Presentation of Key Findings and Interpretation

1. Profile of MSME Business

1.1 Ownership Type

Table . Ownership Type

Ownership Type Frequency Percentage

Sole Proprietorship 34 69.4%
Partnership 12 24.5%
Corporation 3 6.1%
Cooperative 0 0%
Total 49 100%

Table 1 shows that among 39 selected MSME businesses in Barangay

Baluan, General Santos City, 34 MSME business is a sole proprietorship, 12 MSME

business is a partnership and 3 of the MSME business is a corporation.

Figure 2.1 Ownership Type

According to the businesses profiled, the majority of the ownership type is Sole Proprietorship
with 34 respondents which is equivalent to 69.4%. Under the Partnership, there were 12
respondents with 24.5%, and lastly, Corporation with 3 respondents with a total of 6.1%.

1.2 Business Capital

Table . Business Capital

Business Capital Frequency Percentage

Below PHP 10,000 5 10.2%
PHP 10,001 - 20,000 4 8.2%
PHP 20,001 - 30,000 7 14.3%
 PHP 30,001 - 40,000 4 8.2%
Above 40,000 29 59.2%
Total 49 100%

Business Capital

Below Php 10, 000

10%
Php 10, 001- 20,000
8%
Php 20, 001- 30,000
14%
59% Php 30, 001- 40,000

8% Above Php 40,000

Figure . Business Capital

Table 2 and Figure 1 showed that among 49 selected MSME businesses in

Brgy. Baluan, General Santos City, 5 MSME business has a business capital amounting

to PHP 10,000 and below, 4 MSME business has a business capital ranging from

PHP10,001 to PHP 20,000, 7 MSME business has a business capital ranging from PHP

20,001 to PHP 30,000, 4 MSME business has a business capital ranging from PHP

30,001 to PHP 40,000 and 29 MSME business has a business capital amounting to

PHP 40,000 and above.

1.3 Nature of Business

Table . Nature of Business

Nature of Business Frequency Percentage

Service Type Business 2 4.1%

(Personal)
Service Type Business 32 65.2%
(Business)
Service Type Business 3 6.1%
(Tourism)
Retail/Trading Business 16 32.7%
(Food)
Retail/Trading Business 12 24.5%
(Non-Food)
Manufacturing Business 7 14.3%
(Food Essentials)
Manufacturing Business 3 6.1%
(Food Non-Essentials)
Manufacturing Business 5 10.2%
(Non-Food)
Total 49 100%
 Nature of Business

Service Type Business (Personal)

3% Service Type Business (Business)
4% Service Type Business (Tourism)
Retail/Trading Business (Food)
6% Retail/Trading Business (Non-
9% Food)
Manufacturing Business (Food
40% Essentials)
15% Manufacturing Business (Food
Non-Essentials)
Manufacturing Business (Non-
Food)
20% 4%

Figure . Nature of Business

The pie chart for the Nature of Business interprets that; the Service Type Business
(Business) has the highest percentage with a total of 40% and 32 responses under the
Nature of Business in Baluan, Service business is known for selling or offering
intangible items. Retail/Trading (Food) with a total percentage of 20% and had 16
responses. Followed by the Retail/Trading (Non Food) with the total percentage of 15%
and had 12 responses, retail trade encompasses the department store, bookstore, and
grocery store you stopped at, as well as many others who sell new or used goods to the
public for personal or household use. The remaining responses were as follows: Service
Business Tourism, Personal, Manufacturing Business for Food Essential, and Food
Non-essential.

1.4 Source of Financing

Table . Source of Financing

Source of Financing Frequency Percentage

Equity Financing 34 69.4%

 (Personal Savings)
Equity Financing 12 25.5%
(Personal
Investments/Income
Debt Financing 2 4.1%
(Loans from Bank/
Lending Companies)
Debt Financing 1 1%
(Borrowings from family &
friends)
Government Funding 0 0

Total 49 100%

Source of Financing

4% Equity Financing (Personal Sav-

ings)
1% Equity Financing(Personal In-
vestments/Income
Debt Financing ( Loans from Bank/
26% Lending Companies)
Debt Financing ( Borrowing from
family & Friends)
Government Funding
69%

Figure . Source of Financing

The pie chart for the Source of Finances for establishing their businesses was mostly in personal savings
that had 34 respondents which is equivalent to 69.4%. The second most significant source of funding is
Personal Investment/Income which had 12 respondents and a total of 25.5%. The rest of the capital of 2
respondents came from Loans from Bank/Lending Companies and 1 respondent borrowed from family &
friends

1.5 Product Ordering Type

Product Ordering Type

120.00%

100.00%

80.00%

60.00%
97.90%
40.00%

20.00%
29.90%
0.00%
Walk-in Online

Figure . Product Ordering Type

The Product ordering chart is dominated by Walk in/ On Site type, with a total of 47

respondents (97.90%), and for the Online had 14 respondents (29.90%).

