDIN MARKETING
    D A y 1 1 : INTRODUCTION TO BUSINESS COMMUNICATION
    YOUR BEHAVIOR DURING THE INTERNSHIP
    10 TOP MUST-HAVE SKILLS AS A PROFESSIONAL
    COMMUNICATION FUNDAMENTALS

    D A y 1 2 : HOW TO MAKE A GOOD RESUME ?

    LET’S MAKE YOUR CV


    FACING AN INTERVIEW
    EMAIL WRITING

    D A y 1 3 : IMPORTANT SKILLS AS A PROFESSIONAL

    CHOOSING YOUR CAREER PATH


    PRESENTATION SKILLS

    DAy 14: LEARN ABOUT PERSONAL DEVELOPMENT

    IMPORTANCE OF PERSONAL DEVELOPMENT


    KEY METRICES

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