IDEA

INVENTION
PRESENTATION
01
SIX ASPECTS
Product, Price, Promotion,
Place, Problem, Target market
PROBLEMS
PROBLEM 01
The first issue is that the space between a sofa's arms
may be wasted when people are seated on a sofa. And if
we could use those areas to store things, it would be
very cost-effective for the home's owners, especially for
people who live in crowded cities like Beijing and other
places.

PROBLEM 02
The armchair probably does not have enough space for
holding those resources while some people are reading or
studying on it and need to use numerous books or paper
resources at once, especially for large books. As a result,
it would be quite convenient for readers who are sitting
in the armchair if there was somewhere for them to place
their books so they wouldn't have to keep getting up
and walking around to fetch them.
 My product is a bibliochaise, which is a sofa with storage space for books or other small items
inside the base of the sofa, on the side of the armrests, and so on. This can make ideal use of
the area that those two armrests take up. It would be quite practical for readers to easily
retrieve their books. You might, however, speculate that those volumes might disappear as
individuals transport the bibliochaise to another location. I then add the board that is attached
to the armrests as a result. The books can be kept from falling out of the armrests by lifting it up.

I would like to use

walnut as the
Storing books or objects The lock on wooden material of
the armrest my armchair since it’s
environmentally
friendly and sturdy
which is good for
making furniture.
I would probably use this type of
lock for locking the board and the
armrest. It’s cheap and really sturdy.

This is the board which is connected

to the bottom of the armrests. It
can be lifted up and be locked up
with the top of the armrests by the
locks on the armrest. This can
prevent the books from dropping
out.

PRODUCT
PRICE PLACE
TARGET MARKET
The overall price for the bibliochaise is
approximately 600-800S$. It would be a
bit too expensive for normal people.

Target Audience：
1. Some businessmen or rich people that
can afford the bibliochaise.
2. People who really like reading and are
too lazy to walk to fetch books or Materials: 400$
resources. After-sales service: 20$
3. People who live in crowded cities and Manufacture: 50-100$
effectively use their spaces to store
and place objects as many as they
want.

The major places and spots that my

product can be used are like libraries,
lounges, houses and so forth. It can be
put in a wide variety of places. However,
these places should be fancy and
commercial.
PROMOTION STRATEGIES
1. My first type of promotion strategy is to run ads on Facebook or Google. A corporation
may run two campaigns, one with a weekly frequency cap of three and the other with
a weekly frequency cap of five, according to study. I anticipate posting the ads at
least four times per week as a result.
2. The second form of my promotion plan is creating a blog or using social media to
promote my own goods. I'll make an effort to offer some advice on DIY projects,
furniture maintenance, and interior design. This can draw in customers who want to
buy furnishings. This might persuade them to purchase my goods.
3. The third type of my promotion approach is to create a website where I can put
specifics about my product, like its dimensions and price, as well as information on its
after-sale support. To make this website more reputable, I might need to create a
brand. I would provide in-depth information about my goods on this website.
4. Selling the product on well-known websites like Amazon is the fourth type of
promotion approach. To increase the popularity of my goods, I can also try to sell it in
IKEA's real stores(join IKEA). People that purchase in IKEA can have a first impression
about my product and probably buy it.
02
SELLING
POINTS
 SELLING POINTS
1. Environmentally friendly and sustainable, release less toxics.
Formaldehyde
2. Use lighter materials than other furnitures, which can make my
product much easier to carry and be transported.
3. Save the wasted space due to the thickness of the wooden
armrests.
4. Comfortable cushions and minimalistic colours and style which
will be fancied by young people, especially for millennials.
THANK
YOU!
The "BIBLIOCHAISE" chair - 3D model
OUR TEAM
Elaborate on what you
want to discuss.
Name
Name
Name

Title or Position Title or Position Title or Position

RESOURCE
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