1.6 Mode of Product/Service Delivery

Mode of Product/Service Delivery

.
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
91.80%
40.00%
30.00%
20.00%
10.00% 20.40% 26.50%
0.00% 0.00%
On- Site Door to Door Third Party Meet up

Figure. Mode of Product/Service Delivery

The most common method of service delivery or product delivery used by businesses in Barangay
Baluan is on-site which had a total of 91.80% because it does not need them to spend extra money on
transportation, and it is also less time demanding for business owners. Second, is followed by door-to-
door delivery with 20.40%, this type of delivery is mostly service-type business in the area. Lastly,
26.50% is Third party services which are commonly used by other businesses infrequently

1.7 Mode of Payment

Mode of Payment Frequency Percentage

Cash 49 99%

Online Payment 0 0%

Debit/Credit Card 0 0%
 Cheque 1 1%

Total 49 100%

Table . Mode of Payment

1%

Cash
Online Payment
Debit/ Credit Card
Cheque

99%

Figure . Mode of Payment

The commonly used mode of payment is cash 99% especially in Service Type Business for low-

value day to day transactions. followed by cheque 1% for secure these being used much less

frequently in Service.

1.8 Estimated Income of the Business (2020)

Table . Estimated Income of the Business (2020)

 Estimated Income of Frequency Percentage
the Business (2020)
Below PHP 50,000 8 17%

PHP 50,001 to PHP 8 17%

75,000
PHP 75,001 to PHP 16 34%
100,000
PHP 100,001 to PHP 9 19.1%
125,000
Above PHP 125,001 6 12.2%

Total 49 100%

Table 8. Estimated Income of the Business (2020)

Estimated Income of the Business

(2020)
40.00%
35.00%
30.00%
25.00%
20.00%
34.00%
15.00%
10.00% 19.10%
17.00% 17.00%
5.00% 12.20%
0.00%
Below PHP PHP 50,001 to PHP 75,001 to PHP 100,001 Above PHP
50,000 PHP 75,000 PHP 100,000 to PHP 125, 001
125,000

.n= 49

Figure . Estimated Income of the Business (2020)

49 Micro Small and Medium Enterprises (MSMEs) located in Barangay Baluan, General Santos City
participated in this study. Each participating MSMEs was asked to estimate their yearly gross income for
the years 2020, 2021, and 2022. The pie charts below show the results of the survey conducted with the
total number of participants, 16 MSMEs (34%) said that their estimated annual gross income was PHP
75,000 to 100,000 in the year 2020. While 8 MSMEs (17%) estimated their annual gross income was
below PHP 50,000 in the year 2020. 8 MSMEs with an estimated annual gross income between PHP
50,000 to 75,000 add up to 17%, followed by those MSMEs with an estimated annual gross income of
PHP 100,001 to 125,000 at 19.1% (9 MSMEs). The MSMEs with an annual gross income above 125,001
constitute 12.2% (6 MSMEs). This goes to show that the majority of the participating MSMEs have an
estimated annual gross income of PHP 75,000 to PHP 100,000 in the year 2020.

1.9 Estimated Income of the Business (2021)

Table 9. Estimated Income of the Business (2021)

Estimated Income of Frequency Percentage

the Business (2021)
Below PHP 50,000 9 18.5%

PHP 50,001 to PHP 3 6.1%

75,000
PHP 75,001 to PHP 13 26.5%
100,000
PHP 100,001 to PHP 11 22.4%
125,000
Estimated
Above PHP 125,001 Income of13the Business 26.5%

Total
(2021)49 100%
30.00%

25.00%

20.00%

15.00%
26.50% 26.50%
22.40%
10.00% 18.50%
5.00%
6.10%
0.00%
Below PHP PHP 50,001 to PHP 75,001 to PHP 100,001 to Above PHP 125,
50,000 PHP 75,000 PHP 100,000 PHP 125,000 001
 Figure. Estimated income of the business (2021)

The data above shows that both MSMEs earning above 75,000 and 100,000 to 125,001 in Barangay

Baluan accumulated 26.50% which is the highest percentage. The it was followed by 22% of

business earning 100,001 to 125,000. There is also a total of 18.50% who earn below 50,000. And

lastly, 6.10% businesses earned ranging PHP 50,001 to PHP 75,000 a year during the year 2021.

