Case Study Individual Thinking_Chapter 2

ABC Manufacturing is considering awarding a lucrative contract for the supply of raw materials
to one of two potential suppliers: Supplier A and Supplier B. Supplier A is owned by the brother
of ABC Manufacturing's CEO, while Supplier B is a well-established company with a proven
track record. The brother claims that his company can provide the same quality of materials at a
slightly lower cost. However, Supplier B has a long-standing reputation for delivering high-
quality materials on time.

Your Task:
1. Analyze the ethical dilemma using the following ethical philosophies:
a) Egoism: Evaluate the situation based on the self-interest of the individuals
involved, such as the CEO, the brother, and the company.
b) Justice: Consider the principles of fairness, equity, and impartiality in making a
decision.
c) Consequentialism: Examine the potential consequences and outcomes of
awarding the contract to either Supplier A or Supplier B.
d) Self-Interest: Assess the impact of the decision on your own self-interest as an
intern at ABC Manufacturing.
e) The Golden Rule: Apply the principle of treating others as you would like to be
treated in order to assess the fairness and ethical implications.

2. Based on your analysis, evaluate the ethical dilemma from each ethical perspective and
identify the potential advantages and drawbacks of each approach.

3. Recommend a course of action for ABC Manufacturing, taking into account the ethical
perspectives you have considered. Justify your recommendation by explaining how it
aligns with the chosen ethical philosophy and addresses the ethical concerns in the given
scenario.