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  • Sneaker 2013

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    Cath Oquialda
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    New Balance's sneaker project statement of cash flows shows pairs of sneakers sold from 2012 to 2018, with peak sales of 2.4 million pairs in 2016. It also outlines expenses such as equipment, freight, administration, endorsements, advertising and promotion, research and development, and interest costs over the years, with losses in sales and marketing research and development costs in some years.

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    SNEAKER 2013

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    New Balance's sneaker project statement of cash flows shows pairs of sneakers sold from 2012 to 2018, with peak sales of 2.4 million pairs in 2016. It also outlines expenses such as equipment, freight, administration, endorsements, advertising and promotion, research and development, and interest costs over the years, with losses in sales and marketing research and development costs in some years.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    20 views1 page

    Sneaker 2013

    Uploaded by

    Cath Oquialda
    New Balance's sneaker project statement of cash flows shows pairs of sneakers sold from 2012 to 2018, with peak sales of 2.4 million pairs in 2016. It also outlines expenses such as equipment, freight, administration, endorsements, advertising and promotion, research and development, and interest costs over the years, with losses in sales and marketing research and development costs in some years.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 1

    NEW BALANCE COMPANY (SNEAKER PROJECT)

    Statement of Cash Flow

    YEAR 2012 2013 2014 2015 2016 2017 2018


    Pairs Sold (Millions) 1.2 1.6 1.4 2.4 1.8 0.9
    Lost Sales -35 -15
    MARCS -150
    Equipment -15
    Frieght and Installation -5
    Administrative Expenses -7 -7 -7 -7 -7 -7
    Kirani Endorsement -2 -2 -2 -2 -2 -2
    A&P Expenses -25 -15 -10 -30 -25 -15
    Research and Development -2
    Interest Cost on Debt -1.2 -1.2 -1.2 -1.2 -1.2 -1.2

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