1.10 Estimated Income of the Business in its Present Operation at Present 

Table . Estimated Income of the Business (2022)

Estimated Income of Frequency Percentage

the Business (2022)
Below PHP 50,000 7 14.3%

PHP 50,001 to PHP 4 8.2%

75,000
PHP 75,001 to PHP 8 16.3%
100,000
PHP 100,001 to PHP 10 20.4%
125,000
Above PHP 125,001 20 40.8%

Total 49 100%
 Figure. Estimated income of the business (2022)

The figure above clearly indicates that there is an increase in the percentage of MSMEs starts who earn
above PHP 125,001, it reached 40.8%; A total of 20 businesses were able to earn it within this year 2022.
There is also a change concerning the number of businesses earning the least on the list which is below
PHP 50,000, from 18.5% to 14.3%. While 20% of the total number of respondents earned between PHP
100,000 to PHP 125,000 and 16.30% of the respondents were able to reach PHP 75,001 to PHP 100,000.
Lastly, the estimated income of 8.20% of the businesses gets to PHP 50,001 to PHP 75,000.

2. Marketing Strategies

2.1 Product Strategy

 N=49

Figure. Product Strategy

According to the responses of the respondents from Barangay Baluan, under the business strategies
specifically for the products, the frequently used product strategy is service strategy with a total of 30
responses that has a relative frequency of 66.70%, this strategy of a business is to make strategic
decisions when planning and delivering targeted services to drive long-term growth and success. The
second most used product strategy with 19 responses that have 41.70% relative frequency, is the cost
strategy which allows businesses to produce products at a lower cost and offer them at a lower price.
While, 2 respondents (4.20%) said they use the differentiation strategy because this approach
businesses develop by providing customers with something unique, different, and distinct from items
their competitors may offer in the marketplace. Lastly, the focus strategy had 1 response which
constitute 2.10%.

2.2 Price Strategy

Price Strategy
60.00%

50.00%

40.00%

30.00% 57.10%
48.90%
20.00% 42.90%

10.00%

2.00% 6.10% 6.10%

0.00%
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Pric Pr Pr Pr Pric Pric
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co titi on na
m
Di
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Co Co

N=49
 Figure. Price Strategy

The price strategy is vital in every business. As a result of the survey, it shows that

the businesses in the Barangay Baluan mostly used discount pricing with ..

responses and a 57.10% relative frequency. Next is cost-based pricing with ..

responses and a relative frequency of 48.90%, then the bulk pricing with ..

responses with a relative frequency of 42.90%, then the dynamic pricing which had

6.10% of relative frequency and economic pricing that accumulated also a6.10%.

lastly competitive pricing which had 2% of relative frequency.

2.3 Promotion Strategy

Promotion Strategy
120.00%

100.00%

80.00%

60.00%
95.90%
40.00%
65.30% 63.30%
20.00% 32.70%
14.30% 10.20%
0.00% 0.00% 2.00% 0.00%
rs s s rs t t ng ng )
ne ul
in re lye as en ti ti -M
an a hu F a dc m ke ke -O
B rp oc o se ar ar (W
Ta Br Br rti lM M
io ve ai ia th
ad A d
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R on Em M -M
i l of
vis ci a rd-
le So o
Te W

N=49

Figure. Promotion Strategy

The most used promotion strategies having 47 responses are the tarpaulins which

had a 95.90% of relative frequency followed by the banners 65.30%, then word of

mouth 63.30% of relative frequency, social media marketing 32.70%, brochures

 14.30% and flyers 10.20%, lastly, television advertisement that has relative

frequency of 2.00%

fD

3. Management Strategy

3.1 Leadership Strategy

Table . Leadership Strategy

Leadership Strategy Frequency Percentage

Autocratic 5 10%

Democratic or 44 75%
Participative
Delegative 7 15%

Total 49 100%
 Leadership Strategy

15% 10%
Autocratic
Democratic or Prticipative
Delegative

75%

N=49

Figure . Leadership Strategy

The figure shows that most of the businesses use the Democratic or participative type

of leadership strategy in letting multiple people participate in the decision-making

process. 75% are in the democratic or participative type, 15% are in autocratic and 10%

are in delegative.

