Operating Model for

Data Governance
Turning data into value is a transformation journey.
Data is one of the most valuable resources for any company’s growth and transformation. It is also a strategic business
High asset having value, which is dependent on the quality, relevance and scope of the data.

KEY SUCCESS FACTORS

BUSINESS BENEFITS
VISION
MANAGING DATA DATA
Building Implementing Developing Data- AS STRATEGIC OPERATING

Awareness Governance, Data Culture Driven Business BUSINESS ASSET MODEL

NEW BUSINESS MODELS
NEW PRODUCTS
AND SERVICES
Medium
and Data Capability Models and
FOCUS

TURNING PEOPLE, CULTURE

DATA INTO
Building Partnerships VALUE
AND COMPETENCE
DATA MONETISATION FACT-BASED
CROSS-BUSINESS OPPORTUNITIES DECISION MAKING
• Clear data strategy and ownership FOCUS ON CRITICAL
• Data stored in secure business systems • Data supports decision making widely DATA MANAGEMENT
• Data technology infrastructure BUSINESS DATA
• Importance of data is realised • Data is considered as valuable asset, FUNCTION
• Extensive data service offering for
• Reports, insights and analytics are business, sharing data internally product AND business enabler
Low generated manually, using historical • Data-driven business models LEADING THE DATA OPERATIONAL AND CUSTOMER
• Centralised data function up and running
data • Wide data partnership network TRANSFORMATION JOURNEY PROCESS EXCELLENCE EXPERIENCE
• Data literacy building
• Data quality is managed continuously
Low Medium High

LEVEL OF DATA MANAGEMENT MATURITY

Elements of a Data-Driven Company While all data can be considered an asset as such, we define three forms of data in business that can be
seen from different perspectives and with different business values: data can be a product (sold to
Becoming a data-driven company is customers), an asset (has equity value) or a business enabler. The business enabler may not have value in
a group-wide and cross-functional BUSINESS itself, however, even the business enabler data can be business critical and therefore holds business value.
transformation journey that starts from
CORPORATE VISION & STRATEGY
corporate strategy and touches every DATA ASSETS
employee. DATA STRATEGY & USE CASES DATA-DRIVEN BUSINESS EXECUTION
Crystallise purpose, reasoning and target Make decisions based on facts, not assumptions

It is a matter of the entire organisation, PEOPLE & ORGANISATION ANALYTICS

not only enterprise data management Nominate roles and align responsibilities Develop insights, models and reports

function. Data as Business Data as Business

DATA ASSET MANAGEMENT Data as Business
It encompasses the way of working
Manage data lifecycle, data quality and data security
PRODUCT CORE ASSET NECESSITY
and culture of everyone in the DATA GOVERNANCE
organisation as well as processes Establish steering, decision making, control and data handling ethics
Data is sold to Data is a key asset in Data ensures
DATA
and tools. IT
customers as a business processes business continuity
DATA PLATFORMS AND OPERATIONS
Design information flow supporting businesses and data reusability stand-alone or as an and solutions with a and enables
embedded product stand-alone value transformation
TURNING DATA INTO VALUE

Business has the data ownership,

while the cross-business data
Data Governance & Decision-Making Data Roles and Responsibilities
management model is defined BOARD OF DIRECTORS I facilitate
I am responsible of discussion and I know the data
by a data (service) function. I lead our data-related content and I manage the IT I work with data I create,
Executive Team define data
centralised data development I’m responsible quality across a quality needs in I define the data services for data. across business update and
I provide top function. I create roadmap in a for planning data domain certain business design: data I’m responsible for lines. I can also be use data.
The Data function, which is led executive data-related business division. data use cases enabling data asset purpose collection, data defining, building part of the service- I ensure that
by Chief Data Officer, helps Data Governance Steering Committee commitment to services and, set I also nominate and outcomes development and implement storage and data and managing my center as Data the data quality
data strategy structure for data Data Owners in my and I ensure the across business changes in flows across services towards Administrator or follows the
business to manage and and governance asset. business. data quality. lines. processes. organisation. the business users Data Expert. defined rules.
increase the value of the data by Dedicated data governance council is the highest data decision making forum. It Chair: Chief Data Officer
organising data design, coordinates and approves data-related practices and instructions taking all Participants: BU Data Owners
perspectives (architecture, projects, processes, operations, services) into account.
development, controls, gover-
nance and operations in profes- BTDO
DATA
SERVICE DATA
sional and cost-efficient manner. Govern data Govern data Govern data Govern data EXECUTIVE
SPONSOR
/CHIEF HEAD OF DATA
DOMAIN
DATA
MANAGER
DATA
ARCHITECT MANAGER EXPERT DATA USER
DATA DATA OWNER
in design in development in processes in use OFFICER
LEAD

Ensure that data architecture Ensure that data development Govern the data coming from Ensure regulatory compliance,
A centrally-managed data standards and data modeling projects follow the established business processes and security, access control and
principles are followed, principles, policies and transactions, as it serves as business continuity with
function ensures a harmonized leading to a consistent processes and are thus aligned basis for decision making. established forums and
way of working, data consis- enterprise architecture. with the data strategy. processes.
tency and required professional A company has many data assets. Each data asset can be seen as a rough diamond crystal. A rough crystal goes
Business
competences. Depending on EA DMO processes OPS through a delicate process of cutting and polishing before it becomes a diamond that yields value. Each diamond may
the structure and culture of the steering have different value. A data asset can be seen the same way, each data asset has different value to the business.
organisation, a replicated or Data Services
federated model may be SECURITY
In this illustration, the standard defines seven perspec-
suitable as well. Daily operations of individual data services throughout their lifecycle. Investigate, approve or decline updates and development activities
DATA USAGE AND RISKS DATA QUALITY tives from which the organisation’s data assets could
& DELIVERY
related to data services. be carefully sculptured and polished in order to create
business value. These perspectives are ownership,
Data Capabilities OWNERSHIP
CULTURE
SOLUTION
governance, solution and tools, data quality,
security and risks, data usage & delivery, and most
GOVERN AND TOOLS
importantly, the culture runs across the whole domain
Implement data ownership Manage data roles & responsibilities Own data asset strategy Manage and develop data assets
GOVERNANCE
and therefore is in the center. It includes the change of
& ROLES mindset towards data and is a key to enabling data
INITIATE PLAN BUILD RUN, USE & ENHANCE leadership in the organisation.
Manage data product Manage data service

