We believe in Serenity as an alternative way of life

After failing thre e tim e to p ass h is ex a m s an d

having been dism is se d fr o m th e fa cu lty of

science, Ahmed B in J ed d o d ecid ed to th ro w

himself off th e top o f th e M inistr y of H ig her

Education an d Sci en tific R es ea rc h b u ild in g .

“They refused to let m e purs ue m y edu cation ,

[using] my repeate d failu re [as an arg um en t],”

After failing thre e tim e to p ass h is ex a m s an d

having been dism is se d fr o m th e fa cu lty of

science, Ahmed B in J ed d o d ecid ed to th ro w

himself off th e top o f th e M inistr y of H ig her

Education an d Sci en tific R es ea rc h b u ild in g .

“They refused to let m e purs ue m y edu cation ,

[using] my repeate d failu re [as an arg um en t],”

After failing thre e tim e to p ass h is ex a m s an d

having been dism is se d fr o m th e fa cu lty of

science, Ahmed B in J ed d o d ecid ed to th ro w

himself off th e top o f th e M inistr y of H ig her

Education an d Sci en tific R es ea rc h b u ild in g .

“They refused to let m e purs ue m y edu cation ,

[using] my repeate d failu re [as an arg um en t],”

 Another gr is ex a m s a n d

o u pe ti m
After failing thre of law students e to p a ss h
Sfax, in sou om th e fa incu
lty o f

having been dt h
ism is se d
of Tunisia, fr
commit sui Bin Jeddo dtrec ieded
id to
to throw

science, Ahmced ide by hang

ing

themseolff v e to p o f th e M in is tr y o f H ig h er

himself eth s. They we

r e r
a nd f R e s
es cu
ea e d
rc ,
h
b u ild ing .
e llo an d
Educationw students bo S ci en tifi c
university y cotted the

in solidarit
c l m yew pit
uhrs t
u heem
i y ed u ca tio n ,

“Tahsey
smre atefusse d to le
. Others we t r

o[u
psi p ea te d fan t
ilui n
re to[a asna n a rg u m en t],”
enn-ge]nmdeydrehunger stri
against the k e in protest
arbitrary d

ecision.
Value Proposition

We enable users to reach mental wellness by

limiting the impact of anxiety and depression

Solution/Product

Available 24/7

Humanized Interaction

Solution suggestion

Psychologist Serenity Path Listener Interface

Interface

Chatbot

1
Solution/Product

Booking online sessions

Audio-visual session

Online payment

Chatbot Serenity Path Listener Interface

Psychologist
Interface

2
Solution/Product

Daily activities

Simple explanations

Bought upon need

Chatbot Psychologist
Listener Interface
Interface
Serenity Path

3
Solution/Product

Motivational listener

Texting sessions

Chatbot Psychologist Serenity Path

Interface
Listener Interface

4
Client Segment:

Aged between 18 and 30 years

Comfortable with dealing with digital tools

Aware of their mental health issues and willing to solve them

Prefer to have easy access to mental health help

Market Validation

We asked 125 Person : We interviewed 4 Psys :

MORE MORE

37 90% THROUGH OUR ONE-

ON-ONE INTERVIEW
100%
THROUGH OUR ONE-
CONFIRMED CONFIRMED
ON-ONE INTERVIEW

MORE MORE

93 75%
THROUGH SURVEY CONFIRMED
 Market Size

TAM: SAM:
SOM:
$ 245+ Billion $ 7.7+ Billion $ 800 Million
E-health
E-health E-health psychology
psychology industry in the
industry industry MENA region

Growth rate of E-health psychology industry : CAGR of 24.7% from 2020 to 2027
Cost Structure
Application development : 5k TND-10k TND

+
Infrastructure(Compute+Storage+Network): 2676TND/year

+
Deployment : 375TND/year

+
Domains : 54TND/year
+
Security certificates : 225.44TND/year
Revenue Model

Psy / Patient space Listener / user space

10% 10%
Commission Commission
Chatbot
FREE + +
SERENITY paths Entreprises mental
health partnership
50% Demand-Based
Commission
Competition
Interaction

Therapy Having a
between patient

session Offering
motivational
Chatbot and doctor via

via texting paths listener

texting
Marketing
Prototype
 Milestones Funding to improve the app functioning.
Experts guidance in the domains of Machine

Learning and Psychology

Pre-seed Fund 2022

MVP
1 Seed Fund 2023
Total potential users :
Official launch
500 active user : 2 Total potential users :
(200 paying customers)+ 10 Psys 4K active user : (2k paying

customers) + 50 Psys

Introduction of 'Choose 3
your Listener' interface

Reach 2025
4
Reaching the Egyptian
market
Reaching 10M $ by 2027 5
Achievements
Meet The Team:

Abdelhamid Boughattas Manel Belhaj Ghayth Zairi

CEO CTO CIO

Maram Mediouni Aymen Fayadhi Houssem Saafi

Business Consultant IT Leader IT Leader
 Thanks for
your Attention

Serenity

Serenity