3.2 Number of Employees (2020)

Table. Number of Employees 2020

Number of Employees Percentage

1 8.20%
2 2%
3 10.20%
4 2%
5 28.60%
6 8%
7 2.00%
 8 4.10%
9 18.40%
12 2.00%
15 4.10%
20 4%
None 2.00%
Total 100%

Number of Employees 2020

4% 2% 9%
4% 2%
2%

11%
1 2 3 4 5 6 7

19% 2%

8 9 12 15 20 None

4%
2% 30%
9%

Figure . Number of Employee 2020

3.3 Number of Employees (2021)

Table. Number of Employees 2020

Number of Employees Percentage

1 8.20%
2 6%
3 2.00%
4 2%
5 26.50%
 6 2%
7 8.20%
8 12.20%
10 12.20%
12 6.10%
15 6.10%
20 2%
25 2%
None 4.10%
Total 100%

Number of Employees 2021

4% 8%
2%2%
6% 6%
2% 1 2 3 4 5 6
6% 2%

7 8 10 12 15 20
12%

27%
25 none
12%

8% 2%

Figure . Number of Employee 2021

3.4 Number of Employee 2022

 Table . Number of Employees 2022

Number of Employees Percentage

1 8.20%
2 6%
3 8.20%
4 1%
5 16.30%
6 4%
7 10.20%
8 16.30%
9 2.00%
10 10.20%
12 4.10%
15 4.10%
18 2%
20 2%
25 2%
None 2.00%
Total 100%
 Number of Employees 2022
2%
2% 8%
2%2%
4% 6%
4% 1 2 3 4 5 6

8%
10%
1% 7 8 9 10 12 15
2%

16%
18 20 25 None
16%

4%
10%

Figure . Number of Employees 2022

The result from the survey regarding the number of employees from 2020-2022 presented using a line
graph. A line graph also known as a line chart or a line plot is commonly drawn to show information that
changes over time. According to their responses, the number of their employees increases over time, as
seen in the graph. However, as seen above, some establishments have neither dropped nor increased
over time.

4. Work Set-Up

Table . Work Set-Up

Work Set-Up Frequency Percentage

1 2.30%
Work From Home
38 86.30%
Skeletal Workforce
9 20.50%
On-Call
1 2.30%
Shifting
 Total 49 100%

Figure . Work Set-Up

During the pandemic, there are different work set-ups being acquired and as a result

from Barangay Baluan most businesses had skeletal workforce then on call, work from

home and shifting. From the beginning of the pandemic to the present, 38 businesses

had a skeleton workforce.

Technical & Operational Strategy

4.1 Source of Raw Materials

Source of Raw Materials

90.00%

80.00%

70.00%

60.00%

50.00%

40.00% 79.60%
30.00%
65.30%

20.00%

10.00%
10.20%
0.00% 4.10% 0.00%
Mall Super- Dry Market Wet Market Own Produce Own Supplier
market

N= 49

Figure . Source of Raw Materials

 The source of the raw materials is usually coming from their own supplier. 39

businesses had their own supplier with 79.60% then 32 businesses had own

produce, 5 were from the mall supermarket 10.20% and 2 from dry markets

that had 4.10% relative frequency.

4.2 Inventory Strategy

Inventory Strategy
90.00%

80.00%

70.00%

60.00%

50.00%

40.00% 77.60%
30.00%

20.00%

10.00% 16.30%
14.30%
0.00% 4.10% 0.00% 4.10%
First In- First Last In- Last Safety Stock Consignment ABC Analysis None
Out (FIFO) Out

N= 49

Figure . Inventory Strategy

In Barangay Baluan, the businesses used in terms of inventory strategy are

mostly First-In-First Out (FIFO) with a total of 77.60% then 16.30% for the

consignment, then 14.30% for the safety stock, then 4.10% for the Last-In-

Last Out (LIFO) and 4.10% for none that accumulated also with 4.10%.

5. FINANCIAL STRATEGY
 Table . Financial Strategy

Financial Strategy Percent

Refinance 98.00%
Extension of Terms 0.00%
Renewal of Loans 6.10%
Restructing of Debts 0.00%
N= 49

Financial Strategy
120.00%

100.00%

80.00%

60.00%
98.00%
40.00%

20.00%

0.00% 0.00% 6.10% 0.00%

Refinance Extension of Renewal of Restructing of
Terms Loans Debts

Figure . Financial Strategy

The financial strategy that is common among businesses in the Barangay Baluan
is the refinance strategy with 98%, followed by 6.10% renewal of loans.

6. BUSINESS ASSISTANCE/ PROGRAMS

 Business Assistance/ Program
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
44.90% 42.90%
20.00%
15.00%
10.00%
5.00% 10.20% 8.20% 10.20%
4.10%
0.00%
Tax Holidays Trainings & Funding Grants Subsidies Endorsements None
Seminars & Loans & Promotions

Figure . Business Assistance/ Program

In this figure, the question is about the government program and support needed
by MSME start ups to cope up with the pandemic. Most of them, the 22
responses equivalent to 44.905, chose training and seminars, then 42.90%
answered none, then 10.20% for the tax holidays and endorsements and
promotions, followed by 8.20% funding grants and loans and 4.10 for the
subsidies.