Design and manage Authorise data Manage data privacy and security rules
Create E2E flow Create solution Create rollout Realise business
enterprise Design business capabilities owners
governance approval approval value Manage data flows and integrations
architecture
Secure and
Create and Keep data Access and
manage access

Data Asset Ownership

Authorize E2E flow and development
Authorise DEV initiative and DEV request

Analyse Prioritise, commit Design and validate data up-to-date use data
Manage innovation rights
Design concepts requirements and and make manage iterations Deploy and train
pipeline
feasibility backlog and progress Manage data maintenance operations
Manage data
BUSINESS NEEDS

quality Manage business continuity and services

Plan data use cases and
Make data Implement data Implement data
DATA IS A STRATEGIC BUSINESS ASSET BUSINESS EXECUTIVES OWN DATA OWNERS MANAGE THE DEFINED
outcomes Implement data
Manage data portfolio modeling and storage & integration and Manage access Monitor data privacy and security in systems SPONSORED BY TOP EXECUTIVES DATA ASSETS AND DOMAINS ASSETS, DATA ELEMENTS AND THEIR
Design and manage data security
architecture
design operations business rollout control Monitor data flows and integrations in systems ATTRIBUTES

Design and Design and Design and

Design and manage Run service operation and automation
Design user stories develop user develop develop data Validate solution Orders
solution architecture
interaction functionality management
Provide support and service to users Customer
information Customer Basic information
Design and manage Create service planning and Manage service Manage service Build operational
Release service
service architecture solution management changes configuration readiness Manage continual improvement and service retirement
Customer
Customer location
Leads
value
Prospect basic information
CUSTOMER
Key Data Capability Other Business Technology Capabilities Customer hierarchy

Quotation Segment / Customer satisfaction

Profile
Interest group

Data Quality
Contracts

CUSTOMER

DEFINING WHAT GOOD DATA QUALITY MEANS The extension further contains definition
Understand the data, Consider the Define data quality
of good data quality as well as activi-
business processes and
the intended use of data
dimensions of data
quality
rules and quality
reports ties for quality assurance.
1 2 3
ASSESS
DATA

o Who are the users of

the data?
COMPLETENESS

VALIDITY
All records exist, all required fields are filled

Data conforms to a set of business rules

Define set of data quality
rules for the dataKEY
asset ROLES IN DATA QUALITY Data Asset Management & Key Roles
o What are the users’
Data is consistent across systems, business
While the data itself may seem logical and straight forward, the business logic beyond the data might be more ASSET STRUCTURE KEY DATA ROLES
expectations? complicated. When the business requirements for data objects are understood, these requirements can be converted
CONSISTENCY units and over time
to concrete data quality rulesets. Business Data
o What is the intended
use of the needed
Data conforms to the data relationship rules,
data? INTEGRITY no orphan records I understand how
I am accountable
o How is the data for the quality of
this data is used
across processes ENTERPRISE DATA GOVERNANCE
created?
UNIQUENESS No duplicate records
my data. I sign-off
the data quality
and systems. I DATA DOMAINS MAP BTDO
rules and follow
facilitate the
definition of data Quality, relevance and scope of the HEAD OF /CHIEF Enterprise standards,
up the data
quality trends in
quality rules and company data assets DATA DATA global guidelines & enterprise
Data is available when needed document them. OFFICER
TIMELINESS my business Understand intended Data quality reports alone are not projects
KEY ACTIVITIES IN DATA QUALITY ASSURANCE Data content represents the real world
governance.
DATA
use of data enough,
ACCURACY (not only correct syntax) and is valid over time OWNER Data Owner must take the
61 Define business
DATA accountability of the quality and
I know the DOMAIN rules for data quality follow it up in his/her business
content of the
data and
LEAD governance. DATA ASSET Global common attributes,
coordinate the
DATA
MANAGER Monitor data quality Data Manager is the one who uses Focus on critical data assets global centralised
corrective and and take corrective and the data quality reports and
proactive actions
CORRECTIVE /

DATA
I define the data preventive actions to manages corrective and preventive
MANAGE CORRECTIVE ACTIONS related to data
REACTIVE

ARCHITECT
design: data improve it. actions. DATA
quality.
collection, data
DATA DOMAIN
Follow data quality trends
Plan control activities for a
Use error reporting to and make it part of the storage and data OWNER LEAD
given data asset. Define flows across MANAGE Local common attributes, local
manage corrective actions agenda in business
AND
data quality rules.
governance
organisation.
Data DATA ELEMENTS DEVELOP DATA common management
Quality Object level information ARCHITECT
62
DATA
and object groups ASSETS
DATA SERVICE
MANAGER MANAGER Local requirements and
Metadata DATA ATTRIBUTES demands, local responsibilities
Attribute level data like
DATA
PREVENTIVE /

business rules and metadata. DATA USER

PROACTIVE

MANAGE PREVENTIVE ACTIONS

EXPERT
BUSINESS DATA GOVERNANCE
Identify repetitive or
Systematically perform
significant data quality Analyse root causes
continuous improvements
problems

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