Brand Attribute Particulars

Brand Name YouWeFit

Brand Tagline Stronger Together
Brand Purpose (a) Building stronger individuals through the power of communities.
(b) Work to improve individuals by bringing them closer to one another.
Brand Values Bold, Authenticity, Nurturing, Ethical, Integrity, Wellbeing
Brand Personality Learned, Energetic, Trutworthy, Encouraging, Leader, Charismatic
Self-Actualization Proposition Creating a better (stronger) world
Emotional Value Proposition (Esteem, (a) Entry To Club Of Powerful People
Belonging, Safety) (b) Gaining Confidence, Becoming Fearless
(c) Doing The Right Thing
Functional Value Proposition (a) Clean Label - Clean Ingredients
(Physiological) (b) Scientifically Formulated, Clinically Tested
(b) Ethical Supply Chain

Validation For Value Propositions
(Reason To Believe)
Brand Communication
Self-Actualization Proposition
Emotional Value Proposition (Esteem,
Belonging, Safety)
Functional Value Proposition
(Physiological)
The leader of YouWeFit - Yuvraj Singh - battled a life threatening disease and bounced back
to become ever stronger and fitter than he was prior to his condition. He attributes a large
part of his internal strength to his support group - people who recovered together with him.
Yuvraj believes that science and togethereness can change the world. Yuvraj has tied up
with major scientific institutes across the globe to create a range a products to make people
stronger from inside and outside. YouWeFit has brought together scientists, physicians,
nutritionist, and supplement technologists from across the world to make the world a better
place.
Particulars
Strength To Change The World
Together, We Are Stronger
Join The The Global Community
Authentic Nutrition For A Stronger You
Science Backed Clean Nutrition
Brand Basics
Brand Name YouWeFit
Target Audience 16-28 Years
Athletes, Sports People, Calesthenic Gymer
Gender - Agnostic
Community to serve Athletes
Perceived Need Faster Muscle Growth
Functional Need Fullfil body's protein need
Strategic Ethos/Tagline Stronger together
Functional Ethos Right Quality at Affordable Price
Geography
Income Bracket
Spending Pattern Mid
Health Conern Low
Diseases connected to None
Thought evoking phrases
Cheaper whey protein options are not clean
Why is good protein sources so expensive?
Is there any protein powder that provides right quality at an affordable price?
Digestion issues coming from whey protein
Strategic Keywords
Youwefit Protein

Informative keywords to capture globally Time Period

Whey Protein Alternatives Aug-Sep, 22
Whey Protein Substitute Aug-Sep, 22
Vegan Plant Protein Aug-Sep, 22
Plant Based Protein Aug-Sep, 22
Sports Protein Aug-Sep, 22
Best Vegan Protein Powder Aug-Sep, 22
Best Vegan Protein Powder India Aug-Sep, 22
Vegan Plant Protein Powder Aug-Sep, 22
Non Gritty Vegan Protein Powder Aug-Sep, 22
The Best Organic Vegan Protein Powder Aug-Sep, 22
Vegan Brown Rice Protein Powder Aug-Sep, 22
Plant Based Protein Powder Aug-Sep, 22
Best Plant Based Protein Powder in India Aug-Sep, 22
Best Plant Based Protein Powder Aug-Sep, 22
Benefits of Plant Based Protein Powder Aug-Sep, 22
Chocolate Protein Powder Plant Based Aug-Sep, 22
Plant Protein Powder Aug-Sep, 22
All Plant Protein Powder Aug-Sep, 22
Best Plant Protein Powder in India Aug-Sep, 22
Best Plant Protein Powder Aug-Sep, 22
Plant Protein Powder Benefits Aug-Sep, 22
Mixed Plant Protein Powder Aug-Sep, 22
Keywords - Functional
Whey Protein Substitute
Vegan Protein Powder
Plant Based Protein
Protein supplements
Best protein powder
Performance enhancing protein

Brand Competitor Tagline Brand Store LInk

Optimum Nutrition
Big Muscles
Muscle Blaze

Brand Inspirations Ideology Brand Store Link Website Key Messaging

Orgain
Optimum Nutrition
Dymatize
Muscletech
Back End Research Search Frequency Rank (Monthly)

Front End Research

Phases Phase Duration Demography SKUs
Phase 01
Phase 02
Phase 03
Phase 04
Phase 05
Phase 06
Phase 07
Phase 08
Phase 09
Phase 10
Total
Brand Content Guidelines (Visual
Design)
Primary Colour #55deff, Blue
Secondary Colour #4f2616, Brown
Tertiary Colour #ffffff, White
Supportive Colours
Background
Foreground
Line type (icons, lines, seperators,
etc)
Primary Font Bahnschrift, SemiBold Condensed &
Light Condensed
Secondary Font Bahnschrift, Semi Condensed
Icons